PORTFOLIO - 2015 AMESH R N
AMESH R N
cochin, Kerala firstname.lastname@example.org email@example.com 91-9096654512 amesh.rn 30-9-1988
Hi , I am a Amesh R N, a recently graduated Product Designer and an Electrical engineer. Currently i am looking for new job opportunities in the field of Industrial design. As a product designer I strongly believe in innovation, practicality and usefulness of a product. My interest lies is understanding the problems faced by people in their day to day life and solving it with innovative solutions. I enjoy the whole product design process starting from research to the final product. I am constantly adjusting and adapting throughout the process according to engineering feasibility and cost requirement to create the best product.
English (Fluent) Malayalam (Native) Hindi (Fluent) Tamil (Conversational) German (Basic)
AREA OF INTEREST
Post graduation in Industrial Design 2012 - 2015
MIT Institute Of Design, Pune
Completed German A1 level 2011
Goethe Zentrum , Trivandrum
Diploma in Electrical Cad
Graduation in Electrical and Electronics Engineering 2006 - 2010
Product Interface Consumer goods
Federal Institute of Science and Technology, Cochin
Solid Works 2010
Auto cad 2010
Invent India Innovations Ltd, Ahmdebad
Worked on couple of medical equipments and consumer electronics
WORK EXPERIENCE Industrial design intern September 2014 to April 2015
Whirlpool of India Ltd, Pune Worked on Dishwasher
Industrial design intern June 2014 to August 2014
Incense stick Packaging 36
Miscellaneous 41 Work
Electricity Monitor Brief - It is an energy monitor designed in such a way that there will be better interaction between the user and the meter resulting in no wastage
Individual Project - 4 Weeks
PROBLEM COMMUNICATION ISSUES • Most of the energy meters are placed on the exterior of the house Which increases the interaction gap
• Provides no visual ergonomics
CURRENT SCENARIO IN INDIAN HOUSES AND APARTMENTS
• No record of previous data is stored for future reference • Provides no real time feedback to users • Technical terms displayed on meter create confusion to the user • Ambiguity around how to calculate the cost of energy consumed With the meter
The interaction gap between the Electricity-meter and the user causes non understanding of the energy usage 5
RESEARCH Existing Products The In home displays currently available in the global market. The In-home displays connected to your meter show your electricity usage. We can monitor our electricity consumption in close to real time.
The ergonomic issues with the current In-house displays .The issues are then classified into button (physical) ergonomics and display (visual) ergonomics.
Space b/w buttons
• More buttons create • Recessed buttons are diffi- • Less space between buttons
• Poor color contrast between in- • Screens suffer from reflection • Complicated infor-
confusion in users. Sep- cult to press and user has to causes the user to press the sur-
formation and screen makes it dif- which considerably reduced the mation layout create
arate buttons for settings put more effort. Buttons that rounding buttons also.
ficult for the user to read.
could be an advantage protrude are easier to press • Spongy and wobbly buttons give
• Good color contrast between screen.
• Small text is difficult
but buttons with more for people with poor dexterity a false feeling that a button has
button labels & background makes
than one function can and easier to locate by touch been pressed.
it easier to identify the correct but-
sometimes be confusing
particularly useful for people • Touch screen buttons don’t prowith poor sight
readability of what was on the confusion.
vide tactile feedback in the same way that physical buttons can. 6
DESIGN PARAMETER Simple and easy to use
Less learning time for users
Less information in the screen 7
MOCK UPS The Font size ,Visibility of font, size of the interface is validated with this mockups. Corrections are made wherever necessary.
Size Comparison Initial Mock-up
Indicates the current status of the electricity consumption of the house
- Revolving Disk of an electricity meter
How LED indicator works ?
LED light glow one by one and complete one rotation Speed of LED glowing is proportional to the amount of energy consumption
Quick History Last week
Back-lit keys with
Daily Time / Reading Date
Indicates the It shows the daily electricity current date consumption and time of the house in Rupees and Kilo watt hour.
It Indicates in which tariff the electricity meter is currently running
The capacitive keys are used to navigate and enter the inputs
It indicates weather the sound alert is turned on or not
Indicates the Current monthly electricity consumption of the house in Rupees and Kilo watt hour
It shows the Current monthly budget entered by the user,
Interface Elements 10
PRODUCT INTERFACE All the inputs are numerical and yes/no inputs. The values are entered using the capacitive keys.
