Joomla! 1.7 - Beginner’s Guide knowing about your website because it makes their life easier, too. Try Google Webmaster Tools 56 and the Bing Webmaster Toolbox57.
HELP YOUR ROBOT The robot is now visiting your website. It cannot see, it cannot read. You have to help your robot using various methods! • The robot looks for keywords (words people usually search) in your content, so be aware of that when you write a text. Sometime peoples write content based on recent events on the web to receive a better ranking. Don't write the 455th blog entry about the awesome features of the new iPhone :-). Be careful not to lower the quality of your content through the extensive use of keywords or techniques, like hidden keywords in the same color of the background. The robots are not silly; they simply need a little help. • The robot also looks at keywords in meta tags. You should also place your keywords there. Joomla! offers options for adding keywords and other meta tags to your content in nearly every edit form. • One of the main ideas of HTML markup is linking. Use this idea to link to other parts of your website from within your content. • Other websites could link to your site (backlinks). The more sites link to your site, the better. Links directly to your main page are 'more important' than links to pages within your site (deep links). Avoid paid links and comment links from other sites that have a completely different context from yours! • URL normalization58 is used to avoid 'robot confusion'. Joomla! provides several methods in the SEO Settings (see chapter Website and Content Configuration and an Alias field below every title in an edit form for creating an individual path. It is possible to extend that list as long as you want. The two methods which are technically important are the meta tags and the URLs. Joomla! covers both in a good way, additionally Joomla! provides the Redirects component which helps to avoid 404 pages.
MY PERSONAL VIEW
If you are using a CMS like Joomla! 1.7 and a template like Beez2, your HTML output is technically perfect. As I already said in the chapter Managing Content A content management system is useful for managing information that provides value for your audience
56 http://www.google.com/webmaster/tools/ 57 http://www.bing.com/toolbox/webmasters 58 http://en.wikipedia.org/wiki/URL_normalization
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Sunday, 24 July 2011
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