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PORTFOLIO - 2015 AMESH R N

INDUSTRIAL DESIGN


AMESH R N

PERSONAL STATEMENT

INDUSTRIAL DESIGNER

cochin, Kerala ameshrn@gmail.com amesh.r.n@mitid.edu.in 91-9096654512 amesh.rn 30-9-1988

EDUCATION

LANGUAGE PROFICIENCY

Hi , I am a Amesh R N, a recently graduated Product Designer and an Electrical engineer. Currently i am looking for new job opportunities in the field of Industrial design. As a product designer I strongly believe in innovation, practicality and usefulness of a product. My interest lies is understanding the problems faced by people in their day to day life and solving it with innovative solutions. I enjoy the whole product design process starting from research to the final product. I am constantly adjusting and adapting throughout the process according to engineering feasibility and cost requirement to create the best product.

MY SPECIALTIES

English (Fluent) Malayalam (Native) Hindi (Fluent) Tamil (Conversational) German (Basic)

AREA OF INTEREST

Post graduation in Industrial Design 2012 - 2015

MIT Institute Of Design, Pune

Completed German A1 level 2011

Goethe Zentrum , Trivandrum

Diploma in Electrical Cad

Innovation

2011

Kitchen products

Cadd center

Graduation in Electrical and Electronics Engineering 2006 - 2010

Product Interface Consumer goods

Healthcare devices

Product design

HOBBIES

DESIGN SKILLS

Federal Institute of Science and Technology, Cochin

01 Personal

02 Softwares

Design research

Adobe Photoshop

Conceptualization

Adobe Illustrator

Problem solving

Adobe InDesign

Trend analysis

Rhinoceros 5

Sketching

Solid Works 2010

Wacom rendering

Auto cad 2010

Quick Mock-ups

Keyshot 5

Invent India Innovations Ltd, Ahmdebad

Model making

Sketchbook pro

Worked on couple of medical equipments and consumer electronics

Rapid prototyping

Microsoft Office

WORK EXPERIENCE Industrial design intern September 2014 to April 2015

Whirlpool of India Ltd, Pune Worked on Dishwasher

Industrial design intern June 2014 to August 2014

Basketball

Cooking

Exploring Food

Sketching

Back Packing

Music

Fitness

Aquascaping

2


CONTENTS

SAVE

SPILLIN

THESIS PROJECT

KAPPI

SWIM

WOODS

MISC WORKS

SKILLS

01

02

03

04

05

06

07

08

Energy Monitor

4

Oil Dispenser

13

Dishwasher Category

20

Coffee Brew

22

Wireless Mouse

29

Incense stick Packaging 36

Miscellaneous 41 Work

Sketches Renders

45

3


01

SAVE

Electricity Monitor Brief - It is an energy monitor designed in such a way that there will be better interaction between the user and the meter resulting in no wastage

Individual Project - 4 Weeks

4


PROBLEM COMMUNICATION ISSUES • Most of the energy meters are placed on the exterior of the house Which increases the interaction gap

• Provides no visual ergonomics

CURRENT SCENARIO IN INDIAN HOUSES AND APARTMENTS

• No record of previous data is stored for future reference • Provides no real time feedback to users • Technical terms displayed on meter create confusion to the user • Ambiguity around how to calculate the cost of energy consumed With the meter

PROBLEM

STATEMENT

The interaction gap between the Electricity-meter and the user causes non understanding of the energy usage 5


RESEARCH Existing Products The In home displays currently available in the global market. The In-home displays connected to your meter show your electricity usage. We can monitor our electricity consumption in close to real time.

Buttons

Ergonomic Issues

Display

The ergonomic issues with the current In-house displays .The issues are then classified into button (physical) ergonomics and display (visual) ergonomics.

More buttons

Recessed button

Space b/w buttons

Color contrast

Reflection

Layout

• More buttons create • Recessed buttons are diffi- • Less space between buttons

• Poor color contrast between in- • Screens suffer from reflection • Complicated infor-

confusion in users. Sep- cult to press and user has to causes the user to press the sur-

formation and screen makes it dif- which considerably reduced the mation layout create

arate buttons for settings put more effort. Buttons that rounding buttons also.

ficult for the user to read.

could be an advantage protrude are easier to press • Spongy and wobbly buttons give

• Good color contrast between screen.

