Concept ...
Oversized hood...
Pegasus
Oversized
sweatshirt
Giants... Exaggerated proportions...
Extra wide leg
Loungewear... r... a e w ts Spor
Dressing gown shapes
Moulding. ..
suit p m Ju Recy c plast led ics...
Fabrics...
•Economical – a small amount of plant extract dyes a large amount of fibre
CSF... 100%percent organic cotton sweatshirt
1x1 rib 100 percent organic cotton
Lycra 95 percent biocotton 5 percent Cotton 4/1
Natural dyeing...Using natural dye extract i.e.
•Easy to repeat a colour if you keep careful records •Easy and cheap to transport •They save time as they do not require lengthy pre-soaking and simmering •Dye plant extracts have no waste in the form of wet leaves or roots to dispose of at the end, &
Weld
Woad
•Very concentrated, using up little storage space
Madder
•Two or more dye extracts can be mixed to obtain different dye colours.
Key points for design... Considering sustainability in design •Classic design elements that prove timeless but incorporating twists •Exaggerated proportion and volume •Clean lines •Easily mixed with other items of existing wardrobe
•Fabrics - Thick jerseys that won’t stretch/and ruin with washing •Perhaps mixed with fabrics from recycled garments/or products •Block colour from a somewhat neutral palette
Consumer Profile...
Ethical Rationale...???
Target Retailer...
Facts &and Figures.. Spending on ethical clothing grew by 26 per cent between 2004 and 2005, from £23 million to £29 million In 2005, 61 per cent of people chose a product or service on the basis of a company’s responsible reputation, as opposed to only 51 per cent in 1999
•Mintel estimates that total sales of ethical clothing are currently worth around £175 million •Retailers such as Topshop, Tesco and H&M are increasingly adding their own ethical ranges
Conclusion.. The ethical clothing market is growing Consumers are interested in “green issues” Retailers are aware of this and are adapting their ranges
“how we consume decides the future of the planet” Katherine Hamnett