WRITING SAMPLES
Andrea Gils
Sample #1 DEBRIEF Piece: Blog Post Headline: How to Manage Your Digital Footprint in College Publication: USA Today College Date of Publication: June 25, 2013 Background: Students new to the college life are eager to share their thoughts and photos of the last party they went to on the weekend. But when these students are ready to graduate and looking for a job, they may realize they need to do some social media clean up. This article gives you an insight on how to take care of your digital footprint, and what to do and not to do with your online brand. I submitted my story pitch to USA Today College via email and once my pitch was accepted, I had to write the blog post and submit it in two weeks.
Writing Samples - Andrea Gils Š 2014 Andrea Gils
Writing Samples - Andrea Gils Š 2013 USA Today
Sample #1 DEBRIEF Piece: Blog Post Headline: How to Manage Your Digital Footprint in College Publication: USA Today College Date of Publication: June 25, 2013 Background: Students new to the college life are eager to share their thoughts and photos of the last party they went to on the weekend. But when these students are ready to graduate and looking for a job, they may realize they need to do some social media clean up. This article gives you an insight on how to take care of your digital footprint, and what to do and not to do with your online brand. I submitted my story pitch to USA Today College via email and once my pitch was accepted, I had to write the blog post and submit it in two weeks.
Writing Samples - Andrea Gils Š 2014 Andrea Gils
Writing Samples - Andrea Gils Š 2013 USA Today
Sample #2 DEBRIEF Piece: Blog Post Headline: PRSA/PRSSA Google+ Hangout: Lessons Learned in the Workplace Publication: USA Today College Date of Publication: September 21, 2014 Background: With guidance from our professors and colleagues in the field, we are challenged to be exemplary ethical professionals and to adhere to the highest standards of accuracy and truth in communicating with the public. Unfortunately, sometimes the best decision in each situation is not always clear and clean-cut. This article discusses ethical conduct in the workplace, with a focus on students and young professionals, as discussed in the PRSA and PRSSA National Google+ Hangout hosted in September, to celebrate Ethics Awareness Month.
Writing Samples - Andrea Gils Š 2013 USA Today
Writing Samples - Andrea Gils Š 2014 Andrea Gils
Sample #2 DEBRIEF Piece: Blog Post Headline: PRSA/PRSSA Google+ Hangout: Lessons Learned in the Workplace Publication: USA Today College Date of Publication: September 21, 2014 Background: With guidance from our professors and colleagues in the field, we are challenged to be exemplary ethical professionals and to adhere to the highest standards of accuracy and truth in communicating with the public. Unfortunately, sometimes the best decision in each situation is not always clear and clean-cut. This article discusses ethical conduct in the workplace, with a focus on students and young professionals, as discussed in the PRSA and PRSSA National Google+ Hangout hosted in September, to celebrate Ethics Awareness Month.
Writing Samples - Andrea Gils Š 2013 USA Today
Writing Samples - Andrea Gils Š 2014 Andrea Gils
Writing Samples - Andrea Gils © 2014 Public Relations Society of America - St. Louis
Writing Samples - Andrea Gils © 2014 Public Relations Society of America - St. Louis
Writing Samples - Andrea Gils © 2014 Public Relations Society of America - St. Louis
Writing Samples - Andrea Gils © 2014 Public Relations Society of America - St. Louis
Sample #3 DEBRIEF Piece: Blog Post Headline: Looking Further Than Skin Deep Publication: PRSSA National - Progressions Date of Publication: April 7, 2014 Background: This article discussed the importance of learning about ethnic and racial diversity for young public relations professionals and suggests ways for chapters and members to become more diversity inclusive.
Writing Samples - Andrea Gils Š 2014 Andrea Gils
Writing Samples - Andrea Gils Š 2013 Public Relations Student Society of America
Sample #3 DEBRIEF Piece: Blog Post Headline: Looking Further Than Skin Deep Publication: PRSSA National - Progressions Date of Publication: April 7, 2014 Background: This article discussed the importance of learning about ethnic and racial diversity for young public relations professionals and suggests ways for chapters and members to become more diversity inclusive.
Writing Samples - Andrea Gils Š 2014 Andrea Gils
Writing Samples - Andrea Gils Š 2013 Public Relations Student Society of America
Sample #4 DEBRIEF Piece: Feature Article Headline: Five Ethical Missteps of Young Professionals Publication: Public Relations Student Society of America - FORUM Date of Publication: Spring 2013 Background: This article addresses the most common mistakes that new professionals in the public relations field make. Sources include members of PRSA’s Board of Ethics and Professional Standards. This articles aims to aid young professionals and current public relations students on how to avoid ethically compromising situations as well as ways of resolving ethical conflict in the professional world.
Writing Samples - Andrea Gils © 2013 Public Relations Student Society of America
Writing Samples - Andrea Gils © 2014 Andrea Gils
Sample #4 DEBRIEF Piece: Feature Article Headline: Five Ethical Missteps of Young Professionals Publication: Public Relations Student Society of America - FORUM Date of Publication: Spring 2013 Background: This article addresses the most common mistakes that new professionals in the public relations field make. Sources include members of PRSA’s Board of Ethics and Professional Standards. This articles aims to aid young professionals and current public relations students on how to avoid ethically compromising situations as well as ways of resolving ethical conflict in the professional world.
Writing Samples - Andrea Gils © 2013 Public Relations Student Society of America
Writing Samples - Andrea Gils © 2014 Andrea Gils
Writing Samples - Andrea Gils © 2013 PRSSA National
Writing Samples - Andrea Gils © 2013 PRSSA National
Writing Samples - Andrea Gils © 2013 PRSSA National
Writing Samples - Andrea Gils © 2013 PRSSA National
foRum
Sample #5 DEBRIEF
AGEnCy
CONTINUED FROM PAGE 1 “Because I’ve only had experiences with agencies, I might be a little biased, but I definitely think it’s a great place to start out because you are forced to learn quickly in order to keep up,” Spasoff said. While many careers in public relations have a fast-paced, unpredictable playing field, agency work is notorious for this. Some of Spasoff’s current responsibilities include media monitoring, researching for
ConFErEnCE
Piece: Soft News Article
CONTINUED FROM PAGE 1
Headline: Celebrity Endorsements Prove Highly Effective Publication: Public Relations Student Society of America - FORUM Date of Publication: Fall 2013 Background: This article talks about how celebrity endormsements can be a useful tool to boost sales, strengthen brand credibility and connect consumers in a unique and credible way. The article focuses on Ketchum’s celebrity endorsement implementation in the PRSA Silver Anvil Award-winning campaign “Rock n’ Advil Stories.”
