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Two young female italian designers under 30, the AMeBE, win for the second time the prestigious RED DOT AWARD
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2010 RED DOT PRODUCT DESIGN, Germany 2010 Category: Tableware Design RED DOTFinger-Dip PRODUCT DESIGN, Germany Project: Tableware Design, Finger-Dip 2013 2013 RED DOT CONCEPT DESIGN, Singapore RED DOT CONCEPT DESIGN, Singapore Category: Mobile Lifestyle Lietech Project: Lietech
AMeBE’s Professional Experiences AMeBE (Alessandra Mantovani and Eleonora Barbareschi) are two young designers based in Italy. Studio AMeBE deals with design, combining the realization of more conventional projects, consultancies and education, with the experi- mentation of new expressions that take form through different mediums. They have also worked as: educators for DOMUS ACADEMY at the “Master in Business Design”, Milan (Italy); autoproductions of the ONE-OF-A-KIND design lamps “Ceppetto” for design galleries in Milan (Italy); collaborated with designer GAETANO PESCE for limited edition furniture, Design Miami (USA) and Gill Gallery, London (UK); collaborate with the editorial project by OTTAGONO “Le Ricette dei Designer”, Milan (Italy); partecipated to “Milan 2010: Creative Materials” by MATERIAL CONNEXION, Milan, (Italy); worked as assistants to designer MARTI GUIXE at the Food Design Course, SCUOLA POLITECNICA DI DESIGN, Milan (Italy); self-produced the 100% MADE IN ITALY product “FINGERDIP”, Milano (Italy).
AMeBE’s Shows and Exhibitions Studio AMeBE has shown some of their projects at TRIENNALE MUSEUM (Italy), INSTITUTE of CONTEMPORARY ARTS LONDON (UK), MUSEO DI ARTE CONTEMPORANEA DI LISSONE (Italy), ARTETECO GALLERY (Benevento, IT), VIGO MARITIME MUSEUM (Spain), 22nd DESIGN BIENNALE INTERIEUR 2010 in Kortrijk, (Belgium), MISAEL Art Gallery (Milan); PALAZZO VALLEMANI di Assisi, (Italy), MUSEO BODONI in Parma (Italy).
AMeBE’s Awards and Nominations 2013 - RED DOT CONCEPT DESIGN AWARD, Singapore. 2013 - FEDRIGONI TOP AWARDS Selection, Parma (Italy). 2013 - 1st PRIZE - Create24 - DIGITAL FESTIVAL Torino, (Italy). 2012 - MOVIN’UP AWARD - GAI, Young Italian Artists, (Italy). 2011 - 3rd PRIZE - Logo Design Appennino Lucano (Italy). 2010 - DESIGNBOOM Shortlisted - The Intelligent Hand Intl. 2010 - RED DOT PRODUCT DESIGN AWARD - Essen (DE). 2009 - DESIGNBOOM Shortlisted - Peroni Blue Ribbon Intl. 2009 - YOUNG TALENT SELECTION - Bombay Sapphire (DE). 2009 - DESIGNBOOM Shortlisted - Beyond Silver. 2008 - 1st PRIZE - DeiSign - Torino World Design Capital (Italy). 2008 - Nomination - Alcantara Every Day Travel Contest. (Italy). 2008 - Nomination - Logo Design PAM Carmagnola (Italy). 2008 - Designboom Shortlisted - Dyning in 2015. 2007 - SIGGRAPH Space Time Exhibition - San Diego (USA).
The Red Dot Concept Design Award 2013 The world’s best designs of the year were honoured at the Red Dot Design Museum Singapore on October 25th, 2013 with winning designers who flew from across the globe, some as far as Russia, Brazil, Italy and Iran to receive the award during the celebrations. This year’s Red Dot Award: Design Concept 2013 received ideas and prototypes from all over the world, including product companies and design studios – a record 4,394 entries from 57 countries. Since its birth in 2005, the award has become an outlet for design teams and designers to showcase their latest research without customer constraint. With new categories increased to 24 spanning across a broad spectrum from public space, lifestyle to industrial needs, concept categories are deliberately wide to ensure limitless imagination, redefining new innovations and explanations. “The sheer number of entries demonstrate the amount of attention brought towards design concepts, that societies are spending more attention on product innovations” commented Professor Lu Xiaobo, Red Dot Jury 2013, “with more design entries exploring new possibilities, pushing the frontiers of innovations, new concepts and ideas for the next generation”. This year’s Red Dot: Luminary took a serious look at how one’s habitat can change the way of living for us and future generations, addressing sustainability and life in its most pragmatic way. Prof. Dr. Zec and Mr. Koo then concluded the ceremony with the unveiling of this year’s yearbook, a condensation of the competition and “collection of imagination and innovation”. Special exhibition of the winning concepts were also unveiled both physically at the Red Dot Design Museum Singapore and online at the Red Dot Award: Design Concept website. The yearbook and exhibitions are traditions of the Red Dot Design Awards, providing designers with a reference to the best in design.
