Allison Jules
Director of Operations & Finance
T
he St. Lucia National Lottery celebrated a 10 year milestone in October, one that they are very proud of. Ten years is indeed a long time and it has been a journey not without occasional difficulties but the share determination focus and vision of The St. Lucia National Lottery made the journey a most enjoyable one and less a task than that envisioned. This could not have been achieved without a group of dedicated, efficient and committed group of people who staff The St. Lucia National Lottery. However all of these great attributes that define us are a result of leadership which nurtures us and allowed us to grow and be molded into conscientious, success driven and creative workers, evident by the tremendous strides we have made. In 2005 we re-launched with Daily Grand which at that time carried a top prize of $1000, Lucky 3 with one draw, Super 6, lotto and eight Instant tickets, all $2. Today we boasts six online games; Lucky 3 with two draws per day, six days per week, Double Daily Grand, enhanced from Daily grand with a top prize of $2000, Power Play which replaced lotto, Big 4, introduced in February 2013 with one draw, now with two draws per day, six days per week, Super 6 and Tic Tac Toe. Our Instant product portfolio has also grown to 13 games with three price points; $3 with a top prize of $25, 000; $5 with a top prize of $50, 000 and $10, the ever popular whole tun cash with a top prize of $150, 000. This isn’t the end, BusinessFocus Nov / Dec
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for we plan to introduce another Instant game with a top prize of over $300, 000. All the successes we speak of is not just from our internal growth, a huge part of this success for us comes from our ability to contribute to St. Lucia, to the development of our youth, through sports . We share a relationship with the National Lotteries authority which allows us to contribute monthly, specifically towards the development of youth and sports; and during the past ten years we have contributed over 30 Million Dollars to the NLA, again specifically towards youth and sports development. Our agent base has grown to 115 active online agents, a true testament of confidence and trust. I wish to say thank you to the many business men and women who view lottery as a true business venture. Commissions are paid at 10% for selling Instant tickets and 6% for selling online tickets, obviously the higher agents set their sales goals the more commissions are recognized. What is a lottery without players; our player base has grown tremendously and so has the amount of money we have paid out to winners, a total of $107 Million Dollar; I believe this is evidence that we are doing something right. We wish to thank all our loyal supporters and those who play because they know that in doing so they are contributing not only to their success but that of the youth of St. Lucia who are able to continue striving for excellence in their various sporting disciplines.
At the head of the St. Lucia site is Allison Jules, Director of Operations and Finance. Allison has been with the company for 10 years but is no stranger to the lottery industry having transitioned from the National Lotteries Authority. The 10 year journey has provided opportunities and exposure to a vast range of knowledge in the gaming industry resulting in the responsibility for overseeing the operations of the site. Included in this role of Director of Operations are responsibilities for developing and managing the financial and accounting systems and procedures of the entity.
Natalia Destang
Sales & Marketing Assistant Fulfilling the role of the Sales and Marketing Assistant at St. Lucia National Lottery over the last year has been an amazing experience for Natalia Destang, as she had imagined; an experience that has become more of a passion than a task. Natalia came from the Retail Sector with four years’ experience as a sales associate at Sea Island Cotton Shop. She has developed a true fondness for the lottery industry and everything it embodies. She thrives on knowing that she is part of an establishment which transforms lives every day; as is delivered in its tag line ‘Changing Lives’. Her experience thus far has been an eventful one and she definitely looks forward to a foreseeable future.