plate with Michael Preston and Rebecca Timms of the Philadelphia 76ers, Bonnie Clark of the Philadelphia Phillies and Kevin Saghy of the Chicago Cubs as they give the inside scoop on the inner workings of sports public relations. Attendees can also learn the ins and outs of crisis management with Rae Bazzarre and Katherine McLane of the LIVESTRONG Foundation. Special topic sessions include: personal branding with JRMComm president Jason Mollica, striving for work-life fit with David W. Ballard, PsyD of the American Psychological Association and Bey-Ling Sha, Ph.D., APR of San Diego State University, and a “Juggling: Life at an Agency” panel with recent PRSSA graduates. These presenters, along with many others,
campaigns and new business and strategic writing. The pros? “You don’t get bored because every day is different,” Spasoff said. But of course, there are some drawbacks. “You may plan to get something done one day but then something else pops up that calls for your immediate attention,” Spasoff said. She added, “If you like consistency, agency public relations might not be the place for you.”
will share their professional tips and tricks with attendees. Don’t forget – PRSSA attendees will also have the opportunity to attend the General Sessions of the PRSA International Conference (located across the street from the PRSSA Conference hotel). This year’s General Session presenters include new media expert Brian Solis; the first AfricanAmerican combat pilot, Vernice “FlyGirl” Armour (now an author and founder and CEO of VAI Consulting and Training, LLC); and John Wood, founder and board co-chair of Room to Read. The professional development workshops will complement the numerous opportunities for attendees to network and collaborate with experienced professionals as well as other PRSSA members. The Conference Committee is organizing “The Ivy Lee Club Opening
nonproFIT
CONTINUED FROM PAGE 1 personal interest or passion. As a remote intern for HSUS, McFadden has worked on a variety of projects, including pitching and monitoring media, compiling a feature regarding state directors and many writing projects. “It’s my job to get news outlets and reporters to cover what the HSUS is doing. Whether it’s passing a new bill in legislation or hosting an event to save turtles, it’s my job to get reporters to talk about it and, ultimately, to get Night Celebration” to welcome all PRSSA attendees and the “A Step Forward: Innovating the Future Awards Ceremony and Dinner” on the last night of the Conference to celebrate the achievements of PRSSA’s outstanding Chapters and members. In addition to all that National Conference has to offer, the city itself presents several exciting opportunities as well. Founded by William Penn in 1682, the city of Philadelphia is the second largest city on the East Coast and one of the oldest and most historic places in the nation. Philadelphia, once the capital of our country, has served as the sources of many of our country’s innovations and advancements in both the past and present (including serving as the home of several Fortune 500 companies). Attendees can also take advantage of opportunities to explore Philadelphia’s endless array of culture, art, food
people to care,” McFadden said. The benefits and drawbacks of nonprofit public relations go hand-in-hand: it’s easy to become attached to the cause you are working toward and therefore, easy to make your job more personal. For those that choose this career path, the potential to make a difference outweighs the cost of emotional attachment. “You feel as though your work is a component of achieving a ‘greater good’ and that you’re serving a higher purpose,” McFadden said.
and history. The countless opportunities to engage in the dynamic community of public relations at National Conference combined with the incredible history that Philadelphia possesses will help guide attendees towards the path of success. There is always room for more personal and professional growth and the PRSSA 2013 National Conference will provide participants with a well-rounded arsenal of professional skills, a personal sense of achievement and fond memories that will last a lifetime.Be sure to register by the deadline of September 24 to reserve your spot at this sure-to-be memorable event! Be sure to register by the deadline of September 24 to reserve your spot at this sure-to-be memorable event!
Celebrity Endorsements Prove Highly Effective Tool Can Boost Sales and Strengthen Brand Credibility by AnDrEA GIlS Southeast Missouri State In an open editorial on PR Moment.com, an online magazine, Immediate Past Chair and CEO of PRSA Gerard Corbett, APR, Fellow PRSA said that one of the most effective ways to get the public’s attention is by wordof-mouth marketing, especially when those words come out of a celebrity’s mouth. “Overt product endorsements by pop culture icons, or even something as seemingly innocuous as their wearing a certain designer or carrying a particular bag, can generate enormous public attention and translate into huge product sales,” Corbett said. Celebrity endorsements not only boost sales, but they also strengthen a brand’s credibility, building trust and affinity between the brand and its publics. Celebrities make brands appealing to specific target audiences and create a connection with consumers. Whether they’re “brand
Writing Samples - Andrea Gils © 2014 Andrea Gils
Fall 2013 | Volume 46, Issue 1 | www.prssa.org/FORUM
ambassadors,” “brand champions” or “brand fans,” celebrity endorsement is a tool that public relations agencies frequently use as part of their campaigns. Ketchum’s implementation of celebrity endorsement in their PRSA Silver Anvil Awardwinning “Rock ‘n’ Advil Stories” campaign is just one example of how agencies use this tool. According to Megan Malley, the Advil account supervisor at Ketchum, the agency’s core Advil team worked with Ketchum Sports and Entertainment and Pfizer’s Consumer Healthcare team to create a campaign that showcased Jon Bon Jovi’s and Regis Philbin’s real pain stories. “The focus of this campaign was not to tell the celebrity story but the ‘real people’ story, so we needed to find celebrities that were appealing to consumers as well as relevant, given the timing, and that were natural to the brand,” Malley said. Vice president of CoynePR Deborah Sierchio said in a white paper that there are five key attributes to seek in potential
endorsers: trustworthiness, expertise, attractiveness, respect and similarity to the target audience (TEARS). Apart from the TEARS model, Sierchio said that one should check the celebrity’s background, ensure there are no conflicts with competing or similar brands and research media appeal, newsworthiness and relevance, the celebrity’s willingness to endorse and his or her worth, according to the company’s budget. Malley said that if Ketchum could leverage an opportunity to create relevance and surprise, the campaign could be engaging for consumers. At the time, Philbin had announced that he was leaving “Live! With Regis and Kelly,” so Philbin’s departure became the relevance factor. In addition, Bon Jovi’s adherence to the campaign marked his first verbal product endorsement, which served as the surprise factor that Ketchum was looking for. According to PRSA’s case study on the Rock ‘n’ Advil
Stories campaign, showing spokespeople in real pain situations allowed consumers to emotionally connect with the celebrities. Ketchum measured Bon Jovi’s and Philbin’s celebrity appeal and discovered high name recognition and likeability for both spokespeople. As a result of this campaign, dollar sales increased by more than five and seven percent compared to the previous year, after Philbin’s and Bon Jovi’s announcements respectively. Celebrities not only can have a positive effect on a campaign, but they also can also result in a marketing failure. Substantial research and planning are vital in finding the right celebrity whose personality matches the brand’s, who will best represent the brand and who will best relate to the brand’s audiences. Malley said, “Taking the extra time to make sure you that you have all the information makes your program that much stronger, and I think that this [campaign] was a perfect example of that.”
