Getting It Done
Don’t get caught up with the new and the shiny. Make your decisions based on what tools and mediums will actually get you the best result (not just look the best). Moving on now...
6. It Takes A Village
5. People Matter The people you have around you can either make or break it for you. Most of you probably won’t have much, if anything to do with the hiring of staff or contractors so let’s skip that - suffice to say, hire those that are in synergy with your Brand. What you will have more control over is how the people around you interact and enhance your Brand and Marketing message. The more you can get people to buy into what you are doing, the higher your potential for success.
They will work harder, be able to communicate your message easier and be a lot more authentic, which is what customers buy.
Even if you’re a ‘One Man Band’, you’re not the only person responsible for implementing your Brand and Marketing. Designers, printers, sign writers, digital guys, contractors, delivery guys, the list goes on. Your implementation is only as strong as it’s weakest link. Make sure your’s is as strong as possible. Replace those that underperform - they work for you remember. Understanding the make up of your ‘village’ can also assist you in developing Brand supply chains that can increase quality and productivity while keeping your costs the same - or even better, reducing them.
Global CMO™ The Magazine
June 2013 | 49