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MARCH 2012 A special feature on Russian top model and professional artist



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As I write this letter in the early morning hours, I feel gratitude for being witness to some of the simplest of sensory experiences -- touching the dew on the grass and experiencing a rare glimpse of the sunrise. Within these pure moments are small spaces of comfort that are an interconnected part of my well-being and quality of life. This special “me time” is an important part of my daily routine. There’s something sacred about the early hours of the day. It’s a chance to start anew, allowing for inspiring ideas to emerge. During this time of year, I usually opt for working with yarns made with linen, bamboo, cotton, hemp and other natural fiber blends as the logical choice for staying comfy and cool. These fibers wear well and are often easy to care for. Taking a hiatus from wintry wools can serve as an opportunity to experiment with new yarns, which can give us a special perspective on working with alternative fibers. In this issue, you’ll find a good balance of garments, accessory items, and projects for kids and babies. In our home decor category, I’m thrilled that Martha Stewart has taken some time out of her busy schedule to chat about her new Knit & Weave Loom Kit and about her partnership with Lion Brand to produce her new yarn collection. I’d also like announce our new Knit-Along series. We’re starting things up with Amy Polcyn’s Sunny Bucket Hat. This lacy, openwork design is a great way to learn some new skills. Have fun!

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In recording all of her ideas, Arocha

of projects can be overwhelming, even

safeguards herself against creative

more so when one is disorganized. To

roadblocks. “When a new thought or idea

combat any schedule-related anxiety,

comes, I write it down or sketch it, then I

Arocha relies on a steady diet of list-

give it a line in my list and calendar. Then

making and following timelines. “Every

I let it go until I’m done with whatever

Monday I spend about half of my morning

I’m working on. Sometimes if I get stuck

visualizing what I want my week to be

or lose inspiration in what I’m doing, it

like and what I need to accomplish. I also

helps me to switch gears and work on one

do the same at the beginning of every

of the new ideas. Then when I come back

month. Things always shift during the

to the project that I had left I have new

week so at the end of the day I go through

inspiration which enriches it and gives me

my list and see what I moved to the side

a new vision. Every project benefits from

so I can reorganize my schedule, and I do

the new ideas and they can feed each other

the same at the end of the week. If I feel

really well. So I just follow my instincts

I’ve lost track I just wake up early and

and moods. A good walk at the park with

take advantage of the peaceful morning to

my dog Lola always helps me

regroup my thoughts. Also, I have a habit of cleaning my work space very thoroughly after I finish a project - it helps me feel complete and create a clean slate for the new projects.”

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CREATIVITY BLOCK “You should never be complacent, thinking you’ve discovered Rebellion is almost a right of passage KNOWING CREATIVITY CANNOT your style.” exist in a bubble, she is not only inspired

for many young creatives, especially

by the work of others, but is committed

regarding advice from authority figures.

to perpetuating that ideal. “Every time

Arocha managed to, over the years, retain

I discover or am introduced to someone

such advice and eventually put it to good

really talented I get chills and I find myself

use -- allowing her both youthful defiance

reinvigorated to work on my art again.

and mature appreciation. “I’ve spent all

Every single artist I’ve shown in Servicio

my life going against most of the advice

Ejecutivo has inspired my career and

offered me, from my mom and dad to my

has taught me to believe in myself and

teachers and bosses. Now I find myself

just go for it, even if they weren’t aware

applying all those things they suggested

of it. My hope is that I can transmit the

to me over the years. I think that perhaps

same feeling to other emerging artists

there’s some truth to conventional

through my work and the work I showcase


at Servicio Ejecutivo. [I also want to] continue working on my Rainforest

Arocha’s formula for success is a

Sanctuary series and help promote the

combination of determination and self-

protection of the forests of the world.

confidence...and it seems to be working

What I really want to accomplish

just fine. “Never wait for someone to

is to have my art go beyond a simple

discover you or give approval of your

commentary, and have it inspire and turn

work. Always work on your ideas and

into real action that will effect change in

develop them so they don’t just remain

people’s lives.”

ideas. Be persistent - results don’t happen overnight and if you continue with your exploration things just get more fun. [You should] never be complacent, thinking you’ve discovered your style, just keep exploring all your life and you’ll surprise and impress yourself.”

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CREATIVITY BLOCK AS MARIA ROBINSON once said, “Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” Nothing could be closer to the truth. But before you can begin this process of transformation you have to stop doing the things that have been holding you back. Here are some ideas to get you started:


stop spending time with the wrong people


stop running from your problems


stop lying to yourself You can lie to anyone else in the world, but

Life is too short to spend time with people

Face them head on. No, it won’t be easy.

you can’t lie to yourself. Our lives improve

who suck the happiness out of you. If

There is no person in the world capable of

only when we take chances, and the first

someone wants you in their life, they’ll

flawlessly handling every punch thrown

and most difficult chance we can take is to

make room for you. You shouldn’t have to

at them. We aren’t supposed to be able to

be honest with ourselves. Read The Road

fight for a spot. Never, ever insist yourself

instantly solve problems. That’s not how

Less Traveled.

to someone who continuously overlooks

we’re made. In fact, we’re made to get

your worth. And remember, it’s not the

upset, sad, hurt, stumble and fall. Because

people that stand by your side when you’re

that’s the whole purpose of living – to face

at your best, but the ones who stand beside

problems, learn, adapt, and solve them

you when you’re at your worst that are

over the course of time. This is what

your true friends.

ultimately molds us into the person we become.


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The most painful thing is losing yourself

One of the greatest challenges in life is

You can’t start the next chapter of your life

in the process of loving someone too

being yourself in a world that’s trying to

if you keep re-reading your last one.

much, and forgetting that you are special

make you like everyone else. Someone will

too. Yes, help others; but help yourself too.

always be prettier, someone will always be

If there was ever a moment to follow your

smarter, someone will always be younger,

passion and do something that matters to

but they will never be you. Don’t change

you, that moment is now.

so people will like you. Be yourself and the

stop putting your own needs at the back burner

stop trying to be someone you’re not

stop trying to hold onto the past

right people will love the real you.




Doing something and getting it wrong is

We may love the wrong person and cry

Many of the things we desire are

at least ten times more productive than

about the wrong things, but no matter

expensive. But the truth is, the things

doing nothing. Every success has a trail

how things go wrong, one thing is for

that really satisfy us are totally free – love,

of failures behind it, and every failure

sure, mistakes help us find the person and

laughter and working on our passions.

is leading towards success. You end up

things that are right for us. We all make

regretting the things you did NOT do far

mistakes, have struggles, and even regret

more than the things you did.

things in our past. But you are not your

stop being scared to make a mistake

stop berating yourself for old mistakes

stop trying to buy happiness

mistakes, you are not your struggles, and you are here NOW with the power to shape your day and your future. Every single thing that has ever happened in your life is preparing you for a moment that is yet to come.

