How to do Yahoo search Marketing for Online Games strategy to win ?
Why not try bingo at online bingo offers, no deposit bingo online, free play bingo no deposit, deposit free bingo, bingo with free sign up bonus, free bingo games no deposit, bingo bonus free, free 90 ball bingo . www.123freebingo.com
Using Geographic Targeting Last Updated: March 24, 2010 Text Size: A A A
Save to My Help Save this article to My Help for easy reference. You can visit the article at any time from any computer. SaveCancel
Replace an article You have reached the maximum number of saved articles. Your oldest saved article will be replaced with the new one. ReplaceCancel
Geographical targeting, referred to as geo-targeting, lets you focus your campaign on specific regions within your market. You can set up your campaign so that ads are displayed to prospective customers who are located in the specific regions that you select, as well as to prospective customers who include the name of that specific region in their search term. For example, a user in New York who searches for "California real estate" may see ads from a campaign that includes California as a geo-targeted region and that includes the keyword "real estate". Note: Please note that geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors. Geo-targeting accuracy is impacted when we cannot infer a user's location. If the location of the user cannot be inferred, then that user will not be served geo-targeted ads.
Using Geo-Targeting
Geo-targeting provides the following options in the Target by field for targeting your customers: •
When you select Entire Market, your ads may be distributed throughout the entire market for your account. •
When you select Specific Regions, you can further narrow your focus to perform the following: o Browse for Country, State/Province, City, or Designated Market Area (DMA). o Search for Country, State/Province, City, DMA, or ZIP/Postal Code.
Browsing for Country, State/Province, City, or DMA You can browse through country listings of states/provinces, cities, and DMAs to select regions you’d like to target. For ZIP/postal codes, you must use the search features. To target a region by browsing for countries, states/provinces, DMAs, or cities:
1. Select the Specific Regions option in the Target By field. The geo-targeting section appears. 2.
Click the Browse Tab.
3. If you are targeting by country, you can select the country or countries you want to target. If you are targeting by state/province, city, or DMA, you can expand the country lists so that you can expand or select specific states/provinces followed by DMAs or cities. 4. After you have selected the regions you want to target, click the Next button to continue with the signup process.
Searching for Country, State/Province, City, DMA, or ZIP/Postal Code You can search for countries, states/provinces, cities, DMAs, or ZIP/postal codes to find regions that you want to target. You can search for either one item or multiple items at the same time, depending on your search needs. Note: Targeting by only ZIP/postal codes could result in very little traffic, depending on the number of ZIP/postal codes you include and the population sizes within them. To target regions by searching for one state/province, city, DMA, or ZIP/postal code:
1. Select the Specific Regions option in the Target By field. The geo-targeting section appears. 2.
Click the Search tab.
3. In the text box, type the location for which you want to search. You can search by country, state/province name, city name, DMA, or ZIP/postal code. 4.
Click Search. Regions that match your specified search are listed: o Results are sorted hierarchically (for example, cities are listed first and then followed
by states). o ZIP/postal codes appear under groupings of geographic radius from the ZIP/postal
code you entered. Expand each grouping to see all of the ZIP/postal codes in the group.
5. Select the regions you want to target, and then click the Next button to continue with the signup process. You can also search for multiple states/provinces, cities, DMAs, or ZIP/postal codes at the same time to find regions that you want to target. To target regions by searching for multiple state/province, city, DMA, or ZIP/postal code:
1. Select the Specific Regions option in the Target By field. The geo-targeting section appears. 2.
Click the Bulk tab.
3. In the search panel, enter up to 250 states/provinces, cities, DMAs, and/or ZIP/postal codes that you would like to target. You do not have to enter only one type of region (for example, you do not have to enter only cities or only DMAs). You can mix states/provinces, cities, DMAs, and ZIP/postal codes in your search. Enter one item per line (without commas or any other separation characters), and then click Search. The closest match for each region you enter is listed with results sorted hierarchically (for example, ZIP/postal codes are listed first and then followed by cities). 4. Select the regions you want to target, and then click the Next button to continue with the signup process.
