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issue 7

What’s up in Amsterdam ?

doka opening: from terrace to underground


in this issue:










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The Student Hotel Amsterdam...




the Amsterdo team In case you are toying with the idea of visiting Amsterdam, there is no better time to do it than in the summertime. For one thing, you have a sunny chance of escaping the notorious gray rainy days, and for another, Amsterdam plays host to various festivals as also other events that let you have a close-up glimpse of the inimitable Dutch culture. Once you arrive in our native city, you’ll find that you can find company in the form of the largest tourist throngs of the year 2013. As every seasoned tourist knows, if you are ready to share the city and endure long lines at attractions, you are sure to be rewarded with pleasant weather, long days, and myriads of outdoor festivals and other activities. With café terraces on every block,10 p.m. sunsets, eating and people-watching alfresco, you’re assured of exciting moments. Summer is a good time for a visit to the beaches and Amsterdam is blessed with two kinds: the natural and the manmade. The only difference is that for the former you rush to the north coast and the latter within the confines of the city, take your pick. You can make a day trip to one of those coastal beaches and join the hip crowds at the many notorious beach clubs and live it up, far into the night. And if you feel lazy and don’t want to leave the city because of all its cultural attractions, or you’re short on time, then you can make it to a man-made beach right at the heart of the city. It’s something like having your cake and eat it too. But remember! Amsterdam flights and accommodations prices are at their highest in summer and don’t usually go down until around September. This is the height of the season, and you should book your flight tickets and accommodations at least a couple of months in advance, if not earlier. Welcome to our welcoming city and enjoy yourself as you’ve never enjoyed before. So have a nice trip and a great holiday in Amsterdam.

You are AmsterDO

Publisher and Chief Editor

Baz Riachi

AmsterDO wants YOU!

senior editor


art director

chief technology officer

Luis Ville

Allesandro Sansottero

business development and sales


Michael Raciti

Tim Collins

Special Thanks to :

Rob Shrama, Fatima Luna, Sonia and Dani, and our Facebook followers List of Contributors:

Welcome to Amsterdam’s community newspaper! We provide a reliable source of news, opinion and insight into the depth and diversity of Amsterdam, whilst simultaneously providing visitors with a unique guide to the various levels of the city. The team at AmsterDO come from all over the world and have a very mixed background, but one thing we all have in common is that we all love Amsterdam! We at AmsterDO don’t pretend to know it all. We don’t want this paper to voice the thoughts and opinions of a select group of people. We want this paper to be the voice of a city! We want local writers, photographers, artists, organizations and businesses to all be a part of AmsterDO.

Ashley Howe, Lauren Sevior, Yahaira Reyes

Each month we will be holding parties and competitions for everyone who wants to get involved.

a joint venture with flyerman

If you have an event, a story, some artwork, a good cause, a mission or a dream.... Please get into contact with us and we will share it with the city.

The AmsterDO Team -



t all started six years ago. The biggest share holder of De Lastage , a former hotel owner, Rudolph Ansems together with David Reinders Folmer, saw an opportunity in purchasing a part of the building from the construction company that had difficulties with selling the lots at that time. The credit crunch started so real estate was not a good thing to invest in and that is when the idea of a short stay facility came up, apartments for tourists. Rudolph did not have much expertise in that area so he asked Thierry Smagge – a previous restaurant manager, to take care of the business. Their first clients – Cirque du Soleil, stayed at De Lastage while the whole place was still under construction. After a couple of months of prosperity something went wrong and a long period of stagnation came. Thierry tried talking to embassies, big multinational companies like Vodafone and Shell but as it turned out, they already had their housing arrangements with other companies. The company struggled for a year and then all of a sudden an idea came to Thierry’s mind, why not having a fully automated booking engine connected to and It was 2010 when the bookings went sky high. The team couldn’t handle the reservations! If Amsterdam has earned the reputation of being perfect for short city breaks, stag parties or family hangouts, then De Lastage apartments have managed to emulate the city with stunning precision. How else do you explain their enviable universal appeal? They offer more space, flexibility and great value for money, and hence have cut short the dream run experienced by city hotels or rental agencies. Your best choice for a comfortable stay
in Amsterdam could be for business or for pleasure, but when it comes to

making a pragmatic choice about the place of stay, there is an absolute unanimity among travellers of all classes –De Lastage apartments. They are all spacious, well maintained and beautifully done up spaces that inspire feelings of admiration among all guests. These apartments are fully furnished and fully equipped, so you won’t really miss your favorite couch, flat screen TV or even your coffee machine. Not even mentioning your beloved dish – all apartments are equipped with a stove and fridge. And just in case you are

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on an important business trip and thinking you are missing the fun of Amsterdam, do not…De Lastage apartments is located in a walking distance from the famous Rembrandt and Dam Square. The location of the apartments ensures that you are never too far away from the capital city’s cultural and architectural wonders. A trip to nostalgic museums, incredible galleries, gourmet restaurants, high-end clubs and the amazing array of nightlife, theatre and music is just a stone’s throw away.



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Crowne Plaza

Avenue Hotel

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Amsterdam Centraal Station

Nieuwezijds Voorburgwal 4-10 1012 RZ Amsterdam T. 020 - 6223800



Amsterdam is a fine city for tourists but finding low-cost but quality accommodation might seem to be an insurmountable problem for new visitors. The quality hotels charge 1 € 00 or more, but there are indeed decent hotels that cost much less and so don’t have to create a gaping hole in your pocket by paying high tariffs. You also needn’t stay in cheap hostelries that compromise on quality and service. Let’s examine the best 5 budget hotels in my favorite city in the entire world.

Stayokay Hostel Amsterdam Zeeburg

This contemporary hostelry, founded in 2007, provides spacious rooms both shared as well as private, with a highly attractive décor that uses the national color optimally, a roomy and bright dining area, and first-rate toilets and also showers. As is the case with every Stayokay hostel, the staff has a welltrained professional approach and takes care of all public spaces round the clock. Also different from other mainstream hostels, Stayokay is location in eastern Amsterdam. Being away from the beaten track of most tourists, the location imparts the original taste of the dynamic multicultural city, for instance close to Dappermarkt. The building housing Stayokay is conveniently shared with a restaurant/bar/cinema/club, as well as a bike rental store, so that a guest can cycle himself/ herself to the heart of the city in just a few minutes. Essential information:, +31 20 551 3190, Timorplein 21, with hostel beds ranging from a low 2 € 0pp B&B, and private double rooms from 5 € 0 with B&B

St Christopher’s at the Winston

The Winston hotel/hostel like its adjacent pub as well as club has a character of its own. Adjoining the exciting red light district, the Winston is very close to S&M clubs, bars, coffee shops, and restaurants. The Dam Square as well as more

cultural jaunts is quite nearby. The most inexpensive options are indeed the hostel rooms, although there is no chance of much slumber there. Instead, dish out some dough on a classy private room to experience that incomparable stay in the great city as every room has been subject to customization by the local artists. Aggressive murals of the street art kind, scribbles inspired by drugs, and the much-debased red light ambience… all that is sure to haunt you and it is highly unlikely that you will ever forget the inimical experience. Essential information:, +31 20 623 1380, Warmoesstraat 129, with hostel beds ranging from 1 € 4.90pp B&B, and private double rooms from 7 € 4 B&B.