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stop exclusively looking to others for happiness


stop being idle


Don’t think too much or you’ll create a

stop thinking you’re not ready

If you’re not happy with who you are

problem that wasn’t even there in the

Nobody ever feels 100% ready when an

on the inside, you won’t be happy in a

first place. Evaluate situations and take

opportunity arises. Because most great

long-term relationship with anyone else

decisive action. You cannot change what

opportunities in life force us to grow

either. You have to create stability in

you refuse to confront. Making progress

beyond our comfort zones, which means

your own life first before you can share it

involves risk. Period! You can’t make it to

we won’t feel totally comfortable at first.

with someone else. Read Stumbling on

second base with your foot on first.





Relationships must be chosen wisely.

In life you’ll realize that there is a purpose

better than you. Concentrate on beating

It’s better to be alone than to be in bad

for everyone you meet. Some will test you,

your own records every day. Success is a

company. There’s no need to rush. If

some will use you and some will teach you.

battle between YOU and YOURSELF only.

something is meant to be, it will happen

But most importantly, some will bring out

– in the right time, with the right person,

the best in you.

stop getting involved in relationships for the wrong reasons

stop trying to compete stop rejecting new relationships just because against everyone else Don’t worry about what others are doing the old ones didn’t work

and for the best reason. Fall in love when you’re ready, not when you’re lonely.


stop being jealous of others


stop complaining and feeling sorry for yourself Life’s curveballs are thrown for a reason

at you in the past. You’ll often see that

Jealousy is the art of counting someone

– to shift your path in a direction that

eventually they led you to a better place,

else’s blessings instead of your own. Ask

is meant for you. You may not see or

person, state of mind, or situation. So

yourself this: “What’s something I have

understand everything the moment it

smile! Let everyone know that today you

that everyone wants?”

happens, and it may be tough. But reflect

are a lot stronger than you were yesterday,

back on those negative curveballs thrown

and you will be.


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stop holding grudges Don’t live your life with hate in your heart.

Forgiveness is the answer… let go, find

stop letting others bring you down to their level

You will end up hurting yourself more

peace, liberate yourself! And remember,

Refuse to lower your standards to

than the people you hate. Forgiveness is

forgiveness is not just for other people, it’s

accommodate those who refuse to raise

not saying, “What you did to me is okay.”

for you too. If you must, forgive yourself,


It is saying, “I’m not going to let what you

move on and try to do better next time.

did to me ruin my happiness forever.”




stop overlooking the beauty of small moments

stop wasting time explaining yourself to others

stop doing the same things over and over without taking a break

Enjoy the little things, because one day

Your friends don’t need it and your

The time to take a deep breath is when you

you may look back and discover they were

enemies won’t believe it anyway. Just do

don’t have time for it. If you keep doing

the big things. The best portion of your life

what you know in your heart is right.

what you’re doing, you’ll keep getting what

will be the small, nameless moments you

you’re getting. Sometimes you need to

spend smiling with someone who matters

distance yourself to see things clearly.

to you.



stop trying to make things perfect

stop following the path of least resistance

The real world doesn’t reward

Life is not easy, especially when you plan

perfectionists, it rewards people who get

on achieving something worthwhile.

things done. Read Getting Things Done.

Don’t take the easy way out. Do something extraordinary.

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stop acting like everything stop blaming others for is fine if it isn’t your troubles

stop trying to be everything to everyone

It’s okay to fall apart for a little while.

The extent to which you can achieve your

Doing so is impossible, and trying will

You don’t always have to pretend to be

dreams depends on the extent to which

only burn you out. But making one person

strong, and there is no need to constantly

you take responsibility for your life. When

smile CAN change the world. Maybe

prove that everything is going well. You

you blame others for what you’re going

not the whole world, but their world. So

shouldn’t be concerned with what other

through, you deny responsibility – you give

narrow your focus.

people are thinking either – cry if you need

others power over that part of your life.

to – it’s healthy to shed your tears. The sooner you do, the sooner you will be able to smile again.




Worry will not strip tomorrow of its

stop focusing on what you stop being ungrateful don’t want to happen

burdens, it will strip today of its joy. One

Focus on what you do want to happen.

No matter how good or bad you have it,

way to check if something is worth mulling

Positive thinking is at the forefront of

wake up each day thankful for your life.

over is to ask yourself this question: “Will

every great success story. If you awake

Someone somewhere else is desperately

this matter in one year’s time? Three

every morning with the thought that

fighting for theirs. Instead of thinking

years? Five years?” If not, then it’s not

something wonderful will happen in your

about what you’re missing, try thinking

worth worrying about.

life today, and you pay close attention,

about what you have that everyone else is

you’ll often find that you’re right.


stop worrying so much


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on inspiration by jessica hische EVERY NOW AND THEN I get a really lovely email from an aspiring letterer that is about to publish a passion project of his or her own. They tell me my work was an inspiration and that they can’t wait to share their creation with the world. I feel all warm and fuzzy inside for a moment…until I click on their link and realize that much of what they intend to publish is nearly a direct tracing of my work.


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A lot of established illustrators and designers deal with the same thing—students or young professionals that rip them off without realizing it. Addressing these young designers can be really heartbreaking because you know that they had the purest of intentions. So here’s a little post to all the hungry, young designers that are struggling to find their own voice, but end up a bit too close to their inspirations. There are definitely people that maliciously rip artists off left and right, and this post is not for them. They are evil and cannot be helped.


When you’re learning, it’s not wrong to copy people—to learn

it takes practice. A lot of it. More than you can even fathom

from them the way that they learned from others before them.

when you’re starting out. If you wanted to become a great guitar

What many young artists have a problem realizing though,

player, you wouldn’t buy a fancy guitar and immediately start

is that the work you create while practicing and learning is

composing songs… you would pick up a song book, or look up

completely separate of what you do professionally. Just because

some tablature music on the internet, and teach yourself how

you can play OK Computer cover to cover doesn’t mean you

to play using other people’s music. You would emulate the

should record an album of your renditions and release them

greats and learn from them, as they learned from others in the

under your name. You know that any such action would leave

past. You’d spend hours alone trying to be like Jimi Hendrix or

you up to your eyeballs in legal problems. Copy all you wish in

Jimmy Page or whomever you really admired. Then, once you

private, and once you feel confident in your skills, create your

were well practiced and felt confident in your abilities to play,

own original public work.find their own voice, but end up a bit

you’d form a band, you’d write your own songs, and you’d find

too close to their inspirations. There are definitely people that

your own voice.

maliciously rip artists off left and right, and this post is not for them. They are evil and cannot be helped.


