AMC Canada Pavilion

For the first time in AMC’s 55-year history, we are proud to showcase the inaugural AMC Canada Pavilion at Agritechnica – the world’s leading agricultural trade fair. This marks not only AMC’s debut at the event, but also the very first country of Canada pavilion, spotlighting the innovation and expertise of our members on a global stage. By connecting Canadian manufacturing excellence with international markets, the AMC Canada Pavilion is a milestone in strengthening partnerships, expanding opportunities, and shaping the future of agriculture worldwide.

As you plan your Agritechnica activities, don’t forget to visit our Canadian events.

Sunday, November 9

Wednesday, November 12

Press Conference – Versatile Returns and Agricultural Manufacturers of Canada Debuts at Agritechnica 1:30 pm – 2:00 pm

International Farmers Day: At the spotlight this year: Canada, France and the Czech Republic

Expert Stage ‘Smart Efficiency’ Analysis of CETA’s impact on agriculture and agri-tech, highlighting opportunities, risks, and prospects for farmers, SMEs, and industry in EU and Canada.

Moderation by Guido Höner with scientific input from Dr. Janine Pelikan (Thünen Institute), practical fact check by Régis Legendre (Lucas G) and Canadian insider knowledge from Donna Boyd (AMC)

Global Ag Manufacturing

A real-world experience for U of S students

Sixteen business students at the University of Saskatchewan (U of S) are getting immersed into the world of ag manufacturing this fall. In November, a group of third- and fourth-year Edwards School of Business students are attending AGRITECHNICA 2025, the world’s leading trade fair for agriculture machinery.

The AGRITECHNICA experience is part of an international business course focused on trade shows, an important tool that businesses use to engage in the international marketplace.

Partnering with AMC, the school matched each student with a Saskatchewan-based ag manufacturing company attending the show.

“Industry partnerships like the one we have with AMC are essential to creating meaningful student experiences,” says Dr. Keith Willoughby (PhD), dean of the

Edwards School of Business. “They not only foster skill and career development, but also highlight the exceptional talent and potential our students bring to the workforce.”

Before the show, which takes place in Hanover, Germany from November 9 to 15, students are trained on the skills necessary to work a trade show. Each student is also required to research their matched business and assist with market research in preparation.

“We want them to be familiar with the company and its people when they are there,” says Cheryl Loadman, a professor who teaches international business at the Edwards School of Business.

“The students become part of the company team.”

Once in Germany, the students will help set up, participate in company meetings, attend networking events, and work the trade show floor talking to potential customers.