Flying Pig Uptown Hostel

Located close to the museum district and Vondelpark, the Flying Pig was a newly redecorated in 2010. Being uptown, there is the party-centric ambience with the detoxifying atmosphere of the neighboring Vondelpark and it is even possible to borrow skates if you want to explore the city on top of one. The bar stays ever full and so is the kitchen, where the guests bend over the stove to get that tasty morsel. Interestingly, this creates a dynamic space what with the constant coming and going of the guests at all hours of the day and night. A word of caution though: Flying Pig is very strict about its under the 35s policy, and in case you are way over that limit, it is quite unlikely that you long to share rooms with a wanton horde of 18-year-olds. Essential information:, +31 20 400 4187, Vossiusstraat 46, queen-size bunks in all shared rooms, ranging from 2 € 5pp B&B, private double rooms from 8 € 5 B&B.


CitizenM is a prominent link in a new Dutch chain of hotels. Evidently, this is a boutique hotel as the designer Vita

furnishings signify; however, the quality service, opulent bedding as well as the budget tariff tend to change this hotel into a veritable haven for all, from backpackers to business executives. All rooms look alike, featuring wallto-walls beds against the window, as well as ultra modern shower and glass toilets off to a side. Every hi-tech feature, along with ambient multicolored lighting, is managed by means of the latest Philips MoodPad. This is essentially a residential area where party people might feel bored, although the downtown is a short train or tram ride away. Essential information: citizenmamsterdam,com, 30, +31 20 811 7090, Prinses Irenestraat, double rooms ranging from €79 and room only.

Between Art and Kitsch B&B

A delightful alternative to all the design/boutique hotels that are fast appearing all over the city, this peculiar B&B is in De Pijp, a few minutes stroll from several museums, and is affectionately decorated by the owners. The rooms feature a hodgepodge of styles, replete with antiques, curiosities and other seemingly random items picked up on travels, ranging from colonial cabinets and Arab rugs to neoclassical chandeliers. All rooms are equipped with en suite bathrooms, and there’s a shared kitchen for all guests. As is so common in Amsterdam’s budget range, however, you’ll have to beware of the climb. It can feel like a stairway to hell to reach the third-floor rooms, especially when dragging your luggage. Essential information: Ruysdaelkade 75-2, +31 20 679 0485,, doubles from €80 B&B So if you are on a budget, there is no more reason for you, to not to visit Amsterdam. Wish you a happy stay!



hile club Canvas (Canvas op de 7e) undergoes a full renovation, a new initiative is born in the basement of the Volkskrant building on Wibautstraat: DOKA. For six months, the unused basement will be converted into a place where organizations and other parties are encouraged to explore the boundaries of nightlife. DOKA opens its doors on August 31. With the arrival of the brand new People’s Hotel, the entire Volkskrant building is currently under construction. In the meantime, the owners of Canvas and Amsterdam Roest are creating the ultimate temporary location in the basement of the original building. For about six months DOKA will constitute a developing space for art collectives, performers, DJs and innovative artistic organizations. The program includes collaborations with Subbacultcha, Tomorrow Is Now, Kid!, Kriterion and Amsterdam Dance Event. For late nighters, Thursdays feature NIGHT VISION with promising resident DJs such as Jules de la Courgette and Mr. Mendel. Those of more eccentric or adventurous musical temperament will feel at home on Friday nights with OBSCURA, while special concepts will be launched on Saturdays. DOKA Sundays feature DOKA ROYALE, a colorful night with DJs like Marcel Barlag, cocktails, Russian roulette, bingo, live acts and uncomplicated dancing. Next to its rich night program, DOKA also offers an oldfashioned dining concept. In DOKA DINNER visitors can try handmade tapas with fresh sauces directly from the snack bar display. Offering a social way of eating, DOKA DINNER is a concept that can also fit well into a flamboyant club night.


‘American Masterpieces in Amsterdam’

Stop dreaming, start riding! • Discover the latest Harley-Davidson models. • Extensive Harley-Davidson MotorClothes, shoes, boots, Thierry Martino and MOD jewelry, Arai, Roof and Harley-Davidson helmets and WileyX Eyewear. • Coffee corner and cooled drinks. • All creditcards accepted. • TAXFREE SHOPPING.

Jarmuiden 43 1046 AE AMSTERDAM Tel. (+31) (0)20 - 7220000

Opening hours are:

Harley-Davidson Amsterdam

Monday 13.00 – 18.00

Jarmuiden 43

Tuesday till Friday 09.00 – 17.30

1046 AE Amsterdam

Thursday 09.00 – 17.30 and 19.30 – 21.00

Tel.: (+31) (0)20 – 7220000

Saturday 10.00 – 17.00 Every 1st Sunday of the month; Sunday shopping 12.00 – 17.00



series of events unfolded recently in the bustling city of Amsterdam devoted to generate much creative energy that flowed freely through the great city, creating ripples in the flourishing boutique hotel scenario. One ripple of this process was the founding of Hotel V Nesplein, the brand new member to the Hotel V family, lying smack in the center of the city’s theater district, right on the foundations of Amsterdam itself. No wonder that Hotel V Nesplein has a warm, welcoming ambiance with theatrical influences incorporated in its design, in the form of a little of the elegance of the Continent back in the 1930s, in tandem with the edgy and raw Amsterdam of these days. Hotel V is located between the old city center and the prevailing quarter of Dam Square and as such is convenient

both for conventional sightseeing and for a more local taste of the bar and restaurant scene. The focus of the whole hotel is on the spectacular restaurant “The Lobby” where the locals can meet and interact with visitors from overseas. The lobby is a sensation right in the very core of the hotel complex, conceptualized with the contemporary tourist in mind. There is an eccentric sort of grandeur to Hotel V and this characteristic is most apparent in the designer lobby which is a harmonious blend of the restaurant and the library section, in which an enormous chandelier dangles coquettishly from a ceiling that is supported by elegant concrete columns, with the walls and floors lined exquisitely in parquet. It is spacious and cozy with one big space enfolding various areas including a lounge furnished with


couches. In an interview with one of the proprietors (there are four partners in total) of Hotel V, Jan Stuurman said that they have been thinking of establishing a hotel/restaurant in the city of Amsterdam for some time, with his partners whom he had met long ago and “had a nice click together” as he put it. They wanted to set up a new hotel in Amsterdam and they went on to establish two instead, the first being Hotel V Frederiksplein, closely followed by another named Hotel V Nesplein. According to Jan the hotel and restaurant are not two separate entities but a balanced combination of both. It is also a meeting point for three different worlds in a single space: the hotel guests, the international tourists and of course, the Amsterdammers. One unique characteristic of The Lobby is that there are hardly any partition walls between any of the different functions as one finds in a traditional hotel. The lobby consists of the reception, breakfast, lunch and dinner section, with everything in one huge space.





