ANDREA BENSON BRANDING
L AY O U T
I L L U S T R AT I O N
SOCIAL MEDIA
WEB
PAC K AG I N G
LOGO DESIGN
GUER R ILL A ADVER STISING
UX DESIGN
I D E AT I O N
MEET THE DESIGNER Hi t he r e ! Growing up in rural North Dakota, I always had a love for creativity and bringing my imaginative ideas to life. Montana State University is where I discovered my passion for graphic design and learned how to channel my creativity to in order to reach practical design solutions. I love that as part of my job I get to help businesses, entrepreneurs and creative people in bringing their visions to life, while hopefully making the world a slightly prettier, more interesting place in the process. I especially enjoy projects relating to branding, social media and illustration. I strive to approach new projects with a desire to learn and deliver smart, thoughtful outcomes. In my spare time I enjoy reading, drawing, and soaking up the beautiful, Bozeman outdoors.
ANDREA BENSON
INTRODUCTION+CONTENTS
CONTENTS ROYAL 7 INN HOTEL BRANDING
LEAD WATER GUER R ILL A ADVER TISING
WE ARE HER DESIGN+MARKETING INTERNSHIP
BROLOSOPHY PAC K AG I N G + GAME DESIGN
MORE MARKS LOGO DESIGN
WRITE ME UX DESIGN
PGS.
4–7
PGS.
8–11 PGS.
12–15 PGS.
16–19 PGS.
20 -21 PGS.
22-25
PAG E 3
HAPPY CAMPERS ANDREA BENSON
BRANDING
welcome
ROYAL 7 INN HOTEL BRANDING
Monoline GILL SANS BOLD GILL SANS SEMIBOLD
Gill Sans Regular
T h e C h alle ng e To create a fresh hotel brand which appeals to young families visiting the Bozeman/ Yellowstone area. T h e S olu t ion
FAMILY-FRIENDLY OUTDOORSY COZY
I met the challenge of creating a family-friendly hotel brand by creating a brand identity which appeals to children and adults alike. The Royal 7 bear is friendly and approachable, as well as a salute to the local wildlife and outdoors which attract many tourists to the area. The brand typography reflects the friendliness of the logo, and the colors are earthy and warm. The concept for the exterior signage is in the style of a National Park sign to further allude to the outdoor attractions of the Bozeman/ Yellowstone area.
APPROACHABLE CLEAN
PAG E 5
ANDREA BENSON
BRANDING
T h e S c op e This project involved creating a new identity system for the hotel by designing a logo and applying it to a variety of hotel branded items. This included stationery, advertisements, business cards, hotel key cards, door hangers, a breakfast menu, as well as a concept for the exterior signage.
LEF T PAGE Left Top: branded letterhead, envelopes, and business cards Left Bottom: illustrated concept for the hotel’s roadside signage Right: branded ‘Do Not Disturb’ door hanger for guests RIGHT PAGE a branded breakfast menu for hungry grizzlies
PAG E 7
WE ALL DESERVE SAFE DRINKING WATER. ANDREA BENSON
BRANDING
LEAD WATER GUERRILLA ADVER TISING T h e C h alle ng e To design a guerrilla advertising campaign which will raise awareness for the dangers of lead pipes and raise money for Flint, Michigan. T h e S olu t ion
C o l o r s / Fl avo r s
My partner, Delaney Dougharty, and I created bottles of flavored water meant to be sold at grocery stores which raise money and spread awareness of the dangers of lead pipes. The labels are sleek and eye-catching, with important statistics relating to the dangers of lead exposure along the bottom bands. The coloration of the water is reflective of the discoloration of lead contaminated water and meant to grab viewers’ attention.
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ANDREA BENSON
GUER R ILL A ADVER TISING
55
WAYS TOREDUCE REDUCE WAYS TO LEAD EXPOSURE LEAD EXPOSURE (AND WHY YOU SHOULD CARE)
(AND WHY YOU SHOULD CARE) LEAD: A TOXIC LEGACY
LEAD: A TOXIC LEGACY
There is no safe level of lead exposure.
Young children, infants, and fetuses are particularly vulnerable to lead because the Thereappears is no to safe level of lead exposure. harm be greater at lower exposures in children than in adults.