When you’re starting out and have a teeny portfolio of student

by an issue that didn’t really affect those of us that are in our

work, it can be very very tempting to publish everything you’re

late 20s or older—they think that everything they ever create

working on, whether it’s practice or actual published work. It’s

should be published to the internet. Blogs weren’t really in full

especially hard because, more often than not, the work you’re

swing when I graduated college. Swiss Miss was in its infancy.

doing at your day job is less than inspiring when you are starting

Behance didn’t exist. Dribbble wasn’t even a twinkle in Dan

out. It will be really hard to resist showing off the illustration

Cederholm’s eye. As graduating college students, we were told

you created that was inspired heavily by one of your heroes,

that having a website was important so that future employers

because in reality it is probably one of the nicest things you’ve

could check us out, not so that the dieline could post about

made. But that’s the thing, every new thing you make will be

us and an army of bored designers could drool over our work

(should be) the nicest thing you’ve made so far, because you’re

during their lunchbreaks.

learning and getting better with each and every new project. Resist posting the practice—the piece that you know is too close to its inspiration. Let that practice fuel original work and then publish to your heart’s content.

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I DID A LITTLE POST about inspiration vs. imitation before,

IN ORDER TO AVOID ripping other artists off, you have to

and one of the main points was that it is easy to accidentally

first be able to identify other people’s work. Before you went to

rip people off if your inspirations are too limited. If you’re

art school, art was just one big category that everything non-

heavily inspired by only two people, your work will look like a

boring fell into. The more you learned the more you started

combination of those two people’s work. The more work you

to see the differences in technique, the themes that happened

look at and the more work you are inspired by, the more diluted

during specific movements, the way one artists put brush

those inspirations become in your own work. Your ultimate goal

to canvas vs. another. By the time you graduated you could

should be for people to look at your work and NOT immediately

hopefully tell the difference between a Picasso and a Braque,

think “oh she is a big fan of this person”. If you diversify your

even though when you were a freshman it all just looked the

inspirations, the chances of this happening become much


smaller. As you study design and illustration, something similar will happen. At first all print-makery illustrators will look the same,


but soon you’ll be able to point out who did what and eventually the differences will become so clear that you’ll be shocked when


your non-art friends don’t see them. And then the nerds will

obvious place to start when it comes to finding inspiration, but

welcome you into their world with a parade and cupcakes.

look beyond them. Have you ever gone on a music site to look up a band’s inspirations and found all kinds of cool older bands you

When you are starting out, you accidentally rip people off all the

liked? You were opened up to a whole new world of awesome

time because your eye just doesn’t see the difference between

music and at the same time formed completely new opinions

what you’re doing and what someone you’re inspired by is

about the contemporary band you were into. The same goes

doing. You think (anti-awesome) thoughts like “she doesn’t

for design and illustration—if you’re only looking at your peers

own swashes!”. Over time though, once you spend a few months

for inspiration, you’re not getting the whole picture. They were

examining a lot of people’s work, you can look at 10 different

inspired by artists from the past and found a way to create their

script letterers and think “OMG they are SO different! How did

own original work—look at their inspirations and the people

I not see it!” If you don’t train yourself to spot the differences,

that inspired them as far back as you can dig. If you’re inspired

you’ll never be able to see them in your own work and it will be

by both historical sources and contemporary artists, it is much

very difficult to make anything original.

easier to create work that feels fresh and new.


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7. EVERYBODY KNOWS EVERYBODY THE DESIGN AND ILLUSTRATION COMMUNITY is teeny tiny. It’s shocking how many people in our world know and talk to each other regularly. Thanks to the internet, fans can reach out to artists and alert them of people ripping them off.


There’s even whole blogs set up to watch over this kind of stuff. If you’re ripping people off on purpose, I’m glad that there are a thousand ways for you to get caught and that there are oodles


of people out there that will secretly think you are a bad person.

“it’s not illegal to copy someone’s style”. Sure, if you create

If you’re ripping someone off accidentally, this can be severely

an illustration that is completely derivative of someone else

detrimental to your career without you even knowing it. When

but not a direct rip-off or tracing, they might have a hard time

you try to apply for a job with a portfolio full of derivative work

suing you. That doesn’t make it OK to make derivative work.

you might not get the job and never know why. That person took

Remember when you were on a road trip as a kid and your

one look at your portfolio and thought “they’re rippin-off my

brother played the “I’m not touching you” game by putting

friend!” and then politely showed you the door. It seems crazy

his hand/finger as close as possible to your face without

that this would happen, but I get emails all the time from friends

actually touching it? It annoyed the shit out of you. When you

pointing out people that applied for internships with portfolios

complained to your parents, he shouted “but I didn’t touch

of work that rips-off everyone we know. It is very very important

her!” Sure. What he did wasn’t a total violation of your space,

to acknowledge your inspirations and try to distance yourself

but it didn’t feel good, right? If your parents weren’t completely

from them as much as possible.

annoyed with the both of you by then they’d hopefully explain that just because he wasn’t officially breaking the rules it didn’t

Whenever I’m alerted of a possible rip-offer, I try my best to

make what he was doing OK. It’s very unethical to knowingly

educate rather than chastise and gently nudge them to find their

copy someone else’s illustration style when not doing work

own voice. If you see someone ripping-off someone you know

that is an obvious homage to them. It is illegal to actually copy

or admire, I suggest you do the same—initiate the conversation

someone’s intellectual property or claim all or part of their work

as a helpful and concerned new friend, not an angry enemy.

as your own. If you’ve ever retorted with “well it’s not illegal”

Most of the time the offenders aren’t aware of how obvious their

you already know you’ve done something wrong and are just

inspiration sources are. We’re all guilty of it when we’re starting

trying to justify your actions.

out, but hopefully this article will remind some of you to keep that practice work out of your portfolio, which will keep the angry blog commenters off your back. Always keep practicing (and practicing, and practicing), keep looking at beautiful work, keep researching others to look up to and be inspired by. In no time you’ll be making beautiful original work of your own.