Nes 49 ASIAN +31 (0)20 6623233

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utch jazz singer Caro Emerald will open the Robeco Summer Nights together with the Metropole Orchestra with a mix of latin, 195os jazz and swing. Among several special shows, this year’s edition also includes the film music of John Williams (known for composing the score for films such as Star Wars and Schindler’s List) played by the Dutch Symphony Orchestra and presented by actress Anna Tracker, as well as the extraordinary duo Igudesman & Joo (Russian violinist Aleksey Igudesman and BritishKorean pianist Richard Hyung-ki Joo) and their hilarious, virtuoso show with music from Mozart to Ennio Morricone. Jazz lovers are not left unsatisfied either. On July 20 Christian

Scott and the Jazz Orchestra of the Concertgebouw will pay a tribute to Miles Davis. And there is more. On July 3 American jazz vocalist Kurt Elling Sings Frank Sinatra, while Dutch singer Trijntje Oosterhuis will be performing songs of Aretha Franklin on August 24. For the more classically-oriented, conductor Andrey Boreyko and the National Orchestra of Belgium together with pianist Nikolai Lugansky will be performing Rachmaninoff’s wellknown Piano Concerto No.2 and Beethoven’s Symphony No. 3 ‘Eroica’ on July 5. On August 23 the Gustav Mahler Youth Orchestra with conductor Philippe Jordan and pianist Jean-Yves Thibaudet will also be playing music from

Wagner, Ravel and Shostakovich. On July 14 the The Radio Chamber Orchestra will be giving its farewell concert with the cantata “Eine feste Burg is unser Gott” by J.S. Bach and Mendelssohn’s Symphony No. 5 ‘Reformation’. Last but not least, the Robeco Summer Nights Live! is introduced for the first time, where interested people can meet their favorite musicians and attend interviews. The Robeco Summer Nights Live! admission is free upon presentation of a concert ticket. For more information and the full agenda of Robeco Summer Nights 2013, check:




The new restaurant at Hotel V Nesplein was established on 21st of March 2013. Jan Stuurman revealed that the lobby consists of a restaurant, library, and a very long bar where the hotel guests can have a nice drink and relax enjoying the feel of the attraction of a real hotel bar. Still it has enough seats left to cater the people of Amsterdam. Right from the outset the promoters realized that the energy cannot be that of a normal restaurant, but something much more due to the combination of the many factors involved. As you enter the hotel you have to walk past the reception, then the unusual open space of a long hallway and you then you enter the lobby with the open kitchen, bar, restaurant, and of all things, a library with a fire place. Instead of the chaos that one would expect from such an odd combination of factors, you find that it is really working as a seamless, synergetic whole. Surprisingly, no interior decorator was involved in such a unique project that needed much imagination, design expertise and the ability to put the different aspects together as a single harmonious whole. However, it was done by Ms.Spinoza, a lady with super-tastes, who arranged every detail, every rug, couch and even the candlesticks and put them all together to such splendid effect. Thus everything one sees in the lobby has been cautiously thought of in a most incredible way. And the beauty of it all is that she is an accountant dealing with the financial aspects of running a hotel. The typical full Lobby Restaurant breakfast includes French toast, Blueberry Pancakes as also yogurt, eggs and granola. You can try various other flavors as the menu has much to offer. A pancake, complete with syrup, apples or cinnamon sugar or even the Greek salad pancake or shoarma pancake is also a good bet. As Ard Muntjewerf, the restaurant’s manager says, there is a difference between breakfast and lunch at the Lobby. Various kinds of breads baked by the artist himself – Karel Goudsbloem, V’S famous Flammkuchen or Hamburger with Pancetta together with a choice of cheese and salads will make you become an addict to Lobby’s menu. Dinner is something different at the Lobby. Marinated Mackerel in combination with vegetable stew and pea soup is a good choice for a starter. Then there is Onglet de boeuf with hazelnut puree and the finest Dutch pork neck from the region of Baambrugge to tickle your palate. Finishing off with a delicious Paris Breast with honey ice cream or butter milk mousse with strawberries is something you can only experience at the luxurious comfort of the Lobby Restaurant.





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he Amsterdam Uitmarkt is the harbinger of another season of exciting happenings depicting Dutch culture, every year, in the visitor-friendly metropolis of Amsterdam. The whole venue is set out to entertain, inspire, as well as astound aficionados of music, theatre, film and books. A plethora of artists, troupes as well as cultural organizations join hands to make every edition that much special. The unique event is held during the closing weekend of August. Uitmarkt 2013 is scheduled to take place on August 30, 31 as also September 1.

Uitmarket : The best of Dutch culture

Every year, this summer festival attracts an incredible 450,000 visitors, as the event is a major cultural event of the Netherlands and it is also the customary unfolding of the cultural season in the country. A whopping 2000 artists presenting around 450 performances that ranges from kid friendly to classical, jazz to theatre, and dance to hip

hop make this event a resounding success. In short, with Uitmarket, there is indeed something for all.

Uitmarkt Junior 2013: A fine fare for kids

The festival’s activities are not confined to the star performances at large alfresco arenas, for there is something for the kids too, in the form of a book market named Manuscripta. This market has a whole series of information kiosks and stands with children in mind. An added attraction to the Uitmarkt Junior 2013 is the De Krakeling Youth Theatre, all set to provide a diversity of programs designed especially for all those who are young at heart. In tandem with kid-friendly performances, movies and street theatre, there is also a series of workshops as well as similar activities with the focus placed firmly in getting involved.

