PORTFOLIO paula alonso
PAULA |
Concept and experience designer | Creative strategist | Creating value through innovation | Environmental artist |
EXPERIENCE |
Junior Interior Designer, TYC, Spain, March 2019-Present. Work within the hospitality sector in a wide range of projects from office, hotel, gym, club and bar design. I have been immersed in all stages: schematic design, design development and construction documents which have allowed me to understand design phases from different perspectives.
EDUCATION |
BA(Hons) Interior Architecture and Design, Arts University Bournemouth, United Kingdom, September 2015 - June 2018 (Second Class Honours Upper DIvision)
SOFTWARE |
Adobe Photoshop
Sketch Up
AutoCAD
Adobe InDesign
CONTACT |
Internship, Black Elephant Architecture, UK, March 2017May 2017. I had the opportunity to improve my professional skills when I immersed myself in this architecture and interior design firm based in London. I developed CAD drawings, site visits, moodboards for clients and contributed to a great part of the branding image for the company.
phone: +34661776790
Model Making Revit
linkedIn: paulalonsopalomar instagram: paulaalonsopalomar email: alonsopalomarpaula@gmail.com
01-02-03-04-05 | 2019 | LAS PALMAS, SPAIN | TYC WORK EXPERIENCE
REMODELLED HOTEL PUB REMODELLED HOTEL PUB
REMODELLED HOTEL PUB
HOTEL SHOW ROOM
RE-DESIGNED COUNTERBAR
HOTEL SHOW ROOM
ing for c ha ng
o c ia l
. .. g n i iv l -
r e- c o ns t r uc
, on ti
Ib eli e
ve
esign d in
s in
in v re-
enting
a n d r
e
An innovative and collaborative environment where I can help to create meaningful design solutions. A place that feeds my curiosity, where things are questioned, a place where I can settle my dynamic mind to come up with transformative results.
PAULA ALONSO PALOMAR
e,
ABOUT ME | ACTIVELY SEEKING |
Interior architect willing to learn fast, design passionately and work professionally to solve problems in a creative way. I consider myself a divergent human being who works along playful and funkyquirky projects and is constantly questioning how the world works to come up with sustainable solutions! I believe that as designers, we have a great opportunity to convey a different mindset, especially in the way we treat our vital source of life: nature.
01-02-03-04-05 | 2018-2019 | BOURNEMOUTH, UK | “THE COLLECTIVE” CREATIVE INDUSTRIES
INTERNATIONAL COMMUNITY
INTERNATIONAL CULTURAL AND ARTISTIC CENTRE This project was about designing a community-based cultural and artistic centre that supports the creative industries and redefines what culture represents to a society by making new genres of artistic and cultural expression accesible to everyone in a “living and doing” manner rather than exposing them just as an aesthetic value, as traditional arts do.
EVENTS SPACE (ENTRANCE)
Programs used: Photoshop, Revit, InDesign, Sketch Up
01-02-03-04-05 | “THE COLLECTIVE“ | SITE ANALYSIS At the beginning of the project great part of the time was invested in outlining a clear “WHY” this project (independently from exact location) would need to be in the area: ECONOMICAL
POLITICAL
CULTURAL
Encourages graduates to stay in Bournemouth, broadening their opportunities and helping the city grow more vibrant and creative. This will stimulate the startup of new creative initiatives within the arts industry.
It will act as a multicultural space, changing the perspectives of how preserving different backgrounds can positively contribute to the richness of an english city, hopefully leading to a more integrated society.
Connects the arts to society by being a social, cultural and inspiring point in Bournemouth to support artists and creatives to shape local arts and improve the opportunities of society to experience and be inspired by the arts.
RESPONDS TO LACK OF CREATIVE OPPORTUNITIES
RESPONDS TO LACK OF SOCIAL INTERACTION
RESPONDS TO LACK OF ART CULTURE
Core of the building, perfect area to build up social connections and to connect the east and west part of the building.
SOUTH VIEW ELEVATION Inviting corner to place a cafe that will attract customers
Large windows that fill the building with light Backspace with less sunlight for administration and storage purposes
WEST VIEW ELEVATION
01-02-03-04-05 | “THE COLLECTIVE“ | SITE ANALYSIS
Direct access from motorway
Direct access from Bournemouth’s commercial area
Direct access from the square, busiest spot in town centre
ACCESS TO THE BUILDING
The re-use of this building would potentially give a more artsy and cultural perspective to Bournemouth as a creative destination as it is becoming one of the fastest growing creative hubs in the whole of UK. cars skate bikes people bus
ACCESS TO THE BUILDING
The Echo Building is an iconic landmark within Bournemouth town’s centre as it has a large history for homing the local print media, which gives the proposed building function an ideal known location and provides another way of “informing the public“ through art.
