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O O Your

Futura is wide Open

Crisp Clean Modern Efficient


Aventgarde designers rejected the focus for essential letters grounded in the human hand and body. This created a succesful alternative to what mainstream advertising was using.

The

Med

ium

Whole

G

eometric Sans-Serif

1927 Paul Renners Bauhaus influenced typeface became availible thanks to the Bauer Foundry.

Almost 80 years later, Futura’s popularity as a crisp, clean sans serif typeface has not waned, and versions of the family are available from almost every major typeface vendor

Cond

World

ense

d Ex

Extra

traBo

Bold

1955

ld

Edw

in W . Sha

ar

is

Cond

ense

d Me

dium

Your’s

Med

ium I

talics


A four-way mirror makes up these four characters

o

bd pq

o

M Notice the ovoid shape when the letter is turned on to its side

Ill

It is interesting how the lowercase “L” has acenders that rise above the upper case “i”

M


You

Acenders extend slightly above the cap line Capline x-height

The sharp triangle points push below the baseline

The curves at the bottom of letters hang slightly below the baseline

Everything is possible


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e e in m ell P y g Do Sh u a B w HPst ks A l E Be Vo IK

o 11

s l

tro

il

nt

*u

10 20

Photograph of the stainless steel dedication plaque (right) placed on the Apollo 11 lunar module “Eagle”

n

The plaque is signed by the three crew members of Apollo 11 (Neil Armstrong, Michael Collins and Edwin E. Aldrin, Jr) and US President Richard Nixon.


For the purposes of type classification, sans-serif designs can be divided into four major groups

Inspiration

Helvetica

Inspiration

Neo-Grotesque of Traditional or Realist: The most common sans-serif fonts. Relatively straight in asppearence and have less line width variation than the Humanist.

Humanist: The most caligraphic of the sanserif, with slight variation in line width. Tahoma

Inspiration

Nobel

A geometric sans-serif produced from a competing foundry in the wake of the sucess of Futura.

Inspiration The spine of the “s” is much straighter in the geometric sans-serif.

Futura

Notice the strong variations in the “t” starting with the imbalance of all the cross strokes besides the Helvetica. Also the tail or finial produced to the right side on the non-geometrics


Futura will continue to be used well into the future for a modern and simplistic voice. Paul Renner and his Futura typeface can be seen as a bridge between the traditional (19th century) and the modern (20th century).

Never Stop Asking ?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Futura  

Font face type book. I choose Futura and wanted to incorporate a theme of motivation, while providing information. I also wanted to capture...

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