Get ready for Uitmarkt 2013

This popular event is organized and run ably by Amsterdam Marketing, and is traditionally held during the last

singel 101bg 1012 VG Amsterdam, Netherlands +31 20 771 0915

weekend of the month of August. Amsterdam’s Leidseplein, Museumplein, are the primary locales of the performances and they are conducted at the many museums, theatres, spread around these locales. All information concerning the event is available at all stands at the venue.

Uitmarket: Absolutely free

Since every performer as well as institution involved in the festival freely volunteer their time and services, the Uitmarkt is a festival that remains gloriously free for all to participate; that is its greatest virtue and you needn’t rush about to get tickets at the last minute. . For visitors from overseas, the International Service Point of Amsterdam Uitburo is situated at Museumplein, close to the Van Gogh Museum. There you are sure to find all there is to find concerning the festival as well as a copy of the guide to the Uitmark in the Englishlanguage.




f you are in Amsterdam and truly want to soak in the Amsterdam atmosphere, you are probably looking for a good restaurant with a local cuisine as well as clientele. Well if this is the case, we from Amsterdo can recommend you the place you are looking for. Daalder used to be a brown café when it opened twentytwo years ago – and with time it started to grow. The couple that have acquired it five years ago wanted to see this place to rise to something more than a café with a everyday pub fare. Quality, not just of food but also of service, has been a hallmark throughout the years for the current owners of Daalder. Their philosophy was to offer exceptional quality for a more than fair price in a warm and welcoming environment. In fact, Frans van Dam, the ‘patron-cuisinier’ for five years, is, as his wife Wilke tells us laughingly ‘ a quality freak’. Amongst his colleagues, his country style patisserie – hand-made and perfected to the last detail, soon became a product they wanted to sell at their own venues. Things turned up and they started selling his tasty works of art to other businesses, like the van Gogh museum and the Anne Frank House. Everything went great, but after some time the work started to become a little overwhelming for Frans – running the kitchen at Daalder and starting up the pie bakery. This is when, in the words of the owner, “the universe started working with them”. Everything fell into place, when one sunny day, the current Chef, Guillaume de Beer, walks in and says: ‘ Frans, you’re a great Chef, but I really think I can do this better!’ Wilke, Franz’s wife, shares that they where charmed by this young guys audacity and there was no doubt in their minds, that this strong-headed Chef could put his money where his mouth was, since they knew that Guillaume worked several years with Michelin Star Chef Richard van Oostenbrugge at both “ Restaurant Bord ’ eau ” (Hotel L’ Europe ) and “ Restaurant Envie” . After watching him work from the side lines for a couple of months, his level of performance in the kitchen exceeded their wildest imagination and they gave him carte blanche to change the Daalder formula. In fact it soon became clear that the creativity of this rock & roll Chef, thrives best with a menu in motion. He introduced a rapidly changing menu with fewer dishes. The idea is simple: the guest sits back, relaxes and let Guillaume do what he likes most: surprise his guests with his favorite dishes. (3 – 4 – 5 course menu) The rest is history: Wilke no longer had to advertise that this former ‘ brown cafe’ was actually a restaurant with great food and great service. With this young talented Chef, Daalder was suddenly reviewed by prestigious newspapers and magazines and picked up by people with a nose for hip and trendy cuisine. But despite all the publicity and success the owners will stick to their philosophy: they want to continue offering high quality cuisine in a low-key environment for a more than reasonable price. No expensive renovations with design interior. They cherish the authenticity of this once

typically brown café, with its distinctive Art Deco details and cozy atmosphere. And luckily for the many tourists that visit Amsterdam, they also expanded their lunch menu. Warm lunch is hard to come by in the centre of Amsterdam, so is an authentic venue serving high quality food without sky rocketing prices. Daalder has it all, 3 course menu for only 27.50€, breath taking dishes that make you want to lick the plate after you finish and mouth watering deserts. With a spectacular selection of wine, as well as the combined efforts of Guillaume and his sous chef Freek van Noortwijk en the unmatchable host Daan Akermans, Daalder is a place where you can truly have a toothsome gastronomical experience. You can see for yourself the result of all these passion and effort – Daalder will welcome you with open

doors, a refreshing drink and savory odors. Openingstijden: Dagelijks van 12.00 uur – 1.00 uur Zat. / Ma. van 10.00 uur – 1.00 uur Lunch: Dagelijks van 12.00 uur - 15.30 uur Ma. / Za. van 10.00 uur - 15.30 uur Diner: Dagelijks van 18.00 uur – 22.00 uur Vrij / Zat van 18.00 uur – 22.30 uur





1015 KK Amsterdam FRENCH 31 (20) 624 88 64

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ome Sunday, September 8, 2013, Amsterdam will be celebrating the historic Amsterdam City Swim. On this exciting day, all canal cruise pedalos as well as boats will cease plying their usual trade, to give way to about 1,600 gritty swimmers, for a rather long swim.

Canal swim, an act of charity

The Amsterdam Canal Swim is organized in order to raise much-needed funds to extend help for those unfortunate people who are suffering from the Motor Neuron disease, better known as ALS here. This remarkable event witnesses swimmers raising at least 300 Euros in sponsorships, prior to leaping headlong into Amsterdam canals to swim a course, covering a distance of more than two kilometers in the process. And as you swim along you get marvelous glimpses of Hortus Botanicus, the Hermitage Museum and also the Carrétheatre.

How it all began?

It all began when 14 close friends swam across the Hellespont on August 30, 2011. They were swimming

for their good old friend named Weert Jan Weerts, who was afflicted with ALS and in the process were able to raise as much as 90.000 Euros. This human gesture resulted in a lot of encouragement as well as donations which inspired the group of ardent friends to organize the great annual event called Amsterdam City Swim. The chief motives for this was to bring popular attention to ALS as also raising funds to conduct research on the disease.

What is ALS

ALS is a motor-neuron disease that affects the muscles that begin to fail one by one, ending ultimately in the death of the sufferer. At present the condition is incurable. The life expectancy of an average patient is a mere three years. Nothing is known about what causes ALS and so intense research on the terminal condition is absolutely necessary.

Amsterdam City Swim: the route

The swim begins at Amsterdam’s well-known landmark, the Marine Establishment situated in central Amsterdam and braving the flow of the IJ, the hardy

swimmers passes along Het Scheepvaartmuseum and makes it towards the Nieuwe Herengracht. Then they turn left as they reach River Amstel and swim towards the Royal Theatre Carré and from there double back. Then they take another left turn and finish at the Keizersgracht canal.

Support the swimmers!