Using the Interactive Map When you are using the Specific Regions option and you click the Map View tab, you can see a map view of the regions you have targeted. Depending on how much the map is zoomed, your selected regions appear shaded on the map with a flag to call out the targeted region. The map has features so that you can zoom in and out of your targeted areas and pan to different areas on the map.
Removing Targeted Regions
If you are using the Specific Regions option and you decide to no longer target a selected region, you can remove it from your geo-targeting preferences. To remove targeted regions:
1. Click the Targeted Regions tab. The tab opens with a list of the regions you currently have selected for targeting. 2.
Perform one of the following: o If you want to remove specific regions that you have targeted, click the removal icon
to the left of the region you want to remove. o If you want to remove all targeted regions, click Remove All. When prompted, click
OK to confirm that you want to remove all of your targeted regions.
Geo-Targeting Best Practices •
Select Entire market if your business can service the entire geographic market area that you've selected. Similarly, select Country if your business can service the entire country or countries that you select. •
Select Specific Regions and then browse or search by State/Province if you have a product or service that can only be ordered by or delivered to customers within a particular region of the market. For example, if you sell fresh flowers and deliver to three states in the US only, target your campaign to one or more of those three states. •
Select Specific Regions and then browse or search by Designated Market Area or City if you have a locally based business and are looking to generate store traffic or calls for professional services. For example, if you have a plumbing business and you service a particular metropolitan area, target your campaign to that city and its surrounding area. •
Select Specific Regions and then browse or search by ZIP/Postal Code if you know the specific ZIP/postal codes for which you would like to search. Notes: •
Geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected and other factors. •
Targeting by ZIP/postal codes could result in very little traffic, depending on the number of ZIP/postal codes you include and the population sizes within them.
Choosing Keywords Last Updated: March 24, 2010 Text Size: A A A
Save to My Help
Save this article to My Help for easy reference. You can visit the article at any time from any computer. SaveCancel
Replace an article You have reached the maximum number of saved articles. Your oldest saved article will be replaced with the new one. ReplaceCancel
A keyword is a single word or multi-word phrase that relates to the products or services your business provides. Your ads may be displayed as a result of searches related to your keywords. For best results, we recommend that you select keywords that relate very closely to what prospective customers will find on your site. The keyword should be based on substantial content offered on your site. For example, a web page with detailed information about plasma TVs is substantial. A page with only links, banners, or contact information, is NOT considered substantial.
Entering Keywords 1. In the Enter Keywords field on the right side of the page, type in keywords that describe your products and services. o A keyword may be one word, or it may be a multi-word phrase such as "lcd flat-
screen television". o Enter at least one keyword. o You may enter up to 50 keywords, one per line. o Do not use commas, periods, semicolons, or other punctuation within or after the
keywords that you enter. o The keyword must not exceed 100 characters.
2. When you have entered some keywords, see Getting possible keywords from your own web site (below), or click Next: Related Keywords. As you add keywords, note that Keywords Entered "counter" changes. When you click Next: Related Keywords, the left side of the screen displays the Consider these related keywords field. In some cases, however, an error message may display at the bottom of the screen. An error message displays if: •
You entered a keyword that is too long (more than 100 characters).
•
You entered more than 50 keywords in the Enter Keywords field.
•
There is not at least one keyword in the Enter Keywords field.
Getting Possible Keywords from Your Own Web Site 1. If you would like to have the application extract possible keywords from your site, click Not sure what to enter? Find keywords related to your own site, which is at the bottom of the left side of the page. 2. When the dialog box opens, provide a URL for a specific page, within your site and click Submit. The URL that you provide should be for a page that has substantial information about the product or service you would like to promote. o If the application is able to get possible related keywords from your page, you will be
redirected to the next page view. See Selecting more keywords. o If the application cannot derive possible related keywords from your page, you get a
dialog box that lets you click Try again to redisplay the original dialog box, or Close to return to the main page view.
Selecting More Keywords 1. The Consider these related keywords field displays when you click Next: Related Keywords, or when the application successfully finds possible related keywords in your web site (see Getting possible keywords from your own web site). To add a keyword, click Add. When you click Add, that keyword then displays in the Enter Keywords field on the right side of the page. You can also add a keyword by typing directly into the text box and you can modify and delete an existing keyword. 2. Repeat for each keyword that you want to add. You can scroll through the possible related keywords in the Consider these related keywords field, or you can click Get More Keywords. Related keywords that display are based on and refined by the keywords that you entered in the Enter Keywords field. 3.
