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TFE/TFE Licensing, June 2023

Page 16

INDUSTRY FORUM ASTRA

STR s Toy Boat 2023 resoun ing success y Sue

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The Toy Boat was something totally new for ASTRA, and with new things always comes a bit of skepticism and questioning. Despite all that, we forged ahead and it was amazing. Vendor table tops, afternoon education sessions, game and kit nights, toy sync and general connecting with colleagues in a relaxed environment set this apart as not only a new experience, but something that participants are eager to do again. While many of these photos speak for themselves, here are a few of the comments from those on board when asked, “ I loved the ASTRA Toy Boat because”…. “It was an AWESOME chance to connect and celebrate with fun toy people, forge strong relationships and rad memories”. - Manufacturer “Networking! Sales! And the opportunity to spend time – quality, relaxed time – with retailers and other manufacturers was awesome. Great events, seminars and the scenery was great!” - Manufacturer “It was a toy industry experience like no other”. - Manufacturer “We were able to build community with our toy people. We were able to form new relationships and brainstorm solutions for industry issues. New lines stood out and orders were easy to write”. - Retailer “The ability to connect with our industry was an incredible experience. Meaningful conversations, laughter and LOTS of business made the cruise the best week ever. I left the cruise with many new friends and lots of new products”. - Retailer “I could give my family a glimpse into the toy industry and strengthen realationships with friends. I feel reenergized and ready to take this year on.” - Retailer “It was a life changing event! I loved making new connections and strengthening long term ones”. - Retailer

16 tfe June 2023


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