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amthaipaper
news roundup
www.amthai.co.uk / January 2008
SantaClaus
is coming to town
November 2010
Congratulations to William & Kate ਌ҪÒÂÇÔÅàÅÕÂè Á áÅÐष » à Р¡ Ò È ÇÑ ¹ ÍÀÔ à É¡ÊÁÃÊ 29 àÁÉÒ¹ ¾.È. 2554 ·Õè ÇÔËÒÃàÇÊÁÔ¹ÊàμÍà áͺºÕé ¡ÃØcontinue §Å͹´Í¹ page 10 Í‹Ò¹μ‹Í˹ŒÒ 7
35th issue
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àÁ×èÍÇѹ·Õè 09 ¸Ñ¹ÇÒ¤Á 2553 ¹Ñ¡ÈÖ¡ÉÒªÒÇÍѧ¡ÄÉ¡Ç‹Ò 3 ËÁ×蹤¹ÍÍ¡ÁÒà´Ô¹¢ºÇ¹ »ÃзŒÇ§·Õè˹ŒÒμÖ¡ÃÑ°ÊÀÒÍѧ¡ÄÉ House of Parliament à¾×èͤѴ¤ŒÒ¹ ÊÊ. ã¹ÊÀÒ·Õè ¡ÓÅѧ¨ÐâËÇμãËŒ¡Ñºá¼¹¡ÒâÖ鹤‹Òà·ÍÁ¨Ò¡à´ÔÁ »‚ÅÐ £3,290 ໚¹»‚ÅÐ £9,000 Í‹ҧäáçμÒÁÃÑ°ºÒÅä´ŒÃѺàÊÕ§¢ŒÒ§ÁÒ¡¡Ñºá¼¹·Õè¨Ð¢Ö鹤‹Òà·ÍÁä»à»š¹·ÕèàÃÕºÌÍÂáÅŒÇã¹ ª‹Ç§àÂç¹Çѹà´ÕÂǡѹ Í‹Ò¹μ‹Í˹ŒÒ 7. 16
amthaiexclusive interview Interview with Sam Sangha, the owner of Asiana Ltd. (Oriental Food & Beverages Industry in the UK) continue page 8,16
lish 11, ng9, 10, 21, E n , 7,
I 5, 8 6, 1 4 , 1 2 2, 42, 14, , 23, 1 22
amthaistar r By: Joe Black page 15
μÔ ´ μÒÁ©ºÑ º ˹Œ Ò ¼ÙŒ ä ´Œ ÃÑ º à¤Ã×è Í §ÃҪ ÍÔ Ê ÃÔ Â ÒÀÃ ã¹°Ò¹Ð·Ó¹Ø º ÓÃØ § ¾ÃÐ¾Ø · ¸ ÈÒÊ¹Ò àÁ×èÍÇѹ·Õè 5 ¸Ñ¹ÇÒ¤Á·Õ輋ҹÁÒ ·Õè ÇÑ´¾Ø·¸»·Õ» ÇÔÁàºÔŴѹ
The earliest November snowfall in UK for 17 years
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amthaipaper
official eventtechnology highlights
January 2008 www.amthai.co.uk / November 2010
amthainational day
he 83rd Birthday Anniversary of His Majesty King Bhumibol Adulyadej, the King of Thailand & National day at the Royal Thai Embassy, London was held on Friday 3rd December 2010. Around 200-300 honorary guests attended the reception
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which comprised of the representative of Queen Elizabeth II, the UK foreign services, diplomatic corps and Thai community from business sector, etc. At 14.00 hrs, there was a candle light ceremony singing for the King. ‘amthai’
amthailoy kratong
n Sunday 21st November, several thousands of Thai-British residents in the UK attended Loy Kratong festival at the Bhudhapadipa Temple. On the stage, there were Thai beauty contest, various shows of Thai traditional performances,
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etc. Also, Thai restaurants and supermarkets had stalls there. Most people have enjoyed the celebration of annual festival including floating away colourful vessels (Kra Thong) on the pond. ‘amthai’
10/12/2553 23:09:22
amthaipaper amthaipaper
news roundup politics
www.amthai.co.uk/ /November January 2008 www.amthai.co.uk 2010
amthaipolitics
3
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Honorary Consultant H.E. Mr. Kitti Wasinondh, Thai Ambassador to the Uk Boonchai Charassangsomboon, Minister (Economics & Financial) Police Major General Amnuay Nimmano, Deputy Metropolitan Police Commissioner Police Major General Vichai Sangprapai, Metropolitan Police Division 1 Commander Editor Sittikorn Meesukul Director Ramida Vijitphan Operations Manager Charlie Ercilla Co-Editor in General Pasha Prabpal, JongJin Jitjang, Editorial Team J Wichiratheep, Pongsatorn Sobsathien, Patcharin Hayes, Pukchanok Pattanatabud, Distribution/Advertising Manager Charlie Ercilla, Panida Sutatchutoe, Nawin Sattawatkul Photographers Charlie Ercilla, Ramida Vijitphan, Anekapol Lertromyananda Contributors Jelert Jesadawal, Sermsak Narinwong, Dr.Kriengsak Chaleonwongsak, Fang Feng Ting, Muanfun Tharanatham, Suchard Panakitsuwan, Dr.Phitoon Triwichitkasem, Art Director Ramida Vijitphan Graphic Designers Chanwut Sangsok, Anekapol Lertromyananda, Kanittha Mairaing, Vilasinee Israbhakdi, Anan Buranapattana Contact for Advertising/Editorial 0788 635 9750, 0785 2771 709, 0794 1647 886 ad@amthai.co.uk Contact for Membership/Discount Card Charlie Ercilla, Sitthi Nithiwannaratch 0794 1647 886, 0786 6920 131 contact@amthai.co.uk, www.amthai.co.uk
