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PHOTOGRAPHER WESSEL BAARDA

byAMFI spui 23 1012 wx amsterdam +31 (0)20 525 81 33 www.byamfi.nl


did you know #bored is used 64.037.438 times on instagram?

hey, hi, hello,

Stop scrolling and put down your phone. We’re glad you’ve picked us up and started to read. Boredom has changed. Our parents used to be bored because they had nothing to do. We’re bored because we have too many things to do – and we’re not absorbing a single one of them. Today’s five official stages of boredom range from being a content couch potato to going absolutely bananas, wishing you could escape to an otherworldy place. mondaze explores the various stages of the bored mind, relieving you from whichever state you may be in through five different chapters. Filled with stimulating, offbeat and clever content, mondaze is here to embolden you with its striking perspective on fashion and culture. Alluring interviews with our favourite artists and designers, a different look on classic beauty ideals, exploring the non-washing trend and surprising photo shoots with crazy combinations of shapes, textures and prints – that’s what you’ll find in mondaze. It’s okay to be bored. mondaze shows just how productive boredom can make you. If you tilt your head, we’ve done our job. Let mondaze be your ally. Welcome to the first edition of mondaze, the 11th magazine concept of the Amsterdam Fashion Institute.

feeling fazed? get mondazed.


are you bored? There are five official stages of boredom. Find out what stage you’re in so mondaze can unbore you.

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what are you currently doing?

NAW, I’M CHILL

NO

YES

YES

SURFING THE INTERNET

did you just smoke a j?

when was the last time you showered?

tumblr or reddit?

REDDIT

TUMBLR

how do you feel about hashtags?

#BLESSED

TODAY

LOL

I’M OFFENDED

LITERALLY NOTHING

okay, you really need our help.

NAW

WELL, YEAH

okay, are you ready for this?

BRING IT

do you have your phone out?

NO, DUDE

GUILTY

CRUSHING INSTAGRAM

TOLERABLE IN MODERATION

MAYBE NOT

are you a basic bitch?

YES

what are you doing on it?

TEXTING, NO REPLIES YET

I DON’T EVEN KNOW WHO I AM ANYMORE

we all know where this is going, don’t we?

YES


to fascinate stage 1 10 cuddle therapy 12 the ganzfeld effect 19 how to wear your pubic hair 20 mondaze x awesome 22 60 second facts: mom jeans

to motivate stage 2 24 the raw and the dirty 28 oh my doll 34 a different speed: slow 37 freckles and white hair 40 60 second facts: boredom

to boost to connect stage 4 60 your (style) rut is showing 63 fiverr fever 66 disordered relations 73 the philosopher 76 s/ash people 78 60 second facts: cosmetic surgery

to liberate stage 5 80 pandemonia 84 #ootn 94 popculture overdose

7 quizzing away

stage 3 42 food to art... fart? 46 real nonsense 52 proud to be wow 54 graphic imprints


the ganzfeld effect Complete perceptual

deprivation gives way to a phenomenon of undocumented, unexplained apparent blindness and hallucinations. Here’s an attempt at recording this unknown.

PHOTOGRAPHY BY LOBKE LEIJSER HAIR MAKE UP BY PASCALE HOOGSTRAATE MODELLED BY MARLIES BORRINK STYLING BY CLAUDINE BUDEL, HALEY KOEHN FAR BY EAST | SWEATER WEEKDAY | NECKLACE


13 take a second look VINTAGE KOOKAÏ | SHIRT VINTAGE | SKIRT


PICTURE BY MILOU VERHOEVEN

a different speed Slow

Someone worth meeting: Carolyn Strauss (46). Founder of slowLab, an expert in the field of Slow design and above all a greatly inspiring woman who shares her personal thoughts on how to live your

Take a slower view on life “It is not my goal to change anyone, but Slow can be such a relief for people. Adjusting is hard, especially when the world around you has not changed yet, but people need to realise that, just like fast, Slow is a speed, and a quality. It’s a mental attitude of how you can be and act in the world. The fast world is not necessarily all-bad, the bad part is just how it is dominating everything we are doing.” “In the fashion world fast is referring to ‘fast fashion’ with its totally unsustainable large-scale production and consumption. The fact is that our world is increasingly complex, and we need to have Slow

life more consciously and slowly. WORDS BY ANNE SALDEN

knowledge as well as fast knowledge. This way you can navigate your way through all of the different experiences that you will encounter in your lifetime. People only now understand that society has to change since we are almost out of resources. A slower view is not about just one garment, it is about understanding these bigger issues and solving problems. So how can you think of the role that fashion can play? A role that is much greater than making


the longest recorded flight of a chicken was 13 seconds

“I think that fashion, as creative and exciting as it is, has the ability to inspire and engage people to follow new trends that doesn’t necessarily have to do anything with clothing. You can use it to call attention to something greater, stimulating people to Slow down and take a different view. A lot of people see Slow design as something limiting, they think it only means that you can buy less clothes, while in fact it can actually be really enlightening and joyful.”