CorporATE
5
CONTINUED FROM PAGE 1 In her experience, “Throughout college and PRSSA, everyone has been speaking so highly of agency life that I essentially forgot about corporate public relations,” Moegenburg said. However, her time at Kohler has already swayed her interests. “If you would have asked me a few months ago [if I planned to pursue a career in corporate public relations], I would have been extremely hesitant to say yes. Ask me today, and my answer would be completely different,” Moegenburg said. “I will certainly pursue positions in corporate public relations now that I’ve been exposed to it.” One benefit of working for Kohler is Moegenburg’s ability to work with a project from start to finish, which is typically unique to in-house positions. Working in-house can also give public relations professionals the ability to become a subject matter expert and build meaningful relationships with relevant media contacts, which is not always the case with agency or nonprofit work. Take it from a professional “If you’re not sure what route you want to take – agency, in-house, or nonprofit – then try to get an internship in each area. This will allow you to explore each and determine what best fits,” Brad Kostka said. “Plus, it looks great on a résumé.” Kostka is the senior vice president of integrated communication agency Roop & Co. He formerly served as president of the Greater Cleveland Chapter of PRSA. Although Kostka currently works in an agency setting, he previously held an in-house position as Championship Coordinator for the 1996 U.S. Senior Open and has contributed to nonprofit clients through internship and pro-bono positions, including United Way and March of Dimes. Throughout his experience, Kostka noted three professional strengths that brought him success: writing, curiosity and organization. Writing and organizational skills serve as a virtual precursor to entry into the public relations world, but curiosity may be brought up less often. According to Kostka, “Curiosity is important in an agency because one must be a jack of all trades but a master of none of them. It’s about learning enough to serve the needs of your many clients.” “One of the great things about pursuing a career in public relations is that it allows you to follow your passion – whether it’s business, the arts, politics, healthcare, sports or another avenue,” said Kostka. “Doing so will ultimately lead you to happiness and success in your career.”
Writing Samples - Andrea Gils © 2013 Public Relations Student Society of America
foRum
Sample #5 DEBRIEF
AGEnCy
CONTINUED FROM PAGE 1 “Because I’ve only had experiences with agencies, I might be a little biased, but I definitely think it’s a great place to start out because you are forced to learn quickly in order to keep up,” Spasoff said. While many careers in public relations have a fast-paced, unpredictable playing field, agency work is notorious for this. Some of Spasoff’s current responsibilities include media monitoring, researching for
ConFErEnCE
Piece: Soft News Article
CONTINUED FROM PAGE 1
Headline: Celebrity Endorsements Prove Highly Effective Publication: Public Relations Student Society of America - FORUM Date of Publication: Fall 2013 Background: This article talks about how celebrity endormsements can be a useful tool to boost sales, strengthen brand credibility and connect consumers in a unique and credible way. The article focuses on Ketchum’s celebrity endorsement implementation in the PRSA Silver Anvil Award-winning campaign “Rock n’ Advil Stories.”
plate with Michael Preston and Rebecca Timms of the Philadelphia 76ers, Bonnie Clark of the Philadelphia Phillies and Kevin Saghy of the Chicago Cubs as they give the inside scoop on the inner workings of sports public relations. Attendees can also learn the ins and outs of crisis management with Rae Bazzarre and Katherine McLane of the LIVESTRONG Foundation. Special topic sessions include: personal branding with JRMComm president Jason Mollica, striving for work-life fit with David W. Ballard, PsyD of the American Psychological Association and Bey-Ling Sha, Ph.D., APR of San Diego State University, and a “Juggling: Life at an Agency” panel with recent PRSSA graduates. These presenters, along with many others,
campaigns and new business and strategic writing. The pros? “You don’t get bored because every day is different,” Spasoff said. But of course, there are some drawbacks. “You may plan to get something done one day but then something else pops up that calls for your immediate attention,” Spasoff said. She added, “If you like consistency, agency public relations might not be the place for you.”
will share their professional tips and tricks with attendees. Don’t forget – PRSSA attendees will also have the opportunity to attend the General Sessions of the PRSA International Conference (located across the street from the PRSSA Conference hotel). This year’s General Session presenters include new media expert Brian Solis; the first AfricanAmerican combat pilot, Vernice “FlyGirl” Armour (now an author and founder and CEO of VAI Consulting and Training, LLC); and John Wood, founder and board co-chair of Room to Read. The professional development workshops will complement the numerous opportunities for attendees to network and collaborate with experienced professionals as well as other PRSSA members. The Conference Committee is organizing “The Ivy Lee Club Opening
nonproFIT
CONTINUED FROM PAGE 1 personal interest or passion. As a remote intern for HSUS, McFadden has worked on a variety of projects, including pitching and monitoring media, compiling a feature regarding state directors and many writing projects. “It’s my job to get news outlets and reporters to cover what the HSUS is doing. Whether it’s passing a new bill in legislation or hosting an event to save turtles, it’s my job to get reporters to talk about it and, ultimately, to get Night Celebration” to welcome all PRSSA attendees and the “A Step Forward: Innovating the Future Awards Ceremony and Dinner” on the last night of the Conference to celebrate the achievements of PRSSA’s outstanding Chapters and members. In addition to all that National Conference has to offer, the city itself presents several exciting opportunities as well. Founded by William Penn in 1682, the city of Philadelphia is the second largest city on the East Coast and one of the oldest and most historic places in the nation. Philadelphia, once the capital of our country, has served as the sources of many of our country’s innovations and advancements in both the past and present (including serving as the home of several Fortune 500 companies). Attendees can also take advantage of opportunities to explore Philadelphia’s endless array of culture, art, food
people to care,” McFadden said. The benefits and drawbacks of nonprofit public relations go hand-in-hand: it’s easy to become attached to the cause you are working toward and therefore, easy to make your job more personal. For those that choose this career path, the potential to make a difference outweighs the cost of emotional attachment. “You feel as though your work is a component of achieving a ‘greater good’ and that you’re serving a higher purpose,” McFadden said.
and history. The countless opportunities to engage in the dynamic community of public relations at National Conference combined with the incredible history that Philadelphia possesses will help guide attendees towards the path of success. There is always room for more personal and professional growth and the PRSSA 2013 National Conference will provide participants with a well-rounded arsenal of professional skills, a personal sense of achievement and fond memories that will last a lifetime.Be sure to register by the deadline of September 24 to reserve your spot at this sure-to-be memorable event! Be sure to register by the deadline of September 24 to reserve your spot at this sure-to-be memorable event!
