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Y-AXIS | CORPORATE DESIGN MANUAL


03

INDEX Presentation

4

Corporative colors

5

Corporative font

6

Brand reproduction

7

Incorrect uses

8

Greyscale

9

Background

10

Y-AXIS | CORPORATE DESIGN MANUAL


BRAND | PRESENTATION

04

This is the logo of the clothes brand Y-AXIS. The base of the logo are hearths. Since this brand was created with a special target to hil people or persons with a deduced mobility, the

Vertical version Preferencial use

hearth would be a simbol of care. The repetition of the hearts, make a shape similar to a four leaf clover that symbolize lucky. The logo can appear in two versions: one vertical, preferential use, and the other horizonta. The use of the horizontal use is only indicated to situations where the preferential version is

Horizontal version

y-axis

not adquated or shows aestethical problems.

Y-AXIS | CORPORATE DESIGN MANUAL


BRAND | CORPORATE COLORS

05

The colors applied in the identification of Y-AXIS are: blue PANTONE 298 C (Solid Coated) and green PANTONE DS 274 1C (Solid Coated) and two variations of the same green with 75% and 50% 298 C

C= 69%

R = 19

The fidelity in the color reproduction is a funda-

Solid Coated

M= 7%

G= 181

mental item to guarantee the corporate iden-

100%

tity consistence. Verify the fidelity of the tones,

DS 274 1C

C= 100%

R= 0

comparing them always with the PANTONE

Solid Coated

Y= 100%

G= 166

Solid Coated scale.

100%

B= 234

B= 81

DS 274 1C

C= 75%

R= 43

Depending on the nature of the work, other col-

Solid Coated

Y= 75%

G= 182

our references will be needed. If there are no

75%

specification of color, the conversion should be

DS 274 1C

C= 50%

R= 130

done using the Pantone scale as reference. In

Solid Coated

Y= 50%

G= 202

the table

50%

B=115

B= 156

Y-AXIS | CORPORATE DESIGN MANUAL


BRAND | CORPORATE FONTS

06

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 The fonts chosen to the corporate design of YAXIS ware Calibri (in the logo) and Helvetica for long texts. The Calibri font, restricted to the logo, is modern and provides a good legibility. It also have

Calibri Regular | Principal alphabet

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Helvetica Regular | Secundary alphabet

shapes that go according the logo. The use of Helvetica should be used in all texts (such as letters, buisness cards, and other necessary uses).

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Helvetica Bold | Secundary alphabet

Y-AXIS | CORPORATE DESIGN MANUAL


BRAND | BRAND REPRODUCTION

07

The consolidation of a brand always requires the right use of their elements. To apply the YAXIS brand in any place, solicite the archive. Never try to redesign it, because the quality and the image of the brand will be in risk. Only if there are any archive availabre, this diagram can be used. The grid would provide the orientation.

Y-AXIS | CORPORATE DESIGN MANUAL


BRAND | INCORRECT USES

08

The logo should not be changed. The colors, the shapes or the proportions should remain the same as the original. On the side, you can find some errors that may occur.

Y-AXIS | CORPORATE DESIGN MANUAL


BRAND | GREYSCALE

9

y-axis In case there is some limitation about the color use, can be used the greyscale of the brand. In the right graphic, we can find the new colors that should be applied.

B = 70% B= 100% B= 50% B= 20%

Y-AXIS | CORPORATE DESIGN MANUAL


BRAND | BACKGOUNDS

10

The background should be, if possible, always white. But due to the strong shapes, the Y-AXIS logo can be aplied in any kind of background.

Y-AXIS | CORPORATE DESIGN MANUAL


11

Please don’t forget to consult this manual everytime you need to apply the Y-AXIS logo to any kind of work. THANK YOU.

Y-AXIS | CORPORATE DESIGN MANUAL

Y-axis Manual  

Manual of norms of the Brand Y-axis

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