PR Report Apr/May/Jun 2017
PRINT features


MARCH 2017 WINNING LETTER
HI-TEC PARTNERS, BLACK MAMBAS Celebrity chef, Sarah Graham, prepares a bush feast for the Black Mamba APU team


APRIL 2017
MELANIE VAN ZYL, GEAR REVIEWER FROM GETAWAY
WINNING LETTER & CAPE UNION MART ADVERT
CHOOSES HI-TEC FOR OTTER TRAIL
Readership: 505 000; Circulation: 37 004


APRIL 2017
MAY 2017
HI-TEC GARDEN ROUTE WALKING FESTIVAL
WINNING LETTER


JUNE 2017 WINNING LETTER & PRINT ADVERT


MAY 2017
MAY 2017 ALTITUDE OX CHOCOLATE (EXCL.
ALTITUDE OX WHEAT GIVEAWAY
AVAILABLE AT CAPE UNION MART)
MAY 2017 LADY NERI AND BADWATER WOMEN’S
Circulation: 34 937 Readership: 486 000


JANUARY 2017 HI-TEC MATRIC CHILL OUT DEMOGRAPHICS: LSM 6-10 MOUNTAINEERS HIKERS & OUTDOOR ENTHUSIASTS PRINT RUN: 2000 COPIES PRINTED FREE ONLINE VIEWING
APR/MAY/JUNE
JULY/AUG/SEPT
SPEED-LIFE BREATHE ULTRA (FEAT. SPORTSMAN’S)
V-LITE WILD-LIFE LOW (FEAT. EDGARS)
Estimated readership of approximately 12,000 from copies sold and post news stand back copies, subscriptions, complimentary copies at events (excludes digital sales).


PLIMSOLE FEATURE IN MARCH 2017 EDITION
ONLINEfeatures
 
Cape Town based Travel & Adventure Blogger, Photographer.
64 000 followers
7 483 followers
1. Imagery and quotes shared with Duesouth Ecommerce team and being used in a scheduled e-blast 23 June 2017 2. “Mid-Winter Footwear Call-Out Campaign” 3. Product: Bridgewater & Altitude Wheat OX
Link: http://bit.ly/2qMm9aL


1 443 likes
8 543 page likes
1 204 likes
1 074 likes


CARLINN MEYER (@CAMPSBAYGIRL)
97 600 followers Blogger and photographer from Cape Town, South Africa. Has been a blogger for years and focusses primarily on lifestyle and travel features.
1. Imagery and quotes shared with Duesouth Ecommerce team and being used in a scheduled e-blast 23 June 2017 2. “Mid-Winter Footwear Call-Out Campaign” 3. Product: Lady Perth, and Kono Espresso
Link: http://bit.ly/2qunkZF
 
4 646 likes
5 279 likes
4 764 likes
ONLINE COMPETITION ON WEBSITE AND NEWSLETTER 20 APRIL FEAT. SPORTSMAN’S WAREHOUSE
919 Entries Database Added To Hi-Tec Ecommerce Overall Stats On Child Mag: 60 466 Page Views 22 927 Visitors Newsletter Subscribers 14 919


ONLINE COMPETITION ON WEBSITE AND NEWSLETTER 19 MAY 2017
Competition Still Running


GEAR REVIEW NEWSLETTER FEAT. EDGARS
Reach: 3 245 30 likes 4 shares Link: http://bit.ly/2sdfenJ
Best comment: Very nice! HI-TEC has really improved their design of shoes!


DIGITORIAL FEAT. DUESOUTH
Link: http://bit.ly/2rH08Il
Click through to DUESOUTH website
DIGITORIAL FEAT. DUESOUTH
NEWSLETTER SPONSORED BLURB Delivered Open Rates Reach Clicks on Sponsored Blurb
43,728 21.2% 9,270 3,242


ONLINE FASHION FEATURE: 5 MAY


DIGITORIAL KATE ELS GEAR TESTS THE KONO ESPRESSO FEAT. DUESOUTH
About:
IndiKate.net covers a range of topics from travel to running, eating out and great wines, to artists and music she loves.




Link: Http://Bit.Ly/2Rrndqh
The Trail Life. Brought to you by HI-TEC and Leave The Couch
Campaign stats (1 week): Page views: 1 043 Page session: 3 min Users: 296


 
Link to full episode: http://bit.ly/2r9O5C1
Reach: 389 Impressions: 549


NEWSLETTER: ISSUE 219
BLOG SITE
NEWSLETTER: ISSUE 219
2 992 SUBSCRIBERS SENT EVERY 2 WEEKS 5 869 VIEWS AND 3 154 UNIQUE VISITORS FACEBOOK: 521 LIKES TWITTER: 339 FOLLOWERS


BLOG SITE: http://bit.ly/2qT4MS5
BLOG SITE:http://bit.ly/2rwJw7K


DIGITORIAL, ADS AND COMPETITIONS IN NEWSLETTER NEWSLETTER OPENED BY 17 700 SUBSCRIBERS
EVENTS
#WALKMYCITY The idea behind this campaign is to create a Hi-Tec brand experience. Our goal is to reach people in a more personal way and let them know our mission in life – to get outside. For us, the outdoors isn’t just about going into the mountains anymore. We want to inspire people just to leave the couch and go for walk in the park or do some sight-seeing in the city. That’s why we thought an Instawalk would be a great way to capture this experience.
Our Influencer: @TAILSOFAMERMAID 12 900 followers
2 826 likes
14 000 followers