Celebrity Endorsements Prove Highly Effective Tool Can Boost Sales and Strengthen Brand Credibility by AnDrEA GIlS Southeast Missouri State In an open editorial on PR Moment.com, an online magazine, Immediate Past Chair and CEO of PRSA Gerard Corbett, APR, Fellow PRSA said that one of the most effective ways to get the public’s attention is by wordof-mouth marketing, especially when those words come out of a celebrity’s mouth. “Overt product endorsements by pop culture icons, or even something as seemingly innocuous as their wearing a certain designer or carrying a particular bag, can generate enormous public attention and translate into huge product sales,” Corbett said. Celebrity endorsements not only boost sales, but they also strengthen a brand’s credibility, building trust and affinity between the brand and its publics. Celebrities make brands appealing to specific target audiences and create a connection with consumers. Whether they’re “brand
Writing Samples - Andrea Gils © 2014 Andrea Gils
Fall 2013 | Volume 46, Issue 1 | www.prssa.org/FORUM
ambassadors,” “brand champions” or “brand fans,” celebrity endorsement is a tool that public relations agencies frequently use as part of their campaigns. Ketchum’s implementation of celebrity endorsement in their PRSA Silver Anvil Awardwinning “Rock ‘n’ Advil Stories” campaign is just one example of how agencies use this tool. According to Megan Malley, the Advil account supervisor at Ketchum, the agency’s core Advil team worked with Ketchum Sports and Entertainment and Pfizer’s Consumer Healthcare team to create a campaign that showcased Jon Bon Jovi’s and Regis Philbin’s real pain stories. “The focus of this campaign was not to tell the celebrity story but the ‘real people’ story, so we needed to find celebrities that were appealing to consumers as well as relevant, given the timing, and that were natural to the brand,” Malley said. Vice president of CoynePR Deborah Sierchio said in a white paper that there are five key attributes to seek in potential
endorsers: trustworthiness, expertise, attractiveness, respect and similarity to the target audience (TEARS). Apart from the TEARS model, Sierchio said that one should check the celebrity’s background, ensure there are no conflicts with competing or similar brands and research media appeal, newsworthiness and relevance, the celebrity’s willingness to endorse and his or her worth, according to the company’s budget. Malley said that if Ketchum could leverage an opportunity to create relevance and surprise, the campaign could be engaging for consumers. At the time, Philbin had announced that he was leaving “Live! With Regis and Kelly,” so Philbin’s departure became the relevance factor. In addition, Bon Jovi’s adherence to the campaign marked his first verbal product endorsement, which served as the surprise factor that Ketchum was looking for. According to PRSA’s case study on the Rock ‘n’ Advil
Stories campaign, showing spokespeople in real pain situations allowed consumers to emotionally connect with the celebrities. Ketchum measured Bon Jovi’s and Philbin’s celebrity appeal and discovered high name recognition and likeability for both spokespeople. As a result of this campaign, dollar sales increased by more than five and seven percent compared to the previous year, after Philbin’s and Bon Jovi’s announcements respectively. Celebrities not only can have a positive effect on a campaign, but they also can also result in a marketing failure. Substantial research and planning are vital in finding the right celebrity whose personality matches the brand’s, who will best represent the brand and who will best relate to the brand’s audiences. Malley said, “Taking the extra time to make sure you that you have all the information makes your program that much stronger, and I think that this [campaign] was a perfect example of that.”
CorporATE
5
CONTINUED FROM PAGE 1 In her experience, “Throughout college and PRSSA, everyone has been speaking so highly of agency life that I essentially forgot about corporate public relations,” Moegenburg said. However, her time at Kohler has already swayed her interests. “If you would have asked me a few months ago [if I planned to pursue a career in corporate public relations], I would have been extremely hesitant to say yes. Ask me today, and my answer would be completely different,” Moegenburg said. “I will certainly pursue positions in corporate public relations now that I’ve been exposed to it.” One benefit of working for Kohler is Moegenburg’s ability to work with a project from start to finish, which is typically unique to in-house positions. Working in-house can also give public relations professionals the ability to become a subject matter expert and build meaningful relationships with relevant media contacts, which is not always the case with agency or nonprofit work. Take it from a professional “If you’re not sure what route you want to take – agency, in-house, or nonprofit – then try to get an internship in each area. This will allow you to explore each and determine what best fits,” Brad Kostka said. “Plus, it looks great on a résumé.” Kostka is the senior vice president of integrated communication agency Roop & Co. He formerly served as president of the Greater Cleveland Chapter of PRSA. Although Kostka currently works in an agency setting, he previously held an in-house position as Championship Coordinator for the 1996 U.S. Senior Open and has contributed to nonprofit clients through internship and pro-bono positions, including United Way and March of Dimes. Throughout his experience, Kostka noted three professional strengths that brought him success: writing, curiosity and organization. Writing and organizational skills serve as a virtual precursor to entry into the public relations world, but curiosity may be brought up less often. According to Kostka, “Curiosity is important in an agency because one must be a jack of all trades but a master of none of them. It’s about learning enough to serve the needs of your many clients.” “One of the great things about pursuing a career in public relations is that it allows you to follow your passion – whether it’s business, the arts, politics, healthcare, sports or another avenue,” said Kostka. “Doing so will ultimately lead you to happiness and success in your career.”
Writing Samples - Andrea Gils © 2013 Public Relations Student Society of America
Sample #6 FOR IMMEDIATE RELEASE MEDIA CONTACT: Ms. Andrea Gils Phone: (941) 870 2151 Email: media@tradingvest.com www.tradingvest.com
DEBRIEF Piece: Press Release
AmericaPlast EXPO- the World’s First Plastics & Rubber Virtual Trade Show- will open on January 31 2014.
Client: AmericaPlast
BRADENTON, Fla., Jan. 27, 2014-- AmericaPlast EXPO, the World’s First e-Trade Show for Plastics and Rubber industries is part of the AmericaPlast, a TradingVest LATAM project, and will be open from Jan. 31, 2014 onwards. AmericaPlast gathers premier plastics and rubber raw materials providers, plastics and rubber transformation machinery manufacturers, semi-finished plastic product manufacturers and related services providers in a permanent 24/7 collaborative electronic event.
