TRACK LINE

Vercelli, Italy 2021

Repurposing an old warehouse into a new interactive museum.

The new Marazzato Truck Museum located near Vercelli brings the elements of continuity, flexibility, sustainability and fluidity of the brand into the architectonical space.

By binding everything with track lines and circuits, the museum expects to attract diverse users that will be able to take advantage of the different activities (indoor and outdoor) with an additional immersion of virtual reality that’ll show everything that is to be learnt this historical topic.

Each space of the museum works as an independent experience, joined by the imponent circulation and the virtual reality each of them offers. The main concept behind the spaces comes from the modularity and simplicity of the block. This block multiplies itself and defines spaces such as the private events, art exhibitions, coffee shop, workshops, virtual boxes, etc.

The next level circulation is the truck track line, the one that involves the main attraction of the museum: the trucks in movement. Through this circuit vehicles can be exhibited and users can enjoy the perks of the outside world with the direction of its continued modules. The exterior has a more constant change, leaving it open for temporary and flexible uses.

Its most important architectural feature, beyond the modules, is the double facade. This element not only protects the inside from the drifting changes of the environment in a passive way, but also gives the museum a brand that can be replicated through similar spaces from the Marazzato company.

Another important feature of the project is its progressivity. It has two phases, one private and one public, in order to work within a budget and create expectation around the experience design.