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Driving Demand: Seven Steps To Accelerate Digital Marketing Transformation Ken Wincko

Buyers are empowered, and the age of the customer has begun. The proliferation of social and mobile has created a digital divide - with companies who have transformed the way they go to market using data and technology to create superior customer experiences and extend their competitive advantage over traditional firms.


Brand Quarterly #21  

Does your brand inspire loyalty? Find out how top brands do it, in this latest issue.

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