Archiprint 8 - The Ideal Profession

Page 23

Mercedes- Benz?”, while they often do not

collaboration’ is a term that is often thrown

I believe, is the meaning of connecting

comprehend the story behind it.’ A Frank

around by critics and professionals as the

knowledge from different disciplines.’

Gehry quote comes to mind: ‘I don’t know

putative solution. This proves at least one

why people hire architects and then tell

thing: architecture as a discipline is still in

In an age in which digital methods make

them what to do . . .’

search of new ways of collaboration within

it easier to gather and amass knowledge,

its own discipline, and with others.

many fields – including architecture – have

So perhaps we should think about promoting

splintered into subfields as expertise has

the architect’s process of designing a

Business Attitudes

building, instead of the building itself. For

The

cross-disciplinary

the discipline of architecture is facing,

now, there are only very few documentaries

collaborations touches upon the way we

however, have not narrowed accordingly.

– for example The Competition (2013) –

currently organize our business models

Van Berkel does advocate for this trend

about the actual challenges we meet during

within the discipline. The consequence

within the architectural field. ‘As a young

a design process, whereas there is – for

in collaborations that involve multiple

architect, you should simply concentrate on

example – an abundance of movies about

parties in an equal manner – without a

one thing you find interesting. Something

lawyers that makes people understand their

clear hierarchy – is the fact that it might

with which you can truly achieve something

struggle. The fact that architects now mainly

result in a ‘democratized’ architecture in

in the built environment.’ As an example, van

promote their built achievements instead,

which everyone has a say, where there is no

Berkel recalls a variety of clients struggling

causes clients to judge and select a firm

‘singular hand’ that leads the process. This

with both the possibilities and impossibilities

accordingly, as if they were flipping through

reminds Van Berkel about Dior and I (2014),

of their empty, unused and decaying former

a catalogue. Other firms, such as Mecanoo,

a documentary wherein Raf Simons is

office buildings. As liberating as this need

OMA and West 8, seem to have escaped

filmed designing his first Dior haute couture

for architects may sound, it does irrevocably

this faith, as did MVRDV until recently.

collection. ‘Raf Simons, together with his

stress the necessity to rethink the traditional

When the PR of MVRDV puts words like

advisors, explores three or four themes and

– hierarchical- methods in architecture

the ‘Markthal effect’ in the mouth of the

then looks for knowledge and references

towards cross-disciplinary collaborations, a

news writers, people in Dubai already get

that suit them. He asks his designers to

change which would impose a completely

in line to get ‘something like the Markthal’

design four or five options regarding a

renewed dynamic within the architectural

(Architectenweb, 2015). Apparently, the

certain theme. Then he navigates.’ When

field. Not only would it mean that for the

problem Van Berkel mentioned earlier goes

watching the documentary one can see the

twenty-first century architect an active

for others too.

resemblance to architecture practices with

attitude is rather a necessity than an

fast-paced and tense moments. Van Berkel:

option, it would also result – as van Berkel

Successful firms have become victims of

‘So, others can design too while there is one

stresses again, in a significant difference

their success, limiting their own ability

man supervising the whole. This does not

in generations of architects;

to innovate. While struggling with this

mean that a compromised design is being

help,’ van Berkel explains, ‘is to have a clear

seemingly negative spiral, ‘cross-disciplinary

produced, but a more intelligent one. That,

vision of what challenges you focus on. If

theme

narrowed (Edmondso, 2012). The problems of

‘What could

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