Time / date
Menu Setting Reset
How its connected ?
TECHNICAL DETAILS 7
Exploded View 4
The connectors are pressed inside to insert the 3 Phase lines to this device
9 1 10
Front display glass
Led display glass
LCD screen display
3 Phase lines
Led display 145 mm 13 cm
Compartment This space is used to store the extra wires during wall mounting
10 Wall mounting hole 11 3 phase lines connector
11 cm 12
SPILLIN Oil Dispenser
Brief - To design a spill free oil dispenser for storing oil while cooking and serving purpose
Individual Project - 3 Weeks
RESEARCH Current Scenario of cooking oil storage in Indian houses
2 4 1
Cooking Oil dispensers available in the market
1) Nozzle less containers with spoon is used to pour. 2) Oil containers are placed in tray/plate with tissue paper on it which absorbs the oil that spills. 3) The packing bottle in which the oil is sold is used as a container 4) Container with a spout 5) Oil containers are kept in a tray to collect the spilled oils
In most of the dispensers a little amount of oil is spilled after every use. Slowly the spilled oil moves along the surface of the bottle How it happens ? Dirty surface
Oil wastage Slippery Oil spillage
Oil is poured
Drop of oil leaked from the spout
Leaked oil moves along the spout
Due to High viscosity the oil moves slowly
It reaches the surface of dispenser slowly
Sticky surface 15
Quick Mock ups
Initial concepts are sketched in paper and quick mock ups were made to understand the cap mechanism.
Initially paper lockups were made to sort the mechanism. Then actual mock-up is made to prove the concept.
Oil flows Top cap Inverted V
Cap mechanism Slits Slanting surface
DESIGN Consideration Function - Cooking and serving
Servicing - Easy to clean
Ergonomics - Easy to handle with right and left hand
Cost - 100 Rs to 200 Rs approximately 16
How the cap mechanism works?
Spout Borosilicate Glass
Top cap 256 mm 202 mm
Easy to clean
Bottle 72 mm
Snap fit 17
The top cap has grooves in it. The groove
feature works on the principle of capillary action.
The cap is designed in such a way that the
Capillary action is the ability of a liquid to
spilled oil flows back into the bottle itself.
flow in narrow spaces without the assistance
While pouring the spilled oil flows through
of, and in opposition to, external forces like
the outer surface of the spout and enters
into the cap.
The oil spilling accidentally in the top cap
The slanted surface inside the main cap
moves down and goes inside the grooves
guides the spilled oil to fall back into the bottle through a small hole.
thus preventing the oil from spreading further.
The spout is designed in such a way that it reduces the amount of oil spilled while
Inverted V shape
The top cap is designed in such a way
that it protects the oil from flowing
The small chamfer in the spout cuts the
The top cap has a inverted v structure
oil after pouring and thus reducing the oil
in the top which holds the oil without
spilled through the surface. Only a small
amount of oil is leaked through the surface compared to normal type pf spouts. 18
PRODUCT RANGE ORGANIC COLORS
PROJECT Dishwasher category
Brief - I worked with the advanced development team to develop a new innovative feature for dishwasher.
Individual Project - 7 Months Sponsor - Whirlpool of India Ltd
Current scenario: Today in dishwasher market, whirlpool provides a third level rack which is capacity oriented. This third level rack dose not provide any feature which could aid consumer in loading or unloading the rack. This makes loading silverware in to third level rack a tedious and time consuming work.
Current scenario : Currently whirlpool doesnâ€™t sell any dishwashers in India.
Objective of the project is to develop a next generation third level rack. The rack should be intuitive and it should enable consumer to load the silverware with more ease.
Objective : Whirlpool objective in this project is to understand the user needs, the competitors and market in India. Design brief : To design a dishwasher suitable for needs of Indian customer taking into consideration factors like cost and targeted user group.