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toni demuro Radio Heads

paula troxler Graphic Design

yarek waszul Illustration

sarah bridgland Three-dimensional collages

cecilia paredes The Art of Blending

telegramme studio Illustrations, Posters, Lettering

adam hill Illustration & Typography

HERE ARE SEVEN amazing featured designers with eccentric art style which is manifested in their artworks. Visit their websites to learn more about them and their works!


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TONI DEMURO radio heads

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PAULA TROXLER graphic design


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YAREK WASZUL illustrations

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SARAH BRIDGLAND three-dimensional collages


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CECILIA PAREDES the art of blending

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TELEGRAMME STUDIO illustrations, posters, lettering


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ADAM HILL illustration & typography

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CREATIVITY BLOCK You might think that creatives as diverse as Internet entrepreneur Jack Dorsey, industrial design firm Studio 7.5, and bestselling Japanese novelist Haruki Murakami would have little in common. In fact, the tenets that guide how they – and exceptionally productive creatives across the board – make ideas happen are incredibly similar.Here are 10 laws of productivity we’ve consistently observed among serial idea executors:



break the seal of hesitation

When our ideas are still in our head, we

prototype, prototype, prototype

A bias toward action is the most common

tend to think big, blue sky concepts. The

Trial and error is an essential part of any

trait we’ve found across the hundreds of

downside is that such thinking makes

creative’s life. As Ze Frank says, usually

creative professionals and entrepreneurs

the barrier to entry – and action – quite

when we execute an idea for the first time,

we’ve interviewed. While preparing

high. To avoid “blue sky paralysis,” pare

it kinda sucks. The important thing is to

properly as you start a new project is

your idea down to a small, immediately

synthesize the knowledge gained during

certainly valuable, it’s also easy to lose

executable concept. Can you trial the

the process to refine the idea, and create

yourself in planning (and dreaming)

idea of a multi-day festival with a smaller

a new-and-improved version. Serial idea-

indefinitely. We must challenge ourselves

performance series? Take an idea for a

makers like Jack Dorsey, Ben Kaufman,

to take action sooner rather than later.

skyscraper and model it in miniature?

and Studio 7.5 all attest: Prototyping and

The minute that you start acting (e.g.

Work out the flow of an iPhone app by

iteration is key to transforming a so-so

building a physical prototype, sharing a

sketching on paper? Once you’ve road-

idea into a game-changing product. Rather

nascent concept with your community),

tested your idea on a small scale, you’ll

than being discouraged by your “failures,”

you start getting valuable feedback that

have loads more insight on how to take it

listen closely and learn from them. Then

will help refine your original idea – and

to the next level.

build a new prototype. Then do it again.

move forward with a more informed perspective.


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start small


Sooner or later, you’ll hit gold.

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create simple objectives for projects and revisit them regularly

work on your project a little bit each day

Part of being able to work on your project

With projects that require a serious

a little bit each day is carving out the time

When working on in-depth projects, we

infusion of creative juice – developing

to do so. Routines can seem boring and

generate lots of new ideas along the way.

a new business plan, writing a novel, or

uninspiring, but – on the contrary – they

This can lead to a gradual expansion of

just learning a new skill – it’s incredibly

create a foundation for sparking true

the project’s goals, or “scope creep.” This

important to maintain momentum. Just as

insight. In his recent memoir, What I Talk

insidious habit can make it impossible

when you run everyday, the exercise gets

About When I Talk About Running, famed

to ever really complete anything. The

easier and easier, the same thing happens

Japanese author Haruki Murakami writes

best way to avoid it is to write down a

with your brain. Stimulate it regularly

about how a rigorous routine – rising at

simple statement summarizing your

each day, and those juices start to flow

5am and going to bed at 10pm every day –

objective at the start of each project. (If

more freely. As Jack Cheng argues in a

is crucial to his impressive creative output

you have collaborators, make sure there is

great blog post, “Thirty Minutes A Day”:

agreement about the objective.) And then

“the important thing isn’t how much you

– this is the part we overlook! – revisit

do; it’s how often you do it.”

it regularly. When scope creep starts to happen, you’ll notice.

develop a routine


break big, long-term projects into smaller chunks or “phases” To help manage expectations and stay motivated for year-long or even multi-

To avoid ‘blue sky paralysis,’ pare your idea down to a small, immediately executable concept.

year endeavors, break each project into smaller chunks that only take a few weeks or a month to complete. The dual benefit of this approach is: (1) making the project feel more manageable, and (2) providing incremental rewards throughout the project. It’s crucial to pause periodically to take stock of what has been accomplished – even if there’s a long way to go.


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work on your project a little bit each day Few activities are more of a productivity drain than meetings. If you must meet (and this should be a big “if”), make sure everyone knows what needs to be accomplished from the outset. If people are present who don’t help out with achieving that objective, let them leave. Qwest COO Teresa Taylor, recently

With projects that require a serious infusion of creative juice, it’s incredibly important to maintain momentum.



interviewed in the NYT’s Corner Office,

practice saying “no”

starts her meetings with the question, “Do

Creative energy is not infinite. Seasoned

we all know why we’re here?” and then

idea-makers know that they must guard

remember that rules – even productivity rules – are made to be broken

follows with, “Does everyone need to be

their energy – and their focus – closely.

Did we say develop a routine? This and

here?” To trim the runtime of internal

Take author Jim Collins for example. His

other tips here should only be followed

meetings, you can also try the standing

books Built to Last and Good to Great

as long as they are working. If forward


have sold millions of copies. His business

motion has become impossible with

acumen and insights are in demand.

your current routine, try something else.

Yet, “even though Collins demands over

Whether it’s taking a long distance trip,

$60,000 per speech, he gives fewer than

popping into the art museum, walking

18 per year.” More than that and Collins

around the block, or talking to a perfect

wouldn’t have enough time to focus

stranger, make sure you occasionally

on the research and writing that yield

shake up your normal routine. Breaking

those bestselling books. When you’re

habits offers new perspective and helps

in execution mode, keep in mind that

recharge us to head back into the fray.

“unexpected opportunities” also mean distraction from the work at hand. Saying no is an essential part of the productivity equation.


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AS A DESIGNER, whether you do graphic, web or industrial design, your friends will expect to see cool gadgets and designy things when they come visit you. In this article, I picked a few kitchen items that will make you meet your friends expectations.