“I wanted to do something with these feelings and in 2003 I founded slowLab my own company, to make others aware of the importance of Slow. I started to invite people to open dialogue with me so I could learn and understand more about Slow design. Soon, as more projects and people got involved, my closest colleagues and I felt that we did not want slowLab to be prescriptive. slowLab had to be an open framework with examples. With the six design principles (reveal, expand, reflect, engage, participate and evolve) we wanted to say: ‘These are ways into thinking about Slow design, but they are not a fixed framework’. Now, more than a decade later, we learned even more than we had hoped for. Because of all our experiences and projects we can now confidently say which projects are Slow designed and which are not.”

Future prospects of the world, fashion and slowLab “Nowadays, people are waking up everywhere, society has changed and

the page has turned. For me it is really exciting to see that the world is so open to change and Slow design can be part of it. Cultivating it in your own life will make you more aware of your decisions. For example, I bought a jacket at Uniqlo some years ago. Of course I’m aware of that not being Slow – from the standpoint of the unsustainable scale and speed of production and consumption a company like Uniqlo perpetuates –, but when I bought it I knew I would use it for a long time and wear it a lot. Even when you’ll cultivate it in your life just a little and share that with others, you’re already making a change.” >>

35 hit the brakes

The birth of slowLab “I think the most important part of Slow philosophy is about being aware and making conscious choices. When I became pregnant 16 years ago, it hit me that I had to take care of my body and this new person and that was a big thing for me. It was a direct experience of: ‘I am not alone, there are other people who directly depend on me’.”

“With slowLab we give a lot of workshops. I enjoy these the most when I feel like my work is inspiring to someone and that what I do has an effect on some level. It is meaningful for me that the information I give is being integrated in someone’s life, to an extent that I do not need to know about. I have to trust that I’m just here to share the knowledge, tools and values that I believe in and then everyone can have their own journey.”

PICTURE BY RONALD AND NAOMI DAMWIJK

personal choices about aesthetics, colours or production methods?”

slow choice

NŌN by KIM just launched her 7th collection: Zero. She invests a lot of time in looking for factories that are sustainable in their way of working and deliver quality. New collections always assemble previous ones, so they’re all part of an on-going process with a highly consistent style and timeless pieces.


disordered relations

Life today is all about appearances and perfection. But all those seemingly perfect lives we see on social media might have more to them than we think… PHOTOGRAPHY BY LISELOTTE HABETS HAIR BY EMMA BLOCK @ COLOURFOOLAGENCY MAKE UP BY YVON MOLL | YVONMOLL.COM STYLING BY LUNA MICHEL MODELLED BY EVI @ TOUCHE MODELS JORY @ FIC MODELS


coup le

s ther apy

67 sort it out ANBASJA BLANKEN| JUMPSUIT ASHA SWILLENS | JACKET ANOUK VAN KLAVEREN | TIE EVELIEN BLENCKERS | PANTS DEWI BEKKER | SHIRT HEADPIECE,SHOES | DEWI BEKKER


the raw and the Dirty WORDS BY SOFIA GIOSTRELLI

Stop drugging your hair and the denim you wear. As much as we love our freshly washed jeans and our clean coupes, overdosing on shampoo and detergent will eventually kill them. Here, mondaze explores

We’ve all been there; “I don’t feel like showering today” or “Laundry day? How about no?!” There’s no shame in admitting our sporadic day-off from anything that entails the activity of washing. As much as washing should be encouraged, to avoid funky body odors and not having to resort to wearing your bikini bottoms, thankfully there are certain things better off unwashed, namely raw denim and your hair. With the rising popularity of raw denim and its increasing affordability, we are running out of excuses to avoid giving our washing machine and jeans a welldeserved break. Similarly, there seems to be an emerging tendency of rocking the dirty look with your hair, keeping it away from shampoo. In case some of you are still not familiar with the phenomenon: raw denim is unwashed, which means that there’s more indigo dye and starch. It is recommended to keep your jeans out of the washing machine for the first year to refrain the jeans from shrinking, losing all its dye and turning light blue. This dye will gradually fade in places that crease easily due to high usage, such as in the crotch, the back of

the ‘non washing’ trend.


ur how to not wash yo

hair

1.