Target : expected from this project would be have a rack with features or design to ease out the loading of silverware utensils. The design should be intuitive enough for consumer. The rack should be able to accommodate 6 place setting of silverware utensils when using a easy loading feature. Overall rack should have capacity to accommodate at least 16 place setting of silverware utensils when forced loaded. My Responsibilities: - Conducted user,product and market research - Conducted competitor study and usability study on the existing third level racks - Brain storming and idea generation - Conceptualization - Working mock ups of the selected concepts were made - User testing of the mock-ups - Rhino cad model for selected concepts were made keeping in mind the layout The concept was approved in two review meetings and further taken forward.
I cant disclose more about the project due to the Non disclosure Agreement
KAPPI South Indian Coffee Brief - The aim was to enhance the Filter coffee drinking experience and also focusing on problem areas and other factors like aesthetics and portability of the current coffee filter
Individual Project - 4 Weeks
Coffee The coffee powder is made from freshly and finely grounded coffee beans. The most commonly used coffee beans are Arabica
and Robusta .The beans are usually medi-
times 20 to 30 percent roasted chicory is
um-roasted and finely ground, and someblended with the coffee powder.
Covering lid is opened and press disk is removed
Coffee Filter Upper cup
The upper cup is loaded with freshly ground coffee
The grounds are then compressed with the Press disk
Boiling water is poured inside
The lid is placed on top, and is left to slowly drip the brewed coffee into the bottom
Covering lid Press disk
The coffee is brewed with a metal device
Madras filter coffee
that resembles two cylindrical cups, one of which has a pierced bottom that nests into the top of the tumbler cup, leaving ample
Traditionally, the coffee is consumed by adding 1â€“2 tablespoons of the brew to
room underneath to receive the brewed
a cup of boiling milk with the preferred amount of sugar and served in Dabara
coffee. The upper cup has two removable
tumbler. When coffee is decocted for the first time, it is called as the first degree
parts: a pierced pressing disc with a central
or simply as the Degree Coffee. This has the strongest flavor and the necessary
stem handle and a covering lid
strength to mix with milk without watering down the taste 24
IDEATION Problem Areaâ€™s
Coffee gets spilled if opened with force
Filter gets clogged due to coffee grains.
Coffee spills while pouring
Hot surface in direct contact with the hand
My Approach Enhance the coffee drinking experience of traditional coffee filter without changing the brewing process thus maintaining the same taste aroma and feel.
Wacom renders 25
Spout The form itself acts as spout. The new filter has a triangular top and circular base. The triangular top part does the function of spout.
Glass body The single glass body enhances the coffee brewing and drinking experience.
Press disk Blades
The press disk has blades in the bottom. When the press disk is rotated the blades create a force to unclog the filter.
2 86mm 110mm
Cap Grip Press disk Filter Lid Frame Handle Glass body
1 2 3 4 5 6 7 8
BREWING The brewing process is same as that of traditional coffee filter. After brewing milk can be added to the coffee filter and served
s fi s e r P
Hot water Coffee Powder
The disassembled coffee filter.
The brewed coffee slowly drips down. Hot milk is added to the decotion.
2 The lid is inserted into the glass body
3 The filter is kept inside the lid
4 The coffee powder is added.
The hot water is poured inside the filter
The pressing disk is inserted into the filter
SWIM Wireless Mouse
Brief - Swim is a wireless mouse inspired from the beautiful and mysterious ocean underwater world
Individual Project - 3 Weeks
INSPIRATION MOOD BOARD
Textured rubber grip
Metallic paint finish
Ergonomic Glowing led
Main Body ( ABS Plastic )
COLOUR MATERIAL FINISH
Led light ( Translucent Acrylic )
Grip ( Textured rubber grip )
Fish fin 33
FINAL PRODUCT Touch zone The traditional scroll wheel is replaced with the glass touch zone area for easy scrolling
Glowing Led Lights create a cool feel
Textured Grip The fish scale textured rubber grip reflects little bit of led light to give the actual fish scale effect.
Premium edition Metallic finish
WOODS Incense Stick Packaging
Brief - Its an innovative & functional packaging for incense sticks which will not only protect the product but will also facilitate the use of the product.
Individual Project - 3 Weeks
RESEARCH Existing Packaging
Client - WOODS incense stick.
50 mm 3 mm
Details 280 mm
Price Pack of 20 - 75 Rs 260 mm
Pack of 40 - 150 Rs Weight - 14 grams
The Bombay store
The target is mainly thee upper middle income class and higher income class.
