Before Cultivate’23: Build Up Excitement

1. Share the Event & AmericanHort Posts About Cultivate’23

Follow AmericanHort on social media and share the Cultivate’23 event and other posts relating to Cultivate’23. Take advantage of the content AmericanHort has already created to help build your audience and let your customers know that you will be at Cultivate’23.

2. Send Personal Invitations

Use Facebook messages, Twitter direct messages, and LinkedIn messages to invite key customers, influential attendees, and industry peers to visit your booth or attend your presentation.

Make sure to tell them the why, where, and when regarding your exhibit or presentation, and invite them to connect with you. When you get positive responses, save their names in a list for the day of the event and try to meet in person or follow up with them.

3. Use Polls

Use social media to help with your event market research. Use polls in advance of Cultivate’23 to ask for opinions or find out what your potential customers want to know, then use your findings to adapt your exhibit signage, marketing support material, or game plan for exploring the show.

4. Post Teasers

Post about your new products or services and share photos or content that feature a few unique facts or features that will increase interest and attention. Remind people where they can come and see you to learn more.

5. Use Cultivate’23 Hashtags

Start using the event hashtag before you even get to the venue! Use #Cultivate23 to help your posts reach the correct people right off the bat.

6. Set Up a Resource Page

Set up a resources page with all your social media handles, your contact details, product or service information, slides, collateral material, images, important links, free resources, videos, and relevant presentations to make it easy for your customers and audience to continue learning from you. Get this ready to share with everyone you meet at Cultivate’23.

7. Share exciting moments from previous year’s Cultivate shows

For those of you that have been to Cultivate before, sharing your favorite moments from previous years and letting your audience know how much you are looking forward to creating more of these moments is an easy touchpoint. If you have photos or video, be sure to tag any customer or collaborator in the post.

There are many ways to connect and engage with your customers or audience through social media. You’ll soon find out what platforms work best for you and your business. You don’t have to participate on all of them—choose the platforms where your customers spend most of their time and focus on developing content that you can use throughout the planning cycle for attending Cultivate’23.

We look forward to seeing you soon!

WITH US

@American_Hort @AmericanHort