Using Social Media to Promote Your Business Before Cultivate’23

By Katie Gustafson, Marketing Communication Specialist, AmericanHort, KatieG@AmericanHort.org

Cultivate’23 is fast approaching. Taking place July 15–18 in Columbus, Ohio, Cultivate’23 is full of opportunities for your entire team. In the meantime, start creating your Cultivate’23 social media plan and building up hype for the show.

As either an attendee or exhibitor at a Cultivate’23, creating a social media hype before you even get to the show will help you engage and connect with your audience—which is essential for sharing your message and having a lasting impact on your customers. In addition, having a large network on social media can open a lot of doors and provides the opportunity to share your products, brand, and key messages with the people who are interested.

So, how can you use Cultivate’23 to build your customer base and audience? What are some of the tried-and-true methods and newest trends? Here’s a checklist that can help you navigate how to use social media to your advantage as Cultivate’23 approaches.

This list will help you:

• Build relationships with influencers, attendees, event organizers, industry peers and other businesses

• Bring people to your booth or presentation

• Make your message memorable and impactful after the event

• Increase your number of followers and influence

• Get more customers or brand/product awareness