Publication: SBWire Date of Publication: January 27, 2014. Background: This press release announces the opening of AmericaPlast EXPO, the World’s First e-Trade Show for Plastics and Rubber industries A major public relations agency contacted AmericaPlast the same day the press release was distributed for possible advertising and content generation on behalf of one of the agency’s clients from the plastics industry. Further results to be assessed
The AmericaPlast EXPO is sponsored by premier class companies such as Carnevalli, Cope, Nicieza & Taverna- Grilon, LEV Termoplasticos and Plasticos Dise to offer the ultimate technology in multimedia communications, interactive global networking and collaboration with marketing automation to constantly connect raw materials and machinery providers with plastics and rubber transformation companies. “AmericaPlast will revolutionize the communication process between raw materials and equipment suppliers and their current and potential clients in order to build the most efficient and powerful networking environment for the plastics and rubber industries,” TradingVest LATAM CEO and AmericaPlast Director Eduardo Gils said. For this AmericaPlast EXPO e-Trade Show, TradingVest LATAM partnered with eZ-Xpo, the technological company located in San Francisco, Calif. which provides the virtual platform where the virtual Showcase was built in. “We are very excited to partner with TradingVest LATAM and have such an important role with AmericaPlast as it represents a historical event for one of the most traditional sectors like oil and petrochemicals,” eZ-Xpo CEO and founder Matt Fok said. “We were able to eliminate the geographical and temporal limits and make the show accessible for anyone in the global market.” eZ-Xpo is the world’s first all-in-one fully automated virtual trade show platform with full social network integration, presenting from now onward, a new live webcast platform feature enabling to present LIVE or pre-recorded webcasts simultaneously from every e-booth. “Just try to imagine the synergetic power of a permanent collaboration between polymers and transformation technology creators and the plastics and rubber products manufacturers. …This was not possible until now, but now it’s available at AmericaPlast EXPO,” Gils added.
Writing Samples - Andrea Gils © 2014 Andrea Gils
Writing Samples - Andrea Gils © 2014 Trading Vest LATAM
Sample #6 FOR IMMEDIATE RELEASE MEDIA CONTACT: Ms. Andrea Gils Phone: (941) 870 2151 Email: media@tradingvest.com www.tradingvest.com
DEBRIEF Piece: Press Release
AmericaPlast EXPO- the World’s First Plastics & Rubber Virtual Trade Show- will open on January 31 2014.
Client: AmericaPlast
BRADENTON, Fla., Jan. 27, 2014-- AmericaPlast EXPO, the World’s First e-Trade Show for Plastics and Rubber industries is part of the AmericaPlast, a TradingVest LATAM project, and will be open from Jan. 31, 2014 onwards. AmericaPlast gathers premier plastics and rubber raw materials providers, plastics and rubber transformation machinery manufacturers, semi-finished plastic product manufacturers and related services providers in a permanent 24/7 collaborative electronic event.
Publication: SBWire Date of Publication: January 27, 2014. Background: This press release announces the opening of AmericaPlast EXPO, the World’s First e-Trade Show for Plastics and Rubber industries A major public relations agency contacted AmericaPlast the same day the press release was distributed for possible advertising and content generation on behalf of one of the agency’s clients from the plastics industry. Further results to be assessed
The AmericaPlast EXPO is sponsored by premier class companies such as Carnevalli, Cope, Nicieza & Taverna- Grilon, LEV Termoplasticos and Plasticos Dise to offer the ultimate technology in multimedia communications, interactive global networking and collaboration with marketing automation to constantly connect raw materials and machinery providers with plastics and rubber transformation companies. “AmericaPlast will revolutionize the communication process between raw materials and equipment suppliers and their current and potential clients in order to build the most efficient and powerful networking environment for the plastics and rubber industries,” TradingVest LATAM CEO and AmericaPlast Director Eduardo Gils said. For this AmericaPlast EXPO e-Trade Show, TradingVest LATAM partnered with eZ-Xpo, the technological company located in San Francisco, Calif. which provides the virtual platform where the virtual Showcase was built in. “We are very excited to partner with TradingVest LATAM and have such an important role with AmericaPlast as it represents a historical event for one of the most traditional sectors like oil and petrochemicals,” eZ-Xpo CEO and founder Matt Fok said. “We were able to eliminate the geographical and temporal limits and make the show accessible for anyone in the global market.” eZ-Xpo is the world’s first all-in-one fully automated virtual trade show platform with full social network integration, presenting from now onward, a new live webcast platform feature enabling to present LIVE or pre-recorded webcasts simultaneously from every e-booth. “Just try to imagine the synergetic power of a permanent collaboration between polymers and transformation technology creators and the plastics and rubber products manufacturers. …This was not possible until now, but now it’s available at AmericaPlast EXPO,” Gils added.
Writing Samples - Andrea Gils © 2014 Andrea Gils
Writing Samples - Andrea Gils © 2014 Trading Vest LATAM
Sample #7 DEBRIEF Piece: Press Release Client: University of Missouri Extension - Small Business & Technlogy Development Center Southeast Missouri Headline: Fast Trac® Growth Venture Helps Entrepreneurs Defy Statistics Date of Publication: February 6, 2013 Background: This press release announces a new workshop series offered by the University of Missouri Extension - Small Business & Technlogy Development Center Southeast Missouri to entrepreneurs.
Writing Samples - Andrea Gils © 2014 Trading Vest LATAM
Writing Samples - Andrea Gils © 2014 Andrea Gils
Sample #7 DEBRIEF Piece: Press Release Client: University of Missouri Extension - Small Business & Technlogy Development Center Southeast Missouri Headline: Fast Trac® Growth Venture Helps Entrepreneurs Defy Statistics Date of Publication: February 6, 2013 Background: This press release announces a new workshop series offered by the University of Missouri Extension - Small Business & Technlogy Development Center Southeast Missouri to entrepreneurs.
Writing Samples - Andrea Gils © 2014 Trading Vest LATAM
Writing Samples - Andrea Gils © 2014 Andrea Gils
FOR RELEASE WEEK OF February 8, 2013 KILL DATE: March 1, 2013
“This course connects existing business owners to the best resources available to them,” Proffer
CONTACT:
and realize the goals of their business. The emphasis is for the business owner to be able to take
said. “By participating in this course, the attendees will make connections to help them pursue
Richard Proffer University of Missouri Extension – Cape Girardeau County SBTDC Phone # 573-243-3581 / 417-300-3185 (cell) Email: profferrd@missouri.edu
home what they learn and apply it directly to their business,” Proffer said. Attendees are encouraged to use their own business as the class example and apply the discussions and topics directly to their business throughout the program.
