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The rollout of the Because This is Auburn comprehensive campaign, with its goal of raising $1 billion to support Auburn University students, faculty and facilities (see more information throughout this issue). In addition to a Friday Night gala and Saturday breakfast, the campaign was officially launched at halftime of the A-Day football game, with recognition for the largest gift in university history, a $57 million donation from John and Rosemary Brown, both class of 1957. Read more about the Browns and their gift on Page 40 of this issue.
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A downtown block party that began at 10 a.m. with children’s activities, an AU Bookstore tent featuring the first product line from the previous Auburn Oaks trees and other merchandise and special offers from area merchants.
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A 5 p.m. ceremony to dedicate Samford Park Plaza and the new Auburn Oaks, with special guests from athletics. Following was a spirit rally featuring the band, Aubie and the AU cheerleaders.
4
A free University Program Councilsponsored concert in the Toomer’s Corner intersection lasted from 6 p.m. until late into the evening, featuring pop singer Nick Jonas (right and far left), hiphop artist Nelly (left), and singer-rapper Kesha, drawing thousands of fans to chill out in the drizzle.
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And not to be forgotten: the A-Day game itself, where fans got a chance to see new starting quarterback Jeremy Johnson and defensive coordinator Will Muschamp’s revamped lineup.