PORTFOLIO - 2015 AMESH R N
INDUSTRIAL DESIGN
AMESH R N
PERSONAL STATEMENT
INDUSTRIAL DESIGNER
cochin, Kerala ameshrn@gmail.com amesh.r.n@mitid.edu.in 91-9096654512 amesh.rn 30-9-1988
EDUCATION
LANGUAGE PROFICIENCY
Hi , I am a Amesh R N, a recently graduated Product Designer and an Electrical engineer. Currently i am looking for new job opportunities in the field of Industrial design. As a product designer I strongly believe in innovation, practicality and usefulness of a product. My interest lies is understanding the problems faced by people in their day to day life and solving it with innovative solutions. I enjoy the whole product design process starting from research to the final product. I am constantly adjusting and adapting throughout the process according to engineering feasibility and cost requirement to create the best product.
MY SPECIALTIES
English (Fluent) Malayalam (Native) Hindi (Fluent) Tamil (Conversational) German (Basic)
AREA OF INTEREST
Post graduation in Industrial Design 2012 - 2015
MIT Institute Of Design, Pune
Completed German A1 level 2011
Goethe Zentrum , Trivandrum
Diploma in Electrical Cad
Innovation
2011
Kitchen products
Cadd center
Graduation in Electrical and Electronics Engineering 2006 - 2010
Product Interface Consumer goods
Healthcare devices
Product design
HOBBIES
DESIGN SKILLS
Federal Institute of Science and Technology, Cochin
01 Personal
02 Softwares
Design research
Adobe Photoshop
Conceptualization
Adobe Illustrator
Problem solving
Adobe InDesign
Trend analysis
Rhinoceros 5
Sketching
Solid Works 2010
Wacom rendering
Auto cad 2010
Quick Mock-ups
Keyshot 5
Invent India Innovations Ltd, Ahmdebad
Model making
Sketchbook pro
Worked on couple of medical equipments and consumer electronics
Rapid prototyping
Microsoft Office
WORK EXPERIENCE Industrial design intern September 2014 to April 2015
Whirlpool of India Ltd, Pune Worked on Dishwasher
Industrial design intern June 2014 to August 2014
Basketball
Cooking
Exploring Food
Sketching
Back Packing
Music
Fitness
Aquascaping
2
CONTENTS
SAVE
SPILLIN
THESIS PROJECT
KAPPI
SWIM
WOODS
MISC WORKS
SKILLS
01
02
03
04
05
06
07
08
Energy Monitor
4
Oil Dispenser
13
Dishwasher Category
20
Coffee Brew
22
Wireless Mouse
29
Incense stick Packaging 36
Miscellaneous 41 Work
Sketches Renders
45
3
01
SAVE
Electricity Monitor Brief - It is an energy monitor designed in such a way that there will be better interaction between the user and the meter resulting in no wastage
Individual Project - 4 Weeks
4
PROBLEM COMMUNICATION ISSUES • Most of the energy meters are placed on the exterior of the house Which increases the interaction gap
• Provides no visual ergonomics
CURRENT SCENARIO IN INDIAN HOUSES AND APARTMENTS
• No record of previous data is stored for future reference • Provides no real time feedback to users • Technical terms displayed on meter create confusion to the user • Ambiguity around how to calculate the cost of energy consumed With the meter
PROBLEM
STATEMENT
The interaction gap between the Electricity-meter and the user causes non understanding of the energy usage 5
RESEARCH Existing Products The In home displays currently available in the global market. The In-home displays connected to your meter show your electricity usage. We can monitor our electricity consumption in close to real time.
Buttons
Ergonomic Issues
Display
The ergonomic issues with the current In-house displays .The issues are then classified into button (physical) ergonomics and display (visual) ergonomics.
More buttons
Recessed button
Space b/w buttons
Color contrast
Reflection
Layout
• More buttons create • Recessed buttons are diffi- • Less space between buttons
• Poor color contrast between in- • Screens suffer from reflection • Complicated infor-
confusion in users. Sep- cult to press and user has to causes the user to press the sur-
formation and screen makes it dif- which considerably reduced the mation layout create
arate buttons for settings put more effort. Buttons that rounding buttons also.
ficult for the user to read.
could be an advantage protrude are easier to press • Spongy and wobbly buttons give
• Good color contrast between screen.