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amthaipaper
technology economics
January 2008 www.amthai.co.uk / November 2010
Theory of Job Seeking: A Proposal for Thailand Professors Peter Diamond, Dale Montensen and Christopher Pizaridez, winners of 2010’s Nobel Prize in Economics, have developed a job seeking theory and developed labor market analysis tools to answer certain questions about the high rate of unemployment in the midst of major recruitment searches, while also analyzing the effect of economic policies on the unemployed. he work of these three Nobel Prize economists answers key economics questions in general, clarifies factors affecting unemployment and its development, and is useful to unemployment policy formulation. The Theory of Job Seeking can be applied to the Theories of Finance, Public Economics, Regional Economics and the Theory of Family leads to equilibrium or a situation of no excess Economics, being applicable to other types demand or remaining supply. of market analysis as well. These three Nobel Prize economists have The core principle to the Theory of Job applied the Theory of Job Seeking to Seeking is that job seekers have high costs develop the Decision Making Process (DMP) in their search for work due to the hiring model, which is a popular tool in analyzing process of employers being a matching unemployment, wage levels and job vacanprocess. Dissatisfaction with a candidate’s cies, including unemployment and its impacts qualifications or unsuccessful wage agree- due to other factors such as unemployment ments between employers and job seekers insurance benefits, real interest rates, job may result in a situation of no employment, agency performance, the cost of labor supand the need for continuous repetition of this ply, and others. process between employers and employees. Job seeking then takes a long time, despite From the work of the three Nobel Prize econothere being many job vacancies as well as mists mentioned above, I see that Thailand many unemployed workers. This phenomenon could benefit by applying this theory to its does not conform to the market mechanism national labor policies and other public poliview of classical economists who believe that cies. I would therefore like to make a policy “buyers and sellers can engage in immediate recommendation, as follows: trade matches at no cost where complete information is available regarding goods and Signal a standard for products and services price.” Additionally, resources will services be most effectively used when the price is Many problems exist for Thailand where labor determined by the market mechanism which market information is still imperfect. I always
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amthaievent highlights
Launching Taxi àÁ×èÍઌÒÇѹ¨Ñ¹·Ã ·Õè 8 ¾ÄȨԡÒ¹ ·Õ輋ҹÁÒ Ï¾³Ï ªØ Á ¾Å ÈÔ Å »ÍÒªÒ ÃÑ ° Á¹μÃÕ Ç‹ Ò ¡Òà ¡ÃзÃǧ·‹Í§à·ÕèÂÇáÅСÕÌÒ ¾ÃŒÍÁ´ŒÇ¤³Ð¼ÙŒ ºÃÔËÒáÒ÷‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Â (···.) à´Ô¹·Ò§ÁÒÂѧʶҹàÍ¡ÍѤÃÃÒª·Ùμ ³ ¡ÃاÅ͹ ´Í¹ â´ÂÁÕ¹Ò¡ÔμμÔ ÇÐÊÕ¹¹· àÍ¡ÍѤÃÃÒª·Ùμ ä·Â »ÃШӡÃاÅ͹´Í¹ áÅйÒÂÈÔÃÔ»¡Ã³ àªÕÂè ÇÊÁØ·Ã ¼Í.···. »ÃШӡÃاÅ͹´Í¹ãËŒ¡Òà μŒÍ¹ÃѺ
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hear entrepreneurs complain that employers demand labor, but cannot find workers. One cause for this is that overall labor quality does not match labor requirements. In other cases, for example, the Real Estate market and the services market, buyers must be matched with sellers, or require specialized expertise in checking product and service quality before a buyer decides to trade costly goods, or a previously unseen product or service. Sometimes, however, information about employers and job seekers does not exist, or is inadequate.
