SEPTEMBER 2020
THE WMT A Special 40th Anniversary Edition of the Woodmark Times
A LETTER FROM THE CEO A note from Scott Culbreth
For this special edition of the Woodmark Times, I wanted to take the opportunity not only to talk about where we are going and how we will get there, but to thank you all for the hard work, commitment, creativity and passion that I see every day. It is exciting to work with teams that care about their work, their fellow teammates and the communities in which we live and work. Thank you for everything that you have done to get us to where we are today, 40 years strong.Â
Our strategic foundation for the next five years will be based on the 2025 Vision that was rolled out last year. The overall theme of enterConnection, as well as the five elements: community connections, customer experience, interconnected individuals, disruptive innovation and systems thinking will help guide us as we move forward together. After the vision rollout, we followed up with our strategy and the tactical direction leading us to where we want to go with these elements. As we move into year two of our six-year vision, we will continually evolve and adjust as we try to drive towards the following endpoints: Create disruptive inflection points Eliminate complexity costs Have clear competitive differentiation Be recognized as a cultural leader Make a visible and meaningful impact in our communities In addition to our 2025 Vision, I want to reinforce my message shared shortly after assuming the CEO role. Culture, connection (with employees and customers) and focus are necessary for our success. I have had the opportunity to connect, listen and reflect with many of you over the last few weeks. This information, along with a detailed project review with the company’s leadership team, has allowed us to focus our work. Our project list has been modified to clearly indicate those initiatives that are in process, those that are on hold and those that are to stop. Your leadership team will be sharing these results with you over the coming weeks. I look forward to Making it Happen – together! Sincerely,
Scott Culbreth President and CEO
Get to know Scott: Scott Culbreth serves as the president and chief executive officer for American Woodmark. He joined the company in 2014 as the senior vice president and chief financial officer. He was promoted to CEO and joined the Board of Directors in 2020. Scott received a bachelor’s degree in finance from Virginia Tech and an MBA from Washington University in St. Louis. He began his career with Shell Oil Company and developed his international operational skills with Robert Bosch Corporation, Newell Brands and Piedmont Hardware Brands, where he held various financial roles with increasing responsibility. Cultural values and company performance brought Scott to American Woodmark where he continually seeks to live his life as a servant leader each and every day. He is passionate about developing himself and his team through stretch assignments, removing barriers, challenging mental models and striving to always improve. A native of Charlotte, North Carolina, Scott and his wife live in Winchester, Virginia. They enjoy visiting their two daughters, hiking, traveling and attending Virginia Tech Hokie and Carolina Panther football games.
OUR STORY
1980 Four Boise Cascade Cabinet Division executives, Bill Brandt, Al Graber, Jeff Holcomb and Don Mathias, stage a leveraged buyout and purchase the company. American Woodmark Corporation is formed with over 1,100 employees and three manufacturing facilities.
1986 After forming relationships with big-box retailers Home Depot and Lowe's, American Woodmark goes public. The company moves to a new corporate headquarters in Winchester, Virginia, and operates a limited-product-line, highinventory business model for rapid order fulfillment.
1989 Sensing the need for a change, Bill Brandt outlines a focused plan to create a revolutionary shift to just-in-time manufacturing and to add new brands to eliminate channel conflict. The Timberlake brand is created for the new construction market. The American Woodmark brand continues to be sold at Home Depot, while the Shenandoah brand is added service Lowe's. Sales take off as these positive changes take effect.
2000s During the 2008 economic downturn, American Woodmark creates a transition plan that allows the company to thoughtfully navigate the recession, gaining market share and coming out even stronger on the other side. The Waypoint brand is introduced in 2010 to support independent showrooms.
2017 American Woodmark acquires RSI, a company known for creating exceptional value for customers. With a complementary suite of products and a compatible employee culture, RSI is a perfect match for American Woodmark. This is the largest acquisition in industry history, adding 11 brands and nearly 4,500 employees to the American Woodmark family.
TODAY All employees are united as one organization. Building upon the foundation of American Woodmark's history, each individual is empowered to positively contribute to their team, customers and community through their own unique story. The legacy continues.
MEET YOUR LEADERSHIP TEAM Rob Adams SVP, Manufacturing and Technical Operations Rob's typical day is spent searching for the art of what’s possible and identifying new solutions to solve problems in the disparate areas of the value stream process. A native of the northeast PA, Rob, his wife and three children live in Purcellville, Virginia. Rob has always been about family and friends. He can generally be found coaching or watching his kids sporting events. He has a passion for international travel and is committed to CrossFit and fitness.
Teresa May SVP & Chief Marketing Officer With over 25 years of professional experience, her career has been highlighted with leadership roles in marketing and general management. A native of Sibley, Iowa, Teresa and her husband Tony will be relocating from Nashville, Tennessee, to Winchester, Virginia, in the coming months. Teresa’s passions include the outdoors, Pilates, yoga and advocating for the Make-A-Wish Foundation (of which she sits on their board).
Paul Joachimcyzk VP & Chief Financial Officer Paul truly believes that people should be treated with dignity and respect both at work and throughout their entire lives. He takes the time to reflect on current decisions and strives to be better each day and inspires the same in his team members. A native of Milwaukee, Wisconsin, Paul, his wife and three children live in Winchester, Virginia. They enjoy biking, swimming, skiing and traveling. The family also enjoys watching the Green Bay Packers.
