Gina and Tony Duffy’s businesses—All-Actionsports.com and Sheshreds.co—are intertwined and are often paired together as an empowerment vehicle to demonstrate branding and business power. courtesy of all-action sports
ALL-ACTION SPORTS AND SHESHREDS.CO RELEVANCE—RESPONSE—RETURN | SUPPORT THE SISTERHOOD by Jennifer Weaver
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ony Duffy served several years in law enforcement and as a member of a strategic response team in the Air Force. His experience has proven perfectly applicable to his current work in supporting and promoting action sports.
organizes competitions. His clients vary from energy drinks to Maverik to universities.
“I took my experience and what I like to do in life and combined it with the disciplined approach, fight-or-die philosophy and work ethic from military service,” Duffy says.
That fearless approach to adrenalinepumping sports captured the attention of Duffy’s wife, Gina, who noticed big gaps in apparel, gear and support of female athletes. With assistance from Tony, Gina started SheShreds.co five years ago to create events and support female action/adventure sports such as mixed martial arts.
For the last decade, Duffy’s sports marketing and brand-building has fostered the creation of an entire community of people with a passion for extreme sports. From wake surfing to zorbing, All-Action Sports provides brand awareness and event promotion that brings visibility to not-so-mainstream sports that otherwise might go unnoticed.
In addition to functioning as a store, the site is a space for women who are passionate about extreme sports a place to connect, share tips, and build personal brands. SheShreds.co has 24,000 Instagram followers and an ambassador program that provides women the opportunity to weigh in on content and products, promote events, and get involved in coaching.
Not that All-Action Sports shuns the mainstream sports and recreation. Duffy has those covered too. As a factory rep for Centurion Boats, he’s able to send prospects to the company as well as create his own prospects to sell boats. But the heart of All-Action Sports are activities that fall on the “extreme” side of things. Beyond brand promotion, Duffy coordinates and
“We put positivity out there and support anyone who loves, and are passionate about, sports that will push them and challenge them— and we’re here to cheer them on,” says Tony.
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Jennifer Weaver is an award-winning journalist, freelance writer and digital news producer. She is the mother of three children and daughter of Vietnam KIA Sgt. 1st Class James C. Jensen, D Co, 2nd Battalion, 8th Cavalry, 1st Cav Division.
ADVICE FOR RUNNING YOUR OWN BUSINESS n Know that there will be unknowns. Ask for help, even ask for help from people you don’t know but perhaps admire. People are willing to give you sage advice and help, if you ask. n Your financial capital forecasting will require twice as much as you think—you will make mistakes, guaranteed. n Work like you want it. Work with your vision of success in mind. Don’t work to make it survive; work to flourish.
—by Tony Duffy
she shreds .co All-Action Sports, all-actionsports.com SheShreds Co., sheshreds.co LMP Inc., lmpinc.co
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