The coolest tea infuser around. If your

Yep, robots again! But to add salt and

yellow submarine tea infuser

friends want a tea, this will surely impress

pepper this time. When you invite people

Beatles fans rejoice, you can now combine

them. And if they want coffee, serve them

to eat, don’t use any salt when cooking, it’s

your love for the band with your love of tea.

tea anyway to show your cool robot tea

the best way to get your guests to notice


your salt and pepper shakers.

robot tea infuser


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salt & pepper bots



robot corkscrew

pssh bottle opener

Because we never grow tired of robots, I

The first bottle opener that tells you what

give the robot that will help you open your

sound it will make.

wine bottles.



For your groovy evenings, sipping whisky

The cutest possible way to serve pasta.

jazz ice cube tray


while listening to some jazz.




This was a clever idea to make some cool

pandie panda bear salt n pepper shaker

Peeling vegetables is probably the most

measuring cups that are easily stackable.

I’m not sure if these salt and pepper

boring part of cooking, this squid peeler

shakers are really pandas, but they are

should help to entertain you.

measuring matroyshkas

squid peeler

really quite cute.

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Floppy disks is not the first support you would think of painting on, but Nick Gentry proves it can be a great canvas.


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TIRED of your boring USB key, take a look at the following one, they are either funny, multifunctional or just cool.




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02 05

04 01 02 03 04 05 06 07

usb lighter usb swiss knife lego usb mechanical memory key usb clip transforming usb bob-omb flashdrive






10 14 13

15 08 09 10 11 12 13 14 15

bottle opener drive usb nail data injection wooden stick usb usb grenade usb battery yoda mimobot wine stopper

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Chocolate Almond Bark Cinnamon Graham Crackers Kraft Jet-Puffed Mallow Bits Vanilla

Chop almond bark into small chunks, place in a microwave-safe bowl suitable for dipping, and melt the chocolate in the microwave, stopping to stir every 30 seconds. Generously place marshmallow bits on a small plate. Dip graham crackers in chocolate, tap off any excess so it’s not too runny, and either press into marshmallow bits and turn to coat or sprinkle marshmallows on both sides of the cracker. Set aside on parchment or wax paper to cool. Enjoy!!!

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In the March 2012 issue of HOW, we profiled Standard Deluxe in the Sidelines column. They’re a design and screen printing shop in Waverly, AL. The shop splits its time between client work — for


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everyone from Levi Strauss & Co. to Nonesuch Records — and a line of T-shirts, prints and bags (look for their booth in the resource center at HOW Design Live this year in Boston).

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So how does owner Scott Peek find success in such a remote location? Here are three things we gleaned from our interview with him:


BE AUTHENTIC As the saying goes, do what you love. It doesn’t take long to realize that Standard Deluxe focuses on screen-printing because Peek loves it. The same goes for the monthly music events he runs—they’re about passion instead of money. It’s also why he lives and works in the country.


FOCUS ON QUALITY It seems basic, but Peek’s reputation for high quality helps him draw clients from the Caribbean, Canada and across the United States. A couple designers from Charles S. Anderson Design in Minneapolis even came down to Waverly to print for a week with Peek. David Carson’s been to the shop, too. People will travel for something great.


STAY OPEN TO CHANGE Businesses and industries shift all the time. Being successful means rolling with those changes instead of fighting them. At one time, Standard Deluxe consisted of 10 people, but today it’s Peek and a couple of part-timers. For big jobs, he might hire on more help. He never knows who might call out of the blue with a juicy project. – MICHELLE TAUTE 62

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In the past five or so years, Brooklyn-

Constraints usually make me think

make me think in a different way than I

based designer Damien Correll has seen

in a different way than I would maybe

would maybe naturally think,” he says. “I

his playful, ruggedly old school design

naturally think.

find they make the process a little more enjoyable and the final output is usually

sensibility attract an impressive number

something I’m more proud of.”

of heavy hitters—Nike, The New York

Often, he’ll take the idea even further, “If

Times Magazine, Nickelodeon, and

I’m at home, I will do it. Or if I’m [at the

Urban Outfitters have all enlisted his

studio], I will do it… the idea process and

If he could impart any of his knowledge

aesthetic expertise.While he can list his

the making process usually come hand in

to younger creatives, it would be this—

innate talent first in the recipe for those

hand or immediately following.” It’s no

“Know your heroes; know your references;

achievements, it’s certainly not the only

surprise then that Correll sees the passing

know your inspiration.” Correll, for

active ingredient. Second is a highly

of too much time between the idea phase

instance, is not only able to pinpoint his

action-oriented work ethic best described

and the final, tangible phase as a detriment

influences—early Sesame Street, modern

by the phrase “hit the ground running.” It’s

to his work. Accordingly, he prefers short

Dutch furniture and ornamentation, 50s

this ingredient, which solidifies ideas, that

deadlines, which ward off second-guessing

product logos, and folk art—he is able to

Correll met with us in his DUMBO studio

in favor of “relying on your gut feeling.”

rattle off a brief history lesson on each, if called upon. “I think it’s really, really

to discuss. Though Correll’s work may happen

important to know some design history.

The first piece in any design puzzle, of

quickly, it doesn’t happen magically;

You don’t have to know the whole thing,

course, is the idea. However, it’s nothing—

instead self-imposed constraints guide

but know what you’re interested in

Correll realizes—unless it’s remembered.

him along the route from intangible to

and know where it comes from and the

He explains, “Whenever I feel a thought or

tangible. He says, “I think if you’re given a

context, and know that everyone working

lightning strikes, I try to capitalize on that

clean, fresh palette, and you do whatever

now is derivative of something else that’s

as soon as possible because I know an idea

you want, it’s almost too much freedom,

come before it.”

can be fleeting, and also your will to see it

at least for me. And the way to combat

through isn’t always the most reliable.” To

that is to reel back.” His methods for

keep the idea present and capitalize on it,

“reeling back” include limiting a particular

Correll will, “jot down a note or do a quick

project’s color palette or imposing it with


his own deadlines. “Constraints usually


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A health and fitness market is full of different diets that promise you to lose weight instantly. Many of them may be even fulfilling their promises but at the stake of your health. They certainly help you lose weight but they also make you more vulnerable to various diseases by lowering your immune power and nutrition quotient of the body. So choosing one of the right so-called quick diets that work fast

is a crucial and careful task. You must check if the diet is suitable to your lifestyle so there are more chances that you would follow the diet continuously. You should also make sure that the quick diets that work fast provide you with adequate amount of nutrition which can aid a healthy weight loss process. Given below are some of the safe and easy diets that work fast, so take a look.