• Small text is difficult
but buttons with more for people with poor dexterity a false feeling that a button has
button labels & background makes
to read.
than one function can and easier to locate by touch been pressed.
it easier to identify the correct but-
sometimes be confusing
ton
particularly useful for people • Touch screen buttons don’t prowith poor sight
readability of what was on the confusion.
vide tactile feedback in the same way that physical buttons can. 6
IDEATION
DESIGN PARAMETER Simple and easy to use
Proper feedback
Less learning time for users
Less information in the screen 7
MOCK UPS The Font size ,Visibility of font, size of the interface is validated with this mockups. Corrections are made wherever necessary.
Size Comparison Initial Mock-up
Mock-up testing
Interface
FINAL PRODUCT
LED indicators
Inspiration
Indicates the current status of the electricity consumption of the house
- Revolving Disk of an electricity meter
Normal Running
Budget Exceeded
Low Voltage
How LED indicator works ?
LED light glow one by one and complete one rotation Speed of LED glowing is proportional to the amount of energy consumption
9
PRODUCT FEATURES
Capacitive keys
Display
Quick History Last week
T
Back-lit keys with
Optimum Contrast
Last Month
Daily Time / Reading Date
Tariff
Keys
Sound Alert
Monthly Reading
Monthly Budget
Indicates the It shows the daily electricity current date consumption and time of the house in Rupees and Kilo watt hour.
It Indicates in which tariff the electricity meter is currently running
The capacitive keys are used to navigate and enter the inputs
It indicates weather the sound alert is turned on or not
Indicates the Current monthly electricity consumption of the house in Rupees and Kilo watt hour
It shows the Current monthly budget entered by the user,
Tactile feedback
Yesterday
Interface Elements 10
PRODUCT INTERFACE All the inputs are numerical and yes/no inputs. The values are entered using the capacitive keys.
Main screen
Information Architecture
Yesterday
Last week
Last month
Budget
History
Tariff
Time / date
History 1
History 2
History 3
Menu Setting Reset
11
How its connected ?
TECHNICAL DETAILS 7
Connector
Exploded View 4
The connectors are pressed inside to insert the 3 Phase lines to this device
6 5
3 2
9 1 10
11
Dimensions
7
1
Front display glass
2
Led display glass
3
Led panel
4
Main body
5
LCD screen display
6
Processing unit
7
Back cover
8
Buttons
9
3 Phase lines
30 mm
Led display 145 mm 13 cm
7 cm
Compartment This space is used to store the extra wires during wall mounting
10 Wall mounting hole 11 3 phase lines connector
11 cm 12
13
02
SPILLIN Oil Dispenser
Brief - To design a spill free oil dispenser for storing oil while cooking and serving purpose
Individual Project - 3 Weeks
14
RESEARCH Current Scenario of cooking oil storage in Indian houses
Observations
2 4 1
3
2
4
5
1
Cooking Oil dispensers available in the market
1) Nozzle less containers with spoon is used to pour. 2) Oil containers are placed in tray/plate with tissue paper on it which absorbs the oil that spills. 3) The packing bottle in which the oil is sold is used as a container 4) Container with a spout 5) Oil containers are kept in a tray to collect the spilled oils
In most of the dispensers a little amount of oil is spilled after every use. Slowly the spilled oil moves along the surface of the bottle How it happens ? Dirty surface
Oil wastage Slippery Oil spillage
1
Oil is poured
2
Drop of oil leaked from the spout
3
Leaked oil moves along the spout
4
Due to High viscosity the oil moves slowly
5
It reaches the surface of dispenser slowly
Sticky surface 15
CONCEPTUALIZATION
Quick Mock ups
Initial concepts are sketched in paper and quick mock ups were made to understand the cap mechanism.
Initially paper lockups were made to sort the mechanism. Then actual mock-up is made to prove the concept.
Spouts
Oil flows Top cap Inverted V
Pointed spout
Cap mechanism Slits Slanting surface
Body
Cap Mechanism
DESIGN Consideration Function - Cooking and serving
Servicing - Easy to clean
Ergonomics - Easy to handle with right and left hand
Cost - 100 Rs to 200 Rs approximately 16
FINAL PRODUCT
How the cap mechanism works?
Exploded view
Dimensions
Polyethylene thallophyte
33 mm
Polypropylene
58 mm
Polypropylene
Spout Borosilicate Glass
Top cap 256 mm 202 mm
Cap mechanism
Easy to clean
Bottle 72 mm
Snap fit 17
3
PRODUCT FEATURES
1
Grooves
The top cap has grooves in it. The groove
CAP
feature works on the principle of capillary action.