When you've selected all the keywords you want, click Next: Pricing.
Understanding Keyword Volume In the Consider these related keywords field, note that we display the estimated monthly searches for each keyword. If a specific keyword has a very high number of searches, we provide a warning icon next to that keyword. If you move the mouse to this icon, a warning message displays. This message has the following text: High search volume: This keyword may consume a large portion of your budget. For best results, choose other related keywords.
We provide this warning because the "high search volume" keywords are usually more general and get a lot of traffic. As a result, your daily budget may be used up more quickly when people click on your ad. Also, note that high volume keywords tend to be more general, and might not target prospective customers who are looking for the specific products and services you are promoting on your site.
Understanding Keyword Variations It is not necessary to enter multiple variations of your keywords. Your primary keyword (meaning a keyword that is singular, non-punctuated, non-hyphenated, spelled correctly and without words such as "a," "the," "of" and "for") is automatically matched to common misspellings, singular/plural combinations, and other variations. If you enter multiple versions of a keyword as described above, the display will show only the primary keyword. Note: Estimated Monthly Searches are estimates only--not guarantees.
Pricing and Budgeting Strategies Last Updated: March 24, 2010 Text Size: A A A
Save to My Help Save this article to My Help for easy reference. You can visit the article at any time from any computer. SaveCancel
Replace an article You have reached the maximum number of saved articles. Your oldest saved article will be replaced with the new one. ReplaceCancel
Setting Bids and Budgets Decide how much you're willing to spend each day for your advertising. Enter this amount as your account daily spending limit and click Estimate. We'll display the estimated monthly impressions (number of times your ad may be displayed) and the estimated monthly clicks your ad may receive. These estimates are based on a "rolling" 30 days, rather than a calendar month. You'll also see an estimate of your charges for the month based on the account daily spending limit you enter. You can use this information to help develop your advertising strategy. Note: These calculations are estimates only and are not guarantees.
We'll also recommend a maximum bid based on your account daily spending limit. This is the maximum amount you're willing to pay when your ad is clicked. You can enter a different maximum bid and click Estimate to see the effect on the estimated number of impressions and clicks.
Best Practices for Setting Bids Make sure that your bid is in line with your goals. If your goal is to get as much traffic to your site as possible, setting your bid higher could result in greater exposure. If your goal is to cost-effectively acquire new customers, set your bid so that you can achieve a positive return on your advertising investment.
Budgeting Strategies •
Enter different daily spending limits and bids to see their effect on the estimated impressions and clicks. Then decide on the amounts that will work best for you. •
To increase your traffic, consider increasing both your daily spending limit and your bid. Increasing your daily spending limit alone won't necessarily increase the number of impressions that will be delivered.
Writing an Effective Title and Description for Your Ads Last Updated: March 24, 2010 Text Size: A A A
Save to My Help Save this article to My Help for easy reference. You can visit the article at any time from any computer. SaveCancel
Replace an article You have reached the maximum number of saved articles. Your oldest saved article will be replaced with the new one. ReplaceCancel
The title, description, and URL together make up the ad that may be displayed to prospective customers. Make sure that the titles and descriptions you write provide compelling, accurate information about the products and services offered on your site. A well-written, highly relevant title and description can help increase the likelihood that your ad will be clicked on, giving you more opportunities to take prospective customers to your web site.
Best Practices for Writing Titles and Descriptions •
site.
Write clear, factual and objective ads that precisely describe what is offered on your
•
Keep it brief - maximum 40 characters for titles and 70 characters for descriptions.
•
Do not use superlatives and jargon. For example, "Greatest store on the web! Best prices 4 U!", is likely to cut down on the quantity of clicks your ad receives. •
Use a title and description that relate to all of your selected keywords. A good way to accomplish this is to focus your keywords, title, and description on a specific area of your business. Once your account is active, you can create other ads with keywords that focus on other areas of your business. •
Choosing the Right URL
•
Last Updated: March 24, 2010
•
Save to My Help •
Save this article to My Help for easy reference. You can visit the article at any time from any computer.
