Royaltie$ Brand Showcase Preps for Year Two
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Andy Krinner, publisher of Royaltie$, welcomed the crowd during a brief press conference. OYALTIE$
Pinkalicious author Victoria Kann was in attendance. She is spotlighting an array of Pinkalicious-licensed products represented by The Joester Loria Group.
BRAND SHOWCASE, which launched last July in New York City, is a day-long media event to preview a diverse offering of branded products for the upcoming holiday season. The event spotlighted the most influential, recognized, and sought-after lifestyle brands and branded products in the marketplace. Exhibitors during this past July’s event included Nickelodeon, Mattel, Scholastic, The Licensing Company, The Joester Loria Group, Ludorum, Discovery, MODA, The Boy Scouts of America, and many others. Some images from the event are shown above. The media in attendance ran the gamut from parenting-focused bloggers to estab-
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ROYALTIE$ FEBRUARY 2012
Nickelodeon’s booth is just one example of items on display. Crabby Patty cupcakes, on the left, were given out to the media.
lished websites to traditional media focusing on fashion as well as the business press. Media that attended the event included grandparents.com, gifts.com, and about.com as well as Access Hollywood, Seventeen Magazine, The New York Post, and Bloomberg’s Business Week, just to name a few. ROYALTIE$ BRAND SHOWCASE will take place once again on Tuesday, July 24, 2012, in New York City’s Altman Building. Space is limited to 30 companies during this summer’s event. This will allow attendees to utilize the 7’ x 7’ footprint for enhanced display and demonstration. Exhibitors will also receive a comprehensive guide outlining sponsorship opportuni-
Yuko Shimizu, creator of Hello Kitty, spent the day at Fremantle’s booth promoting her newest property, Rebecca Bonbon. She is shown here with Nancy Lombardi, editorial director of Royaltie$.
ties, information about the gifting suite, and a media relations guide. Litzky Public Relations, who works in tandem on this event with aNb Media, will provide exhibitors with a registered media list prior to the event. All exhibitors are encouraged to conduct their own media outreach prior to the show as well as post-show follow-up. For more information on this summer’s event contact Andy Krinner at andy@anbmedia.com or (646) 763–8721 or Donna Moore at donna@anbmedia.com or (646) 763–8718. For questions regarding media relations, contact Melissa Winston or Litzky Public Relations at mwinston@litzkypr.com or (201) 222–9118 ext. 16.