The cap is designed in such a way that the
Capillary action is the ability of a liquid to
spilled oil flows back into the bottle itself.
flow in narrow spaces without the assistance
While pouring the spilled oil flows through
of, and in opposition to, external forces like
the outer surface of the spout and enters
gravity.
into the cap.
The oil spilling accidentally in the top cap
The slanted surface inside the main cap
moves down and goes inside the grooves
guides the spilled oil to fall back into the bottle through a small hole.
Small chamfer
Hole
2
thus preventing the oil from spreading further.
4
SPOUT
The spout is designed in such a way that it reduces the amount of oil spilled while
Inverted V shape
Bottom view
Top cap
The top cap is designed in such a way
Grooves
that it protects the oil from flowing
pouring.
back outside.
The small chamfer in the spout cuts the
The top cap has a inverted v structure
oil after pouring and thus reducing the oil
in the top which holds the oil without
spilled through the surface. Only a small
flowing outside.
amount of oil is leaked through the surface compared to normal type pf spouts. 18
PRODUCT RANGE ORGANIC COLORS
19
20
THESIS 03
PROJECT Dishwasher category
Brief - I worked with the advanced development team to develop a new innovative feature for dishwasher.
Individual Project - 7 Months Sponsor - Whirlpool of India Ltd
21
PROJECTS
1
2
Project Brief
Project Brief
Current scenario: Today in dishwasher market, whirlpool provides a third level rack which is capacity oriented. This third level rack dose not provide any feature which could aid consumer in loading or unloading the rack. This makes loading silverware in to third level rack a tedious and time consuming work.
Current scenario : Currently whirlpool doesn’t sell any dishwashers in India.
Objective of the project is to develop a next generation third level rack. The rack should be intuitive and it should enable consumer to load the silverware with more ease.
Objective : Whirlpool objective in this project is to understand the user needs, the competitors and market in India. Design brief : To design a dishwasher suitable for needs of Indian customer taking into consideration factors like cost and targeted user group.
Target : expected from this project would be have a rack with features or design to ease out the loading of silverware utensils. The design should be intuitive enough for consumer. The rack should be able to accommodate 6 place setting of silverware utensils when using a easy loading feature. Overall rack should have capacity to accommodate at least 16 place setting of silverware utensils when forced loaded. My Responsibilities: - Conducted user,product and market research - Conducted competitor study and usability study on the existing third level racks - Brain storming and idea generation - Conceptualization - Working mock ups of the selected concepts were made - User testing of the mock-ups - Rhino cad model for selected concepts were made keeping in mind the layout The concept was approved in two review meetings and further taken forward.
RESEARCH
CONFIDENTIAL
EXPLODED VIEW
I cant disclose more about the project due to the Non disclosure Agreement
IDEATION
22
04
KAPPI South Indian Coffee Brief - The aim was to enhance the Filter coffee drinking experience and also focusing on problem areas and other factors like aesthetics and portability of the current coffee filter
Individual Project - 4 Weeks
23
Brewing
Coffee The coffee powder is made from freshly and finely grounded coffee beans. The most commonly used coffee beans are Arabica
SOUTH INDIAN
and Robusta .The beans are usually medi-
FILTER COFFEE
times 20 to 30 percent roasted chicory is
um-roasted and finely ground, and someblended with the coffee powder.
1
Covering lid is opened and press disk is removed
Coffee Filter Upper cup
2
The upper cup is loaded with freshly ground coffee
3
The grounds are then compressed with the Press disk
4
Boiling water is poured inside
5
The lid is placed on top, and is left to slowly drip the brewed coffee into the bottom
Lower cup
Covering lid Press disk
The coffee is brewed with a metal device
Hot milk
Decoction
Madras filter coffee
that resembles two cylindrical cups, one of which has a pierced bottom that nests into the top of the tumbler cup, leaving ample
Traditionally, the coffee is consumed by adding 1–2 tablespoons of the brew to
room underneath to receive the brewed
a cup of boiling milk with the preferred amount of sugar and served in Dabara
coffee. The upper cup has two removable
tumbler. When coffee is decocted for the first time, it is called as the first degree
parts: a pierced pressing disc with a central
or simply as the Degree Coffee. This has the strongest flavor and the necessary
stem handle and a covering lid
strength to mix with milk without watering down the taste 24
IDEATION Problem Area’s
1
Coffee gets spilled if opened with force
2
Filter gets clogged due to coffee grains.
