Who they are
Sky Castle Toys was founded by Lev Nelson and Josh Loerzel in August 2020 in the midst of the global Covid-19 pandemic. Being long-time friends after working together at Zing Toys in Portland, OR, Lev and Josh took the leap to start a toy company. At Zing they helped launch and build brands like Stikbot, Wet Head, Thumb Chucks, and more.
What they make
Sky Castle Toys’ focus is on a “constant disruptive flow of new ideas,” ideally based on popular trends.
Their debut line is LetsGlow Studio, a crafting kit of reflective fashion accessories that kids can wear to light up their photos, videos or livestreams, with no apps required. Its launch coincides with the explosion of TikTok and music-synched dances.
About the product
LetsGlow Studio utilizes reflective crafting material —its LetsGlow technology — so young content creators can light up their TikTok, YouTube, and IGTV videos; livestreams; photos; and more social content. Each LetsGlow Studio includes an LED clip with a remote and charging cable, reflective sticker sheets with stencils, reflective nail stickers, reflective sticker tape, doubles-sided reflective material with hair clips, and a pair of shutter shades.
30 tfe August 2021
7/19/21 6:21 PM