TFE/TFE Licensing, February 2020

Page 42

NY Toy Fair ∑ 2020 At the 117th Annual New York Toy Fair, hundreds of companies will unveil brand new toys, games, and more at the Javits Center. This showcase presents a sampling of what to exepect from the event. Compiled by Victoria Sheridan.

Abacus Brands

Abacus Brands’ Professor Maxwell’s 5D Labs are a line of activity kits designed to introduce STEM learning in a new way. With augmented reality (AR) and virtual reality (VR) technologies, the virtual Professor Maxwell guides kids through each of the six themed kits, including Magic, Science, Chef, Universe, Atlas, and Safari themes, engaging them with physical projects while fostering learning through immersive experimentation and play. Throughout the instructions, children can delve deeper into the VR/AR environments to uncover various “How it Works!” learning experiences. The line will be available in July for ages 8 and up. 5D Super Chef comes with a 52page book that includes 24 recipes.

ADK Emotions

ADK Emotions NY, Inc., a rights management company, announced upcoming licensing deals and QSR campaigns with prominent brands as part of the Beyblade Burst toy line with master toy licensee, Hasbro. The fourth season of 2/34560/$2.7+($8)+/ launched recently. ADK continues to expand this latest installment through further network deals in Canada (Corus, debuting in March), Australia (Go!), New Zealand (TVNZ), and 42 tfe February 2020

TFE Feb 2020 42-86.indd 42

Learn about chemical reactions involved in cooking and even dive into the world of gastronomy to discover where certain foods come from. The kit includes beakers, measuring cups, baking soda, paint brush, and more. 5D Magic includes a 64-page book with 35 interactive tricks, such as four queens, pen through bill, biting a coin in half, cups and balls, and dozens of card tricks. The kit also includes a

>7'?/++'7$@6AB/55C+$D"$=.:/7$E;/?

Israel (Nickelodeon), later this year. Hasbro teamed up with ADK to launch a new toy (!"#$%&'()'*+,$-'*()*./01 line Beyblade Burst Hypersphere Beystadium. The new toy line features Specialized Performance Tips that enable tops to climb the vertical wall of the Beyblade Burst Hypersphere Beystadium, and drop in on their opponents for intense battles. Beyblade Burst fans can host a digital tournament by scanning the codes on Beyblade Burst Hyper-

deck of cards, cups and balls, fake thumb and hanky, ropes, a magic wand and hat, and more. 5D Science Lab comes with a 64page book that includes 25 interactive science projects. Kids will learn about thrust while making a balloon rocket; explore carbon dioxide while making a volcano erupt; and discover density with oil and water separation in a lava lamp. Each kit includes beakers, measuring cups, baking soda, paint brush, and more. Each kit includes a pair of VR goggles to create a hands-free experience, allowing kids to turn the pages of the book. Download the free app in the Apple or Google Play Store to get started. Put a phone into the goggles, and point to any spread in the book to activate the AR/VR experience.

sphere top’s Energy Layers to unleash the top in battle and mix and match with other components in the Beyblade Burst app. The new GT Chips take Beyblade Burst Hypersphere top customization and

battle to the next level. Beyblade Burst Slingshock Starter Packs are currently selling, inspired by the animated series with countless combinations for fans to collect, customize, and compete. Fans can now find a huge array of Beyblade Burst tops on the newly launched official Beyblade Burst Amazon brand page, where kids can also find official branded T-shirts and other merchandise. 2/34560/$2.7+($8)+/$93:/7+:;/7/$ </7()-65$"7':$26((5/$=/($

2/7/20 11:16 PM


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.