St. Lucia Business Focus 73

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TOURISM FOCUS

T&T Joins Neighbours in Regional Cruise Ship Plan Min. Lorne Theophilus Chairs Meeting and Confirms MOU

T&T is among four countries in the region now closer to agreeing a deal that will boast cruise ship travel to their destinations. Grenada, St Vincent and the Grenadines and St Lucia are the Caricom member states partnering with this country on the Southern Caribbean Cruise Initiative aimed at boasting passenger arrivals and revenue. The plan could take effect as early as 2015. T&T will serve as the home port for the project based of its capacity in the areas of fuel bunkering, light manufacturing and room stock to meet the needs of potential cruise passengers. Through this partnership the regional quartet will engage the interest of major cruise lines seeking warm water destinations, proposing that a line between these territories form a new route. At a recent meeting in Port-of-Spain chaired by Hon. Lorne Theophilus, St Lucia’s Minister of Tourism, Heritage and The Creative Industries, details of a memorandum of understanding (MOU) between the respective governments were hammered out. T&T was represented by Tourism Minister Chandresh Sharma and Tracey Davidson-Celestine, Secretary for Tourism and Transportation in the Tobago House of Assembly (THA). BusinessFocus Jan / Feb

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Theophilus said: “We realised there was quite a unique consensus amongst us as to the way forward. We clarified various concerns we may have had concerning the ingredients of the MOU to go to the Cabinets of the various participating territories and moving from this, we will look at the other issues. We will have various subcommittees which will comprise the various port authorities and other partner agencies which will look into the various aspects of a project document which is going to come subsequently, which will point to the way forward, in terms of the various developments that we need to have at the government and local level so as to make this initiative work.” He added: “We have similarity of purpose and that is what is more important. We have the desire to move this forward. What we realised is this—we can as a collective group become a stronger bargaining force within the world market. We believe that we as a collective can better enable our countries to benefit as a product, a product which comprises more than one territory, where we can create an itinerary which enables us to move beyond what is the traditional seven day window which is associated with cruise tourism and develop a project which is beneficial to us, continuously.” Theophilus credited former Tourism Minister Stephen Cadiz for coming up with the idea at a Caribbean Tourism Organisation Conference in New York. He praised current Tourism Minister Chandresh Sharma for keeping the project alive, saying the minister’s enthusiasm was a key driver in the project’s success so far as he was keen on implementation of the various aspects, ensuring there are no barriers to implementation.

“I’m very happy that there is this continuity of heart, desire and intent on the part of the Ministry of Tourism even though there has been a change at the helm. So we are very comfortable, very happy and pleased to support him in whatever initiatives that he wishes to embark on for the benefit of the people of the Republic of T&T and the region in general,” Theophilus said. “It is an idea that we believe is probably long overdue, long overdue from the perspective that the islands that are part of this discussion are islands that have always been affected adversely by what pertains to the normal practice where cruise tourism is concerned. So it is almost a no-brainer for us to come together, collaborate for the sake of doing things which are beneficial to us all.” He said the latest survey on tourists arrivals in St Lucia showed an average visitor expenditure of around US$80-85 from a total of 700,060 visitors annually. Theophilus said it was easy to connect the considerable returns in terms of direct expenditure from port charges and aspects that were immeasurable. “We are targeting to have this fully operational by 2015, hoping to do a presentation during the course of 2014 to the industry partners who we intend to target...so that this whole initiative can be fully operational by 2015,” he said. Sharma said the Caribbean has become one of the preferred destinations for cruises lines in recent times and the collective effort was especially designed to maximise on that. He said the MOU was arrived at with definitive operational guidelines. “What is instructive is that we all work together and we have a clear understanding. There will be large areas of consideration. It’s a new field for us where we go collectively. In the past, the cruise lines would come and choose the destinations. We are making ourselves attractive and we are making ourselves user friendly and as a result the ground work has been done,” Sharma said.


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