•
SaveCancel
•
Replace an article •
You have reached the maximum number of saved articles. Your oldest saved article will be replaced with the new one.
•
ReplaceCancel
•
When you use the "Create Your Ad" screen, the URL that you provide is where users will be redirected when
the "destination URL." •
The URL you provide here should be for a specific page in your site. For instance, while your home page mig
be about a specific type of DVD player. As such, the URL you provide might be:
http://www.example.com/dvd/dvdbrand1.html
• • •
Background - about URLs for your ads
In online advertising, there are typically two types of URLs associated with an ad. These are described below
Type of URL
destination URL
Description
Where you enter this
The URL that users In the Create Your Ad screen, this is the value that you enter in the URL are redirected to field. when they click on Note that, in the Create Your Ad screen, you don’t need to enter the your ad. "http://" portion of the URL.
Example destination URL
http://www.example.com/dvd/dvdbrand1.html display URL
The URL that the user sees when your ad displays on a website.
You don't enter this in the Create Your Ad screen. The display URL is automatically set for your ad. It is the domain name of the destination URL. Once you fill in the URL field, you can see the display URL in the Ad Preview window on the Create Your Ad screen. Example display URL
www.example.com •
Note. Once you have your account set up and activated, you can log in to your Sponsored Search account to
each of your ads. Titles and Descriptions
Write clear, factual and objective ads that accurately describe what is offered on your site. When writing titles and descriptions, keep in mind the following: • Clearly explain how your offer specifically relates to the keywords you have chosen. To
improve your click-through rates, include the keyword in your title and description where possible. • Accurately describe what the user will find at your site. • Use correct spelling, punctuation and grammar. • Use correct capitalization: title case for titles and sentence case for descriptions. • Always write a short description. Ads written more concisely give users a better experience
and generally get better results. Your ads may attract more interested prospective customers. Correct Ad Example: Advertise With Us Discover how to drive targeted customers to your site. Why is this correct? No spelling, casing, punctuation or grammatical errors; the words are clear, concise and objective. Incorrect Ad Example: Advertise with us Discover How to Drive TARGETED CUSTOMERS To Your Site.
Why is this incorrect? Title does not use title case and the description does not use sentence case; contains words in all caps. • Do not use vulgar or obscene language. • Do not include symbols, gimmicky language and superlatives ("world's greatest," "best,"
"cheapest"). • Do not include repetition of words and phrases ("Sale, sale, sale…"). • If your ad contains competitive claims, make sure your site, title and description all meet our
Trademark Policy. • Any special prices, discounts or free offers promoted in ads must be easily found on your
site. • Do not include phrases such as "click now" or "link here".
Correct Ad Example: Send Flowers Today We deliver fresh flowers to your doorstep. Next day delivery available. Why is this correct? No symbols, gimmicky language or superlatives. The purpose of the site is clear. Incorrect Ad Example: SAVE $$$ on GR8 Flower Deals The best flower shop that delivers fresh flowers 2 your home. Next day delivery Guaranteed! Why is this incorrect? Contains symbols, gimmicky language and superlatives. Next: Editorial Guidelines - URLs Submitted URL Take users to a page where they can easily find what they're searching for. • Submit a URL that links to a fully functional web page. • Make sure your back button works from the landing page. • Submit a landing page that is obviously and immediately relevant to the keyword.
• Users must be able to tell the difference between your page content and ads or sponsored
links on your page. • Ads on the landing page must be secondary to the keyword content. • There must be content other than navigational links and ads on the landing page. • Landing pages cannot generate pop-ups, pop-unders or exit consoles. • Sites that collect personal information must collect this information via a secure server.
Unfortunately, not all web pages contain information that is valuable to a search user. Read Yahoo! Search Technology’s Quality Guidelines to ensure that your page provides a superior user experience. Display URL • Choose a display URL that accurately reflects the site found at your submitted landing page. • The display URL must include the domain extension (for example, www.yahoo.com,
www.domain.net/directory2). • The display URL cannot be used as another line of text or as an email address field. • The display URL cannot include text that violates any of our editorial guidelines (for example
www.warez.com). Page Quality Unfortunately, not all web pages contain information that is valuable to a search user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant, or poorquality search results. The following list includes some of the qualities with which Yahoo! does not wish to be associated: • Pages that harm the accuracy, diversity or relevance of search results • Pages that direct the user to another page, such as doorway pages • Pages that change the user’s browser preferences, reset default home pages, resize
browser windows, or otherwise interfere with a user's ability to navigate, without permission. • Pages with automatic software downloads including viruses, adware, spyware, or other self-
installing programs • Pages offering or promoting bulk marketing products or services if the stated or implied use
of the product is unsolicited spam.
