TFE/TFE Licensing, February 2022

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A Miraculous Obsession In the world of superheroes and animation, ZAG’s Miraculous: Tales of Ladybug & Cat Noir stands apart. The modern-day story of Marinette and Adrien, their alter egos Ladybug and Cat Noir, combined with stunning animation and an engaging and compelling storyline, has catapulted the brand to the highest ranks around the globe. Miraculous Ladybug is the only transforming, classic-style, super-hero girl on TV, in animation, and in merchandising in the western markets. The fourth season currently airs on Disney, a fifth season is in production and a US$100M+ animated action musical feature is slated for later this year. The only girls’ animated content available on Disney Channel, Disney NOW, Disney+, Netflix and YouTube, Miraculous attracts over 21.8 million subscribers across its nine official YouTube channels and is currently available in eight languages. With a total 27.7 billion views, fans have collectively viewed more than 1.9 billion hours of content. The series resonates with a broad audience, and TV ratings clearly indicate that both girls and boys watch the show (55% to 45% on average). Digital data from YouTube, Tumblr, Netflix and social media from Twitter to Instagram all indicate that the brand indexes high in the pop culture space with teens and young adults. But the numbers are just a chapter in the story. Relatable Characters & Storyline The diverse characters and depth of the series’ plots have resonated with fans around the globe. The heroes are normal people. They have fears, feelings and challenges with family, friendships, and love. Their powers help them not only to fight supervillains, but most importantly, to grow. Marinette is a normal teenager experiencing a typical daily life. She dreams of becoming a fashion designer, is a bit awkward, and has a crush on a classmate. But she has a secret -- she lives a double life as the crime-fighting superhero “Ladybug.” Ladybug is a relatable heroine who sets up a positive, strong, and rocking persona with the ability to change the world she is living in. She represents the awkward teen, turned superhero in us all. Adrien, who has been sheltered by his controlling father his whole life, finds himself becoming more courageous in his alter ego Cat Noir.

18 tfe February 2022