Answer marketing effectiveness questions fast using StatsPro You need to know “how effective is our marketing at driving results”; yet getting straight answers to these tough questions across all your marketing activities can be slow and frustrating. StatsPro software helps you get a 360 degree view of the results of your marketing in a streamlined and efficient way.
Case Study: Results Decomposition
You can use StatsPro to unscramble and isolate the effects of all the important factors such as TV advertising, Internet search and display, sales promotions, price changes, competitor activity. StatsPro - straight answers to tough questions Quantalise created StatsPro software specifically to make econometrics available for marketers. Econometrics is a widelyused and highly-regarded analysis technique. It shows: • Which factors caused results to go up or down, and which had no discernible effect?
The colours represent the contribution to results of marketing factors such as advertising, price changes and events. It also shows how external factors such as weather and seasonality affect results.
• How important was each factor and how big was its effect? • What equation you can use to forecast sales? • How reliable the equation is as a forecasting method? StatsPro – the analysis productivity tool
Case Study: Cascade Chart
StatsPro delivers fast and well-formed models by using a number of special productivity features: • You get automated production of reports and charts on predicted versus actual values, residuals, decomposition and waterfalls for all model types, including log and difference models • You can generate new variables “on-the-fly” without having to calculate separate data series • You can quickly and easily add or omit variables, or fix coefficients or if you prefer automatically include or exclude variables based on the coefficient or t-stat values • You can experiment with lagged variables, differences, logs, etc. without re-defining the model
The above chart, also generated automatically by the system, shows the same information as that in the sales decomposition chart but highlights the year-on-year changes.
• You can use diminishing returns curves and carryover effects in your models StatsPro can be licensed for you to use with full documentation and workshops. It can also be delivered as a one-off consultancy project to provide insights and recommendations.
To find out more contact David Merrick at Quantalise Limited +44 1753 646036 | david@quantalise.com
Quantalise
www.Quantalise.com Global CMO™ The Magazine
October 2013 | 55