For starters, the most popular and easy substitute is dry-shampoo. While you rinse normal shampoo off, dry shampoo has the same effect as normal shampoo in terms of getting that freshly washed hair scent. However, another similarity between the two is the chemicals they both carry, but it hasn’t proven to be as ‘bad’ for you as regular shampoo.

2.

Number two: baby powder. Yes, that’s right. When you are having oily days, just take some baby powder in your hands and run it into your scalp, but be careful you rub it well, you don’t want to look like a grey cougar.

3.

Last but not least, how about some good old plain water? It tends to do the trick just fine. If your hair is especially oily, just get that scalp under the showerhead along with the rest of your body during your daily shower (as I assume you all do).

the knee and the pockets. These creases will be more visible after having washed the jeans a year later.

PICTURE BY LETE HULSCHER, CONCEPT BY NAOMI DAMWIJK

Amongst the raw denim community is an obsession with obtaining the perfect fit and vintage look. Some denim junkies would even go as far as wearing the same pair of jeans every day for three years, just to get the perfect fades that give it that semi-vintage look. As Yorrick Boots, a denim aficionado and proud owner of two raw denim APC jeans, explains: “Menswear is more traditional. Jeans are embedded in every man’s closet, so raw denim actually makes a difference because it’s customized to the point where the jeans become one of a kind. There is a whole community out there that shares pictures of these creases and fades, which

become more of an individual. The same counts for raw denim

makes it extra special because you feel part of something.” But why would such brands encourage us to not wash them? It’s simple: as you grow, you become more of an individual, right? Well, the same counts for raw denim. All the creases, the rips and the fades that have developed by wearing a pair of raw denim are what actually make them different. Washing them will take all of that away. Picture yourself being you and then waking up one day not knowing who that is anymore. That’s an incredibly dramatic comparison, but you get the gist. Referring back to the great ‘unwashed >> trend’, we find ourselves being a lot more>>

why should I care about raw denim? Better value - Think number of wears vs. amount paid. You might be able to get a pair of pre-washed denim jeans for € 50, but what’s the shelf life on them? Raw denim jeans can withstand 1000+ wears before retirement.

Identity - You could say a pair of raw denim is like a personal canvas. The fades, marks, rips and tears are specific to you and your body.

Ethical - Non-raw denim jeans have a bigger and wider scale impact than you might think. Surely, there are some exceptions, but the low maintenance of raw denim is much more labour-friendly.

25 get dirrrrty

Next time you are experiencing a particularly grimy day, remember that a bit of dirty in your life is more than acceptable, it’s even encouraged, it’s just a matter of making the conscious choice.

“As you grow, you


real nonSense

INTERVIEW WITH CSILLA KLENYĂ NSZKI

Artist and photographer Csilla Klenyanszki has the ability to make you look twice at a picture of a boiled egg.

n Facts

Nutritio

ds 153 wor from fat s d 6 wor s

old item

ouseh 85% of h


47 try this at home

magicans sometimes tell their secrets: that’s a false egg

Ordinary, everyday objects we all have laying around our home act as inspiration for Csilla’s imaginative subjects. She stacks, tilts, turns 70 degrees and hard-boils them to shift their connotations from reality into a kind of fantasy. Probably not what she had imagined herself doing six years ago, when she left Budapest, Hungary, to study Dutch literature in Holland.

In her home studio in Rotterdam her household objects take on a new life. Sponges act as bricks in towers of inanimate things and an agave plant is the proud topper to a carefully balanced mountain of stuff. Csilla believes that only items with a basis in reality can trigger illusory feelings. “There isn’t really fantasy without some reality,” she says. >>

“There isn’t fantasy without some reality”


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94

FRANZEL | PANTS FRANZEL | SHIRT iNDiViDUALS | JACKET


popculture Overdose

95 stay with us The endless online scrolling, TV’s flashing and flickering 24/7, countless magazines that cause an image overload… we’re going bananas being constantly high on visuals and repetition. Isn’t it time for rehab? PHOTOGRAPHY BY JACOB VAN ROZELAAR MAKE UP & HAIR BY MELANIE FOEH @ COLOURFOOLAGENCY STYLING BY LUNA MICHEL, MODELLED BY ZIGGY @ FIC MODELS


mondaze magazine