TFE/TFE Licensing, October 2019

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New year, new name, same mission. Previously known as Fall Toy Preview, Toy Fair Dallas kicks off another year, inviting manufacturers, buyers, sales reps and other members of the trade to get a first look at 2020 product and place any last-minute orders on Q4 holiday drivers. Across the following pages, you’ll find a small sampling of the companies exhibiting at the Dallas Market Center, October 2–4. To stay up to date on the latest announcements coming out of the show, visit and subscribe to our weekly e-newsletter.

ALEX Brands ALEX D.I.Y continues to offer fashion- and trend-inspired crafts. For spring 2020 comes a new Knot-A line, with Knot-A Sequin Plush bringing the sequin-flip trend to a D.I.Y. craft. Stitch on the sequin layer, along with facial features, and more. Then stuff and knot to create a sequin plush character. Create a pineapple (pictured), cupcake, or fox. ALEX SPA is all about kids expressing their inner style through hot beauty trends. A new introduction for the spring is the Hair Highlighter with two bright colors, pink and blue. This device glides on like liquid and the end result is bright. Kids can experiment with science and inspire their imagination with Scientific Explorer. Kids experience science through hands-on activities and interactive experiments. New for spring 2020 is Mix & Make Squish Balls. With two assorted styles, kids can make a squishy, sparkly slime-filled ball with mesh casing to create bubble effects when squeezed. Slinky celebrates its 75th anniversary in 2020. ALEX is launching several new products, which will be unveiled at a later date. For immediate release in spring, there’s Slinky Pets, which are cuddly plush toys with slinky bodies. These will appeal to collectors, slinky fans, and kids. The ALEX Brands family of brands also includes Ideal, Poof, Zoob, Backyard Safari, and Shrinky Dinks.

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