Sweet Deal Campaign Book - MDMFA

Page 44

Variations on a LOGO This section will help determine which selection to use in most

presentational settings. In order to maintain a consistent brand, logo elements must never be redrawn, skewed or changed.

4-color vERSION The full-color (or four-color) logo variation is the preferred version. It should only appear on a white background or in the clear space of an image.

2-color vERSION One of the three, two-color logo variations should ONLY be used when full-color printing is not possible and should be selected over the one-color logo variation. It can appear on a white, black or solid colored background slected from the campaign color palette not represented in the logo version. This variation must be replicated according to the samples shown in this style guide. Colors cannot be reconfigured.

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The Sweet Deal Campaign


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