Fast Trac® Growth Venture Helps Entrepreneurs Defy Statistics A nationally recognized entrepreneurial training program is coming to Southeast Missouri for the second time. Despite passion, drive and abundance of good ideas, half of all new businesses fail within in the first few years. Often that’s because, despite their zeal, entrepreneurs lack the experience and tools required for starting and running a business.
Registration is limited to thirty participants and there is no registration fee. All participants will receive a student handbook, handouts and the opportunity to receive a discounted financial analysis of their current business as part of the class. To register and find out more about the Fast Trac® Growth Venture sessions, please contact Richard Proffer at (573) 243-3581. Deadline to register is March 1. ###
Current business owners in the Southeast Missouri area now have a new effective weapon to help them increase their chances for success – Fast Trac® Growth Venture, a comprehensive family of workshops and programs that help current business owners home their skills needed to create, manage and grow successful businesses. The series Fast Trac® Growth Venture is a 12-session course lasting six weeks, and beginning on Tuesday, March 5. The classes will be held at the MU Extension Center in Jackson, Mo.
The Fast Trac® Growth Venture is part of a grant MU Extension Council of Cape Girardeau County received from the WIRED fund being coordinated by the local Workforce Investment Board. More than 165,000 entrepreneurs have participated in Fast Trac® programs nationwide. This program is headquartered out of the Kansas City based Ewing Marion Kauffman Foundation, the largest organization in the nation solely focused on entrepreneurial success at all
Richard Proffer, business development specialist for the University of Missouri Extension Small Business & Technology Development Center of Southeast Missouri, said this course provides entrepreneurs with insights, strategic visioning guidance, networking opportunities, coaching, speakers and other resources, all aimed to help them prepare for the success of their present business.
levels. SBTDC/Extension business programs are also sponsored by the Small Business Administration and University of Missouri and are open to all interested residents. Requests for special accommodations will be considered if made two weeks in advance by calling 573-243-3581 and asking for Richard Proffer.
Many existing business owners have not started or ran other companies except their own, so the need for in-depth knowledge to help them grow is present. (Continued)
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Programs are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two week in advance. Contact Richard Proffer, University of MO Extension, 684 West Jackson Trail, Jackson, MO 653755 or at 573-243-3581.
Writing Samples - Andrea Gils © 2013 University of Missouri - SBTDC
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Programs are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two week in advance. Contact Richard Proffer, University of MO Extension, 684 West Jackson Trail, Jackson, MO 653755 or at 573-243-3581.
Writing Samples - Andrea Gils © 2013 University of Missouri - SBTDC
FOR RELEASE WEEK OF February 8, 2013 KILL DATE: March 1, 2013
“This course connects existing business owners to the best resources available to them,” Proffer
CONTACT:
and realize the goals of their business. The emphasis is for the business owner to be able to take
said. “By participating in this course, the attendees will make connections to help them pursue
Richard Proffer University of Missouri Extension – Cape Girardeau County SBTDC Phone # 573-243-3581 / 417-300-3185 (cell) Email: profferrd@missouri.edu
home what they learn and apply it directly to their business,” Proffer said. Attendees are encouraged to use their own business as the class example and apply the discussions and topics directly to their business throughout the program.
Fast Trac® Growth Venture Helps Entrepreneurs Defy Statistics A nationally recognized entrepreneurial training program is coming to Southeast Missouri for the second time. Despite passion, drive and abundance of good ideas, half of all new businesses fail within in the first few years. Often that’s because, despite their zeal, entrepreneurs lack the experience and tools required for starting and running a business.
Registration is limited to thirty participants and there is no registration fee. All participants will receive a student handbook, handouts and the opportunity to receive a discounted financial analysis of their current business as part of the class. To register and find out more about the Fast Trac® Growth Venture sessions, please contact Richard Proffer at (573) 243-3581. Deadline to register is March 1. ###
Current business owners in the Southeast Missouri area now have a new effective weapon to help them increase their chances for success – Fast Trac® Growth Venture, a comprehensive family of workshops and programs that help current business owners home their skills needed to create, manage and grow successful businesses. The series Fast Trac® Growth Venture is a 12-session course lasting six weeks, and beginning on Tuesday, March 5. The classes will be held at the MU Extension Center in Jackson, Mo.
The Fast Trac® Growth Venture is part of a grant MU Extension Council of Cape Girardeau County received from the WIRED fund being coordinated by the local Workforce Investment Board. More than 165,000 entrepreneurs have participated in Fast Trac® programs nationwide. This program is headquartered out of the Kansas City based Ewing Marion Kauffman Foundation, the largest organization in the nation solely focused on entrepreneurial success at all
Richard Proffer, business development specialist for the University of Missouri Extension Small Business & Technology Development Center of Southeast Missouri, said this course provides entrepreneurs with insights, strategic visioning guidance, networking opportunities, coaching, speakers and other resources, all aimed to help them prepare for the success of their present business.
levels. SBTDC/Extension business programs are also sponsored by the Small Business Administration and University of Missouri and are open to all interested residents. Requests for special accommodations will be considered if made two weeks in advance by calling 573-243-3581 and asking for Richard Proffer.
Many existing business owners have not started or ran other companies except their own, so the need for in-depth knowledge to help them grow is present. (Continued)
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Programs are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two week in advance. Contact Richard Proffer, University of MO Extension, 684 West Jackson Trail, Jackson, MO 653755 or at 573-243-3581.
Writing Samples - Andrea Gils © 2013 University of Missouri - SBTDC
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Programs are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two week in advance. Contact Richard Proffer, University of MO Extension, 684 West Jackson Trail, Jackson, MO 653755 or at 573-243-3581.
Writing Samples - Andrea Gils © 2013 University of Missouri - SBTDC
MONSTER TRUCK WINTERNATIONALS
The event will be at 7:30 p.m. Friday and Saturday in the Show Me Center. More information can be found showmecenter.biz.+
Sample #8
 13 ARROW • week of Feb. 27 - March 5, 2013
DIVERSIFY
ESPN editor spoke at annual lecture KEITH REED SPOKE ON DIVERSITY IN THE NEWSROOM AT THE MICHAEL DAVIS LECTURE FEB. 20
Be part of for 2013-2014
DEBRIEF
Now accepting applications for the 2013-2014 school year for the following Arrow management positions:
Piece: News Article
EDITOR
DIGITAL EDITOR
MANAGING EDITOR
Headline: Editor speaks and visits class
Keith Reed picks a student from the crowd to ask him a question at the Michael Davis Lecture on Feb. 19. Southeast Missourian photo
Editor speaks and visits class
Publication: Arrow
ANDREA GILS COPY EDITOR
Date of Publication: February 27, 2013 Background: ESPN Senior Editor Keith Reid visited Southeast Missouri State University as the 2013 Michael Davis Lecture speaker. He is one of the seven senior editors of ESPN The Magazine and has worked for the Baltimore Business Journal, Boston Glone, Cincinnati Enquirer and others.