• Small text is difficult

but buttons with more for people with poor dexterity a false feeling that a button has

button labels & background makes

to read.

than one function can and easier to locate by touch been pressed.

it easier to identify the correct but-

sometimes be confusing

ton

particularly useful for people • Touch screen buttons don’t prowith poor sight

readability of what was on the confusion.

vide tactile feedback in the same way that physical buttons can. 6


IDEATION

DESIGN PARAMETER Simple and easy to use

Proper feedback

Less learning time for users

Less information in the screen 7


MOCK UPS The Font size ,Visibility of font, size of the interface is validated with this mockups. Corrections are made wherever necessary.

Size Comparison Initial Mock-up

Mock-up testing

Interface


FINAL PRODUCT

LED indicators

Inspiration

Indicates the current status of the electricity consumption of the house

- Revolving Disk of an electricity meter

Normal Running

Budget Exceeded

Low Voltage

How LED indicator works ?

LED light glow one by one and complete one rotation Speed of LED glowing is proportional to the amount of energy consumption

9


PRODUCT FEATURES

Capacitive keys

Display

Quick History Last week

T

Back-lit keys with

Optimum Contrast

Last Month

Daily Time / Reading Date

Tariff

Keys

Sound Alert

Monthly Reading

Monthly Budget

Indicates the It shows the daily electricity current date consumption and time of the house in Rupees and Kilo watt hour.

It Indicates in which tariff the electricity meter is currently running

The capacitive keys are used to navigate and enter the inputs

It indicates weather the sound alert is turned on or not

Indicates the Current monthly electricity consumption of the house in Rupees and Kilo watt hour

It shows the Current monthly budget entered by the user,

Tactile feedback

Yesterday

Interface Elements 10


PRODUCT INTERFACE All the inputs are numerical and yes/no inputs. The values are entered using the capacitive keys.

Main screen

Information Architecture

Yesterday

Last week

Last month

Budget

History

Tariff

Time / date

History 1

History 2

History 3

Menu Setting Reset

11


How its connected ?

TECHNICAL DETAILS 7

Connector

Exploded View 4

The connectors are pressed inside to insert the 3 Phase lines to this device

6 5

3 2

9 1 10

11

Dimensions

7

1

Front display glass

2

Led display glass

3

Led panel

4

Main body

5

LCD screen display

6

Processing unit

7

Back cover

8

Buttons

9

3 Phase lines

30 mm

Led display 145 mm 13 cm

7 cm

Compartment This space is used to store the extra wires during wall mounting

10 Wall mounting hole 11 3 phase lines connector

11 cm 12


13


02

SPILLIN Oil Dispenser

Brief - To design a spill free oil dispenser for storing oil while cooking and serving purpose

Individual Project - 3 Weeks

14


RESEARCH Current Scenario of cooking oil storage in Indian houses

Observations

2 4 1

3

2

4

5

1

Cooking Oil dispensers available in the market

1) Nozzle less containers with spoon is used to pour. 2) Oil containers are placed in tray/plate with tissue paper on it which absorbs the oil that spills. 3) The packing bottle in which the oil is sold is used as a container 4) Container with a spout 5) Oil containers are kept in a tray to collect the spilled oils

In most of the dispensers a little amount of oil is spilled after every use. Slowly the spilled oil moves along the surface of the bottle How it happens ? Dirty surface

Oil wastage Slippery Oil spillage

1

Oil is poured

2

Drop of oil leaked from the spout

3

Leaked oil moves along the spout

4

Due to High viscosity the oil moves slowly

5

It reaches the surface of dispenser slowly

Sticky surface 15


CONCEPTUALIZATION

Quick Mock ups

Initial concepts are sketched in paper and quick mock ups were made to understand the cap mechanism.

Initially paper lockups were made to sort the mechanism. Then actual mock-up is made to prove the concept.

Spouts

Oil flows Top cap Inverted V

Pointed spout

Cap mechanism Slits Slanting surface

Body

Cap Mechanism

DESIGN Consideration Function - Cooking and serving

Servicing - Easy to clean

Ergonomics - Easy to handle with right and left hand

Cost - 100 Rs to 200 Rs approximately 16


FINAL PRODUCT

How the cap mechanism works?

Exploded view

Dimensions

Polyethylene thallophyte

33 mm

Polypropylene

58 mm

Polypropylene

Spout Borosilicate Glass

Top cap 256 mm 202 mm

Cap mechanism

Easy to clean

Bottle 72 mm

Snap fit 17


3

PRODUCT FEATURES

1

Grooves

The top cap has grooves in it. The groove

CAP

feature works on the principle of capillary action.