Bill Waszak VP & Chief Information Officer It is now clear and generally accepted that digital technologies have and will continue to accelerate the pace of change. We as a company need to be prepared in these highly innovative and disruptive times to leverage new technologies from machine learning, ERP & direct-to-consumer solutions, analytics, artificial intelligence, cloud, AR/VR, IoT, and let’s not forget cybersecurity threats. In his off-time, Bill considers himself a weekend historian. Recent reads include the Rise and Downfall of Prussia, The Habsburg Empire and a biography on Napoleon.
Steve Heafner VP, New Construction East & National Accounts Steve joined American Woodmark as a relatively new corporation in 1990 for the entrepreneurial experience and growth opportunities. During this time period, the Timberlake brand was launched, and the new construction business began. Steve is a native of Virginia and has relocated several times in the southeast regions. He currently resides in Orlando, Florida. Steve and his wife, Susan enjoy time with their son and daughter and spend their extra time in the Florida Keys.
Dwayne Medlin VP, Home Center Sales Dwayne enjoys working with a diverse group of talented teammates to deliver positive results. He also strives for continuous improvement every day for himself and his team. Originally from central Texas, Dwayne currently lives in Winchester, Virginia with his wife of 32 years, Brenda. When not working, Dwayne and family enjoys camping, hiking and playing golf.
LEADERSHIP TEAM Todd Sabine VP, Dealer Distributor Sales A native of Chicago, Illinois, Todd is an avid fan of all the Chicago sports teams and participating in any outdoor activity, but especially golf, boating and hiking. When not traveling for work, Todd has a passion for personal travel that he loves experiencing with his two college age sons and the many friends he has made in his life’s journey. Within all of that travel Todd takes great pride in finding awesome, out of the way places to eat and meet new people!
Jim Wyatt VP, New Construction West Jim works diligently to embody the cultural ideals of the CITE principles and supporting values in his work and professional life. A native of Waco, Texas, Jim, his wife and two sons live in the Houston area. He enjoys traveling, coaching youth baseball for his son’s team and most seasonal outdoor activities, such as spending time on the lake in the summer and snow skiing in the winter.
Rick Hardy Director, Human Resources Rick is a collaborative leader and enjoys working with his, and other, teams on any type of project – human resources or not. He and his wife, Mitsy, are native West Virginians and reside there today with their two dogs. They like to spend time with family and friends, work on projects and hobbies around the house and cheer for the Hokies and Mountaineers whenever they can.
MEET THE CHAIRMAN OF THE BOARD Vance W. Tang Tang joined the Board of Directors in 2009 and has served as non-executive chairman since 2020. Additionally, he served as president and chief executive officer of the U.S. subsidiary of KONE Corporation, a Finnish public company and a leading global provider of elevators and escalators, and executive vice president of KONE Corporation from 2007 to 2012. Presently, he acts as director of Comfort Systems USA, a publicly traded provider of commercial and industrial specialty contracting including HVAC, electrical, security and building automation installation and services, and president of VanTegrity Consulting focusing on leadership and growth strategies, both positions he has held since 2012. Tang’s 29-year career in industry has been highlighted with leadership roles in operations. Mr. Tang’s former experience as a chief executive officer in the construction industry provides the Board with a valuable strategic perspective.
Report a Code of Conduct Concern at EthicsPoint Hotline 1-844-471-7681 americanwoodmark.com All reports are confidential and anonymous
MEET THE BOARD OF DIRECTORS Andrew B. Cogan Cogan joined the Board of Directors in 2009. He currently acts as chairman and chief executive officer at Knoll, Inc., a public company and design firm that produces office systems, seating and textiles for the office, home and higher education environments, a position he has held since May 2016.
James G. Davis James G. Davis Davis joined the Board of Directors in 2002. He is the president and chief executive officer at James G. Davis Construction Corporation, a private commercial general contractor, a position he has held since 1979.
Martha M. Hayes Martha M Hayes Hayes joined the Board of Directors in 1995. She retired from her role as vice president of customer development at the Sara Lee Corporation, a public company and manufacturer and marketer of consumer products in 2006.
Daniel T. Hendrix Daniel T. Hendrix Hendrix joined the Board of Directors in 2005. He currently serves as chairman of Interface, Inc., a public company and manufacturer of modular flooring products, a position he has held since October 2011, and director since 1996.
Carol B. Moerdyk Carol B Moerdyk Moerdyk joined the Board of Directors in 2005. Now retired, she served as senior vice president of international at OfficeMax Incorporated, a public company and office products retailer, from August 2004 to September 2007; and, from 1981 through 2004, in management and executive roles at Boise Cascade Corporation and its subsidiaries.
David Rodriguez David Rodriguez Rodriguez joined the Board of Directors in 2020. He currently serves as the executive vice president and global chief human resources officer at Marriott International, where he leads the human capital strategy for approximately 700,000 associates at nearly 7,500 properties in 135 countries and territories. Rodriguez received his PhD in industrial and organizational psychology from New York University.
TRIVIA ACTIVITY One winner from each location will receive a special prize and every participant will be entered in a raffle for a Yeti cooler!
ALL SUBMISSIONS ARE DUE SEPTEMBER 21
THANK YOU! TO OUR TEAMMATES WHO AREÂ MAKING IT HAPPEN