Students at Southeast Missouri State University had the opportunity to hear from Keith Reed, one of the seven senior editors of ESPN The Magazine on Feb. 20. More than 100 students attended Reed’s lecture where he talked about his career and how he got to the position he holds at ESPN, while also addressing diversity issues in the media world. Reed had dinner with students from the National Association of Black Journalists, visited a few journalism classes and gave a lecture in honor of Michael Davis, a journalism student who died after a hazing incident at Southeast in 1994. During the class visits and lecture, Reed talked with students about how he got to work for “the largest and most successful media company on Earth.” Reed has worked for ESPN for 18 months. Before that, he worked as a business reporter for the Baltimore Business Journal, the Boston Globe, the Cincinnati Enquirer and has had multiple internships during his college years at Coppin State University in Baltimore, Md. The 36-year-old NABJ national treasurer said he never knew he would work in sports journalism since he had been working as a business journalist. He said being a business journalist provides the the best combination of his three main interests — journalism, business and politics — for his entire life. During the dinner, Reed talked about the challenges in terms of competitiveness, diversity and preparation that students must face in the journalism industry of today. Reed explained the importance of taking advantage of the resources Southeast provides students, like working for the Arrow, joining pre-professional organizations such as NABJ and Society of Professional Journalists and doing as many internships as possible. Reed said that coming from a smaller school from the Midwest region of the U.S. places Southeast students at a disadvantage compared to Ivy League students who have direct access to networking and the big companies located on the East Coast. “I think it’s important for students to get the opportunity to hear from people who have experiences that they might not
necessarily have access to,” Reed said. “If we are going to have diversity in our business, then we have to start pulling out from places that are not on the map. It can’t be always the same four schools.” Students heard about the role diversity plays in a newsroom, the importance of a diverse team and as Reed said, “bringing yourself to the newsroom.” Reed described how important it is to have a diverse staff on air and in newsrooms. Reed clarified that diversity is not limited to racial difference, but also includes differences in gender, socioeconomic status, how one thinks and how one views the world. “You’re going to walk into a newsroom where there is a diversity problem no matter where you go,” Reed said. Reed began the lecture by sharing news he received Wednesday morning. The president of NABJ told Reed in an email that “[Soledad] O’Brien, one of the most visible members of CNN’s team, is considering leaving CNN because the position that she had sought as a host in prime time had never materialized,” Reed said. O’Brien is CNN’s anchor of the morning news program Starting Point. Reed said that O’Brien made sure that a network like CNN was being representative and was examining issues that impacted people that were not the core mainstream of the newsroom itself. Mass media instructor Michael Simmons said that Reed did a good job presenting students with challenges they may face in journalism. “As educators we have to be honest with students and let them know that even if you have the skills and education it’s still very challenging,” Simmons said. Public relations student Tyler Graef said that Reed not only raised awareness by talking about diversity but transcended that. “Being competitive in the marketplace was a point in his speech that I think that is more important than diversity,” Graef said. “I feel that the example that he sets has more of an impact on me than a speech about diversity.” NABJ member Cameron Jeffery said he was inspired by Reed because he said that even though Reed was a professional, Reed said he was not perfect, and that motivates Jeffery to work on his craft.
A & E EDITOR
DESIGN EDITOR ADVERTISING SALES MANAGER
SPORTS EDITOR PHOTO EDITOR
MARKETING MANAGER
Students interested in applying for these management team positions need to be able to make a commitment for the entire 2013-2014 school year. Benefits include: • Compensation/stipend • Actual hands-on newsroom management experience • Portfolio & resume builder • Work with the industry’s most up-to-date software systems To apply, all applicants are asked to email the following information to: mkneer@semissourian.com • Position(s) interested in applying for • Written statement of your vision for the ARROW and improvement we could expect under your leadership • Resume Deadline to apply: 5 p.m. March 22, 2013 Go to www.southeastArrow.com for complete outline/schedule. Position descriptions are also posted.
A Partnership with Southeast Missouri State University and Rust Communications • To advertise, call 573-388-2741
Writing Samples - Andrea Gils © 2014 Andrea Gils
Writing Samples - Andrea Gils © 2014 TradingVest LATAM
MONSTER TRUCK WINTERNATIONALS
The event will be at 7:30 p.m. Friday and Saturday in the Show Me Center. More information can be found showmecenter.biz.+
Sample #8
 13 ARROW • week of Feb. 27 - March 5, 2013
DIVERSIFY
ESPN editor spoke at annual lecture KEITH REED SPOKE ON DIVERSITY IN THE NEWSROOM AT THE MICHAEL DAVIS LECTURE FEB. 20
Be part of for 2013-2014
DEBRIEF
Now accepting applications for the 2013-2014 school year for the following Arrow management positions:
Piece: News Article
EDITOR
DIGITAL EDITOR
MANAGING EDITOR
Headline: Editor speaks and visits class
Keith Reed picks a student from the crowd to ask him a question at the Michael Davis Lecture on Feb. 19. Southeast Missourian photo
Editor speaks and visits class
Publication: Arrow
ANDREA GILS COPY EDITOR
Date of Publication: February 27, 2013 Background: ESPN Senior Editor Keith Reid visited Southeast Missouri State University as the 2013 Michael Davis Lecture speaker. He is one of the seven senior editors of ESPN The Magazine and has worked for the Baltimore Business Journal, Boston Glone, Cincinnati Enquirer and others.