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abs diet As the name suggests abs diet is one of the best and quick diets to lose belly fat. All you have to do is, include low fat dairy products, lean meats, fresh fruits and vegetables in your diet in moderate amounts. To make it one of the fast diets that really work, you must have to avoid using excessive oil and sugar in your diet. Apart from this you have to combine this diet with regular exercise regimen to get flat abs. If followed regularly, you will see it working within four weeks.


atkins diet It is one of the most popular diet that works quickly and so it is the first choice for many young men and women. In this diet, a person has to consume more protein rich foods and less amount of carbohydrates, which makes the weight loss process faster. So a person has to include egg whites, low fat dairy foods, lean meats in his daily diets and has to limit the intake of red meats, fried foods, and refined wheat, etc. Atkins diet makes sure that a person gets enough energy and nutrition to be fit and healthy while losing weight.


hoodia diet Hoodia diet is one of the quick diets that work especially for those who tend to put on weight due to overeating. In this diet a person is supposed to take certain supplements, which are made from Hoodia plant found in Africa. This plant is known to suppress the feeling

of hunger by making a person feel full after few bites. So a person naturally eat lesser amount of food and do not feel hungry all the time which ultimately results in weight loss. Hence Hoodia diet is one of the quick diets that work fast for over eaters.


zone diet If you wish to take a balanced diet and believe in losing weight naturally then zone diet is ideal for you as it is one of the balanced and quick diets that work fast. According to some health experts, it is one of the well planned diet that strives to achieve the balance between blood sugar levels and hormonal levels that ultimately result in overall health and fitness. This diet allows moderate intake of all the nutrients in diet including 40 % carbohydrates, 30% fats, and 30% proteins in the daily diet for healthy weight loss. It is one of the best diets that work fast and provide a person with wholesome health.


low carb diet Excessive carbohydrates are known to increase the fat and sugar levels in the body. But they are also one of the important nutrients in the body so consuming them in the right amount is very important for both to lose weight and stay healthy. This is the basic philosophy behind low carb diet. Consuming more fibrous foods, such as fresh vegetables and fruits along with protein sources such as dairy products, poultry products, etc. can help person achieve optimum health and fitness. Low carb and high protein diet is one of the popular choice that people opt for.

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LIFESTYLE FOLLOWING A FEW DAILY health tips can help you a lot in staying healthy and disease free. Small ignorance and carelessness in your routine activities can lead to major health problems. Well, there are a number of such things that you need to take care of and remember to follow everyday. Here are some of those important and simple daily health tips, which you can easily adopt as a part of your routine and stay fit.


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tip #1

tip #2

tip #4




Personal hygiene is one of the basic daily health tips for kids and adults as well. Simple habits like washing hands before eating, keeping your body clean by bathing twice a day is something you need to teach your children at an early age. However busy you might be, but you can definitely find some time for this. Also, do not touch your hands to your face or hair as these carry a lot of germs which might lead to damaged hair or infection of facial skin. Never put your fingers in your eyes for the same reason. Oral hygiene is equally important to maintain dental health. Read more on personal hygiene tips.

Exercising is one of the most important daily health tips. This will ensure a healthy and strong body. Exercising can help keep most of the health problems at bay, hence, make sure you find some time for it daily. You can indulge in cardiovascular exercises or strength building exercise to stay fit. Maintaining healthy body weight suitable for your height, is one of the essential things you need to remember. This will reduce many muscular problems. One of the daily health tips for women is, that they must opt for mediation techniques that will help them stay relaxed and healthy.

Eating healthy food is one of the prime factors of a good health. You can stay healthy only if you opt for healthy diet. Go for nutritious foods and completely avoid junk food. Stay away from alcohol, aerated drinks, caffeine and smoking. Drink lot of water throughout the day. You can have fresh fruit juices and other healthy drinks instead of aerated drinks. Have healthy snacks instead of junk food inbetween your meals. Also, have 4-6 small meals everyday. Do not starve yourself, whenever you eat or drink something, make sure that it is good for your health.

tip #3

tip #5



Eating healthy food is one of the prime factors of a good health. You can stay healthy only if you opt for healthy diet. Go for nutritious foods and completely avoid junk food. Stay away from alcohol, aerated drinks, caffeine and smoking. Drink lot of water throughout the day. You can have fresh fruit juices and other healthy drinks instead of aerated drinks. Have healthy snacks instead of junk food inbetween your meals. Also, have 4-6 small meals everyday. Do not starve yourself, whenever you eat or drink something, make sure that it is good for your health.

Taking enough sleep is a must to stay fit. Lack of sleep can lead to fatigue. It can lead to decreased interest in working or studies. It can lead to constant yawing, poor concentration, poor memory and mood changes. Remember that it also leads to reduced work efficiency. Proper sleep is essential to stay away from tensions and stress. Sleeping well will help your body and mind relax from the hectic schedule. Read more on tips for better sleep.

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Flea markets are an awesome way to buy a lot of things with very little money. Spending a long afternoon with a few friends (and some refreshments of course) at a local flea market can do wonders to your mood. Many a time you do not find something that you have been looking for in a shop or a mall, but you might just find it at a flea market! For example, first edition of a book by your favorite author, or old currency, and many other knickknacks. All those goods available at such low prices, however, are bound to tempt you to pick things that you probably don’t need. You might even end up paying too much for something that is not worth the money! Here are some flea market shopping tips that will help you get the best bargain.

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tip #1

tip #3

tip #2

plan it out

early bird

read between the lines

It is advisable to make a list of things that you are particularly going to look for when you go to a flea market. It so happens that we sometimes lose focus on what we really want when we see so many goods. It is almost irresistible, as everything is at such low prices as well. You might just end up picking a lot of other things, but not what you wanted. Better make a list, pick the things you have listed out, and then look around for other things. It will also be a good idea to bring a pocket-diary to a flea market so you can keep a track of the money you are spending.

Visiting a flea market the day it opens and on any of the later days can make a big difference. The earlier you go, the more variety you will have. A flea market sells mostly second-hand goods. So it’s not like there will be multiple copies of things. This holds especially true for rare or collector’s items. Make the most of the first day. Also do not make haste to grab the things you see the minute you lay eyes on them. Take the time to tour the entire market and then go back to the stalls you liked. That way you will be sure of picking the best bargain.