Dr Kriengsak Chareonwongsak Senior Fellow, Harvard Kennedy School, Harvard University kriengsak@kriengsak.com, http://www.kriengsak.com
they did not have the necessary analytical tools to provide fine answers in a scientific way about appropriate wage rates and the impact of wage determination at different levels. Changes to social security benefits were also raised, especially regarding unemployment insurance that regularly correlates to political momentum rather than academic I therefore propose that the Government analysis. These processes may not be able set workers’ skill standards across various to maximize benefits, either for workers or for professions and establish an Institute that the economy as a whole. can test and certify standard skills, including skills used in the development of skill training I propose that it is an essential necessity for courses, with support also provided for the the Ministry of Labor to develop appropriate private sector in skill training. Workers who tools to analyze the labor market, and espepass a skill training test will be certified by cially to formulate economic models that can a reliable well-known Institute where their analyze the impacts from labor policies and name will be recorded on a database along other policies. You can read more about such with their work skill level and their contact ideas in an article I published on my website information. Employers can then search this on December 11, 2005, “How to set the database, and in effect be sent a signal about minimum wage for the most benefit.” the skills of every worker, thus causing the Finally, my proposal on the Theory of Job labor supply cost and the job seeking period Seeking is just one example of applying to decrease, while also raising workers’ skill knowledge in order to resolve a problem and levels. Such concepts can also be applied develop the country. In the past, one important in other markets, for example, when setting factor driving the development process in housing project standards, or certifying other many countries was that they could produce service providers, etc. and apply knowledge to national development. Therefore, it seems a loss if we learn Develop labor market analysis tools that such knowledge exists in the world, but Current labor policies, especially on minimum we cannot apply it as a real concept in our wage are a result of negotiations by the own country. Tripartite Central Wage Committee. Although minimum wage guidelines specifically state Article published in “Daily News Online,” that various committees considered the Friday 15th October 2010; Article Column: issue by looking at a variety of related factors, “Concepts of Dr Dan”. ‘amthai’
WTM days by TAT
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The Monarchic Institution in Thailand In the reign of King Ramathibodi 1, he enlarged the kingdom by war and increased his power by the marriage relationship; at the same time he ¢Ø¹ËÅǧ¾Ð§ÑèÇ/ ruled the kingdom Khun Louang to make his people Pa-ngua happy and prosperous. The Royal decrees were: the act of legislation concerning witnesses, the act of legislation concerning Royal punishment, the act of legislation concerning criminal law and so on.
From around the middle of the 18 century to nearly the end of the19 century, there were many kingdoms in Siam (Thailand) such as Sukhothai, Lanna, Lanchang, these kingdoms were independent, but no region had complete power over the other. Ayothaya was the breadbasket, or rich in resources, so that Phraya U-Thong created Ayutthaya as the capital of Ayutthaya kingdom in 1350. He also reigned in the name of Phra Ramathibodi 1, or Phra Jaao U-Thong as the first king of Ayutthaya capital, he was also the first king of the “U-Thong dynasty”. The U-Thong dynasty had 3 kings, Phra Ramathibodi 1, Phra Ramesuon and Phra Ramrajathiraj. he Thai kingdom, or Siam with its capital Ayutthaya lasted over 400 years. In the beginning of the period, there were two dynasties, “U-Thong dynasty” (the Gold Cradle) and “Supannabhummi dynasty” (the Golden Land). These two dynasties had to fight for their power, but at the same time they were related to each other by marriage. This meant that Phra Ramathibodi 1 had two wives, there was the Princess of Supanburi, she
͹ØÊÒÇÃÕ ¾ÃÐ਌ÒÍÙ‹·Í§ / Phra Ramathibodi 1 Monument had a brother called “Khun Louang Pangua”, who later became the third king of Ayutthaya, he was also the first king of “Supannabhummi dynasty”. And the other wife was the Princess of La-vo who had one Son called “Phra Ramesuon, who later became the second king of Ayutthaya, in the U-Thong dynasty.
During the reign of Phra Ramathibodi 1, people had various beliefs such as Buddhism, Braminism or Hinduism including ancestor worship. So that the king was “Deva-Raja” or divinity, as well as “Dhamma-Raja”. During his period of ruling the kingdom he supported Buddhism by creating Budthaisawan temple in 1333 and Wat Pa-keaw in 1357, as well as creating Phra Ram temple in 1369.
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royalty article
S. Narinwong
Phra Ramathibodi 1, reigned in the Ayutthaya kingdom only 20 years, he then passed away at the age of 55. Then, his Son, Phra Ramesuon reigned in Ayutthaya as the second king, but only for a short time, when Phra Boromrajathiraj 1 or Khun Louang Pa-ngou (his uncle) came to Ayutthaya, Phra Ramesuon offered his throne to him and Phra Ramesuon went back to rule Lopburi or La-vo for 18 years. Phra Boromrajathiraj 1 was the third king of the Ayutthaya kingdom and the first king of the Supannabhummi dynasty. The reason that Phra Ramesuon gave the reign to Phra Boromrajathiraj 1 was because when he went to war in Nakon Thom, Cambodia, he could not win the war, so Phra Boromrajathiraj 1 went to help him and won the war. For this reason Phra Ramesuon offered him the throne, but hoped that when Phra Boromrajathiraj 1 had finished his reign, he would be back to reign the Ayutthaya amt mth hai’ kingdom again. ‘aamt
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amthainews round up By: Diamond Heart ਌ҪÒÂÇÔÅàÅÕÂè ÁáÅÐष »ÃСÒÈÇѹÍÀÔàÉ¡ÊÁÃÊ 29 àÁÉÒ¹ 2554
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amthaipaper
amthai exclusivetechnology interview
www.amthai.co.uk 2010 www.amthai.co.uk // November January 2008
amthaiexclusive interview Interview/Edited by Ramida Vijitphan Text by Ramon Chiratheep
Interview with Sam Sangha,
the owner of Asiana Ltd. (Oriental Food & Beverages Industry in the UK) Few years ago, Asiana Ltd. has decided to launch the alternative and affordably delicious Thai beer so-called Siam Gold. This product, they claim it is low-carbonated beer which considered as good combination with Thai food. Specially it has been developed to complement Thai cuisine. ecause Thai food business in the UK has been rapid growth and becoming more popular in the last decade. Siam Gold Beer has been in focus as one of alternative Thai branded premium beers selling in the UK and Europe.