Students at Southeast Missouri State University had the opportunity to hear from Keith Reed, one of the seven senior editors of ESPN The Magazine on Feb. 20. More than 100 students attended Reed’s lecture where he talked about his career and how he got to the position he holds at ESPN, while also addressing diversity issues in the media world. Reed had dinner with students from the National Association of Black Journalists, visited a few journalism classes and gave a lecture in honor of Michael Davis, a journalism student who died after a hazing incident at Southeast in 1994. During the class visits and lecture, Reed talked with students about how he got to work for “the largest and most successful media company on Earth.” Reed has worked for ESPN for 18 months. Before that, he worked as a business reporter for the Baltimore Business Journal, the Boston Globe, the Cincinnati Enquirer and has had multiple internships during his college years at Coppin State University in Baltimore, Md. The 36-year-old NABJ national treasurer said he never knew he would work in sports journalism since he had been working as a business journalist. He said being a business journalist provides the the best combination of his three main interests — journalism, business and politics — for his entire life. During the dinner, Reed talked about the challenges in terms of competitiveness, diversity and preparation that students must face in the journalism industry of today. Reed explained the importance of taking advantage of the resources Southeast provides students, like working for the Arrow, joining pre-professional organizations such as NABJ and Society of Professional Journalists and doing as many internships as possible. Reed said that coming from a smaller school from the Midwest region of the U.S. places Southeast students at a disadvantage compared to Ivy League students who have direct access to networking and the big companies located on the East Coast. “I think it’s important for students to get the opportunity to hear from people who have experiences that they might not
necessarily have access to,” Reed said. “If we are going to have diversity in our business, then we have to start pulling out from places that are not on the map. It can’t be always the same four schools.” Students heard about the role diversity plays in a newsroom, the importance of a diverse team and as Reed said, “bringing yourself to the newsroom.” Reed described how important it is to have a diverse staff on air and in newsrooms. Reed clarified that diversity is not limited to racial difference, but also includes differences in gender, socioeconomic status, how one thinks and how one views the world. “You’re going to walk into a newsroom where there is a diversity problem no matter where you go,” Reed said. Reed began the lecture by sharing news he received Wednesday morning. The president of NABJ told Reed in an email that “[Soledad] O’Brien, one of the most visible members of CNN’s team, is considering leaving CNN because the position that she had sought as a host in prime time had never materialized,” Reed said. O’Brien is CNN’s anchor of the morning news program Starting Point. Reed said that O’Brien made sure that a network like CNN was being representative and was examining issues that impacted people that were not the core mainstream of the newsroom itself. Mass media instructor Michael Simmons said that Reed did a good job presenting students with challenges they may face in journalism. “As educators we have to be honest with students and let them know that even if you have the skills and education it’s still very challenging,” Simmons said. Public relations student Tyler Graef said that Reed not only raised awareness by talking about diversity but transcended that. “Being competitive in the marketplace was a point in his speech that I think that is more important than diversity,” Graef said. “I feel that the example that he sets has more of an impact on me than a speech about diversity.” NABJ member Cameron Jeffery said he was inspired by Reed because he said that even though Reed was a professional, Reed said he was not perfect, and that motivates Jeffery to work on his craft.
A & E EDITOR
DESIGN EDITOR ADVERTISING SALES MANAGER
SPORTS EDITOR PHOTO EDITOR
MARKETING MANAGER
Students interested in applying for these management team positions need to be able to make a commitment for the entire 2013-2014 school year. Benefits include: • Compensation/stipend • Actual hands-on newsroom management experience • Portfolio & resume builder • Work with the industry’s most up-to-date software systems To apply, all applicants are asked to email the following information to: mkneer@semissourian.com • Position(s) interested in applying for • Written statement of your vision for the ARROW and improvement we could expect under your leadership • Resume Deadline to apply: 5 p.m. March 22, 2013 Go to www.southeastArrow.com for complete outline/schedule. Position descriptions are also posted.
A Partnership with Southeast Missouri State University and Rust Communications • To advertise, call 573-388-2741
Writing Samples - Andrea Gils © 2014 Andrea Gils
Writing Samples - Andrea Gils © 2014 TradingVest LATAM
Sample #9 DEBRIEF Piece: Hard News Article Headline: Study: Southeast faculty, staff paid less than at other similar universities Publication: Southeast Missourian Date of Publication: October 14, 2013 Background: Southeast Missouri State University paid an external consulting company, J.W. Terrill to carry out a salary equity study. After reading the findings and recommendations of J.W. Terrill, I wrote this article addressing how each employee group at Southeast was paid, what J. W. Terrill found with its focus groups and how the university’s administration would address the inequities identified. This article was originally published in the Arrow, student-run newspaper at Southeast, but was also published on the Southeast Missourian. The article appeared on the Southeast Missourian’s front page of the Monday print edition and as a top 5 news story online. The online article generated 11 responses from readers.
Writing Samples - Andrea Gils © 2014 Andrea Gils
Writing Samples - Andrea Gils © 2013 Rust Communications
Sample #9 DEBRIEF Piece: Hard News Article Headline: Study: Southeast faculty, staff paid less than at other similar universities Publication: Southeast Missourian Date of Publication: October 14, 2013 Background: Southeast Missouri State University paid an external consulting company, J.W. Terrill to carry out a salary equity study. After reading the findings and recommendations of J.W. Terrill, I wrote this article addressing how each employee group at Southeast was paid, what J. W. Terrill found with its focus groups and how the university’s administration would address the inequities identified. This article was originally published in the Arrow, student-run newspaper at Southeast, but was also published on the Southeast Missourian. The article appeared on the Southeast Missourian’s front page of the Monday print edition and as a top 5 news story online. The online article generated 11 responses from readers.
Writing Samples - Andrea Gils © 2014 Andrea Gils
Writing Samples - Andrea Gils © 2013 Rust Communications
Sample #10 DEBRIEF Piece: In-Depth News Writing Headline: Faculty Senate Prompts Study of Chairpersons Retention Publication: Arrow Date of Publication: October 14, 2013 Background: Southeast Missouri State University paid an external consulting company, J.W. Terrill to carry out a salary equity study. Among one of the findings in the study, was the high faculty chairpersons turnover. This article includes analysis of data and trends, and investigates possible reasons why Southeast Missouri State University has had 64 chairpersons serve in 32 academic departments during last five-year period. This article was originally published in the front page of Arrow, student-run newspaper at Southeast. This article also won third place in In-Depth News Writing, Division I, awarded by the Missouri College Media Association in 2014.
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Arrow - Rust Communications
Sample #10 DEBRIEF Piece: In-Depth News Writing Headline: Faculty Senate Prompts Study of Chairpersons Retention Publication: Arrow Date of Publication: October 14, 2013 Background: Southeast Missouri State University paid an external consulting company, J.W. Terrill to carry out a salary equity study. Among one of the findings in the study, was the high faculty chairpersons turnover. This article includes analysis of data and trends, and investigates possible reasons why Southeast Missouri State University has had 64 chairpersons serve in 32 academic departments during last five-year period. This article was originally published in the front page of Arrow, student-run newspaper at Southeast. This article also won third place in In-Depth News Writing, Division I, awarded by the Missouri College Media Association in 2014.
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Arrow - Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications
Writing Samples - Andrea Gils Š 2013 Rust Communications