3 minute read
MESSAGE FROM AMC’S PRESIDENT
This season’s theme, “Strong and Free: Rooted in Strength. Free to Grow,” perfectly captures the energy I’ve felt firsthand throughout 2025. Whether visiting member facilities, connecting at industry events, or engaging in policy discussions, I’m continually inspired by the strength of our sector – and the freedom we are forging together through innovation, collaboration, and trade.
One of the most exciting milestones this year is our upcoming presence at Agritechnica 2025, where, for the very first time in our 55-year history, AMC will host a Canadian Pavilion. This landmark moment is a celebration of Canadian excellence – an opportunity to showcase the ingenuity, durability, and sustainability that define our ag equipment and technology. I’ve spoken with many of you preparing to attend or exhibit as we prepare to be showcased and feel the excitement and enthusiasm for this year’s show.
Here at home, I continue to hear loud and clear the importance of our relationship with the United States. Trade with our southern neighbour has long been the foundation of growth for many of our members, and it’s not without its challenges. AMC remains firmly committed to advocating for stable, transparent, and productive trade conditions – ensuring that your products can cross borders efficiently, and that your businesses can plan and grow with confidence.
This past year, I’ve had the privilege of visiting manufacturers across Canada – each visit reaffirming that our strength is in our people. Whether it’s a family-run operation with deep roots in their home community, or a high-tech start-up in a large city, I see the same drive: a commitment to quality, a passion for solving farmers’ problems, and a deep belief in what Canadian manufacturing can offer the world.
At AMC, we don’t just represent your voice – we amplify it. From government roundtables to workforce development strategies, from our Careers in Ag initiative to our Global Business Strategy, we are actively working to create the conditions that help you grow. The momentum behind Careers in Ag continues to build, with our Mobile Skills Lab reaching students across the country and planting seeds of inspiration in the next generation of ag innovators.
We are, together, building an industry that is rooted in strength – resilient in the face of change, grounded in values –and one that is free to grow, open to new opportunities, and ready to lead on the world stage.
Thank you for the work you do to continue to advance our industry. Thank you for the ideas you share and the trust you place in AMC. Together, we will travel the road ahead and keep moving forward.