Young children, infants, and fetuses are
Lead exposurevulnerable can harm children’s brain the particularly to lead because development, contributing to lower IQs as harm appears to be greater at lower exposures well as learning and behavioral problems.
Lead exposure can harm children’s brain development, contributing to lower IQs as well as learning and behavioral problems. LEAD CAN ENTER DRINKING WATER WHEN PIPES AND PLUMBING FIX TURES THAT CONTAIN LEAD CORRODE.
1/3
of U.S. water systems reported service lines containing lead
1/3
6-10
1/2
million US homes
million children
have lead pipes
have elevated blood lead levels
6-10
This project was part of a fastpaced Summer course on Guerrilla Advertising and was assigned and executed in the course of just one week. My partner and I researched our social cause, brainstormed solutions, designed and prototyped the water bottles, and documented them in their intended context.
M y P r oc e s s
in children than in adults.
LEAD CAN ENTER DRINKING WATER WHEN PIPES AND PLUMBING FIX TURES THAT CONTAIN LEAD CORRODE.
T h e S c op e
1/2
THE SOLUTION: 5 WAYS THE ENVIRONMENTAL DEFENSE
FUND IS APPROACHING THE LEAD PIPE PROBLEM of U.S. water systems million children million US homes reported service lines have lead pipes have elevated blood containing lead lead levels
This project started with the need to raise awareness for the dangers of lead exposure using Guerrilla Tactics. Throughout the process, my partner and I researched our cause and brainstormed solutions which grab attention and reach our intended audience. We each utilized our individual skills/disciplines to create results. Delaney did all of the product photography, and I designed the labels.
THE SOLUTION: 5 WAYS THE ENVIRONMENTAL DEFENSE Accelerate FUND MakeIS Replacement Update Drinking Improve APPROACHING THE LEAD PIPEOversight PROBLEM Disclose Replacement Affordable Water Regulations of Suppliers Hazard Earlier
Visit edf.org to learn more and donate.
RIGHT PAGE
Accelerate Replacement
Make Replacement Affordable
Update Drinking Water Regulations
Improve Oversight of Suppliers
Disclose Hazard Earlier
Left: some images of what actual lead-contaminate water looks like Right: an infographic further
Visit edf.org to learn more and donate.
informing about the dangers of lead exposure and ways to solve the issue PAG E 1 1
ANDREA BENSON
BRANDING
WE ARE HER DESIGN+MARKETING INTERNSHIP W h at is H ER? We Are HER is a local non-profit which provides an online community and voice for survivors of sexual and domestic abuse. W h at I Did My responsibilities included designing posts for social media (Facebook, Instagram) and creating weekly email marketing campaigns through MailChimp. I also designed posters, HER swag, and graphics for blog posts, all while staying consistent with HER’s already existing branding.
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LEF T PAGE Left Top: my design for HER’s podcast cover Left Bottom: one of the graphics I designed for Instagram to promote a HER online event Right: I created a weekly Instagram story campaign sharing empowering quotes and engaging viewers by following up with a related question.
ANDREA BENSON
DESIGN+MARKETING INTERNSHIP
W h at I B r ou g h t When I came to We Are HER, the organization already had a strong website and brand, but its social media feed was inconsistent with its aesthetic. As an intern I created social media graphics, print media, and swag that was consistent with HER’s look and expanded upon the existing brand.
W h at I L earn e d My time with We Are HER taught me a lot about how to connect with an audience through social media and about the importance of an organization’s online presence. I gained valuable real world experience as well as learned about marketing through online campaigns and how to speak to and connect with HER’s strong online community of survivors.
RIGHT PAGE Left: I designed some items for print, such as this brochure and this notebook cover. Right: an email campaign I designed for MailChimp to welcome new newsletter subscribers. PAG E 1 5
“Bro, put on some beats I can Frat to.”
“My Triceps are looking pretty dope.”
ANDREA BENSON
BRANDING
“Dude, I’m so hungover.”