Although it is too late for individuals to participate in the event, you can sign up as a part of any business team. And in case you are not really swimming in the City Swim, you can still head along to support the brave swimmers as they keep moving along the unique Amsterdam canals. Originally, the swim was launched in order to celebrate the earnest bid of Amsterdam for the 2028 Olympics. By taking part in the great swim, you will be rewarded with a rare opportunity of swimming along the heart of the great historical capital city. And if you are generous enough to donate to this human venture it will be good karma too. For further information, you can visit the website of the Amsterdam City Swim.



irst of all, congratulations on choosing to spend some of your hard earned vacation in my adopted city Amsterdam, it is a city like no other. It has however come to my attention in the 10 years of living here that there are certain things are continually missed, ignored or misinterpreted by tourist. Not so uncommon really, in any city for that matter but a few of these do’s and don’ts are rather important here in Amsterdam and if one pays a little attention to them your experience here (and the locals impression of you) will be significantly improved. So in the true spirit of AMSTERDO, I’ve made a list that will hopefully help you more fully enjoy the fruits of this amazing city while also avoiding some of the goopy pitfalls. 1. Do rent a bike and experience why it’s possible to have a conversation right in the middle of a European capitol without being drowned out by the noise of traffic. Don’t buy a used one from a guy for 10 euros, it’s probably stolen and you would only be contributing to an already large problem of bike theft. Do have fun on the bike paths, sing while you ride or fart or whatever floats your boat but don’t ride stoned

with your earphones on or ride side by side and ignore the ringing sounds behind you. 2. Do take the time to explore the usual tourist spots like the the Anne Frank house, the many fine museums, Waterloo square market etc. but don’t miss riding out to the east side of town towards Java island to take in the wonderfully unique and modern architecture in juxtaposition with the old. 3.Do check out the sweet smelling coffeshops (even if you don’t puff, it’s good to see that all tokers are not grungy 20 somethings with “Uhhhh?” on their lips and minds. Don’t forget to order some drinks (coffee, tea, or carbonated beverage) while there. Even if you buy some weed and would like to sit down to skin up, you must buy at least one drink. Do enjoy your fuzzy bubble and gawking at the street scene outside but don’t turn yourself into a piece of furniture or you will be removed and placed not so gently buy the side of the street for trash pick up. Do have a puff in a secluded spot in either Vondel or Flevo park. Don’t puff in a policeman’s face to see how liberal the drug laws are here, he (or she) will not ignore you like an English guard standing in front of Buckingham palace. 4. Do check out red light district, both during the

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daytime and in the evening. Don’t take pictures of the girls in the windows or your camera may be thrown with good force and reason into the canal. Do take the time to find the secret church while there, don’t go there too stoned and laugh your way into being asked to leave. Do go into the ubiquitous sex shops to look around or buy. Don’t ask what there return policy is on vibrators, butt plugs or lingerie. There isn’t one unless the box it came in is unopened. 5.Do ask questions of the locals, they love their cozy city and enjoy letting you know just how much they know. Don’t try to speak Dutch to them unless you are Dutch yourself, have a PERFECT accent or very thick skin . I’ve lived here a loooong time and have a daughter who is nearly a native speaker, I know the language pretty well but still find it difficult to even order a falafel without the guy working there answering me in English. Don’t let the locals “frank” way of speaking put you off. Yes, it’s true that many of them simply do not understand the difference between being straight forward and being just plain rude. The rest I suppose, just don’t care or they would have mellowed out long ago. Well gentle readers, that’s it for this installment. Tune in next time for more Amsterdo’s and Don’ts.

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unamsterdam is a tour company located in Amsterdam, providing a wide choice of various tours with a mine of significant information on Amsterdam. Although, this great city is like no other on earth, it can also be very confusing to the new visitor and funamsterdam is out there to do away with the cobwebs of confusion that fills the mind of the everyday tourist. For instance, Amsterdam is known more as a party city but many people are not aware that it is a lovely city filled with culture as well as history.

Have fun in Amsterdam with funamsterdam Amsterdam offers a plethora of attractions and fundamsterdam knows the trick of separating the best from the not-so-good.

Safe tour

One of the safest tours conducted by fundamsterdam is the beerbike in Amsterdam, a vehicle admeasuring 1.50 m across as specified by the concerned authorities. With a beerbike tour, you can enjoy the various attractions of the great city sipping a beer, sitting right behind the bar of bikes provided by them. The beerbike has room up to 15 people per beerbike, which is provided with a BOB driver/guide. BOB is short for Bewust Onbeschonken Bestuurder which means conscious sober driver in English. And fundamsterdam’s BOB ensures safe as well as responsible beer-cycling. The sober driver can guide the visitors safely while engaged in sightseeing. As you can see, this is a rather special way of exploring the various aspects of the Dutch heritage, at the same time having fun.

Party on a beerbike

The beerbike is used chiefly for festive occasions like bachelor events or company outings.It is also a special favorite of the locals as well as those visiting Amsterdam just for a day out. The fundamsterdam guide will come to your hotel to pick you up and drive you to the main location near the central station, from where their beerbike begins its onward journey that will take you past all the important landmarks of the city.

funamsterdam menu

The funamsterdam package includes: A two hour Beerbike rental A good 30 liters of fine beer Room to house 6 - 15 people FREE sober guide/driver Liability insurance that covers damage To all participants as well as third parties Adjustable saddle height Protection from wind as also rain Wheelchair facility Safe illumination Doesn’t cost the world for enting a funamsterdam beerbike for two hours is 425 Euro for anything up to eight persons and for 9 – 16 persons 475 Euro. Booking and more info on the Fun Amsterdam website



ike Las Vegas in the US, and Bangkok in Asia, Europe also has a Sin City: Amsterdam! Visitors come to Amsterdam with many things in mind and are out to invade our fine city for its culture, the coffee shops, the night life, the red light district, the museums or the many festivals that always seems to go on here. And Invasion is the one organization that encourages this tendency and guides you to what you like to do best as they are experts at it and have been at it for many years. However, whatever your reason to visit Amsterdam, you have come to the right place for what you cannot find in Amsterdam is not worth finding.

Our mission

We at Invasion considers it our mission to bring together all fellow invaders by aiding them to form new friendships and as well as advance social cohesion, in order to make certain that the Invasion journey is something that fosters happy, ever enduring memories as well as friendships, to last a whole lifetime. Invasion, by the way, is an international organization, present in all major

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continents on earth and as such are pros at promoting marvelous, fun filled and treasured experiences.

the town red unaffordable, and the bars and the night clubs might remain a pipe dream.