B
On this issue, amthaipaper has an opportunity to visit Nottingham city to meet up with Sam Sangha, the owner of Asiana Ltd. and the owner of branded premium beers: Siam Gold and Beijing Gold and his management team. Firstly, Asiana Ltd. will be in focus as we would like to know more about how they make this new premium brand of the Thai beer. Amthai: When did you start your business? Sam: I’ve got 30 years of knowledge in the Oriental business. I was born in northern India, but came to England with my family in 1966. In 1978, my mother and father started a cash and carry business. I recently sold my share in it. We started from 0, but now our yearly turnover was millions per year. To grow a business this far, it reflects something about us. Businesses are all about relationships, contacts, and what you have out there. When you’re successful, you’re at the top. You rule, and you should never forget that. You should never think that you’re too big to talk to anyone. The larger you get, the more humble you should become. Amthai: How did you expand Asiana’s warehouse in Nottingham? Sam: First we had a small one, then we bought a bigger warehouse, and then we bought a store in the city centre. We opened one in Peterborough, we opened one in Leicester, and now we’re looking
Sam Sangha, The Owner
Nov for web.indd 8
Staff ing afterwards. You’re bringing the food up. Then you’re thinking, “Oh, the food’s not good.” It’s not the food, it’s the beer! It’s the beer that makes it like that. Some beers are just very gassy. It’s like Cobra Beer, which is an Indian beer but is brewed Amthai: What’s the name in Europe to an Indian recipe, which has become the No. 1 beer here. of the brand? Sam: Beijing Gold. Sandy Lathia, Ankur Joshi, Amthai: They’ve done really well, like Purchasing Manager Marketing Manager Amthai: So what’s your Tiger Beer. Sam: We’re having interest in Siam Gold turnover per year? at other locations as well. Sam: £15 million. We plan on expanding beer from Australia and the far east, so Amthai: Which areas are you planning on in London next quarter. Asiana has been I’m setting up meetings with some of the running for over five and a half years now. breweries there. In the US market and distributing your beer to? doing things differ- the Australian market, it will be brewed Sam: We’re pretty strong in all areas This time, we’re naturally, to be honest with you. We do ently – trying to develop some brands. over there. But to be honest with you, the well in Scotland, and a 50 – 60 mile Business is OK. As long as you have a European breweries are the real markets radius of Nottingham. We’re also strong good relationship with your contacts and for making beer. you’re honest, you will make business. We in restaurants. are playing a long term business plan in Amthai: But aren’t other companies brewing in Scotland now? Amthai: What sort of restaurants? the market. Sam: If you saw the breweries in the far Chinese, Thai...? Sam: Thai, yes. But not Indian – only Amthai: What makes Siam Gold beer east – quite disappointing. The quality is not there. If you like wine, you know there Oriental food. Within a 50 – 60 mile radius special? of Nottingham, we supply takeaways and Sam: Siam Gold Beer has less sugar in is good wine and bad wine. Beer is the restaurants. We supply wholesalers, and it than other beers. The reason for that same. We know for sure that the quality then they do the distribution. But if I’m is if you have hot, spicy or tangy food, of our beer is very good. It’s made to a a wholesaler, I cannot supply restaurants and you add sugar to that, it makes it very high standard. Location is something and takeaways in little areas. So there is burn even more. A lot of beers have sugar we can look at later on. a conflict. So I will find a distributor and in them, but our beer has less sugar. So give the account to him. We do Belfast when you’re actually eating Oriental food, it Amthai: If you go internationally, will doesn’t give you that burning feeling. What you start from the UK, then go back to and Limerick as well. happens normally is that people blame the Thailand? Amthai: Are you competitive with food. It’s not the food, it’s the beer! The Sam: We’re only just starting out. It’s just chef gets the blame, but it’s actually how waiting to grow – we’ve got so much your prices? Sam: We’re very competitive. We much sugar is in the beer. We did a lot experience ourselves in the industry, and compete with everybody, no problem. of research, a lot of research into making when you check the quality of the beer, We’re importing directly beer smoother with Oriental food. Our beer you know we have a superior product. from the factories and compliments Indian food as well, because It’s very important that you’re confident aren’t buying from Indian food is spicy. Because if your beer in your product. a middle man. has too much sugar content, you get a Amthai: How are you planning on For example, burning sensation on your tongue. expanding? we must Sam: What we want to do is we don’t h a v e Amthai: What is the alcohol percentage? want to copy the others, we don’t want Sam: 4.8%. to copy Singha or Chang; we want to be different. Our beer is sort of a sexy Amthai: What about gas? beer, and can end up in the bars and Sam: What happens also is if you have restaurants, even in mainstream bars and flavours like garlic and chilli, and the restaurants – even English bars are taking beer has too much gas, you’re burp- it. We want to be different from them. continue page 16 bought hundreds of cases of pineapple from Vietnam last year. We have our own brand of fortune cookies.
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news roundup
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amthaipaper www.amthai.co.uk / January 2008
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10 amthaipaper
technology amthai Talk
www.amthai.co.uk // November January 2008 www.amthai.co.uk 2010
amthaiTalkChang Everton FC extend Chang partnership
Last week Everton Football Club announced the biggest shirt sponsorship deal in its history. The Blues finalized a new three-year extension to their current deal with Chang Beer putting pen to paper in Bangkok last week. The agreement will take Chang’s sponsorship of the Blues through to 2014 and could be worth in excess of £12m to the Club. o help mark the deal, star midfielder Marouane Fellaini flew to Thailand as part of a senior delegation from Goodison, and spent the day meeting Chang officials and members of the Club’s burgeoning army of Thai supporters.
