AMOS LAU
��Blk 3 Toh Yi Drive 08-191 S590003 | ��
amosliusg@gmail.com | �� +65 90523781
Portfolio: https://am05lausg.my.canva.site/| LinkedIn: https://www.linkedin.com/in/am05sg-lau/
Summary: Dedicated and results-driven Digital Marketing Executive with expertise in social media management, paid advertising (Google Ads, Meta Ads), SEO optimization, and content marketing. Proven track record in executing multi-channel marketing campaigns, analyzing performance metrics (KPIs, ROI), and driving brand awareness Certified in Digital Marketing (LinkedIn, Google) with hands-on experience in campaign optimization and audience engagement. Passionate about leveraging data-driven strategies to achieve business goals.
WORK EXPERIENCE
Digital Marketing Specialist | Floorrich Global Pte. Ltd.
January 2025 - Present
Work closely with the account manager of a digital agency to boost SEO performance, enhancing website discoverability and driving organic traffic
Thrive in a fast-paced, high-stress environment, multitasking between answering queries, creating engaging social media content, and managing paid ad campaigns across multiple platforms
Develop and execute a multi-platform social media strategy, increasing brand awareness and audience engagement across LinkedIn, YouTube, TikTok, Facebook, and Instagram
Increased YouTube subscribers by 20+ and generated 3000+ views in the first week through SEO-driven content optimization, improving video discoverability and laying the foundation for long-term monetization. Achieve high impression counts across social media campaigns, enhancing brand visibility through organic content and Meta ad strategies.
Develop and maintain a structured content calendar, ensuring brand consistency and maximum audience engagement. Execute high-engagement campaigns using interactive content (polls, Q&As, reels, stories) to foster community building and brand loyalty.
Implement performance tracking and analytics reporting, optimizing content strategies based on engagement metrics, reach, and conversion data. Leverage personal branding on LinkedIn to boost company credibility, positioning the brand as a thought leader within the industry.
Identify and engage in relevant networking events and professional groups, expanding the company’s reach and lead generation efforts. Implement a digital business card system to streamline professional networking and enhance brand visibility.
Freelance Marketer | Adhoc Projects
SEO ranking for coach paul who runs a fitness instructor company
June 2024 - Jan 2025
Video editing for Noosh, a Halal F & B restaurant Marketing Consulting for Brainwaves Balanced, a tech startup that focuses on mental health Instagram Takeover and run events for Truly Community (SMU) as a community ambassador
Co-Founder, Marketing and Admin | RoseCraftX
Oct 2023 - Feb 2024
Coordinated with multiple service providers and clients, demonstrating strong communication, organizational, and cross-functional collaboration skills Assisted in developing and executing strategic marketing plans, utilizing expertise in crafting engaging content and job advertisements to attract qualified candidates
Designed and implemented a client feedback system, improving customer satisfaction and retention a transferable skill for optimizing employee engagement and feedback processes. Leveraged data management tools and marketing strategies to improve efficiency, drive brand awareness, and support business objectives
Digital Marketing Channels: SEO, Social Media, Email Marketing
Marketing Tools: Google Analytics, Meta Ads Manager, Canva Content Creation: Social Media Posts, Blog Writing, Email Campaigns
Interpersonal communications
Creative thinking SKILLS
Project Management
Multi-tasking & Problem-Solving
Data Analysis: Performance Metrics, Market Research, Competitor Analysis
Emotional Intelligence & Empathy
Teamwork & Collaboration
Marketing | SIM (University of Stirling) May 2024 - Dec 2024
Studied Introduction to Marketing, Understanding Consumers, Marketing Analytics and Brand Creation, Digital Creativity 2024 Marketing Class Rep
Electrical Engineer | Ngee Ann Polytechnic Apr 2017 - Apr 2021
Studied modules including Engineering Maths, Electrical Circuits and Introduction to Social Psychology Was part of Ngee Ann Youth Academy, being part of the planning committee for training and coaching workshops.
CERTIFICATIONS
Google Career Certified (2024) Covering a span of 9-10 courses including Digital Marketing & E-commerce, Project Management & Data Analytics
Coursera: HubSpot Sales & Inbound Marketing Certification Linkedin Learning Certs: Business Strategy, Finance, Growth Marketing
TOOLS & PLATFORMS
Excel & Google Sheets (Financial Modeling, Data Visualization)
CRM & Marketing Automation Tools (HubSpot, Salesforce, Mailchimp) WordPress, Medium & SEO Content Writing Digital Payment & Investment Platforms (Moomoo, DBS PayLah!, Coinhako)
INTERESTS
Creative Content Development: Driven by a passion for producing compelling, creative content that resonates with target audiences and helps brands grow.
Adapting to Dynamic Environments: Thrives in fast-paced, everevolving digital marketing environments, embracing challenges with a positive attitude and a focus on continuous learning
AWARDS/ ACHIEVEMENTS
Digital Marketing Innovation: Passionate about exploring emerging tools like generative AI to enhance digital marketing strategies and streamline content creation Social Media Engagement: Enjoys building meaningful connections with diverse audiences and networking with professionals from various industries to stay updated with trends and best practices.
RSAF Award (Won the award for representing SAF in combating air threats for Singapore skies) Archery Medal (Represented RSAF competition and won 3rd place) Featured on LinkedIn News Asia and LinkedIn News Tech Stack for thought leadership and engagement.
