TFE/TFE Licensing, February 2021

Page 22


Maccabi Art:

The One Stop Sports Fan Shop Meet the consumer products company that’s “sporting” licenses for fan-favorite teams around the globe — Maccabi Art. Maccabi Art was founded about six years ago by owner and CEO Jeffrey Rosen. Previously, between 1977 and 2006 Rosen served as COO and President of International Rose Art Industries, a major manufacturer of toys, stationery, and arts and crafts based in Livingston, New Jersey. Rosen’s family was in the business for three generations (Rose Art was launched by his grandfather), and Rosen with his brother Lawrence eventually led the company to top annual sales of $300 million worldwide. In 2005, the business was sold to MEGA Bloks in Montreal. Subsequently in 2006, Rosen established Florida-based Triangle Financial Services, a sports and entertainment investment firm with a portfolio that included entertainment properties and international sports enterprises. As Triangle Financial Service’s owner and chairman, he

purchased the professional Maccabi Haifa Israeli basketball team in 2007 and helped to transform it into a global brand. Five seasons into his tenure as owner, the team won the first championship in its 60-year history in 2013. It boasts ties to the NBA, having competed in several games against NBA teams in the last 10 years. Rosen’s next move came in 2014, with the launch of Maccabi Art in Florida. The company focuses on officially licensed consumer products for sports fans. Initially, Maccabi started out with sports licensed stationery and temporary tattoo lines. But soon it expanded its product portfolio to include licensed novelty items such as collapsible soccer or basketball duffel bags and lunch bags, soccer balls, socks, sunglasses, collectible figures, sports tabletop games, portable basketball hoops, collapsible sports water bottles, and more. The company appeals to all sports

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