• Pages with text that is hard to read, such as text that is too small, is obscured by the
background of the page, or is located in an area of the page not visible to users • Pages designed to artificially inflate search engine ranking • Pages built primarily for search engines or pages with excessive or off-topic keywords • Pages that seem deceptive or fraudulent • Pages that are outdated or result in 'product not available' messages
Next: Editorial Guidelines - Prescription Drugs Pricing and Free Claims In an effort to provide a safer environment for our users and a fair marketplace for our advertisers, all price claims made in an ad must be clearly and accurately substantiated on the landing page. Ad creatives or landing pages that contain “free”, “complimentary” or synonymous offers must disclose the pertinent terms and conditions associated with the offer. Creatives that advertise “free” or similar offers must not misrepresent the true nature of the offer. Any disclosure (or notice that a disclosure applies) must be made in close proximity to the claim, and must be clear, conspicuous and in a font equal in size to that of the base font of the ad or landing page.
How does Yahoo! define “pertinent terms and conditions”? Disclosures should cover anything that may impact the user’s decision to accept your offer. This could include: • initial and recurring charges • billing periods • billing methods • cancellation instructions • additional products or services that are bundled with the initial product or service
How can I fit all those terms and conditions in the ad or my ad’s titles and descriptions? How can I practically apply the Pricing and Free Claims guideline?
If your ad offers a free product with purchase or contract, this must be noted in the ad itself. An ad that offers a free trial must note the offer’s terms and conditions on the landing page. By definition, a free trial indicates that there are limitations to the offer. Example: the landing page is a ringtone site that requires a monthly subscription. Compliant Creative: Free Ringtones with $9.99 monthly membership. Wide Selection of Artists. Noncompliant Creative: Free Ringtones. Get Britney, Pink, and other artist ringtones for free.
Example: the landing page shows free cell phones with a contract. Compliant Creative: Free Cell Phone with Contract. Free Shipping. Noncompliant Creative: Free Cell Phones. Shop now and save.
What does “close proximity” mean? Users should not need to scroll extensively, search through text, or navigate to another page to find the terms and conditions associated with your offer. Landing pages may use an indicator that is obviously associated with the offer or claim to note that terms and conditions apply. Wherever an offer of a free trial is made, the indicator or the terms and conditions themselves must be noted.
Next: Editorial Guidelines - Unacceptable Content
Terminology A Account A business or department that controls a marketing budget. Small companies might use a single account to manage campaigns; larger companies might require several accounts to represent different divisions.
Account Daily Spending Limit Maximum amount you want to spend each day. You may be charged up to 10% above your account daily spending limit.
Account ID The unique identification number for an account.
Account Status Indicates whether your account is on or off. If the account is off, your ads should not be displayed.
Ad The marketing message displayed to prospective customers. An ad contains a title, description, and URL.
Ad Group A set of ads and related keywords within a campaign. The ads can be displayed to prospective customers searching for or viewing content related to your keywords and/or ads. You can apply a default ad group bid to all keywords in an ad group or set custom bids for individual keywords.
Ad Group Bid Default bid you set to apply to keywords in an ad group. You can override the ad group bid for a keyword by setting a custom keyword bid.
Ad Group Status Indicates whether an ad group is on, deleted, off, or off - editorial status (indicating that it contains no approved ads or keywords).
Ad Name Name that uniquely identifies an ad in a given ad group.
Ad Preview A view of the title, description and URL of an ad as it may appear when displayed.
Ad Status Indicator of your ad's display status. If the ad status is "Off," your ad is not displayed.
Advanced Match ID Text you supply to identify Sponsored Search advanced match type clicks. The Advanced Match ID appears in your web logs.
