TFE/TFE Licensing, February 2020

Page 88

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LICENSING

! Scholastic’s first Clifford the Big Red Dog Book was published in 1963, followed by a TV series that launched in 2000. Now, 20 years later, this colorful, larger-than-life best friend to Emily Elizabeth is back. First, in November, Scholastic launched Clifford’s official Youtube Channel, which racked up 2 million impressions within the first month. Then, in December, a new animated !"#$$%&'( )*+( ,#-( .+'( /%-( series debuted on Amazon Prime Video and PBS kids, with more episodes to come throughout 2020. And on November 13, 2020, Paramount is slated to bring Clifford to the big screen with a life action movie. “2020 is going to be a very big year for Clifford!,” noted Lynne Karppi, Director, Creative and Licensing, for Scholastic. In the year to come, Scholastic has partnered with a number of companies to bring a range of licensed Clifford products to shelves. !!!0!"#$$%&'()*+(,#-(.+'(/%-(is a true evergreen property and we have many long term partners like !"#$%&'()#**%+(,"-'((plush) and !#.&% (bandages) who are continuing to develop product for the brand,” Karppi said. Additionally, Scholastic has found welcomed new licensing partners like /#01(2*%+0 (Ornaments and Stockings), 34*+050&6' (Costumes and Costume accessories), 7894*9$: (Party Goods), ;0&4*( <&014+0'(=0"#6>,"-:"4 (Slow-Foam Squishies), and !-4&?0&@1 (Wheeled Goods: Bicycles, Trikes, Rideons). “Our publishing group has a full calendar of new Clifford TV tie-in titles planned for 2020,” Karppi added. A novelty title from the A&1+0(A"4*+0 line, 1*+&+23(!"#$$%&'45(is a 12-page board book that kids can fil with water to reveal hidden images. Scholastic is also looking to expand its vintage Clifford product lines this year by partnering with B#1( B@( <0941 (Tote Bags, Pouches, T-Shirts) and 71"09&01' (Baby Hats, Kid-sized Totes, and Blankets) “We are planning to drop a Clifford album and sign on apparel, accessories, bed, bath, room décor, and other licensees in the near future,” Karppi added. “New partner announcements will be made soon”

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