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The Chang logo has been emblazoned upon Everton Blue since 2004 and the partnership is now the longest-running shirt sponsorship deal in the Premier League. Everton Chief Executive Robert Elstone, also in Bangkok, said: “We are delighted to be signing a new three-year extension with Chang. We consider Chang to be very much a part of the extended Everton family.” “We are proud of what we have achieved in our time together and to have contributed to the development of young Thai footballers and the coaching infrastructure. Thai Bev has harnessed the years of accumulated expertise in our Academy and used it to
amthaiTalk
deliver their own agenda on the ground players has successfully launched the in Thailand.” brand into international fame and the partnership enables us to contribute to “We are extremely excited about the the development of Thai footballers in new contract and look forward to work- many ways. “So, we have decided to ing with our Thai colleagues to further extend our sponsorship contract with develop the relationship.” Charlie Jitcha- them for the fourth time, which will run roongphorn, Deputy Managing Director of well into 2014.” Thai Beverage Marketing Co Ltd, said: “Chang has been a major sponsor of As part of the trip the Everton delegation Everton for seven consecutive seasons. will visit the Thai Bev Academy and meet Over the course of these seven years, with a group of Thai Everton supporters our partnership has been nothing short to celebrate the Blues’ ever-growing fan of truly fulfilling and rewarding. base in Thailand. amthai ‘amthai’ The Chang logo on the shirts of Everton
Chang’s New Look with New Packaging Chang lovers will soon be able to enjoy the refreshing uplifting, well balanced, taste of this authentic Thai beer, in a brand new environmentally friendly light weight bottle, still offering the same great taste.
six packs. The new packaging not only communicates the brand heritage but also makes it more visually more impactful in retail and off trade.
Donna Harrison, Marketing Manager for he beautiful authentically Thai bottle Chang UK comments; “We are very exalso gets new visually more powerful cited about the brand new bottle and and dynamic outer for the twenty four and the new packaging. Both showcase
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the Thai authenticity of this multi-award winning beer”. The increasing popularity of this premium beer has more recently been confirmed with the brand scoping its third gold at the 2010 Monde Selection. This means the genuinely imported beer will qualify for the prestigious international high-quality award, proving its global appeal. ‘amthai’
Á×èÍÇѹ·Õè 15 ¾. ·Õ輋ҹÁÒ ¤Ø³μ، ¨ÔμÔÁÒ ¼ÙŒ ´ÙáÅ´ŒÒ¹¡ÒÃμÅÒ´¢Í§ InterBev (Chang Beer) ¾ÃŒÍÁ·ÕÁ§Ò¹ã¹à¤Ã×ͨҡºÃÔÉÑ·ÇÔÊ¡Õéä·Â áÁ‹â¢§ ¤×ͤس ¹Ô¤ ÇÔ¤à¤Ê mixologist à» ´ training session á¹ÐÈÔŻСÒüÊÁà¤Ã×èͧ ´×èÁãˌᡋ¾¹Ñ¡§Ò¹ã¹à¤Ã×Í ÊØâ¢, ÊØ¢Êѹμ , áÅÐ ÊØ¢ÊÃÒÞ ·ÕèÌҹ ÊØ⢠‹ҹàªÅ«Õ áËÅ‹§ËÃÙ ¡Ãا Å͹´Í¹ ‘amthai’
à
amthaiTalk
Halloween @ Thai Square Trafalgar
hosts and ghouls, witches and vam- the most of the witching hour. Party go-ers fangs and covered in blood to take part in of whiskey and with a special prize draw to pires flocked to celebrate a bloody descended into the crypt at Thai Square the fancy dress competition to win prizes win box tickets to see Everton at Goodison Halloween at Thai Square Trafalgar making to join in the fun as many arrived with including champagne, dinner for 2, bottles Park courtesy of Chang Beer. ‘amthai’
G
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news roundup
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amthaipaper www.amthai.co.uk / January 2008
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10/12/2553 23:10:09
amthaipaper
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technology amthai lunch 2010
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"brochure available on request" "viewing by arrangement" "all offers considered" "¢Í´ÙâºÃªÑÇà 䴌" "¨Ñ´¹Ñ´à¾×èÍ´Ùʶҹ·Õè" "ÃѺ¾Ô¨ÒóҢŒÍàʹÍμ‹Ò§æ" Contact Khun Suthat for viewings and brochure 028 9024 7722 or 077 88542 738
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news roundup amthai festival 2010
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·ÓäÁμŒÍ§ÂØ‹§ÂÒ¡àÃ×èͧàÍ¡ÊÒà ·ÓäÁμŒÍ§àÊÕÂàÇÅÒ仡Ѻ¡ÒÃâ´¹Êͺ¶ÒÁÁÒ¡ÁÒ àÁ×èÍâ͹à§Ô¹ÃÐËÇ‹Ò§»ÃÐà·È ·ÓäÁμŒÍ§... »˜ÞËÒàËÅ‹Ò¹Õé¨ÐËÁ´ä» àÁ×èÍ㪌ºÃÔ¡Òà ¡Ãлء