The cap is designed in such a way that the

Capillary action is the ability of a liquid to

spilled oil flows back into the bottle itself.

flow in narrow spaces without the assistance

While pouring the spilled oil flows through

of, and in opposition to, external forces like

the outer surface of the spout and enters

gravity.

into the cap.

The oil spilling accidentally in the top cap

The slanted surface inside the main cap

moves down and goes inside the grooves

guides the spilled oil to fall back into the bottle through a small hole.

Small chamfer

Hole

2

thus preventing the oil from spreading further.

4

SPOUT

The spout is designed in such a way that it reduces the amount of oil spilled while

Inverted V shape

Bottom view

Top cap

The top cap is designed in such a way

Grooves

that it protects the oil from flowing

pouring.

back outside.

The small chamfer in the spout cuts the

The top cap has a inverted v structure

oil after pouring and thus reducing the oil

in the top which holds the oil without

spilled through the surface. Only a small

flowing outside.

amount of oil is leaked through the surface compared to normal type pf spouts. 18


PRODUCT RANGE ORGANIC COLORS

19


20


THESIS 03

PROJECT Dishwasher category

Brief - I worked with the advanced development team to develop a new innovative feature for dishwasher.

Individual Project - 7 Months Sponsor - Whirlpool of India Ltd

21


PROJECTS

1

2

Project Brief

Project Brief

Current scenario: Today in dishwasher market, whirlpool provides a third level rack which is capacity oriented. This third level rack dose not provide any feature which could aid consumer in loading or unloading the rack. This makes loading silverware in to third level rack a tedious and time consuming work.

Current scenario : Currently whirlpool doesn’t sell any dishwashers in India.

Objective of the project is to develop a next generation third level rack. The rack should be intuitive and it should enable consumer to load the silverware with more ease.

Objective : Whirlpool objective in this project is to understand the user needs, the competitors and market in India. Design brief : To design a dishwasher suitable for needs of Indian customer taking into consideration factors like cost and targeted user group.

Target : expected from this project would be have a rack with features or design to ease out the loading of silverware utensils. The design should be intuitive enough for consumer. The rack should be able to accommodate 6 place setting of silverware utensils when using a easy loading feature. Overall rack should have capacity to accommodate at least 16 place setting of silverware utensils when forced loaded. My Responsibilities: - Conducted user,product and market research - Conducted competitor study and usability study on the existing third level racks - Brain storming and idea generation - Conceptualization - Working mock ups of the selected concepts were made - User testing of the mock-ups - Rhino cad model for selected concepts were made keeping in mind the layout The concept was approved in two review meetings and further taken forward.

RESEARCH

CONFIDENTIAL

EXPLODED VIEW

I cant disclose more about the project due to the Non disclosure Agreement

IDEATION

22


04

KAPPI South Indian Coffee Brief - The aim was to enhance the Filter coffee drinking experience and also focusing on problem areas and other factors like aesthetics and portability of the current coffee filter

Individual Project - 4 Weeks

23


Brewing

Coffee The coffee powder is made from freshly and finely grounded coffee beans. The most commonly used coffee beans are Arabica

SOUTH INDIAN

and Robusta .The beans are usually medi-

FILTER COFFEE

times 20 to 30 percent roasted chicory is

um-roasted and finely ground, and someblended with the coffee powder.

1

Covering lid is opened and press disk is removed

Coffee Filter Upper cup

2

The upper cup is loaded with freshly ground coffee

3

The grounds are then compressed with the Press disk

4

Boiling water is poured inside

5

The lid is placed on top, and is left to slowly drip the brewed coffee into the bottom

Lower cup

Covering lid Press disk

The coffee is brewed with a metal device

Hot milk

Decoction

Madras filter coffee

that resembles two cylindrical cups, one of which has a pierced bottom that nests into the top of the tumbler cup, leaving ample

Traditionally, the coffee is consumed by adding 1–2 tablespoons of the brew to

room underneath to receive the brewed

a cup of boiling milk with the preferred amount of sugar and served in Dabara

coffee. The upper cup has two removable

tumbler. When coffee is decocted for the first time, it is called as the first degree

parts: a pierced pressing disc with a central

or simply as the Degree Coffee. This has the strongest flavor and the necessary

stem handle and a covering lid

strength to mix with milk without watering down the taste 24


IDEATION Problem Area’s

1

Coffee gets spilled if opened with force

2

Filter gets clogged due to coffee grains.

3

Coffee spills while pouring

4

Hot surface in direct contact with the hand

My Approach Enhance the coffee drinking experience of traditional coffee filter without changing the brewing process thus maintaining the same taste aroma and feel.

