by karen porter
WWW.KARENPORTER.COM
a winning plan for failure
A LARGE FOOD CORPORATION LAUNCHED A NEW PRODUCT.
Everyone anticipated success because the product had vast potential. The newly developed package was beautiful with sleek, classy colors and graphics. No one noticed that the package looked identical to a product already on the shelf — an insecticide. Since the corporation’s new product was food, the comparison and confusion was disastrous. A unique and costly failure.
12 leadinghearts. 12 leadinghearts. com com