Sin City

Affordable package from Invasion

All nights party nights

You get your free Jaeger, vodka, or shot of tequila in selected bars enabling you to save some cash while you are at it. The package also comes with a dandy invasion bar crawl T-shirt. As an added bonus, you get free entry to a fine night club as also tour guides who are party loving. And you can get all these for a low, low 20 Euro. For booking your pubcrawl please visit

It goes without saying that a Sin City is full of people who love fun and frolic. This is exactly why Amsterdam is flooded with dazzling lights and vibrant music particularly during nights. The proof is the hundreds of night clubs, bars as well as party floors that seem to abound here. The dance floors are ready at any time all through the night drawing all those who pass along a street. There you need no cause or even excuse to celebrate, instead can come right in whenever or wherever you feel like.

As the invaders don’t need to wait for an occasion to dance, all their nights are party nights. If you happen to love fun and partying, then Amsterdam is just the place you are looking for. Often, persons who are on some summer job or holiday, might find the expenses connected with painting

But not so with the Invasion group. We offer you two things: an affordable holiday package as well as a summer job offer. Thus with one stroke, Invasion lets you enjoy your Amsterdam nights without worrying about little things called money. This special package is called Amsterdam Pub Crawl 2013, and includes discounts on visits to six of the finest bars and night clubs of Amsterdam. Lovers of food also are not left out of the package.

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studio 80


6 September 2013

6 September 2013

1 September 2013

Weteringschans 6 |


Time: 22.00-05.00 | Price: €10 | Genre: Arabian Pop | Disco | Zouglou | R&B | Line-up: DJs Aromi, Safri, Sertan, Moni, Vj Stitched, Mr Temptation 1001 Visuals, AisaLafourBellydance.

10 September 2013

The Dream (live) + support

Rembrandplein 17,

Tomorrow Is Now Kid!

Price: €15 | Time: 23.00-5.00 | Line-up: Point G aka, DJ Gregory Live, Samuel Deep, Alex Salvador, DaanGroeneveld, Malin Genie, Mr. J.

13 September 2013

Black Box -- 2 Anniversary

Time: 20.30 | Price: €26 | Genre: R&B Line-up: The Dream, DJ Cinnaman.

Time: 23.00-5.00 | Price: €12.50 | Line-up: Shenoda (Hypercolour, UK), PONY, Milan Meyberg, Kevin Duane, Levi Verspeek

10 September 2013

20 September 2013

Time: 19.00 | Price: €26 | Genre: R&B | Line-up: The Dream + support.

Time: 23.00-05.00

The Dream 13 september 2013

Boss - “The End Of Summer”

Time: 00:00 - 05:00 (14-09-2013 00:00 - 05:00) Tickets: 13,50 excl. fee Urban, Oldschool, R&B, Hiphop Line-up DJ’s: Joey Switch, Mr. Speak, Mike Mercy & MC Aries & MC Fit

Tee Party 28 September 2013


Time: 23.00-5.00 | Line-up: Andre Butano (CL), Daniel Sanchez, DiogoAccioly (BRA), Ronan Portela (ARG).

Lijnbaansgracht 238 |

Wicked Jazz Sounds Club Night Time: 23.00-4.00 Genre:House, soul, funk, jazz, disco

2 September 2013


Time: 23.00-5.00 | Price: €3 Genre: Soul, R&B en Hip Hop Line-up:Jack Jameson, Hardtog

3 September 2013


Time: 23.00-1.00 | Price: €3 Line-up:Elke week wisselendeAmsterdamse DJ’s en producers als Dim Browski, Olivier Boogie, J.A.N., Marcel Vogel en Mr. Gibbs, Uncle Clyde, Th’Acquisition, Special Mike, Black Grapes (Bird)

5 September 2013

4 oktober 2013

No Standing Only Dancing

TIME: 23:00 - 05:00

6 September 2013


16 oktober 2013

I’m A House Gangster (Ade)

Time: 23.55-5.00 | Price: €4 | Genre: freestyle Line-up: DJ Leroy Rey & friends

Het Partyfeest

TIME: 23:00 - 08:00 Price: 15,00 excl. fee

Time: 23.30-5.00 | Genre:Van House tot Hitjes | Price: €12.50 Line-up: Rapper Sjors, SnelleJelle, HitmeisterPim, Alain Kuipers, 2 Vrienden&Julien&ThijsDerks Totally Boris Tweedezaal: Banaan& Elvis

17 oktober 2013

8 September 2013

TIME: 23:00 - 07:00 PRICE17,50 excl. fee

Time: 23.30-5.00 | Genre: House, disco, jazz, funk, soul Line-up: D-Rok / DJ / LourensLefreak / DJ / Lorrèn / vocals / Pablo Minoli / guitar

Break New Soil (Ade)

Wicked Jazz Sounds Club Night 9 September 2013


Time: 23.30-5.00 | Genre: Soul, R&B en Hip Hop Line-up: D-Rok / DJ / LourensLefreak / DJ / Lorrèn / vocals / Pablo Minoli / guitar | Price: €12.50

10 September 2013


Time: 23.30-5.00 | Genre: House, funk | Price: €3 Line-up: Elke week wisselendeAmsterdamse DJ’s en producers als Dim Browski, Olivier Boogie, J.A.N., Marcel Vogel en Mr. Gibbs, Uncle Clyde, Th’Acquisition, Special Mike, Black Grapes (Bird).

12 September 2013

No Standing Only Dancing

Time: 23.55-4.00 | Genre: House, freestyle Price: €4 | Line-up: DJ Leroy Rey & friends

14 September 2013

Electro Swing Club - Vol 1

Time: 23.55-5.00 | Genre: House, freestyle | Price: €12 Line-up: Tia Brazda (Canada)

15 September 2013

Wicked Jazz Sounds Club Night

Time: 23.55-5.00 | Genre: House, disco, funk, soul Line-up: Phil Horneman, DJ; Daniel von Piekartz, keys + vocals; KikaSprangers, sax; SwaéliMbappé, bass; Anthony Jambon, guitar; Tiss Rodriguez, drums.



club nl

1 September 2013

7 September 2013

1 September 2013

Rembrandtplein 11,


Time: 23.00-4.00 | Price: €5 | Line-up: Tony Cha Cha, Pascal Moreno, FrederikAbas, Waylon Pereira, Jay da Silva, MC Pryme

Oostelijke Handelskade 4,


Time: 23.00-4.00 | Price: 1 € 5 | Genre: Latin House Line-up:GijsScheeringa, Kimberlee Ramirez, Xplosion, Jejano, Dj Silence, Clifhanger

5 September 2013

13 September 2013

Time: 23.00-4.00 | Price: €10 | Line-up: Marc Benjamin, Peter Fields, Chaiya Papaya, VJ JouryGijzen

Time: 23.00-4.00 | Price: 2 € 0 | Genre: R&B, Oldskool, Caribbean, Enz. | Line-up: Sir Edward, Franck, Deejay Kid, Mr. Mike


Timeless “15 years”

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Nieuwezijds Vooburgwal 169 |

The Sessions

Time: 23.00-3.00 | Price: €5 | Genre: Progressive, Techno, Tech-House | Line-up: C-Jay, Michiel van Beek

2 September 2013


Time: 23.00-3.00 | Price: Free Line-up: FadyFerraye (Lebanon)

4 September 2013


6 September 2013

21 September 2013

Time: 20.30-5.00 | Price: €8 | Line-up: D-Rashid, Brian Chundro& Santos, Miss Sugaware, Bryan Dalton, Pete Rose, Muchachos, Difesa, MC Jollygood.

