Wherever in the world you and your customers are, this is what separates good businesses from great ones: not assuming customers will always be customers.
What separates good businesses from great ones: not assuming customers will always be customers
Understanding that the relationship is a delicate one, one that needs, attention, creativity, and a human touch if the bond is expected to grow stronger over time. Pact didn’t just rely on a great product; they spent time on the experience.
Alex Hunter Customer Experience Expert Alex Hunter is a branding and customer experience expert, keynote speaker, and angel investor. He is also the creator and host of Attaché, an award-winning online travel show, aimed at showing frequent travellers all they need to know before visiting a city on company business. Previously, Alex served as the global Head of Online for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy. Before joining the Virgin Group, Alex was based in California where he was part of the founding team of award-winning US airline Virgin America.
www.attachetravel.net
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Brand Quarterly
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