product pages where your customers will shop – not only prices, but the entire look and feel of your store. Pages are based on templates - either standard templates that come with the store or templates specifically designed exclusively for your store. Any store with hundreds of products will have constant changes in prices, new models of existing products, sales and promotions, coupons, featured products, etc. Store-building software allows you to manage the entire store from a single web interface. Alternatively, store owners can make changes to a product database on their desktop computer, then upload the new database to the online store, which will cause the changes to be reflected online. With all store-building software you’ll need to select one or more payment systems - ways to receive credit cards. Though you can use PayPal, Google Checkout, or 2Checkout, many storeowners will get their own merchant credit card accounts and payment gateways. Ordering System Software At the core of shopping cart software is the ordering system, the functions that
make it possible to purchase a product online -- product selection, tax calculation, shipping selection and calculation, personal and credit card information entry form, real-time credit card approval (in most cases), and order confirmation. Together they provide the core sales order function. There are some shopping cart systems that provide only this basic function. Typically, they help you create an order button for each product, which you paste onto the product pages of your website. Then, when customers click on the order button, they are taken to the order system on the vendor’s site where the transaction conducted. When the order is complete, your customer is sent back to your site. Examples of stand-alone ordering systems are as follows (though I can only list a few examples among dozens of vendors). * PayPal Website Payments Standard - An excellent payment system and payment gateway, with a simple shopping cart and doesn’t require a separate merchant credit card account.
* Americart Shopping Cart Service - A flexible ordering system that requires you to have both a merchant account and a payment gateway. * 1ShoppingCart - A multi-use tool designed for small businesses that provides a shopping cart, digital delivery system, ad tracking, and an affiliate program. Requires a merchant account and payment gateway. * 2Checkout (2CO) - An ordering system for digital products and services for those who have difficulty getting a merchant account. Includes a payment gateway. * Google Checkout - Allows merchants to sell online without taking credit cards themselves. Google handles the transaction and the payment gateway. BF Leslie Collymore For further info: Email: aim@candw.lc www.aimstlucia.com
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