Flea markets sell all kinds of things - books, clothes, jewelry, old furniture, etc. Most of these things are secondhand items. Try to gauge how old the item is before you plan to buy. Look for things like functioning, quality, how much has the item been used by the previous owner, etc. In case of books, flip through the book to see if any of the pages are missing. In case of clothes, check if the seams have come loose. In case of old furniture, sit on it! Also consider carrying a measuring tape along with you. That way you can actually measure the dimensions of a piece of furniture you intend to buy and check if it will fit in the place you have at home.

tip #4

tip #5

things not to buy


It might be quite risky to pick up health products from a market. Cosmetics, medicines are a no-no. You may never know whether the products are genuine or not. It is better to avoid picking these things. However, be very, very careful if you absolutely must pick them up. Check for the labels, see if they are genuine, check for things like manufacturing and expiry date, etc. Really scrutinize the product before you pick it up. Be careful and vigilant before buying such items to avoid possible health hazards such as allergies, infections, side-effects, etc.

Once you know how much the item you want to buy has depreciated, bargain! Do not end up paying the price of a new stereo for one that is a few years old. There are a few people who will be honest about the quality of goods they are selling. However, some might be out there to really milk the opportunity and dupe you! beware. Another tip here is: if you buy a lot of things from a single stall, or if you spend a lot of money at a particular stall, you can try to bargain with the vendor to give you one of the items for free, or to give you a flat discount on the sum total.

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tip #6

take care of your belongings It is best to leave all your fancy and big purses and bags at home and come to a flea market with only your wallet (or better still, money in your pocket). The reason for this is, you have less stuff of your own to take care of and keep a watch on. Plus depending on how many things you plan to buy, your hands need to be free to pick up all the bags! If you absolutely must carry something however, go for a simple sling bag. It is easy to carry, and you can stuff it with extra things you pick up at the market as well.

tip #8

tip #7

don’t faint!

Unless someone at the flea market is really creative and has thought it through, there are chances that none of the stalls at the market will offer refreshments. Of course all that shopping and roaming around is bound to leave you tired, isn’t it? Stock yourself with some refreshments. Fruit juice and a couple of sandwiches should keep you going. Say no to plastic: I would emphatically suggest you to carry your own shopping bags, carry bags, or better still reusable shopping bags with you. You can fold up a canvas bag and keep it in your purse. You may even put two or three reusable shopping bags in your sling bag, so that you are well-equipped. Also avoid buying packaged drinking water. Instead carry your own water bottle with you.

tip #9

say no to plastic

drape it right

This might seem a little out-of-place, but some of you might appreciate it. It is best to wear comfortable clothes when you go shopping, especially to a flea market. Most flea markets open during the day, and many buyers like to go shopping around afternoon. With the sun up above your heads, you are bound to sweat! Carry napkins, wear a hat or scarf, protect your eyes with proper sunglasses, and wear skinfriendly clothes.

This might seem a little out-of-place, but some of you might appreciate it. It is best to wear comfortable clothes when you go shopping, especially to a flea market. Most flea markets open during the day, and many buyers like to go shopping around afternoon. With the sun up above your heads, you are bound to sweat! Carry napkins, wear a hat or scarf, protect your eyes with proper sunglasses, and wear skinfriendly clothes.

Flea markets offer the opportunity to truly satisfy and quench your urge to shop. They make the perfect destination for an impulse shopping spree - for you are not spending too much! Hope the above shopping tips help you out the next time you visit a flea market. Have fun!

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A SHORT BIOGRAPHY Sasha Pivovarova is a Russian supermodel best known for 6-season collaboration with Prada. Her looks inspire photographers and are admired with with stylists. Her face is more than unusual and she is often compared to an alien.

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before being a model The Russian supermodel, Sasha Pivovarova was born on January 21, 1986 in Moscow, Russia. Since an early age she was interested in drawing and her mother did her best to encourage the girl to become a painter, even sent the daughter to an art school. After finishing secondary school Sasha entered the Russian University for the Humanities where she studied history of arts. To get profound knowledge on her dream profession she had to travel to Saint Petersburg to attend lectures at the New Acedemy of Fine Arts. However, in 2005 Sasha Pivovarova’s life changed dramatically.

MODELING CAREER Her close friend and a photographer Igor Vishnyakov, took a number of pictures of the girl and then sent those to IMG Agency in New York. Shortly after that Sasha was already booked for the Prada show, she actually opened their Fall 2005 show. This was nothing the girl could ever expect. Miuccia Prada liked Sasha so much that she signed her to a three-year exclusive advertising contract. After this great success with Prada Sasha became one of most in-demand models. Her face, which was often compared to an alien’s, was everywhere, she was promoting not only clothing and accessories, brands hired her to represent their beauty lines as well. She has done ad campaigns for such designers and brands as: Alberta Ferretti, Armani cosmetics, Biotherm, Chanel, Chanel eyewear, Christian Dior beauty, Gap, Giada, Giorgio Armani, Giorgio Armani beauty, H&M, Hugo by Hugo Boss, Jimmy Choo for H&M, John Galliano, Just Cavalli, Kenzo, Longchamp, LG by Prada, Maison Michel, Miu Miu, Miu Miu eyewear, Moncler, Moncler Gamme Rouge, Mulberry, Net a Porter, Olay, Phi, Prada, Prada eyewear, Prada Resort, Prada Resort accessories, Prada ‘Infusion d’Iris’ fragrance, Prada sport, Pringle of Scotland, Rag & Bone, Santa Lolla, Shinsegae, Thomas Wylde, Tiffany & Co., Uniqlo, Zara.


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hobbies and obsessions In the May 2007 issue of American Vogue Sasha Pivovarova was featured on the cover with Doutzen Kroes, Caroline Trentini, Raquel Zimmermann, Jessica Stam, Agyness Deyn, Coco Rocha, Hilary Rhoda, Chanel Iman, and Lily Donaldson as the new generation of “supermodels”. She appeared in the 2008 Pirelli Calendar and the same year Spain’s Marie Claire awards ‘Prix de la Moda’ named Pivovarova as “Prix International Best Model”. Throughout her career as a fashion model Sasha Pivovarova has graced a lot of magazine covers and photo shoots, some even a few times. Sasha is an It model at annual fashion shows. She has opened shows for Chanel couture, Rag & Bone, Rodarte, Pringle for Scotland, Miss Sixty, and MaxMara. She also closed shows, for PHI, MaxMara, Chanel, Pringle of Scotland and others. In the beginning of 2009, Pivovarova was ranked 2nd on Top 50 Models Women list (, and since then on she has always been on that list. In 2011 she moved down no further than number 4. Vogue Paris named her one of the top 30 models of the 2000s.


