Andreaschutzdesignportfolio

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Bachelor of New Media Arts (graduating 2014) James Cook University, Townsville QLD Major in Media Design Minor in Illustration and Visual Arts Bachelor of Communication Design (graduating 2014) University of Applied Sciences, WĂźrzburg GERMANY

Having spent 2013 studying in Wßrzburg, Germany, I was exposed to a different perspective in design and gained more confidence in producing my own style in of work. I’m a Media Design major with an interest in sustainable design, which became part of my research thesis for my Bachelor Project in Germany. I am interested in corporate design, branding, print and digital layouts and love to explore techniques and trends in the industry. I have a fascination with typography and a growing passion for textile design. My digital art reflects an interest in highlighting the intricacies in nature, both natural and urban. The kaleidoscopic arrangement I create allows the viewer to become more engaged with what is actually in their environment, details which can be easily overlooked. I love to travel and take inspiration from new places, being immersed in nature and exploring.

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email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466


Logo Design: When it comes to logo design and corporate branding, I like to keep things clean and simple. Whilst it is important to take the client’s requirements into consideration I also want to effectively tie in the appropriate theme and mood for the design. A lasting impression to the client and their target audience is the essential goal.

email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466

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KALEIDOSCOPE AND DESIGN NATURE PHOTOGRAPHY MIRRORS

Traci Griffin In her collection Mirrors, photographer Traci Griffin explores the concept of symmetry in nature and displays the idea in a series of symmetrical mid-air snapshots. The US based photographer has spent four years on her latest collection, dealing with the notion of geometry and symmetry in nature. As she discovered finding true symmetry in nature is a fallacy, “I learned that exact symmetry cannot be found in nature and allegedly the concept of symmetry in the universe has tormented famous philosophers for centuries.” Perhaps this is why the images are slightly disconcerting. Griffin captures them in different settings and mirrors the branches, while leaving out a significant part of the trunks. This creates the illusion of strange floating objects, shapes, or even insect-like creatures, while other captions even look like the bronchi of a set of lungs. To give the eeriness a maximum effect, among the various settings chosen by the photographer, especially note-worthy are the graveyards or old cemeteries, that

give the images containing the ‘floating structure’ a close to mystical flavour. To achieve the symmetric result, Griffin resorted to digital manipulation post-processing to give it perfection, proportion-wise. The somehow strange approach to the subject invites the viewer to contemplation and, just like the Rorschach test, to see beyond the image and interpret it in different ways. The shapes of Rorschach tests are intentionally flawed and ambiguous , allowing us to draw conclusions about a person’s psyche based on what organic matter they claim to see growing in the inkblots images. By applying symmetry to natural subjects, they are rendered unnatural and too perfect for this world, “Personally, this project for me is simply about seeing something completely different in something so ordinary.” Her work here also displays the simple beauty of natural landscapes, ones that are breathtaking all on their own.

Mirrors by Traci Griffin Images courtesy of www.tracigriffinphotography.com

SYMMETRY SCAPES

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FASHION PHOTOGRAPHY THE PEACE HOUSE MAGAZINE

SURFACE MAGAZINE

TOKION MAGAZINE

The American fashion photographer shot The Peace House series capturing the essence of spring in a surreal way. Filled with superimposed kaleidoscopic floral patterns that mimic the prints present in each outfit, the photos are full of lively energy.

The US fashion photographer Joshua Jordan’s style for his first Surface Magazine shoot was to combine glamour with a downtown edge, a look that led to a success in the photographic and fashion community.

The spread for Tokion Magazine’s November 2010 issue features a psychedelic but fresh styling by the photography duo, JuCo.

Corey Tenold

For this series, he extended the surreal vibe by adding psychedelic and trippy effects to the image, “I daydream a lot. I like to think of this concept as a spring daydream.” Being a very visual person, Tenold gets most of his inspiration from his immediate surroundings, and when Winter turns to Spring it’s inspiration served on a platter. The changing of seasons brought on vibrant colours and blooming flowers which he became determined to capture the feeling of this natural occurrence.

Joshua Jordan

JuCo

For Surface Magazine’s 76th issue, the photographer wanted to focus on the fresh colours of spring and the eccentric positioning highlights a flair in kaleidoscopic fashion photography. Jordan’s focus was to completely show off the colours and translucent flow of the fabric and his exploration in symmetric imagery is cutting edge and refreshing.

