Y-AXIS | CORPORATE DESIGN MANUAL
03
INDEX Presentation
4
Corporative colors
5
Corporative font
6
Brand reproduction
7
Incorrect uses
8
Greyscale
9
Background
10
Y-AXIS | CORPORATE DESIGN MANUAL
BRAND | PRESENTATION
04
This is the logo of the clothes brand Y-AXIS. The base of the logo are hearths. Since this brand was created with a special target to hil people or persons with a deduced mobility, the
Vertical version Preferencial use
hearth would be a simbol of care. The repetition of the hearts, make a shape similar to a four leaf clover that symbolize lucky. The logo can appear in two versions: one vertical, preferential use, and the other horizonta. The use of the horizontal use is only indicated to situations where the preferential version is
Horizontal version
y-axis
not adquated or shows aestethical problems.
Y-AXIS | CORPORATE DESIGN MANUAL
BRAND | CORPORATE COLORS
05
The colors applied in the identification of Y-AXIS are: blue PANTONE 298 C (Solid Coated) and green PANTONE DS 274 1C (Solid Coated) and two variations of the same green with 75% and 50% 298 C
C= 69%
R = 19
The fidelity in the color reproduction is a funda-
Solid Coated
M= 7%
G= 181
mental item to guarantee the corporate iden-
100%
tity consistence. Verify the fidelity of the tones,
DS 274 1C
C= 100%
R= 0
comparing them always with the PANTONE
Solid Coated
Y= 100%
G= 166
Solid Coated scale.
100%
B= 234
B= 81
DS 274 1C
C= 75%
R= 43
Depending on the nature of the work, other col-
Solid Coated
Y= 75%
G= 182
our references will be needed. If there are no
75%
specification of color, the conversion should be
DS 274 1C
C= 50%
R= 130
done using the Pantone scale as reference. In
Solid Coated
Y= 50%
G= 202
the table
50%
B=115
B= 156
Y-AXIS | CORPORATE DESIGN MANUAL
BRAND | CORPORATE FONTS
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 The fonts chosen to the corporate design of YAXIS ware Calibri (in the logo) and Helvetica for long texts. The Calibri font, restricted to the logo, is modern and provides a good legibility. It also have
Calibri Regular | Principal alphabet
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Helvetica Regular | Secundary alphabet
shapes that go according the logo. The use of Helvetica should be used in all texts (such as letters, buisness cards, and other necessary uses).
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Helvetica Bold | Secundary alphabet
Y-AXIS | CORPORATE DESIGN MANUAL
BRAND | BRAND REPRODUCTION
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The consolidation of a brand always requires the right use of their elements. To apply the YAXIS brand in any place, solicite the archive. Never try to redesign it, because the quality and the image of the brand will be in risk. Only if there are any archive availabre, this diagram can be used. The grid would provide the orientation.
Y-AXIS | CORPORATE DESIGN MANUAL
BRAND | INCORRECT USES
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The logo should not be changed. The colors, the shapes or the proportions should remain the same as the original. On the side, you can find some errors that may occur.
Y-AXIS | CORPORATE DESIGN MANUAL
BRAND | GREYSCALE
9
y-axis In case there is some limitation about the color use, can be used the greyscale of the brand. In the right graphic, we can find the new colors that should be applied.
B = 70% B= 100% B= 50% B= 20%
Y-AXIS | CORPORATE DESIGN MANUAL
BRAND | BACKGOUNDS
10
The background should be, if possible, always white. But due to the strong shapes, the Y-AXIS logo can be aplied in any kind of background.
Y-AXIS | CORPORATE DESIGN MANUAL
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Please don’t forget to consult this manual everytime you need to apply the Y-AXIS logo to any kind of work. THANK YOU.
Y-AXIS | CORPORATE DESIGN MANUAL