Time: 23.00-4.00 | Price: 1 € 8

Time: 23.00-3.00 | Price: Free | Genre: House Line-up: Vidya, Anthity.

27 september 2013

5 September 2013

TIME: 22:00 - 04:00 | PRICE: 15,00 | MUSIC STYLE: Latin: House, Urban, AfroDance, DembowHouse, AfroHouse, Moembatho

Time: 23.00-3.00 | Price: €5 | Genre: House Line-up: La Vondèl (, Tim Schilder (Outsiders), Verdi (Misc Agency)


7 September 2013


Time: 20.30

8 September 2013


Time: 23.00-4.00 | Price: €5

12 September 2013


Time: 20.00-4.00 | Price: €10 | Line-up: Marc Benjamin, Nikan F, Sebastian Navaro, El Mar, VJ JouryGijzen

13 September 2013

Premier Affair Presents Dannic

Time: 20.30-5.00 | Price: €16 | Genre: EDM, House, Bigroom, Progressive | Line-up: DANNIC, Mell Tierra, Tom Ven, Jesse Mak& Jake Tarry, Peter Fields b2b Gernot Muller (GER), Justified b2b Envia, VJ JouryGijzen.

14 September 2013

Brainwash Time: 23.30

15 September 2013


Time: 23.00-4.00 | Price: €5

19 September 2013


Time: 23.30 | Price: €10

Flirtation Poes Pas

Misc Nights 6 September 2013

Late Night Sessions

Time: 23.00-4.00 | Price: €5 Genre: Techhouse, Progressive, Techno Line-up: Marc de Laat, Tian (Analog Live Set)

7 September 2013


Time: 23.00-4.00 | Price: €5 | Genre: House tech-house Line-up: Jayh Samson, Romyn, Edwin Bazen and guest.

9 September 2013


Time: 23.00-3.00 | Price: Free Line-up: Anthity, Vidya

11 September 2013

Breek de Week

Time: 23.00-3.00 | Price: €5 | Genre: House Line-up: Nesta and Le Chef.

12 September 2013


Time: 23.00-3.00 | Price: €5 | Genre: Tech House, Minimal and Techno. | Line-up:David Leseman (Lovelands / Beatroom), TahKo (Lazysundays / Thuishaven), Mark Crow (Sleepwalkers Records)

13 September 2013

Hurly Burly

Time: 22.00-3.00 | Price: €10 | Genre: All the sounds around house and more | Line-up: FadyFerraye (BO18, Beirut), Johnny de Moland special guest.

Classics in the Mix

July-Aug 2013

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The Student Hotel Amsterdam: digs deluxe for the mobile generation Amsterdam’s latest – and biggest – innovation in accommodation is quite possibly the smartest yet. Boasting 707 luxurious, state-of-the-art rooms equipped with designer furniture and every modern amenity including gym, games room and café-restaurant, The Student Hotel – as the name implies – is at once the perfect base for those attending Amsterdam’s world famous institutions of higher education, and an inspiring destination for the switched-on global traveller. A stimulating, sociable and stylish environment that’s a home-from-home whether you’re staying for three nights or two semesters, The Student Hotel is where the needs of the 21st century student and the design-savvy traveller meet in a harmonious modern hybrid.

Amsterdam’s student paradise

With its vibrant and cosmopolitan social life and extraordinary cultural treasures, the Netherlands’ capital frequently tops international league tables in terms of the quality of life enjoyed by its ever-growing student population. With institutions ranging from the heavyweight University of Amsterdam – six Nobel Laureates and counting – to the Rietveld School of Art & Design with its big-name alumni such as design legend Wim Crouwel, the city has an impressive array of world-class centres of learning. With the opening of The Student Hotel, Amsterdam finally has worldclass accommodation to match its credentials, a place where students of all stripes can make connections across the academic and social spectrum. Of course, the need for affordable, quality accommodation doesn’t end on graduation day, which is why The Student Hotel is proud to offer rooms to recent graduates and those undertaking internships in the Amsterdam area. With its superb facilities and nurturing environment, The Student Hotel is the perfect springboard for emerging talent for the new generation of mobile minds finding their place in the global employment landscape.

Top-of-class accommodation

From the light-flooded communal areas dotted with designer chairs and quirky talking points (yes, that is a giant neon lightning bolt in the lounge), to a fuss-free laundry system that alerts you remotely when your load is done, everything at The Student Hotel has been designed to encourage young people to make the most of their university days and the amazing city of Amsterdam. A world away from the dingy digs of yesteryear, The Student Hotel is has all the comforts you’d expect from a modern hotel. All rooms feature flat-screen TV and free Wi-Fi and residents have access to a range of fabulous facilities including private gym, games room with pool table, basketball court, library and communal kitchens. Not in the mood to cook? Neighbouring café-restaurant The Kitchen – from the team behind popular Amsterdam eatery De Stadskantine – serves nourishing, modestly-priced meals in a relaxed, sociable environment. And, because no self-respecting Amsterdam student should be without a bike, award-winning Amsterdam company VANMOOF has provided a high-tech cycle for every resident, meaning you can be in the heart of Amsterdam in 15 minutes flat.

Flashpackers welcome!

Why should students have all the fun? It occurred to the founders of The Student Hotel that the blend of cultures and personalities present in the international student population makes The Student Hotel an ideal destination venue for the so-called ‘flashpackers’. This new generation of backpackers is young, adventurous and design-savvy and seeks affordable luxury in the company of interesting people in a sociable environment. A proportion of The Student Hotel’s accommodation is at their disposal all year round. Guests are welcome to join in with the wide range of social activities throughout the year, from summer barbecues to film screenings and dance parties in the hotel’s basement. Take

note, however: a sign by the entrance warns ‘some never leave’.