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μÔ´μ‹ÍËÒàÃÒä´Œ·Õè 94 Caledonian Road, London N1 9 DN Tel. : 0207 837 6122 Fax : 0207 837 6122 Mobile : 0774 882 6513 www.kapookuk.co.uk email : info@kapookuk.com Monday-Friday 11.00 am - 19.00 pm Saturday 11.00 am - 17.00 pm
ÃÑHeart ºÊÁÑ ¤Ã¾¹Ñ¡§Ò¹ full time in hand cores endroad Buckinghamshire SI 8 5 Hh 110 Old Street, London EC1V 9BD Telephone 020 7490 5230 E-mail info@thaithaieast.co.uk Monday - Friday Lunch 12.00- 3.00 pm Dinner 5.30 pm - 11.00 pm Saturday - Sunday Dinner 5.30 pm - 11.00 pm 7 days a week including Bank Holidays
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14 amthaipaper
eventtechnology highlights
www.amthai.co.uk // January November 2010 www.amthai.co.uk 2008
amthaievent highlights
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WTM days by TAT
The Thai night Gala Dinner th
at Claridge’s on 8 November ¾ÃкҷÊÁà´ç ¨ ¾ÃÐ਌ Ò ÍÂÙ‹ ËÑ Ç Ï áÅÐÊÁà´ç ¨ Thai Night Gala Dinner Ó¤× ¹ ÇÑ ¹ ·Õè 8 ¾ÄÈ¨Ô ¡ Ò¹ 2553 ¡Òà ·‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Â ËÇÁ¡ÑºÊ¶Ò¹ àÍ¡ÍѤÃÃÒª·Ùμä·Â ³ ¡ÃاÅ͹´Í¹ ä´Œ¨Ñ´§Ò¹ Thai Night Gala Dinner ³ âçáÃÁ Claridge’s à¹×èͧã¹âÍ¡ÒÊà©ÅÔÁ©Åͧ¡ÒÃàÊ´ç¨ àÂ×͹ÊËÃÒªÍҳҨѡäúÃͺ 50 »‚ ¢Í§
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To celebrate the 50th Anniversary of the State Visit to the United Kingdom of Their Majesties The King and Queen of Thailand presided by HRH Princess Ubolratana jointly organised by Tourism of Thailand & The Royal Thai Embassy Monday 8th November 2010
¾Ãйҧ਌ Ò ¾ÃкÃÁÃÒªÔ ¹Õ ¹ Ò¶Ï â´ÂÁÕ ·ÙÅ¡ÃÐËÁ‹ÍÁËÞÔ§ÍغÅÃÑμ¹ÃÒª¡ÑÞÞÒÊÔÃÇÔ ² Ñ ¹Ò ¾ÃÃ³Ç´Õ àÊ´ç¨à»š¹Í§¤ »Ãиҹ㹧ҹ «Öè§ÁÕ á¢¡ÊÓ¤ÑÞ·Ñ駪ÒÇμ‹Ò§ªÒμÔáÅЪÒÇä·ÂËÇÁ 150 ¤¹ à¾×Íè ࢌÒËÇÁ§Ò¹ â´Âä´Œ¨´Ñ ãËŒÁ¡Õ ÒÃáÊ´§¹Ò® ÈÔÅ»Šä·ÂáÅд¹μÃÕºÃÃàŧº·à¾Å§¾ÃÐÃÒª¹Ô¾¹¸ à¾Å§ä·ÂáÅÐà¾Å§ÊÒ¡Å»ÃСͺ㹧ҹ ‘amthai’
Princess albums as she is a talented singer in her own right and a preview of her new movie that will be released in Thailand Cinemas soon.
There was singing from various famous Thai artists then after the main course a performance for the princess of Thailand to celebrate the 50th anniversary of his Majesty’s visit to London by The Thai
Dance Academy they performed the Amazing Thailand Dance. Then they performed a finale with all the dancers from the first and second dance. ‘amthai’
he Princess Ubolratana Rajakanja joined TAT in promoting Thailand as a tourist destination .The exhibition was held in Excel located in London’s Royal Docks were countries from all over the word promote there hotels ,airlines ,spa’s and everything to do with tourism and travel and section of excel was converted into a Thai village promoting Thai tourism and holiday resorts in Thailand .
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The princess also gave out awards to a group of people selected by T.A.T for outstanding work in tourism. In the evening a selection of V.I.P guests invited by the Thai Embassy enjoyed a Royal Gala meal at Claridge’s Hotel in Bond Street with the princess .The royal host was the Ambassador of Thailand HE Kitti Wasinondh and his wife Nutchanart Wasinondh. The evening had film clips of The Royal
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amthaipaper
fashion news roundup
www.amthai.co.uk / November 2010 www.amthai.co.uk / January 2008
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amthaipaper 16 amthaipaper
www.amthai.co.uk 2008 www.amthai.co.uk//January November 2010
amthaieducation : ÁØÁà´ç¡áÅСÒÃÈÖ¡ÉÒ
technology education
By: www.thaivoice.com ÊÑÞÞÒ ºØÞ¹Ò¤
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amthaiexclusive interview Interview/Edited by Ramida Vijitphan Text by Ramon Chiratheep
continue from page 8
Interview with Sam Sangha,
the owner of Asiana Ltd. (Oriental Food & Beverages Industry in the UK)
Sam Sangha, The Owner We don’t want to be following their exact business plan. And that’s why we decided to go down the charity route, so we can give something back to the charities and communities, rather than spending hundreds and thousands of pounds just to sponsor a football team. We’re also doing a
sponsorship with a restaurant in Swindon today. There are massive queues happening around there. I think we’re charging £5 worth of drinks, but giving a free dinner. Amthai: Oh, that’s interesting; people will queue for the drinks. Sam: We’re currently focusing on getting our brand recognised. We actually don’t make any money during the brand-building exercises.