BROLOSOPHY PAC K AG I N G + GAME DESIGN T h e C h alle ng e To create a party card game for young adults which uses satire to bring groups of people together for light-hearted entertainment and conversation. T h e S olu t ion Brolosophy puts a whole new spin on Greek life. This is a satirical party game which derives its humor from the juxtaposition of interesting, philosophical questions with stereotypical ‘Frat Bro’ answers. In terms of the game’s structure and rules, think ‘Cards Against Humanity’ but with more bros. The choice in colors and illustrations reflects the style of Ancient Greek pottery, hearkening back to the roots of Western Philosophy. The typography is a reflection of where classical tradition meets Frat Bro. The end result is a game which is sure to provide you and your bros with hours of entertainment.
PAG E 1 7
ANDREA BENSON
PAC K AG I N G + G A M E D E S I G N
LEF T PAGE
T h e S c op e
Left : the design for the box the
This project entailed creating the rules of the game itself, writing the cards, play-testing, and then designing the playing cards, packaging, and merchandise with a consistent aesthetic and brand. Merchandise included t-shirts, bro tanks, and snapbacks. Additionally, I designed a ‘Sorority Edition’ expansion pack.
game would come in Right Top: design for the Sorority Edition expansion pack Right Bottom: a sample of what the answer cards look like
M y P r oc e s s This project started with my personal desire to create a party game to help bring groups of people together to have fun, light-hearted, but interesting conversations. Once I had the idea for Brolosophy, I started drafting my rules, writing my playing cards, and hosting play-tests with various groups of people.
RIGHT PAGE Top: At the beginning of each round, a question card is flipped from the top of the black deck. Bottom Right: a merchandise bro
My aesthetic for the game began with historical and visual research and constructing mood boards. I took my inspiration from the red-figure and black-figure pottery of Ancient Greece. I created all of my illustrations using ProCreate on the iPad and used Illustrator and PhotoShop to mockup what the final products would look like.
tank I designed Bottom Leftt: players draw answer cards from the orange the top of the orange deck.
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wild REPUBLIC
MORE MARKS LOGO DESIGN T h e C h alle ng e To design a unique, memorable mark which communicates a brand’s identity in a way that is still simple and flexible enough to exist in a variety of different contexts. M y P r oc e s s Like any good project, my logo process begins with research, familiarizing myself with the client, who they are, and who their audience is. Equipped with this information, I beginning sketching, coming up with as many iterations as I can. The best ideas become vectors, and from there, the best of the best is refined, color is added, and voila! You have your new logo to inform your brand identity.
PAG E 2 1
WE ALL DESERVE SAFE DRINKING WATER.
s s o r c A t c e Conn lobe the G ANDREA BENSON
BRANDING
WRITE ME UX DESIGN T h e C h alle ng e To use Adobe XD to prototype a pen pal app which connects people across the globe and brings back the excitement of receiving a letter in the mail.
T h e S olu t ion I created Write Me, a pen pal app which connects people from around the globe based on their mutual interests and allows them to write personalized letters. Users can choose their ‘paper’ color and font style, as well as insert special stickers, photos, and even video clips to customize their letters. A minimum character count encourages pen pals to write long form exchanges rather than short text messages. Write Me’s soft color scheme and font style allude to a more personal, hand-written feeling while still being clean and legible.
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Create your own profile based around your personal interests.
ANDREA BENSON
UX DESIGN
Use the ‘Find a Friend’ feature to match with friends with similar interests across the globe.
Customize your letters; choose your own fonts and ‘paper’ color.
T h e S c op e This project entailed coming up with an app idea, planning out all of its features, designing how the app would look, and demonstrating how it works by creating a prototype with the help of Adobe XD and presenting the app in class.
M y P r oc e s s Using the prompt to create an app with Adobe XD, I decided I wanted to create a PenPal service to connect people from all over the world with different backgrounds and cultures. In class, I brainstormed about the features I wanted for the app such as matching potential friends based on their interests, language, and distance, as well as the idea to let users customize their letters with different media such as stickers and photos. With these ideas in mind, I started thinking of how I wanted the app to look and familiarizing myself with Adobe XD. Many hours and about 80 artboards later, I had my prototype fully ready to demonstrate my app idea!
Write a long-form message to your new pen pal.
Personalize your message by adding photos, stickers and videos. PAG E 2 5
LET’S TALK! P HO N E 701.303.0495 EMAIL ns.andrea1013@gmail.com