Wacom renders 25


FINAL PRODUCT

Spout The form itself acts as spout. The new filter has a triangular top and circular base. The triangular top part does the function of spout.

Glass body The single glass body enhances the coffee brewing and drinking experience.

Press disk Blades

The press disk has blades in the bottom. When the press disk is rotated the blades create a force to unclog the filter.

26


PRODUCT DETAILS

Dimensions Filter

57mm

1

34mm

.

12mm 16mm

2 86mm 110mm

3 194mm

Exploded View

29mm .

Lid

30mm .

4 80mm

44mm 11mm

6

8

Cap Grip Press disk Filter Lid Frame Handle Glass body

42mm

Press disk

100mm .

7

1 2 3 4 5 6 7 8

11mm .

5

28mm

27


t Snap-fi

BREWING The brewing process is same as that of traditional coffee filter. After brewing milk can be added to the coffee filter and served

ad

Thre

s fi s e r P

t

Hot water Coffee Powder

1

7

The disassembled coffee filter.

The brewed coffee slowly drips down. Hot milk is added to the decotion.

6

2 The lid is inserted into the glass body

5

3 The filter is kept inside the lid

4 The coffee powder is added.

The hot water is poured inside the filter

The pressing disk is inserted into the filter

28


VE

EXPERIENCE BREW

SERVE

29


05

SWIM Wireless Mouse

Brief - Swim is a wireless mouse inspired from the beautiful and mysterious ocean underwater world

Individual Project - 3 Weeks

30


INSPIRATION MOOD BOARD

31


FORM EXPLORATION

Textured rubber grip

Track zone

Metallic paint finish

Glossy finish

Ergonomic Glowing led

Cool colors

32


Main Body ( ABS Plastic )

COLOUR MATERIAL FINISH

Metallic Finish

Glossy finish

Led light ( Translucent Acrylic )

Smooth Finish

Grip ( Textured rubber grip )

Color Palette

Coral 1

Coral 2

Coral 3

Fish scale

Fish fin 33


FINAL PRODUCT Touch zone The traditional scroll wheel is replaced with the glass touch zone area for easy scrolling

Glowing Led Lights create a cool feel

Exploded View

Textured Grip The fish scale textured rubber grip reflects little bit of led light to give the actual fish scale effect.

Main Body

Touch pad

Grip

Base

34


PRODUCT RANGE

Premium edition Metallic finish

35


Ergonomic

36


06

WOODS Incense Stick Packaging

Brief - Its an innovative & functional packaging for incense sticks which will not only protect the product but will also facilitate the use of the product.

Individual Project - 3 Weeks

37


RESEARCH Existing Packaging

Target User

Target Market

Client - WOODS incense stick.

50 mm 3 mm

Details 280 mm

Price Pack of 20 - 75 Rs 260 mm

Pack of 40 - 150 Rs Weight - 14 grams

Families

Aroma therapy

The Bombay store

Fab India

Religious people

Meditation

@ HOME

Ethnic City

The target is mainly thee upper middle income class and higher income class.

Other than these brands, stores that offer: Artefacts, Home DĂŠcor, Fashion Accessories & Wellness Products can also be considered as the market for Woods 38


CONCEPT

Concept 1

Primary packaging

Secondary Packaging

Concept 2

Outer packaging

Matchbox Space to keep matchbox

Inner Packaging

Form inspiration The outer form of packaging is inspired from old Indian temple Architecture

Form inspiration The outer form of packaging is like a piece of wood which represents the brand name woods.

Cutout Cutouts to see the graphics on secondary packaging

Cutout Cutouts to see the graphics on secondary packaging

60mm

Matchbox Space to keep matchbox

22mm

190mm

40mm

120mm

60mm

70mm

60mm

65mm

25mm

65mm

9mm

75mm

20mm

20mm

330mm 290mm

Top view

280mm

290mm

15mm

65mm

330mm

40mm 70mm

120mm

70mm 70mm

Bottom View - open Front view

Front view

70m

m

15mm 95mm

Template

Front view

Side view

70mm

70mm

m

70m

Template

39


PRODUCT The two concepts are made keeping in mind • Packaging cost • Manufacturing cost • Manufacturing possibility

Graphical Elements

Aroma details

Front and back logo Cutout form

Direction for use

Manufacturing label

Inner wrapping paper

Product Range

40


MOCK-UPS The 1:1 mock-ups were made in paper.