Key facts: • Asiana has four sites, two in Nottingham, one in Peterborough and a fourth in Leicester. Three of the sites (Nottingham Peterborough and Leicester) are available for our customers to visit, shop and collect goods. Asiana’s head office and national distribution centre is based in Nottingham. • Asiana has been recognised as one of the fastest growing companies within the UK. • They have received several awards: - Asiana ‘Ethnic Business of the New Year Award 2005’ - Asiana ‘EMDA High Growth Programme 2006’ - Asiana ‘UKTI Winner of Internationa Business Communication Award 20082009’ • Siam Gold Beer is continuing to grow at a stable and fast pace and their future plans include opening more depots throughout the UK.
Amthai: But brand-building exercises are good for helping lots of people remember you. Amthai: What will make your product a success? Sam: Our aim is that anything we develop must be theNo. 1. quality. The people who are investing their money in our products For more information on Siam Gold Beer and our products are going to be con- visit www.siamgoldbeer.co.uk cerned about their own interests as well. Contact: Tel no. 0115977188, 0795 0179 ‘amthai’ 321
Sandy Lathia, Purchasing Manager Nov for web.indd 16
10/12/2553 23:10:36
amthaipaper amthaipaper
thinking news roundup
www.amthai.co.uk / November www.amthai.co.uk / January 2010 2008
“¤Ô´àÃ×èÍÂໄ›Í”
17
I Wayne: Thinking Aloud November 2010 ÇÔ¡Äμ¡ÒÃà§Ô¹
“It’s the economy, stupid”
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10/12/2553 23:10:36
18
amthaipaper
eventtechnology highlights
January 2008 www.amthai.co.uk / November 2010
amthaievent highlights
Aggie McKenzie («ŒÒÂ)
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Andy Akinwolere and Gemma Bissix
Ali Bastian
Sarah Cawood
ORA restaurant grand opening Holmes ¹Ñ ¡ ÇÔè § ·Õ Á ªÒμÔ à ËÃÕ Â Þ·Í§âÍÅÔ Á » ¡ , Aggie McKenzie ¨Ò¡ÃÒ¡Òà How Clean is your House, Amy Lame ¨Ò¡ BBC Radio ໚¹μŒ¹ §Ò¹¹ÕéàÃÕ¡䴌NjҤ¹·Õè˹ŒÒºÒ¹ ·ÕèÊØ´¤§Ë¹ÕäÁ‹¾Œ¹¤Ø³¹¡ àÁÍà ¿‚› áÅйŒÍ§»Í ¨Ô¹μÐÇѹ ÅÙ¡ÊÒǤسÍÃÇÃó¼ÙŒºÃÔËÒà ¼ÙŒ·ÕèÍÂÙ‹ §ÁÕ·Ñé§à¨ŒÒ˹ŒÒ·Õè¨Ò¡Ë¹‹Ç§ҹÃÒª¡ÒÃä·Â ·Ñé§àº×éͧ˹ŒÒáÅÐàº×éͧËÅѧ¤ÇÒÁÊÓàÃ稢ͧ§Ò¹ áÅÐᢡμ‹Ò§ªÒμÔÃÇÁ件֧´ÒÃÒ ¹Ñ¡áÊ´§ 㹤èӤ׹¹Ñ¹é ÊÓËÃѺ¤¹·Õ¾è ÅÒ´§Ò¹à» ´μÑÇ ¡çÍÂ‹Ò ¾ÃÕૹμ àμÍà ÁÒ¡ÁÒÂÍÒ·Ôઋ¹ Dame Kelly ¾ÅÒ´ªÔÁÍÒËÒý‚Á×Í Executive Chef Í‹ҧ à» ´μÑÇÍ‹ҧ໚¹·Ò§¡ÒÃä»à»š¹·Õàè ÃÕºÌÍÂÊÓËÃѺ ÌҹÍÒËÒÃä·Â¹ŒÍ§ãËÁ‹ ORA àÁ×Íè Çѹ¾ÄËÑʺ´Õ·èÕ 26 ¾ÄȨԡÒ¹·Õ輋ҹÁÒ §Ò¹¹Õéä´ŒÃѺàÊÕ§μͺ ÃѺáÅФӪÁÁÒ¡ÁÒ ´Ùä´Œ¨Ò¡á¢¡àËÃ×èÍ·ÕèÁÒ Ã‹ÇÁ§Ò¹ã¹Çѹ໠´¡Ç‹Ò 300 ¤¹
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‘amthai’
Nov for web.indd 18
10/12/2553 23:10:38
amthaipaper amthaipaper
sportroundup news
www.amthai.co.uk/ /January October2008 2010 www.amthai.co.uk
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amthaisport:football
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amthaipaper amthaipaper 20 20 Success SEC