Let’s talk money

Standard accommodation from €595/month, suites from €850/month, with a maximum stay of 10 months. Rooms for short stays from €60/night. Prices for a fully furnished room includes service charges, TV, Wi-Fi and unlimited use

of all facilities such as private gym, library, games room and communal kitchens. Guests staying for longer than a month may make complementary use of a VANMOOF design bicycle. Extras such as meal tokens, personal training sessions and language courses are available on request. For more information about rooms and rates, check the website.




msterdam, and Holland as a whole, are full of excellent museums and other tourist attractions. A more economical way to visit them is with an Amsterdam Holland Pass. The handy pass offers free entry or discount to more than 100 museums and tourist attractions in Amsterdam as well as other major cities in Holland. The pass on its own gives you a 10 to 50 per cent discount to the tourist venues. The pass also comes with a number of complimentary free tickets, as listed below: There are four types of Amsterdam Holland Pass: Pass 2 comes with two free tickets to major museums + Free 24 hours public transport card (€33,-) Pass 5 comes with five free tickets + Free 24 hours public transport card (€48). Pass 7 comes with seven free tickets + Free 48 hours public transport card (€68). Pass Kids comes with five free tickets to children aged 3-12 + Free 24 hours public transport card (€38). The complimentary tickets that accompany your Amsterdam Holland Pass should show the icons of the museums or attractions that you wish to visit, as the free tickets are valid only for the venues shown on the tickets. As it is valid for several months, the pass gives much flexibility. But the free tickets are allowed to be used only by an Amsterdam Holland Pass holder. The savings that the pass can give you can be quickly calculated from the seeing the adult admission prices of the Rijksmuseum (€14) or Madame Tussaud’s (€22), for example. Another handy benefit of the card is, that it allows you to jump queues at several museums and go straight in. Especially in the peak of the tourist season this benefit is

appreciated very much. If you pick up your Amsterdam Holland Pass at Amsterdam’s Schiphol Airport, it also gives you free transfer into the city, plus free use of the public transport system for 24 hours after your arrival. The Amsterdam Holland Pass can be bought online, with 5% discount at: It’s also possible to buy Amsterdam Holland Pass at every GWK Travel office in Amsterdam and other big cities in Holland like Rotterdam Airport or railway station Amsterdam, Rotterdam and

The Hague. The company also gives you commission-free currency exchange with your card. If you decided to buy Amsterdam Holland Pass online, you can collect your pass at several GWK Travelex offices (also the Amsterdam Airport). An information brochure is provided explaining in detail where you can use the pass and how it can help you save money on your visit to Holland. For more info and purchasing you card please visit the Holland Pass website at


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If you are looking for an event a little off the beaten track – Look no further. Check out the ‘Dam Regulars’ for some real local events and a chance to mingle with some like minded people.


‘ Easylaughs’ Comedy Workshop @ CREA

Café Cultural student centre for the University of Amsterdam Time: 15:00 | Location: Nieuwe Achtergracht 170 | Price: €30 for 4 work-shops EVERY MONDAY

Okido Yoga: Training for health, strength and mobility @ OT301

Famous squat which contributes immensely towards community activities. Check out their program! Time: 19:00 | Location: Overtoom 301 | Price: €12 EVERY MONDAY

Drag Bingo @ The Queen’s Head Pub

A night which everybody should experience at least once, if not regularly! Time: 22:00-03:00 | Location: Zeedijk 20 | Price: €2.50 EVERY MONDAY

Sneak Preview @ Kriterion Movie Theatre

Locally famous student-run theatreregularly! Time: 22:15 | Location: Roetersstraat 170 | Price: €5 EVERY MONDAY

Cheeky Mondays @ Winstons Kingdom

Time: Starting at 23:00 | Location: Warmoesstraat | Price: €7


Open Mic Night @ Jet Lounge

Great venue, great vibe and totally acoustic. Time: 21:00 | Location: Groen van Prinstererstraat 41 EVERY WEDNESDAY AND SUNDAY

Noche Latina @ Candela

Grab a partner for a bit of Salsa dancing Time: 23:00-04:00 | Location: Korte Leidsedwarsstraat 85 | Price: Free before 12 EVERY SATURDAY

Organic Farmers Market

Organic Local Produce Time: 9:00-16:00 | Location: Noordermarkt, De Jordaan EVERY SUNDAY

Nude Swimming @ Zuiderbad

Not for everyone, but if you’re into it, well here it is, strip of a few layers and jump in! Time: 16:30-17:30 | Location: Hobbemastraat 26 | Price: €3.30 Every Monday

Club Sugar Factory

Yolo; house, hiphop en r&b | Line-up: resident dj’s Hardtog, Urvinho & Faya, Alain Kuipers, DJ Broodkast, Team Chachi, Jan Jabba de Hut, Elroy VanderLey en Rob Black Time: 23.00 - 04.00 uur | Price: € 3,- incl. garderobe Have you got a small local event or activity and want to let people know? Send us an email @

The sixteenth edition of New Food Fair 2013 is due to be held on September 7 and once again the theme of this wellknown culinary extravaganza is food and drinks. The event occupies the whole length of the coziest shopper’s paradise of Amsterdam, the Haarlemmerdijk and Haarlemmerstraat. It is a veritable foodie’s delight and the two bustling straats are closed to all traffic, with the full area transforming into a dynamic dining spot as well as a vibrant market. The entire day is focused on nothing but food and drinks. All companies or organizations worth their salt, and dealing in matters culinary, are sure to have their presence there. You can see their chairs and tables, put out to receive customers, outside the premises. You can see the ubiquitous delicatessen shop and the snack bar, the juice bar as also the Turkish restaurant vying with each other to welcome visitors. Moving from one stall to another

and sitting at the tables, you can sip a glass of champagne here, and a ‘Bara’ there, an munch an oyster here and some Tome d’Auvergne there. Come evening, the vast outdoor dinners and the hundreds of persons sitting on the very streets to consume their favorite dishes, will remind you of an Italian classic movie, for they have come to eat, taste, drink and be merry. You can bet your bottom dollar that the bars as well as restaurants will be out there to show off their delicious culinary concoctions in the form of a plethora of food and drinks. With the The New Food Fair 2013, turning itself into an extensive alfresco dining area, replete with delicious street meals, you know just where to head for, on the savory day of September 7, if you happen to be in Amsterdam! Bon appetite!


brands you could

possibly desire

De Bijenkorf is the leading shopping destination in Amsterdam. This luxury department store offers the world’s most exclusive brands, such as Louis Vuitton, Hermès and Gucci. Come and visit our store on Dam Square in Amsterdam

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