NEXT Steelcase Competition

NEXT, a leading global consumer robot company, has decided to invest in a new Research and Development Hub in the Seaport in Boston, Massachusettes. The colorful and bold geometric sculptures located around the district have inspired the design for this new Hub. The sculptures, paired with NEXT’s core values, will encourage creativity, inclusivity, and collaboration throught the use of color psychology and innovative wayfinding. NEXT’s employees are encouraged to be bold, and the vibrant color scheme awakens the drive to break barriers and take risks. The consideration of color psychology will also allow employees to organically foster connections, collaborate, and flourish in an engaging environment. The design of the Hub provides NEXT employees with the essential building blocks needed to ‘think big and be the next’.

Workplace 12,000 SF Boston, MA

Intentional Design

In the design of NEXT’s office, I strived to incorporate the principles of color psychology and wayfinding, recognizing their proven ability to enhance productivity and overall satisfaction for employees and customers alike. To achieve this, each designated area within the contracted design space was carefully assigned a specific color scheme that aligns with its intended purpose.

Orange

• inspires activity and communication; increases appetite

• used in team spaces and the cafe

Green

• represents nature; symbolizes tranquility; enhances stability

• used in quiet individual spaces

Yellow

• inspires innovation; linked with cheerfulness and optimism

• used in team and individual work spaces

Blue

• promotes trust and dependability; builds customer loyalty

• used within customer oriented spaces

Workstations

Team Space

Reception