AMeBE are winners AMeBE (ALESSANDRA MANTOVANI & ELEONORA BARBARESCHI from Italy) WINS “RED DOT CONCEPT DESIGN AWARD 2013” WITH THE PROJECT “LIETECH, emotional light experience”. With its outstanding, its strong emotional aspect and its innovative design, LIETECH managed to impress the jury of one of the most prestigious international design competitions. In the “red dot award concept design 2013” LIETECH was
awarded the “RED DOT” quality label for high design and innovation by the jury consisting of top-class experts. The festival awards presentation with hundreds of guests from the design, media and industry, took place in the Red Dot Design Museum in Singapore on October 25th, 2013. The trip to Singapore was made possible by an Indigogo corwdfunding campaign. At the award ceremony, only Eleonora Barbareschi was physically present, yet, through a virtual performance, Alessandra Mantovani remotely walked on stage through the magic of FaceTime. The on-stage performance was greatly enjoyed by the public and the jury. LIETECH will also be part of the online exhibition of the “RED DOT AWARD” for the duration of at least a year. Considered the great positive impact of the project and the success encountered, studio AMeBE are also evaluating/looking for possible sponsorships or collaboration with companies for the development of the concept.
AMeBE’s winning project: LIETECH LIETECH is a virtual lamp app generator that digitalises physical lamps and allows the design of new virtual lamps. The project is a social critique – a statement about consumerism and production in our post-industrial society.
Today’s nomad lifestyle of constant travel, movement, virtual connections, and physical distance brings new conceptions for living with objects and personal space. Intimate space becomes mobile and virtual. LIETECH responds to our emotional needs and the desire to carry intimate and familiar objects with us, transforming and breaking the boundaries and limitations of physicality. Given that light can coexist in our physical and digital realms without losing its emotional and scenographic impact, studio AMeBE approached light as matter, transforming digital devices into vehicles for a new way of being social. It is possible, they say, to talk about a ‘new technological emotivity’ – channelling and discovering new ways of emoting; a sort of contemporary miracle. LIETECH is a virtual lamp app generator (for lighting designers, creative individuals or the lighting industry) that allows you to test, publish, and then share your app in order to create a community-based collection of virtual lamps. It is a virtual lighting system that takes advantage of the hardware and light from digital devices, the potentials of software applications (apps), and the web. LIETECH uses mobile technologies to generate a romantic glow at any moment. LIETECH allows you, for example, to have a designer’s lamp on your PC screen, or a majestic chandelier on your television screen. While it might appear to be a paradox, within this project the simplest and most ancient of human discoveries – light – becomes part of a contemporary and innovative experience. The world does not need another physical lamp, with all the energy and material consumption that goes with it. LIETECH makes use of an existing source of light. Nothing more than light can transmit poetry and comfort, while responding to the contemporary trends of mobility, connectivity, lightness, interactivity, and optimisation of resources, while working within an open-source philosophy.
Finally the name LIETECH (the juxtaposition of the wording LIE, representing falsity or illusion + TECH, meaning technology or application) stands as the prevocational element of the project.
from a technological and economical point of view.
LIETECH is the experience of a positive technological illusion, as if the “virtual lamps” where to represent the disembodiment, the runaway souls of all the existing physical lamps. For us LIETECH is the resurrection of a physical object.
Economical: considering the manufacturing method, technology and use of materials, these concept can be produced at a reasonable price.
The Jury and the evaluation criteria
Emotional content: the concept offers many advantage to the users beyond its immediate practical purpose in terms of sensual quality, possibilities of a playful use or emotional attachment.
Technological: LIETECH can be produced in 1 to 3 years time.
Functionality and usefulness: the project fulfills all requirements of handling, usability, safety, and maintenance.
Impact: the project has a positive benefit/impact on the problem of consumerism and production of new lights/lamps.
The Cerimony
The highlight of the competition is the impressive awarding ceremony at the Red Dot Design Museum in Singapore. Situated in the central business district of Singapore, the Red Dot Design Museum annually receives more than 80,000 visitors and hosts more than 40 major events, making it one of the most popular place for international designers to showcase their success to the world. Every year, this gala attracts hundreds of guests from the design, media and industry who come to make important contacts. It is a night of celebration and an important highlight in the design calendar.
The Red Dot’s Online exhibition
Degree of innovation: the concept is new and it supplements an existing product with a new desirable quality.
The Red Dot has established itself as a global mark of quality and excellent design. The Red Dot Online portal is one of the world’s most important design portals. With regular news on exciting trends, up-to-date reports on specialist congresses and interviews with well-known designers from all over the globe, red dot online has in recent years become one of the most important design research portals for business, the media and the entire design industry. The online exhibition for the Red Dot Award: Design Concept receives over 1 million page views a year.
Aesthetic quality: the concept’s form is pleasant to look at. Realisation possibility: the concept is innovative and it can be produced
A special focus is placed on studio AMeBE (Alessandra Mantovani and Eleonora Barbareschi) as winner of the Red Dot Design Award 2013. These
two young italian designers have the exclusive possibility of presenting their product to the public for at least a year as part of a large online exhibition.
The Red Dot’s Yearbook The yearbooks, which present all prizewinning concepts including LIETECH, have gained an undisputed reputation as compilations of exceptional designs in the design scene. These is an important design reference book for libraries, companies, and designers. To complement the print version of the yearbook, an Apple iPad app version of the yearbook will also be created.
Studio AMeBE Alessandra Mantovani Eleonora Barbareschi A.M. cel : 39 347 49 84 104 E.B cel : 39 339 10 84 901 USA: +1 786 354 8311 www.studioamebe.it www.amebe.it info@studioamebe.com skype: studioamebe ITALY