Alert A notification regarding your account. You can sign in to your account to view alerts or you can receive alerts via email.
Assists The number of times a keyword or ad contributed to a conversion that was credited to another keyword or marketing activity. Assists must occur within 45 days of the conversion event to be recorded. Within any 45 day period, a conversion event can have a maximum of 30 assists recorded.
Automatic Charge Amount To keep your account online, this is the amount you will be automatically charged on an ongoing basis every time your balance is low. We recommend that you choose an amount equal to or greater than your Approximate Monthly Spend. To help avoid multiple charges per day, your Automatic Charge Amount should be at least as much as your Account Daily Spending Limit.
Avg. CPC Average cost per click. The average price you paid each time your ad was clicked.
Avg. Position or Avg. Rank The average position of your ad relative to other ads within the Sponsored Search results.
B Bid The maximum amount that you are willing to pay for a click.
Bid Limit When campaign optimisation is turned on, the bid limit defines the maximum amount that you are willing to pay for a click.
Blocked Continents Continents from which you do not want traffic. You may block traffic from any continent except the one that corresponds to the market for your account.
C Campaign
A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.
Campaign Description Any notes you wish to record for the campaign, such as its purpose or goals.
Campaign Monthly Budget The amount of money you want to spend each month (a rolling 30-day period) for a specific campaign. You may be charged up to 10% above your campaign monthly budget. Charges exceeding 10% of the campaign monthly budget might be eligible for a refund.
Campaign Status Indicator of your campaign's availability. If the campaign status is "On," your campaign is running. A campaign may be On, Off, Scheduled, Incomplete, Deleted, or Expired.
Channel A provider of one or more marketing services. For instance, Yahoo! is a marketing channel with a number of marketing services, including Sponsored Search and Content Match.
City and Surrounding Area A geo-targeting option for displaying ads within and related to a city and its neighboring towns. Please note that some cities and their surrounding areas span multiple states.
Clicks The action that occurs when an ad is selected.
Clicks Per Ad Group Bid The estimated number of clicks you may receive for an ad group given a specific ad group bid. This estimate is calculated based on historical data and is not a guarantee. Keywords in the ad group with custom keyword bids are not included.
Click-Through Rate (CTR) The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 25 clicks has a click-through rate of 0.25.
Content Match Bid (CM Bid) Bid that applies to all ads distributed via Content Match.
Content Match ID
Text you supply to identify Content Match clicks. The Content Match ID appears in your web logs.
Conversions The completion of an action that you value, such as a purchase, registration, or sign-up.
Conversion Tag A script in the source code of a page that records a completed transaction. Typically, a Conversion Tag is placed on a Thank You or Confirmation page. The Conversion Tag can include the amount of the transaction.
Cost-Per-Acquisition (CPA) The cost of acquiring a conversion. The CPA is calculated as the total cost of online marketing activities divided by the number of conversions.
Cost Per Click (CPC) The cost of advertising divided by the number of clicks.
Country A geo-targeting option for displaying ads within a selected country.
D Days to Deletion The number of days until a file will be deleted.
Description In an ad, the concise summary of the products or services you wish to advertise. For best results, an ad's description should correspond to its related keywords.
Destination URL The URL of the web page that is displayed when an ad is clicked.
Display Rate (%) The number of times an ad was displayed relative to the other ads in the ad group. Example: If four ads in an ad group are rotated equally, each ad has a display rate of 25%.
Display URL The URL displayed in an ad. If the destination URL is long, you can include a shorter display URL. Example: An ad with destination URL www.example.com/s_id=0 could have a display URL of www.example.com.
E Editorial Status The status of a keyword or ad in the editorial review process.
End Date The date the account daily spending limit was turned off.
Estimated Account Depletion The estimated number of days remaining before the account balance reaches zero.
Estimated Average Position An estimate of the position in which your ad will be displayed relative to other ads on the page.
Estimated Clicks The estimated number of clicks you might receive.
Estimated Monthly Impressions The estimated number of impressions your ad may receive in a month.
Event Tags A script in the source code of a page that you use to track visitor behavior that is important to your business.
G Geo-Targeting A feature that displays ads within a specific geographic area or to users who express interest in that area.
I Import A bulk upload of campaigns, ads or keywords into your account using a spreadsheet template.