JuCo is the collaborative work of Julia Galdo and Cody Cloud, two photographers who possess outstanding imagination and great photographic skill. The San Fransicco Art Institute graduates started working together on university assignments and are now based in Los Angeles. Both Galdo and Clouds independent work often involves humans and how people interact in various environments.

The spontaneous shoot was shot with a very small crew, “I strongly believe in small, focused, agile teams tackling creative projects. Too many brains can be a bad thing for productivity.” Tenold really takes a dymanic approach to fashion photography and the results speak for themselves.

The Peace House Magazine shoot by Corey Tenold Images courtesy of www.coreytenold.com

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east coast AUSTRALIA

86 east coast

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87 symmetry scapes

email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466


Clockwise from top: Lake Te Anau, Lighthouse at Bluff, McLean Falls, Amisfield Winery, Waitiri Creek Winery

THE CATLINS | The rugged coastal route linking Dunedin and Invercargill is one of the less-travelled highways on the South Island, traversing some of the country’s wildest scenery along the Catlins Coast. It is part of the Southern Scenic Route (w southernscenicroute. co.nz), which continues on to Te Anau in Fiordland.

REMA RKABLE

NEW ZEALAND Just accross “The Ditch” is a country encompassing an amazing landscape you’d expect of find thousands of kilometers away from Australia. Let’s explore a few of it’s highlights.

The region is home to swathes of native forest, most protected as the Catlins State Forest Park, consisting of rimu, rata, kamahi and silver beech. Roaring southeasterlies and the remorseless sea have shaped the coastline into plunging cliffs, windswept headlands, white-sand beaches, rocky bays and gaping caves, many of which are accessible. Wildlife abounds, including several rare species of marine bird and mammal, and the whole region rings with birdsong most of

QUEENSTOWN |

4| TOTAL TRAVEL

THE ‘ADVENTURE CAPITAL OF NEW ZEALAND’ is one of the most

popular tourist destinations in the country. Located in the south-west of the South Island, Queenstown is built around an inlet called Queenstown Bay on Lake Wakatipu and surrounded by beautiful mountains including The Remarkables, Cecil Peak, Walter Peak, Ben Lomond and Queenstown Hill. Queenstown is 483km from Christchurch – a 5 and a half hour drive away or 50 minute flight. Queenstown named because it was ‘fit for Queen Victoria’ is a four season alpine and lake resort experiencing hot summers and crisp, clear winters. It is popular with thrill-seekers for activities such as bungy

the year. The best way to enjoy the Catlins Coast is to invest at least a couple of days and take it easy. From Nugget Point in South Otago (just southeast of Balclutha) to Waipapa Point in Southland (60km northeast of Invercargill), the wild scenery stretches unbroken, dense rainforest succumbing to open scrub as you cut through deep valleys and past rocky bays, inlets and estuaries.

THE CATLINS IS THE PERFECT ROAD TRIP ADVENTURE

Elephant seals, fur seals, and increasingly, the rare New Zealand sea lion are found on the sandy beaches and grassy areas, and birds – tui, resonant bellbirds, fantails and grey warblers – are abundant in the mossy depths of the forest. Even colourful rarities such as kakariki and mohua can be seen if you’re patient.

READ MORE: www.roughguides.com/destinations/australasia/new-zealand/dunedin-stewart-island/ catlins-coast/

The coast is home to penguins (both blue and yellow-eyed), dolphins, several species of seabird and, at certain times of year, migrating whales.

Find more travel stories at www.totaltravel.com

jumping, jet boating, white water rafting, canyoning and parapenting. It also caters well for visitors seeking less heart-stopping activities with lake cruises on the vintage steamer TSS Earnslaw, hiking, golf, fishing, sightseeing, gondola rides, wine tastings, spa treatments and gourmet dining popular. It attracts skiers and snowboarders during the winter and the snow season is celebrated with gusto in a busy, lively festival, The Queenstown Winter Festival.

CHRISTCHURCH |

STORY: PAUL CRICHTON PHOTO: ANDREA SCHUTZ

AUCKLAND

New Zealands second largest city is a place where its residents continue to enjoy a healthy, active lifestyle amidst a natural environment world-renowned for its beauty. A growing cosmopolitan ambience also adds a touch of excitement without overt flashiness.

Accommodation is plentiful in Queenstown with hotels, motels, apartments, bed and breakfasts, luxury lodges, holiday homes, cabins and camping grounds.

3| TOTAL TRAVEL

WIN!

