5 their steel manufacturing facilities. And they did so with newer, better technology. That led to a distinct advantage over the US. So we won the war, but fell behind in steel manufacturing abilities!) The even bigger reason small or independent agents can easily have better technology than the megas is the nature of technology today. Whether buying one PC or 100, the price is very close and the computer exactly the same. And fact is today we all have PCs so equipment is no longer a challenge. Internet connections? Today, they are fast and cheap — and again, we already use the Internet daily in our regular routines. Other costs, like long distance phone charges or office overhead, are also gone or minimized. And the Web sites we visit every day, reservation systems we use, content we research, and communications we send all have exactly the same potential for independent agents as they do for mega agencies. Web sites are not “Agent Bigots” — they do not look one way for mega agencies and another for smaller agents. They provide abilities for those that choose to use them. Even if you need some help with the PowerPoint or Word file, and getting pictures from your IPhone attached to an E-mail, there is always someone reasonably close by that you can just ask — especially if you have a kid under 15! Want real world examples? Web sites for agents are readily available for $25 per month. Sure glad I am not a mega agency that spent tens (or hun-
Travel Agent Professional
dreds) of thousands to have what is now outdated technology. Want a database or CRM tool? The industry standard costs agents $25 per month - complete with all the features, functions, and integration that megas get. Marketing content? Promotional pieces? E-mail sending technology? Industry standard promotional databases are available free of charge to agents — whether independent or mega. And most suppliers will gladly help you with their content — some even sending it for you on your behalf — regardless if you are part of a mega agencies or an independent agent. Want merchandising with your preferred suppliers’ promotions when you can best use it? That’s usually $10, and if you are part of any of a number of groups you can get it for free with Leisure Pops! Agents’ availability for the best reservation and information systems? Again, free of charge. Yes, in a way, things are upside down when it comes to technology and travel agents. The “little guys,” or independent agents, have the opportunity to benefit from their technology advantages. Now, you just need to take advantage of those opportunities. Use those Web sites, employ your merchandising system, use communication and marketing tools, communicate, and exploit your (technology) advantages! Thanks for reading. Lee