Impressions The number of times an ad is displayed. For example, a Sponsored Search ad that is displayed four times has four impressions.
K
Keyword Word or phrase that relates to the products or services you wish to advertise. When prospective customers look for information related to your keywords, your ads may be displayed.
Keyword Bid A custom bid for the keyword. This bid overrides the default ad group level bid.
Keyword Research Tool A tool for creating a keyword list and viewing the historical popularity of keywords.
Keyword Status Indicates whether your keyword is on, off, or deleted.
L Long Description A detailed summary of the products or services you wish to advertise. It is displayed on partner sites that can accommodate longer descriptions. For best results, the long description should correspond to its related keywords.
M Market The country or multi-country region in which you are advertising.
Marketing Activity Any part of a campaign for which you want to track cost information. Examples include paid search ads, banner ads, and email drop.
Marketing Activity Cost Amount you currently pay for a marketing activity.
Master Account A group of one or more accounts that share settings such as time zone, currency, and market.
Master Account Administrator A user with access to the master account and any related accounts.
Match Type
An option within Sponsored Search that specifies how search terms are matched to ads. Ads that use the standard match type are displayed for exact matches to your keywords, as well as for singular or plural variations and common misspellings. Ads that use the advanced match type are displayed for a broader range of searches relevant to your keywords, titles, descriptions and/or web content. By default, all ads are set to the advanced match type.
Match Type ID Identifies clicks from various sources, including Sponsored Search standard or advanced match types, or Content Match.
Maximum Bid The maximum price you are willing to pay when your ad is clicked. You will never be charged more than your maximum bid. The actual cost per click can be lower than your maximum bid because your cost per click is automatically discounted to the lowest amount necessary to maintain your position on the page.
Min. Position The lowest position you prefer your ad to be displayed on the results page. Please note that this does not guarantee that your ad will not be displayed below this position.
P Payment Method The method for funding your account.
Prospect Tag A script in the source code of a page that appears just prior to the completion of a conversion. A prospect tag can be used to identify any drop-off between the conversion step and the preconversion step. Example: If customers must review their purchase before completing the transaction, place a prospect tag on the review page to collect data and better understand drop-off behaviour.
Q Quality Index A relative measure of your ad's performance. The quality index takes into account the click-through rate and other relevancy factors.
R ROAS Return on Ad Spend. The amount of revenue you generated per pound spent on a specific advertising method. ROAS is calculated as Revenue / Cost of Advertising x 100.
Roles The type of access a user has within an account.
S Search Query A search request that a user enters into the Search box on Yahoo! or one of our distribution partners.
Search Term A word or phrase that is entered into a search engine to find information, products, or services online. Advertisers select and bid on keywords that are relevant to their products or services. An ad can appear in search results when people enter a search term related to a keyword.
Share of Available Clicks An estimate of the clicks you may potentially receive for all keywords in your ad group. The share is estimated using your bids and historical data for your keywords. This is an estimate only and not a guarantee of click volume.
Short Description In an ad, a concise summary of the products or services you wish to advertise. For best results, the ad's short description should correspond to its related keywords.
Sponsored Search Bid (SS Bid) The maximum bid for Sponsored Search clicks.
Standard ID Text you supply to identify Sponsored Search standard match type clicks. The Standard ID appears in your web logs.
T Tactic (Distribution Tactic)
The method used for distributing ads, such as Sponsored Search or Content Match. Sponsored Search displays your ads for related search queries. Content Match displays your ads on content pages containing articles, reviews, news or other information.
Tagging Options The method used for receiving analytics data. Analytics data can be received using Conversion Only or Full Analytics. Conversion Only provides one tag that tracks conversions on your site generated from your Sponsored Search and Content Match listings. Full Analytics allows multiple tags to track a full range of activity across your site.
Targeted Region The geographic locations selected for campaign geo-targeting.
Title The headline for an ad. For best results, include the keyword in the title using the Insert Keyword feature. To attract the attention of potential customers, the title should be short, factual and compelling.
Tracking URL A URL appended with parameters that provide information about the distribution tactic, keyword, and raw search query used.
U URL (Uniform Resource Locator) The web address of a page or file on the Internet.