www.amthai.co.uk/ /January October2008 2010 www.amthai.co.uk
Education Center
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amthaisport Join us for a wonderful Sunday with God and with one another. @ 1.30pm @ The Old Cinema, University of Westminster 309 Regent Street, London W1B 2UW [next to Oxford Circus station]
www.hopelondon.org
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Muay Group à Ðàº×ÍÂѹàÃ×Í
Fresh Fruit, Vegetable every Thursday from Thailand
Badminton Sabai Style Chang àÁ×èÍÇѹÍÒ·Ôμ ·Õè 21 ¾ÄȨԡÒ¹ Thai Sports Group ¨Ñ´¡ÒÃᢋ§¢Ñ¹ ẴÁÔ¹μѹ ʺÒ ʺÒ ÊäμÅ ªŒÒ§ ¡ÒÃᢋ§¢Ñ¹ã¹¤ÃÑ駹Õé໚¹¡ÒÃᢋ§¢Ñ¹ ã¹ÃٻẺãËÁ‹ «Öè§äÁ‹à¤Â¨Ñ´ÁÒàÅÂã¹Ãͺ 15 »‚ ¼‹Ò¹ÁÒ໚¹¡ÒÃᢋ§¢Ñ¹ ·ÕèàÃÕÂ¡Ç‹Ò Last man standing áÅÐ Last woman standing ઋ¹¡Ñ¹ ¤×Íᤋ˹Öè§à´ÕÂÇà·‹Ò¹Ñé¹ ¤×ͼٌ ª¹ÐàÅÔÈ ¼ÅÍÍ¡ÁÒ¼ÙŒª¹ÐàÅÔȪÒ¤×͹Ò¹ӪÑÂ
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Nov for web.indd 20
KRUNGTAP
MUAY MARKET
MUAY HAIRCUT
227-229 Old Brompton Road., Earl’s Court, London, SW5 0EA ¡ŽÇ¨Ñêº ¡ŽÇÂàμÕëÂÇËÁÙ¹éÓμ¡ ¢ŒÒÇËÁÙá´§ ¢ŒÒÇÁѹ䡋 ËÁÙ» œ§ ¢ŒÒÇà˹ÕÂÇ ÍÒËÒÃÍÕÊÒ¹ Tel: 0207-259-2314 Fax: 0207-244-6490
8A Hogarth Road., Earl’s Court, London, SW5 0PT (à´Ô¹ 1 ¹Ò·Õ ¨Ò¡Ã¶ä¿ãμŒ´Ô¹) Áռѡ¾×鹺ŒÒ¹¹Ò¹Òª¹Ô´ ÁÒ¨Ò¡ä·Â·Ø¡Çѹ¾ÄËÑʺ´Õ Tel: 0207-341-3599 Fax: 0207-244-1142 Mobile: 0771-974-4661
·Ó¼Á ·Ó¤ÔéǶÒÇà 231 Old Brompton Road., Earl’s Court, London, SW5 0EA Tel: 0207-373-7862 16 Kenway Road., Earl’s Court London, SW5 0RR Tel: 02027-373-8811
www.muaygroup.com ** ਠËÁÇÂÁըѴ·ÑÇà äËÇŒ¾ÃзÑé§ã¹áÅй͡ UK ʹã¨μÔ´μ‹Í**
10/12/2553 23:11:06
amthai event highlights news roundup
amthaipaper amthaipaper
www.amthai.co.uk www.amthai.co.uk//May March 2010 2010
www.amthai.co.uk / January 2008
21 21
Freehold Restaurant
for Sale
• The restaurant is a 200 seats restaurant with two separate bars. It has a very large garden that can hold up to 150 people with the river running on both sides and underneath the restaurant. • It’s a one of opportunity to purchase this freehold which consists of seven flats producing a rental income of £100,000 per annum, 8 flats have 16 rooms between them. • Only 20 minutes drive from Heathrow surrounded by offices. In the heart of South Buck’s Near Gerrad’s cross and Ivor Health. • The restaurant can archive £15,000 to £20,000 per week .
PRICE 2.5 MILLION OPEN TO OFFERS This is an opportunity not to be missed Contact details: Lumbini Restaurant, 12 Oxford Road, New Denham, Uxbridge, Middlesex, UB9 4DQ Contact : Mr Kedar 07775511238 ÃÒ¤Ò ¢ÒÂμÖ¡ÀÑμμÒ¤ÒÃáÅзÕè¾Ñ¡ÍÒÈÑ 2.5 Ōҹ»Í¹´ ÊÒÁÒöàʹÍÃÒ¤Ò • ÌҹÍÒËÒÃÁÕ 200 ·Õè¹Ñè§, ÁÕºÒà 2 ½˜›§ μ‹ÍÃͧ䴌 ¾ÃŒÍÁÊǹ ºÃèؤ¹ä´ŒÍÕ¡ 150 ¤¹ μÔ´¡ÑºáÁ‹¹éÓ âÍ¡ÒÊ´Õ • ÃÇÁ´ŒÒ¹º¹ÁÕ 8 á¿Åμ 16 ˌͧ ÊÒÁÒö·ÓÃÒÂä´Œ £100,000 μ‹Í»‚ ËŒÒÁ¾ÅÒ´ • ÊÒÁÒöÁÕÃÒÂä´Œ¨Ò¡ÃŒÒ¹ÍÒËÒà £15,000 to £20,000 μ‹ÍÊÑ»´ÒË
20-21_Novt_10.indd 21 Nov for web.indd 21
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22 amthaipaper
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