#WALKMYCITY Pre Campaign:1 FACEBOOK POST, 2 TWITTER POSTS, 2 INSTAGRAM POSTS
222 likes
185 likes


#WALKMYCITY Live Coverage: TAILS OF A MERMAID (27 PEOPLE ATTENDED)


#WALKMYCITY Live Coverage: FROM ATTENDEES


#WALKMYCITY Post Campaign: BLOG POST
#WALKMYCITY Post Campaign: SOCIAL MEDIA STATS
638 people reached
Page views: 14 408 Unique page views: 12 168
Link: http://bit.ly/2rAiNXN


ONLINE FEATURES


ONLINE FEATURES
Link: http://bit.ly/2sRG7ht
2 033 565 combined readers and followers


ONLINE FEATURES
Link: http://bit.ly/2sCyk7K
Unique monthly desktop browsers: 222 164 Unique monthly mobile browsers: 168 181
FEAT. #HIKINGWITHIDAKI


Link: http://bit.ly/2r4MVXD
Link: http://bit.ly/2r0KES7


PRINT FEATURES


HI-TEC POST FESTIVAL BLOG Written By Fiona Mcintosh (Ed. Nightjar Travel)
Link: http://bit.ly/2s3apl0 Date: 10 May 2017
 
Social Media was the biggest driver in reaching the targeted audience. MEDIA REACH STATS: Social Media 35.3% Word-of-mouth 24.5 %


LIVE FESTIVAL COVERAGE BY #HIKINGWITHIDAKI INSTAGRAM TAKEOVER


HI-TEC ACTIVATIONS #FINDYOURZEN WITH HI-TEC & MOVEPRETTY


HI-TEC ACTIVATIONS XTREME FUN PIRATE WALK


HI-TEC ACTIVATIONS XTREME FUN PIRATE WALK
Link: http://bit.ly/2rIuSKC


HI-TEC ACTIVATIONS XTREME FUN PIRATE WALK
 
Olympians, Mari Rabie & James Reid ride for team #BlackMamba Live Coverage during the event
VIDEO
ALL VIDEOS AVAILABLE ON YOUTUBE
SHARED ON FACEBOOK
As Facebook Ads to drive commerce traffic and for engaging content
Link To All Videos: Http://Bit.Ly/2Tbhgxf
SHARED ON FACEBOOK
SUPPORT KEY ACCOUNTS
As Facebook Ads to drive commerce traffic and for engaging content
For online purposes, example: Duesouth embedded the videos directly on their commerce site
SUPPORT KEY ACCOUNTS For online purposes, example: Facebook Ad to drive traffic to Cape Union Mart’s site
Brandambassadors & Partners
JEANNIE & MARTIN DREYER
Jeannie won the South African MTB Marathon Championships in the veteran race.
Martin Dreyer’s Change A Life academy rider selected to represent SA in world championships. In the third round of the 2017 KZNMTB Provincial Cup series XCO was hosted at the world renowned Cascades MTB park in Pietermaritzburg. The Change A Life Academy won two top 10 positions in Batch A and five riders in the top 10 of Batch B, including a victory.
JEANNIE & MARTIN DREYER


Dusi2c riders excel
Living life in HI-TEC #InspiredByLife
Link: http://bit.ly/2seSoj3
THE BLACK MAMBA ANTI POACHING UNIT
Top 3 stories:
• Olympians ride for Black Mambas at Link: http://bit.ly/2tcdsUn
the Walkerbay Xtreme
• Honoured at the Empowers Africa Gala dinner for their ground-breaking work in the conservation field.
• 12 Ladies completed their senior command in training, thus now sergeants
#WALKWITHUS WE ARE THEIR OFFICIAL FOOTWEAR SPONSORS
Who are Tom & Warren? Tom David and Warren Handley are two young men from Cape Town, South Africa, who will walk over 6000km (3728mi) from Mount Kilimanjaro, Tanzania to Johannesburg, South Africa. What inspired them? Their walk is inspired by Thabang Skwambane who cycled from Johannesburg to Tanzania, and then climbed Mount Kilimanjaro. He abandoned all luxuries and begged his way through this journey so that he could understand the lonely road that orphaned and vulnerable children face. This is how the Lonely Road Foundation, now called Aluwani, was formed 10 years ago. Having volunteered at Aluwani, Tom and Warren were able to get firsthand experience of the hardships that orphaned and vulnerable children endure. While they acknowledge that they do not fully understand the challenges of poverty, they have also seen that with a little generosity, organisations like Aluwani are able to empower communities with skills that allow them to care for the children of those communities, and lead sustainable lives. What do they hope to achieve? The first few years of a child’s life are the most crucial. Like Thabang Skwambane’s journey, Tom and Warren’s walk is not just a symbolic mission but a physically and mentally stoic commitment to ensure that no child ever has to walk through life alone. They hope to raise significant funds and awareness for children in the early stages of their development.
Productseeders


#HIKINGWITHIDAKI Wearing HI-TEC every weekend.


A.K.A JONATHAN NEWMAN
Link to review of the Speed-Life Breathe Ultra: http://bit.ly/2riccCL


A.K.A Henk Brand
Link to review: http://bit.ly/2rawsSL
TRAILBLAZERS HIKING CLUB A.K.A JODY SUMMERS & RYLE DEMORNY
Link to video review: http://bit.ly/2rS91jO


KAI FITCHEN @KLIMBKAI


Thankyou