There is nowhere else in the world where within two hours of an international airport you can ski at a world class alpine resort, play golf, bungy jump, go rafting, mountain biking, hot-air ballooning, wind surfing, whale watching and visit world class wineries and gardens. The city centre is comfortingly compact and the most delightful central feature is the gently winding Avon River. On its grassy banks lined with poplars and weeping willows, office workers and visitors join street entertainers, seagulls and ducks for lunch in the sun.

bordered by hills and the Pacific Ocean, WELLINGTON and is situated on the QUEENSTOWN edge of the Canterbury CHRISTCHURCH plains stretching to the Southern Alps. It is centred in an area of tremendous geographical contrast and beauty. THE CATLINS Summers are generally mild and sunny with low humidity. Blue skies are the norm all year; the city has an average of over 2,000 hours of annual sunshine. Winter features delicate frosts on brittle mornings and clear, calm days. Autumn often has the longest period of settled weather and, for garden lovers, the city puts on an especially fine show in spring. |

Christchurch embraces a lifestyle of dynamic business and education, rich art and culture, exciting cuisines and worldclass wines. No matter what you’re looking for, you can find it in this world class city. Christchurch is

Clockwise from top: Christchurch City Center and Catherdral Square

Book & Magazine Layouts: I like combining the strict structure and hierarchy in book and magazine design whilst also adding creativity. Well chosen images can have such a big impact on an article and can be the difference between the article being noticed or simply the next page turned. Creating a readable hierarchy is essential and I think there are endless interesting layout choices to be inspired by.

Find more travel stories at www.totaltravel.com

WIN!

Your very own New Zealand escape To find out more and to ENTER head to www.totaltravel.com/Competitions/nz

5| TOTAL TRAVEL

email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466

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Website & App Design: This is an element of design I am continuing to learn and develop. Website design allows for controlled creativity and really understanding user accessibility and function. It’s important to be organised and to ensure all relevant avenues have been considered and to not reinvent structure, rather utilising effective user familiarity and improving their experience. App Design plays on a similar role, but information for the user needs to be easier and quicker to find with handheld manageability.

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email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466


School of Creative Arts Bachelor of Creative Industries Subjects 2012-2013

School of Creative Arts Bachelor of New Media Arts Subjects 2012-2013

Cairns

Townsville

Bachelor of New Media Arts Subjects:

• • •

Each subject involves on average, 3 hours of contact time per academic week (total of 39 hours over the 13 week teaching period). Students are expected to study and work for an additional 7 hours per subject per week during the teaching period. In total a student should be working and studying for 40 hours per week.

Course Structure

*Course structure information is included as an indicator of course content only and is subject to change.

Bachelor of Creative Industries Subjects:

• • •

Each subject involves on average, 3 hours of contact time per academic week (total of 39 hours over the 13 week teaching period). Students are expected to study and work for an additional 7 hours per subject per week during the teaching period. In total a student should be working and studying for 40 hours per week.

Course Structure

*Course structure information is included as an indicator of course content only and is subject to change.

Information Design: Designing information for viewers to digest easily is a particular passion of mine. It can be a challenge to organise text and images but the final result proves that effective design layouts are vital in everyday society. This Course Structure for James Cook University was selected by the School of Creative Arts and used on their website when restructuring their degree.

email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466

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Our planet has been suffering from the impact of humans with dire consequences It’s our responsibility to be aware of the causes of these problems and to take action The goal of Designing Change is to make you aware of these serious issues affecting our planet and what you can do to help

A sustainable environment relies on change from everyone

DO YOU WANT TO BE APART OF IT?

For further information contact: designingchange@live.com

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email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466


Posters & Invites: For the past four years I have been designing posters and invites. Creating posters is my chance to explore new ideas and I take inspiration from many sources. Whilst keeping the intention of the poster in mind, my arrangements continue to get more expressive the more I develop my skills.

email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466

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E A S T

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C O A S T

L E T T E R S

email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466


LO N D O N

L E T T E R S

Digital Art: I have a passion for highlighting the intricacies in nature, particularly textural elements that can often be overlooked by people. These designs have been arranged into a typographic font, which provided an interesting and challenging base to work from. It defies what the purpose of a font is and rather appreciates the structure each letter encompasses and introduces a notion that a font can be art, not something that needs to be read. From this project I explored various printing techniques and have developed a passion for textile design.

email: andrea.schutz@my.jcu.edu.au | mobile: 0423 618 466

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