3
Coffee spills while pouring
4
Hot surface in direct contact with the hand
My Approach Enhance the coffee drinking experience of traditional coffee filter without changing the brewing process thus maintaining the same taste aroma and feel.
Wacom renders 25
FINAL PRODUCT
Spout The form itself acts as spout. The new filter has a triangular top and circular base. The triangular top part does the function of spout.
Glass body The single glass body enhances the coffee brewing and drinking experience.
Press disk Blades
The press disk has blades in the bottom. When the press disk is rotated the blades create a force to unclog the filter.
26
PRODUCT DETAILS
Dimensions Filter
57mm
1
34mm
.
12mm 16mm
2 86mm 110mm
3 194mm
Exploded View
29mm .
Lid
30mm .
4 80mm
44mm 11mm
6
8
Cap Grip Press disk Filter Lid Frame Handle Glass body
42mm
Press disk
100mm .
7
1 2 3 4 5 6 7 8
11mm .
5
28mm
27
t Snap-fi
BREWING The brewing process is same as that of traditional coffee filter. After brewing milk can be added to the coffee filter and served
ad
Thre
s fi s e r P
t
Hot water Coffee Powder
1
7
The disassembled coffee filter.
The brewed coffee slowly drips down. Hot milk is added to the decotion.
6
2 The lid is inserted into the glass body
5
3 The filter is kept inside the lid
4 The coffee powder is added.
The hot water is poured inside the filter
The pressing disk is inserted into the filter
28
VE
EXPERIENCE BREW
SERVE
29
05
SWIM Wireless Mouse
Brief - Swim is a wireless mouse inspired from the beautiful and mysterious ocean underwater world
Individual Project - 3 Weeks
30
INSPIRATION MOOD BOARD
31
FORM EXPLORATION
Textured rubber grip
Track zone
Metallic paint finish
Glossy finish
Ergonomic Glowing led
Cool colors
32
Main Body ( ABS Plastic )
COLOUR MATERIAL FINISH
Metallic Finish
Glossy finish
Led light ( Translucent Acrylic )
Smooth Finish
Grip ( Textured rubber grip )
Color Palette
Coral 1
Coral 2
Coral 3
Fish scale
Fish fin 33
FINAL PRODUCT Touch zone The traditional scroll wheel is replaced with the glass touch zone area for easy scrolling
Glowing Led Lights create a cool feel
Exploded View
Textured Grip The fish scale textured rubber grip reflects little bit of led light to give the actual fish scale effect.
Main Body
Touch pad
Grip
Base
34
PRODUCT RANGE
Premium edition Metallic finish
35
Ergonomic
36
06
WOODS Incense Stick Packaging
Brief - Its an innovative & functional packaging for incense sticks which will not only protect the product but will also facilitate the use of the product.
Individual Project - 3 Weeks
37
RESEARCH Existing Packaging
Target User
Target Market
Client - WOODS incense stick.
50 mm 3 mm
Details 280 mm
Price Pack of 20 - 75 Rs 260 mm
Pack of 40 - 150 Rs Weight - 14 grams
Families
Aroma therapy
The Bombay store
Fab India
Religious people
Meditation
@ HOME
Ethnic City
The target is mainly thee upper middle income class and higher income class.
Other than these brands, stores that offer: Artefacts, Home DĂŠcor, Fashion Accessories & Wellness Products can also be considered as the market for Woods 38
CONCEPT
Concept 1
Primary packaging
Secondary Packaging
Concept 2
Outer packaging
Matchbox Space to keep matchbox
Inner Packaging
Form inspiration The outer form of packaging is inspired from old Indian temple Architecture
Form inspiration The outer form of packaging is like a piece of wood which represents the brand name woods.
Cutout Cutouts to see the graphics on secondary packaging
Cutout Cutouts to see the graphics on secondary packaging
60mm
Matchbox Space to keep matchbox
22mm
190mm
40mm
120mm
60mm
70mm
60mm
65mm
25mm
65mm
9mm
75mm
20mm
20mm
330mm 290mm
Top view
280mm
290mm
15mm
65mm
330mm
40mm 70mm
120mm
70mm 70mm
Bottom View - open Front view
Front view
70m
m
15mm 95mm
Template
Front view
Side view
70mm
70mm
m
70m
Template
39
PRODUCT The two concepts are made keeping in mind • Packaging cost • Manufacturing cost • Manufacturing possibility
Graphical Elements
Aroma details
Front and back logo Cutout form
Direction for use
Manufacturing label
Inner wrapping paper
Product Range
40
MOCK-UPS The 1:1 mock-ups were made in paper.
