ANNUAL REPORT 2019–20
Something wrong? Let’s do something about it Men’s Health Week 2019 10–16 June Since 2005, Men’s Health Week has worked to heighten awareness of men’s health problems across Australia. We have long supported MHW by providing access to health experts and resources. Men’s Health Week aims to: • increase awareness of men’s health,
The 2019 theme. Something wrong? Let’s do something about it, encouraged men to recognise the importance of their reproductive and sexual health, and to act if something wasn’t quite right. Our campaign ran from 17 May to 16 June and was delivered through social media, digital advertising, e-newsletters, and hard-copy poster distribution among health community groups and workplaces.
• encourage government and other institutions to develop health policies and services that meet men’s specific health needs, and • support organisations that service men’s health needs by providing resources for events and presentations at a grassroots level.
Key highlights Over 39,000 people visited the Healthy Male website, with 61% identifying as male Website users spent an average of 30% longer on the website than usual 1,189 resources were downloaded from the website Over 400 hard-copy resource orders were placed 1.5 million men were reached through digital advertising Our organic content on Facebook, Instagram, Twitter, LinkedIn, YouTube and Vimeo was seen almost 100,000 times 883 social media users saved our posts 33% of users opened e-newsletters — up on the health industry average rate of 23% 985 posters were distributed to health services, community groups, workplaces and individuals wanting to promote Men’s Health Week
HEALTHY MALE
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