Managing Media Content: Business Strategies and Practices - An Application Study on Content and Scheduling Formation
The purpose of this conclusion is not to summarise the different aspects of the model as they were analysed and developed in the previous chapters, but mainly to define the framework and the limits of its application, as well as to show its methodological flaws and strong points in order to illustrate its usefulness as a tool for future research studies. The entire research consists of five research dimensions – the description, the interpretation, the realisation, the sense-making and the future prospects. As regards the description, it is based on displaying the suggested model; this is achieved in the first driver of the model, that of institutional diversity. The description of the television field contributes to the detailed presentation of the field and that of the environment on which the whole philosophy, effectiveness and performance of the model is based, as well as to perceive the topological features that under examination. Next, the interpretation of the issue that the author deals with is, in essence, its description in a more specific, detailed and comprehensive context, moving, thus, from the descriptive analysis of television, either historically or socially or in any other form, to its reduction to a more specific analysis such as, for instance, the classification of content. Essentially, Chapter 3 investigates classification. The author’s imperative was to stop describing the issue and instead place the research within its applicable context. Further, the practical applications of an often abstract and ill-defined variable are addressed. Through the dimension of understanding, emphasis is laid on the dimension of interpretation by probing into developing the aspects of the issue in detail. The development of the author’s theory related to the metamorphosis of the content that is discussed in Chapter 5, for instance, adds a new slant on the entire issue, enabling the researcher who studies the research to read it. Finally, the research elaborates on this concluding chapter, based on the dimensions
Research Institute of Applied Communication
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