Other than these brands, stores that offer: Artefacts, Home DĂŠcor, Fashion Accessories & Wellness Products can also be considered as the market for Woods 38
Matchbox Space to keep matchbox
Form inspiration The outer form of packaging is inspired from old Indian temple Architecture
Form inspiration The outer form of packaging is like a piece of wood which represents the brand name woods.
Cutout Cutouts to see the graphics on secondary packaging
Cutout Cutouts to see the graphics on secondary packaging
Matchbox Space to keep matchbox
Bottom View - open Front view
PRODUCT The two concepts are made keeping in mind • Packaging cost • Manufacturing cost • Manufacturing possibility
Front and back logo Cutout form
Direction for use
Inner wrapping paper
MOCK-UPS The 1:1 mock-ups were made in paper.
WORKS Miscellaneous work Brief - Some of the works done during collage and internship period Individual Projects
1 DISPOSABLE SCALPEL Team Project - 1 week Client - Paramount Brief - Redesign of existing safety scalpel and thus reducing the material
Research Types of grips
Types of cuts
Mock-ups were made in pu form
Usability study of selected Concepts
Large scalpel Concept 1
Types of blades
Area of use Concept 3 With Cap
Concepts were made keeping in mind the ergonomics
2 GARBAGE TROLLEY Individual Project - 3 weeks Client - Swatch, Pune Did this project as a part of my class room project Design for special needs
Case study w
Work Flow Dry waste
Ergonomic Factors sold in market
Human Height Weight
non recycled waste pick up truck
Waste picker wet waste
Brief - To redesign a garbage trolley keeping in mind the female users and Indian road conditions
Buckets for dry waste
Age Strength Posture
Door to door waste collection
Trolley Weigh / size Handle angle
Area for dry waste
Handhold height/ width
Waste collection points
Handhold type Handhold orientation
90% of the SWACH workers are female workers
Distance moved Movement initiation force
Problem statement-The current trolleys used does not satisfy the female workers. They have weaker physical strength and their body structure is delicate. They have trouble using the trolleys in terms of weight, size , stability controllability and accessibility.
To housing complex for separation
Sustained movement force Direction of movement
Side door with rollers
Castor wheel with
helps in easy unload-
ing of buckets
Changing direction Horizontal push force
Housing complex to pickup truck point
Slider for unloading
Off road Muddy
Concepts were made keeping in mind the functionality ergonomics and cost for manufacturing 44
First level concept
1 REFRIGERATOR UTILITY FEATURE ENHANCEMENT Individual Project - 1 week
Milk sachet inlet
Client - GTEC- Whirlpool of India Ltd Brief - Identify the user problems and come up with a new and innovative feature in refrigerator segment.
Market research Whirlpool
Problem Identification Current scenario of storing milk in refrigerator
Vents for cooling
Milk tetra packs racks(Detachable)
Milk sachet outlet In chill tray
The refrigerator has become inevitable in our modern way of living. We store food for future use in a refriger-
How it works ?
First in first out system
ator and have problems in identifying when was each one Stored. Users have the habit of dumping food into
the refrigerator and forget about the chronology of the dumping. This information becomes very crucial when we consider highly perishable foodstuff like milk In India milk is available in sachets, which are usually stored in chill tray. These trays do not have any further compartments to segregate the previous day’s unused
Feature attached to the refrigerator door
Feature attached inside the refrigerator
milk sachets. Many a time ,the user ends not picking up an older sachet for use and pick the new one, due to the date printed on the pack which is unclear/erased. .To avoid such confusion and to use the milk sachet as first in first out, this unit is designed.
Design statement Features currently available in refrigerators • Water dispenser
• Quick chill
• Moisture control in vegetable tray
• French doors
• No odor mechanism
• Energy efficiency
To design a utility storage system to store milk sachets in the refrigerator. This would help users to pick milk sachets in the “ First in First out order”.
• Small separate doors to take the bottles • Longest cool air retention during power cuts • Milk chiller tray
This is only a first level concept. Further mock ups have to be made to validate the concept.
SKILLS Sketches /renders Brief - Sketching and rendering in different medium and style
Quick wacom renders Pen / Pencil
I PAD quick sketch
THANK YOU Please let me know if you want to discuss in detail about any project. Comments and suggestions are always welcome
AMESH R N ÂŠ 2015.