The Simple Art of Love‌
Where this idea came from‌
Focus group results‌
Facebook Friends -‐ Aged Between 17-‐28 Single
Questionnaire Results
In a Rela*onship Same Sex Rela*onship Engaged Married
75% of the 18 to 25 year old male and female candidates said that they have thought about their wedding day before.
And a further 20% said that they have thought about the day at least once before.
Out of my 400 Facebook Friends: 170 are in a relaJonship, 22 are engaged 10 are married.
“ The highest number of marriages were for men and woman aged 25 to 29” Displaying that the rise of 1.7% marriages since 2012 have grown in this age range. Office of Na*onal Sta*s*cs (2012)
Dream Wedding… 85% explained small inJmate style occasions 15% described white fairytale weddings Who are you influenced by? Celebrity
The strongest influence the candidates referred to were weddings that are seen in the media, celebrity and Film/TV weddings.
Film/TV Social Media Books
Family/Friends Magazines Unique to me
0
5
10
“The three characterisJcs today's brides and grooms most value for their weddings are: fun (77%), meaningful (70.9%), and comfortable (52.9%)” Liene Stevens (2011) 15
People cant afford it... With the average wedding cosJng £21,000 couples are struggling to afford it, especially due to the effects of the recession. Would you spend £21,000 on your wedding day?
No! Crazy Money If I had Financial Security Rather Save it Yes
Over 50% of the candidates said that they wouldn’t spend that amount of money. 20% said that they would rather save it. 1% said they would spend it but only aVer saving up especially for it.
Back in the old days • All about love and the sense of bringing everything and everyone together in order to make it possible. • The day was in*mate, personal and all about the couple. • Marriage rates were high and divorce rates were low. • “There were on average 370,00 marriages in the 1950’s in England and Wales. Which is a lot compared to in 2011 there was on average 230,00 marriages and 110,00 of these ended in divorce.” Office of Na*onal sta*s*cs (2011).
“ We sought the earliest possible date, there wasn’t any special reason for the month, your Nan just wanted it to be sunny.” Grandad
Interviewed my Grandparents… “You remember the emoJons of the day, you don’t remember what cake you had or what the venue was like, I just remember being happy.” Nana “We’re were just in love and wanted to share our lives together.” Nana “Back in those days, we didn’t have much to plan and arrange. The wedding was just a party really, a fun day to celebrate the start of our lives together.”Grandad
Wedding Memories
What I shall do about it… -‐ Create a wedding service that brings the values and meaning of marriage back to what they used to be. Making it modern, fresh and exci*ng that s*ll holds elements of the past. -‐ A wedding planning service that makes it possible for young couples to celebrate their love and get married even with a small budget. -‐ For couples to plan their day together again as the industry seem to primarily just market towards the bride. I tested this idea by asking a few of my engaged and married 20-‐28 year old friends…..
Engaged…
“I don't think I'd like to splash out on a huge fancy wedding, I'd love a cute smaller scale wedding that “I think couples would benefit from a service would be personalised and tailored to myself and my partner.” Sophie, 21 specialising in modern young weddings, as it is difficult for someone young to know where to start with so many things “Specifically we'd want quite a small wedding to do.” Laura 22. with close family and friends, nothing drama*c or over the top. So I think if a wedding like that could be offered within a cheap package it'd be perfect and we'd be more inclined to get married.” Shell, 22
Married “Money wasn't such a big issue because of our faith we knew God would provide us with the right amount we needed….
dad helped a lot finically and mum helped me with decora*ons, Kaue's My parents helped with the wedding and our honeymoon, we just had what we needed and it turned out great on the day, we did it on £3,000.” Mae, 21
“I felt the pressure of the cost quite a lot although our wedding was very low key and small. I also no*ced that every *me I was men*oning the word wedding the cost went up… I definitely agree about focusing on love and not the dress and everything. at the end of the day it was the happiest day of my life and I didn't even wear a wedding dress!” Vassia, 25
Concept ideas… -‐ I will do this by encouraging couples to keep it simple, borrowing ideas from my grandparent’s genera*on. -‐ Focusing on the unique personal elements of the day that are full of sen*mental meaning. -‐ Along with innova*ve, fun, exci*ng and modern new ideas that will hopefully target this niche market of modern young couples.
High-street Merge with Designer Topshop, Reiss, French Connec*on and Mango….. -‐ From all the high-‐street brands we love that have collaborated with designers to make stylish, fashionable, modern alterna*ves to the typical tradi*on wedding dress. -‐ They are all under £500 and BEAUTIFUL! Mintel Bridal Wear Report (2011) stated that “High-‐spend trend is an expanding High Street bridal market place, offering alternaJve stylish soluJons.”
Make Your Own….
Make Your Own….
Thank you so much for listening….. x