41
MISC 07
WORKS Miscellaneous work Brief - Some of the works done during collage and internship period Individual Projects
42
Small Scalpel
1 DISPOSABLE SCALPEL Team Project - 1 week Client - Paramount Brief - Redesign of existing safety scalpel and thus reducing the material
Research Types of grips
Types of cuts
Pencil grip
Press cut
Mock-ups
Usability study
Mock-ups were made in pu form
Usability study of selected Concepts
Large scalpel Concept 1
Finger grip
Slide cut
Thumb grip
Scrape cut
Types of blades
Finger Grip
Concept 2
Side Grip
Area of use Concept 3 With Cap
Concepts were made keeping in mind the ergonomics
43
Ergonomics
2 GARBAGE TROLLEY Individual Project - 3 weeks Client - Swatch, Pune Did this project as a part of my class room project Design for special needs
2
5
Case study w
Work Flow Dry waste
House
recycled waste
6
Ergonomic Factors sold in market
Human Height Weight
non recycled waste pick up truck
Waste picker wet waste
3
4
Brief - To redesign a garbage trolley keeping in mind the female users and Indian road conditions
Target user
1
Housing complex
Buckets for dry waste
Age Strength Posture
Door to door waste collection
Trolley Weigh / size Handle angle
Area for dry waste
Handhold height/ width
Waste collection points
Handhold type Handhold orientation
Task
90% of the SWACH workers are female workers
Distance moved Movement initiation force
Problem statement-The current trolleys used does not satisfy the female workers. They have weaker physical strength and their body structure is delicate. They have trouble using the trolleys in terms of weight, size , stability controllability and accessibility.
To housing complex for separation
Sustained movement force Direction of movement
Side door with rollers
Castor wheel with
helps in easy unload-
brake mechanism
ing of buckets
Changing direction Horizontal push force
Housing complex to pickup truck point
Ground Surface
Slider for unloading
Adjustable handle
Slope
solid waste
height
Off road Muddy
Concepts were made keeping in mind the functionality ergonomics and cost for manufacturing 44
First level concept
1 REFRIGERATOR UTILITY FEATURE ENHANCEMENT Individual Project - 1 week
Side view
Front view
Milk sachet inlet
Client - GTEC- Whirlpool of India Ltd Brief - Identify the user problems and come up with a new and innovative feature in refrigerator segment.
Market research Whirlpool
Problem Identification Current scenario of storing milk in refrigerator
Vents for cooling
Milk tetra packs racks(Detachable)
Milk sachet outlet In chill tray
In Freezer
The refrigerator has become inevitable in our modern way of living. We store food for future use in a refriger-
Stopper
How it works ?
First in first out system
ator and have problems in identifying when was each one Stored. Users have the habit of dumping food into
Other brands
the refrigerator and forget about the chronology of the dumping. This information becomes very crucial when we consider highly perishable foodstuff like milk In India milk is available in sachets, which are usually stored in chill tray. These trays do not have any further compartments to segregate the previous day’s unused
Feature attached to the refrigerator door
Feature attached inside the refrigerator
milk sachets. Many a time ,the user ends not picking up an older sachet for use and pick the new one, due to the date printed on the pack which is unclear/erased. .To avoid such confusion and to use the milk sachet as first in first out, this unit is designed.
Design statement Features currently available in refrigerators • Water dispenser
• Quick chill
• Moisture control in vegetable tray
• French doors
• No odor mechanism
• Energy efficiency
To design a utility storage system to store milk sachets in the refrigerator. This would help users to pick milk sachets in the “ First in First out order”.
• Small separate doors to take the bottles • Longest cool air retention during power cuts • Milk chiller tray
This is only a first level concept. Further mock ups have to be made to validate the concept.
45
08
SKILLS Sketches /renders Brief - Sketching and rendering in different medium and style
Individual Project
46
DIGITAL RENDERS
47
QUICK DOODLES
Quick wacom renders Pen / Pencil
I PAD quick sketch
49
TINTED PAPER
50
THANK YOU Please let me know if you want to discuss in detail about any project. Comments and suggestions are always welcome
91-9096654512
https://in.linkedin.com/pub/amesh-r-n/a6/920/391
ameshrn@gmail.com amesh.r.n@mitid.edu.in
https://www.behance.net/ameshrn
AMESH R N Š 2015.
amesh.rn
https://www.facebook.com/amesh.rn
http://www.coroflot.com/ameshr-n
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