41


MISC 07

WORKS Miscellaneous work Brief - Some of the works done during collage and internship period Individual Projects

42


Small Scalpel

1 DISPOSABLE SCALPEL Team Project - 1 week Client - Paramount Brief - Redesign of existing safety scalpel and thus reducing the material

Research Types of grips

Types of cuts

Pencil grip

Press cut

Mock-ups

Usability study

Mock-ups were made in pu form

Usability study of selected Concepts

Large scalpel Concept 1

Finger grip

Slide cut

Thumb grip

Scrape cut

Types of blades

Finger Grip

Concept 2

Side Grip

Area of use Concept 3 With Cap

Concepts were made keeping in mind the ergonomics

43


Ergonomics

2 GARBAGE TROLLEY Individual Project - 3 weeks Client - Swatch, Pune Did this project as a part of my class room project Design for special needs

2

5

Case study w

Work Flow Dry waste

House

recycled waste

6

Ergonomic Factors sold in market

Human Height Weight

non recycled waste pick up truck

Waste picker wet waste

3

4

Brief - To redesign a garbage trolley keeping in mind the female users and Indian road conditions

Target user

1

Housing complex

Buckets for dry waste

Age Strength Posture

Door to door waste collection

Trolley Weigh / size Handle angle

Area for dry waste

Handhold height/ width

Waste collection points

Handhold type Handhold orientation

Task

90% of the SWACH workers are female workers

Distance moved Movement initiation force

Problem statement-The current trolleys used does not satisfy the female workers. They have weaker physical strength and their body structure is delicate. They have trouble using the trolleys in terms of weight, size , stability controllability and accessibility.

To housing complex for separation

Sustained movement force Direction of movement

Side door with rollers

Castor wheel with

helps in easy unload-

brake mechanism

ing of buckets

Changing direction Horizontal push force

Housing complex to pickup truck point

Ground Surface

Slider for unloading

Adjustable handle

Slope

solid waste

height

Off road Muddy

Concepts were made keeping in mind the functionality ergonomics and cost for manufacturing 44


First level concept

1 REFRIGERATOR UTILITY FEATURE ENHANCEMENT Individual Project - 1 week

Side view

Front view

Milk sachet inlet

Client - GTEC- Whirlpool of India Ltd Brief - Identify the user problems and come up with a new and innovative feature in refrigerator segment.

Market research Whirlpool

Problem Identification Current scenario of storing milk in refrigerator

Vents for cooling

Milk tetra packs racks(Detachable)

Milk sachet outlet In chill tray

In Freezer

The refrigerator has become inevitable in our modern way of living. We store food for future use in a refriger-

Stopper

How it works ?

First in first out system

ator and have problems in identifying when was each one Stored. Users have the habit of dumping food into

Other brands

the refrigerator and forget about the chronology of the dumping. This information becomes very crucial when we consider highly perishable foodstuff like milk In India milk is available in sachets, which are usually stored in chill tray. These trays do not have any further compartments to segregate the previous day’s unused

Feature attached to the refrigerator door

Feature attached inside the refrigerator

milk sachets. Many a time ,the user ends not picking up an older sachet for use and pick the new one, due to the date printed on the pack which is unclear/erased. .To avoid such confusion and to use the milk sachet as first in first out, this unit is designed.

Design statement Features currently available in refrigerators • Water dispenser

• Quick chill

• Moisture control in vegetable tray

• French doors

• No odor mechanism

• Energy efficiency

To design a utility storage system to store milk sachets in the refrigerator. This would help users to pick milk sachets in the “ First in First out order”.

• Small separate doors to take the bottles • Longest cool air retention during power cuts • Milk chiller tray

This is only a first level concept. Further mock ups have to be made to validate the concept.

45


08

SKILLS Sketches /renders Brief - Sketching and rendering in different medium and style

Individual Project

46


DIGITAL RENDERS

47


QUICK DOODLES

Quick wacom renders Pen / Pencil

I PAD quick sketch

49


TINTED PAPER

50


THANK YOU Please let me know if you want to discuss in detail about any project. Comments and suggestions are always welcome

91-9096654512

https://in.linkedin.com/pub/amesh-r-n/a6/920/391

ameshrn@gmail.com amesh.r.n@mitid.edu.in

https://www.behance.net/ameshrn

AMESH R N Š 2015.

amesh.rn

https://www.facebook.com/amesh.rn

http://www.coroflot.com/ameshr-n

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Industrial design portfolio 2015  

Collection of my works done during college and internship

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