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Despite the success of her modeling career Sasha Pivovarova tried to realize herself in other areas of life. She keeps on painting and hopes to become a professional artist one day. In one of her many interviews Sasha admitted that painting improves her mood. She takes inspiration from everything in the world – her travels, memories, friends, etc. Besides, she uses various canvases (hotel stationery, contracts, maps) in her work as well as tools (pens, pencils, charcoals, even coffee and wine). Her talent has been praised during two exhibitions which were held in New York (2008) and Paris (2007). And some of her works were featured in Vogue US, Vogue Paris and Teen Vogue. Two renowned designers – Karl Lagerfeld and Miuccia Prada – have commissioned Sasha to illustrate books for them, which she is currently busy with. Miuccia Prada’s book is to include drawings, photography, and collages. All we know about Karl Lagerfeld’s creation is that it will be based on Russian fairy tales. Another Sasha Pivovarova’s hobby is self-portraiting. She takes dozens photos of herself in the mirror at fashion shows and other places. This idea has become the basis for new Rag & Bone Do-It-Yourself ad campaign spring 2011 where Sasha along with models Abbey Lee Kershaw and Lily Aldridge photographed themselves.

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personal life Sasha Pivovarova is married to her long-time friend and photographer Igor Vishnyakov. They married in 2009, in Thailand, and later recreated the scene for a photo shoot in June 2009 American Vogue picturing close family and friends. The couple currently resides in Williamsburg, Brooklyn, New York. Their apartment is also Sasha’s art studio where she likes spending her spare time. Sasha has been a vegetarian since she was 12 years old. She says she stays healthy by training kung fu and drinking oolong tea. She never drinks alcohol and uses little makeup considering these two things her secrets of beauty.

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These are the secrets of one of the best-known faces in modelling, one destined to go down in history. Prada opened its February 2005 runway show with a girl who was to become a supermodel in the space of a few months: Sasha Pivovarova, 20 at the time, now the muse of Miuccia Prada and the star of photoshoots by Steven Meisel, Peter Lindbergh, Michael Thompson and Paolo Roversi. She’s also the face of Biotherm.

a life for the arts Born into a Muscovite family of intellectuals, she loves the arts and draws as a hobby. The French edition of Vogue has published some of her work and a number of her watercolours featured in a Matthew Williamson show.


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sasha’s beauty secret Her beauty is a family secret: “eight hours’ sleep with absolutely no make-up, non-stop moisturising” are the iron rules handed down by her mother. She shuns red meat and drinks plenty of green tea. She does chi kung breathing exercises and kung fu to keep in shape.

what’s the secret of your silhouette? “My body shape is hereditary, I keep myself fit but I don’t diet all the time. I avoid red meat but I can’t say no to oysters!”

how do you take care of your physical appearance? “I like to look after my body and my mind at the same time. Pampering my skin with moisturiser is very important, but so is drawing. I like sport, but I have to be really interested in it.”

make-up & hairstyling “Fashion shoots put an enormous strain on my skin and hair. So when I’m away from the cameras I don’t wear make-up and I moisturise my skin with Aquasource by Biotherm. I don’t use a hairdryer when it’s not necessary; I try to look after my fragile hair.”

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ever wondered about of the working top models of today? Look no further as French Vogue has afforded us a glimpse into the life of top model Sasha Pivovarova in an editorial called Secret Stories by Sasha Pivovarova in their February issue. Instead of teaming up with a photographer, Sasha was given free reins on this six page editorial. Be mesmerized by this young Russian’s artistic illustrations, as well as her personal portraits of fellow model friends like Karlie Kloss and Karolina Kurkova.


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SINCE THE WORLD came to know her as Miuccia Prada’s elfin muse in 2005, Russian model Sasha Pivovarova has stalked elite runways, graced the cover of high fashion glossies the world over, and upstaged her cloned peers with her razor-sharp, sweetly sinister appeal. In her pictorial wake, she leaves a full cast of gonzo characters: Hitchcock Blondes and beautifully deranged mental patients; even a gender-challenging John Galliano. Now 23, Pivovarova still dominates her field, and has effectively muse-hopped between Prada and Galliano, recently starring in his new Dior campaign, and ads for Armani, Longchamp, Chanel Eyewear, Biotherm, and Pringle. Sasha, who now primarily resides in an artist’s loft in Brooklyn, is eager to challenge herself, and follows up her first exhibition in 2008 with drawings for Prada. Interview caught up with the very engaging Miss Pivovarova just before the new year.


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sasha pivovarova colleen nika:

colleen nika:

You now live in Brooklyn: Whatare your favorite places there? Is it much colder than Moscow?

You had your first gallery exhibit in 2008. And you are making a book for Prada.

sasha pivovarova:

sasha pivovarova:

My favorite area in Brooklyn is Williamsburg. There are lots of nice little shops and cafes on Bedford Street: I really like the art bookshop Spoonbill & Sugartown on North 5th and Bedford. My favorite places to eat are diners on Broadway and Berry, Marlow and Sons, a very cozy Brazilian place called Miss Favela, where I have Asai for breakfast and listen to live music in the evenings, and a Mexican place called Bonita, which is really great for rice puddings. My favorite places in Moscow are the Pushkin Museum of Fine Art: It has a wonderful collection of Impressionists; the Justo club, and Sandyni Bath, which is the oldest bath house in Moscow. For Russian food, I like the Zhiguli restaurant. And so far, New York is much colder than Moscow!

I am working on a book of drawings: it will be in the form of a scrapbook and include drawings, photography, and collages. It’s an endless process because I am constantly changing and adding new images/ I really hope to publish it in upcoming year— this was my other New Year’s resolution!

colleen nika: Did you have a New Year’s Resolution?

sasha pivovarova: I was on board 168 airline flights in 2008! My New Years resolution this year is to spend more time with my family.

colleen nika: You have such a signature feline runway presence, and were one of the first models I remember to capture the militant but alluring “death stare” that so many others others now emulate. Did it come naturally to you?

sasha pivovarova: I just walk how I walk. But I am also really inspired by the physical drama in silent films from the beginning of the 20th century—it’s ice cold and unreachable, like the stare of a sniper! I guess this look is something new that I brought into the world of fashion: a dark and dramatic, 19th century Russian literature and drama inspired look. But in a real life I am very positive and smile most of the time.

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Polish retailer RESERVED snags top model SASHA PIVOVAROVA as the face of its fall 2011 campaign. Taking to the city streets, Sasha wows in colorful prints, casual denim and stylish coats for the cooler months. Whether showing off that coy smile or a fierce gaze, the Russian beauty exudes a casual refinement in the dreamy images.

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Wave Magazine  

Wave Magazine is a compilation of fashion, design and lifestyle articles and inspirations. I made this for my final requirement for Print an...

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