01-02-03-04-05 | “THE COLLECTIVE“ | PROJECT CONCEPTS Creating a space where individuals and professionals can develop their projects and at the same time open to society to get nurtured with all their independent creative acts.
01-02-03-04-05 | “THE COLLECTIVE“ | PROGRAMMING OF SPACES Programming is the process of gathering and analysing information of the whole “space problem” to come up with a comprehensive solution. There is different form, function, needs, economy and time aspects to be considered within the whole process. SIZE OF SPACES:
EVENTS SPACE
CREATIVE
EXHIBITION
ARENA
AREA
STUDIOS
CAFE
WC RECEPTION
PROCESS: spaces responding to the three aspects creatives look for these days. Areas of the building that attract people
ideas
making
diffusion
to encourage this process to happen community
resources
exposure
INFLUENCES: this diagram shows the influences each space has over the other spaces and how they interconnect between them, looking into how the different areas of the building could nurture each other and work together to allow an efficient functioning of the building. KEY: inspires the space orientation part of the creative process
01-02-03-04-05 | “THE COLLECTIVE“ | CIRCULATION Circulation was all about creating physical and visual links within the central circulatory platform to invite the user to discover the rest of the facilities as well as acting as a source of inspiration to the other areas of the building. Throughout the different concept models I tried to find the most efficient way of conveying this interrelation between the influencing areas PROJECT MODEL
and the heart of the building.
CIRCULATION EXPLORATION MODELS
Shared workspaces for small companies and independents.
Attract
Inform visitors
people to the
and guide them
building.
through the building and exhibitions.
Open studios to develop Multifunctional area
different art and media
where conferences,
practices.
workshops and events happen.
Different galleries and exhibiting spaces open to the public.
01-02-03-04-05 | “THE COLLECTIVE“ | GROUND FLOOR RENDERS 1
Reception
4
2
Cafe/Bar
5 Meeting space
3
Indoor patio
6
Events space
Cinema room
6 5
4
3
1
Direct entrance for workers 2
Main entrance
GROUND FLOOR AXONOMETRIC VIEW
01-02-03-04-05 | “THE COLLECTIVE“ | GROUND FLOOR RENDERS
This cultural and artistic centre as a: • maker-space • shared space • meeting space • public entity • urban space • experimental space • as a platform • as a social spot • as a cultural reference INNER PATIO (GROUND FLOOR)
... as a collective.
01-02-03-04-05 | “THE COLLECTIVE“ | FIRST FLOOR RENDERS
6 3 5 4
2 1
1 Gallery 1
4 WC
2 Wall Gallery
5 Administration
3 Breakout spaces
6 Gallery 2
FIRST FLOOR AXONOMETRIC VIEW
VIEW FROM GALLERY 2 (FIRST FLOOR)
GALLERY 1 (FIRST FLOOR)
01-02-03-04-05 | “THE COLLECTIVE“ | SECOND FLOOR RENDERS
6 7 4 5 1 2 3
1 Direct staircase
4 Recording studio 5 Social area
for creatives 2 Meeting room
6 Startup studios
3 Individual workspaces
7 Craft studio
BREAKOUT AREA (SECOND FLOOR)
SECOND FLOOR AXONOMETRIC VIEW
SOCIAL AREA (SECOND FLOOR)
INDIVIDUAL WORKSPACES (SECOND FLOOR)
#1 PARTICIPATORY DESIGN: THE OPEN SYSTEM IN THIS PROJECT CALLS CREATIVES TO BE PART OF THE CYCLE OF CREATING, EXHIBITING AND SOCIALISING, THEREFORE, THE NEW SPACE IS THE CONTINOUS EVIDENCE OF THEIR CREATIVE PROCESS. THIS IS WHY I CHOSE LOW COST BUT EFFICIENT MATERIALS WHICH ALSO ALLOW FLEXIBILITY. THE PROJECT BELIEVED IN THE POWER OF COLLECTIVE IDEAS. IN THE ABILITY TO CO-CREATE AND TO EVOLVE WITHIN A SPACE TO ENJOY.
01-02-03-04-05 | 2018 | BOURNEMOUTH, UK | “CREATIVE CONSCIENCE” REFUGEE SOCIAL CONSCIOUS EXHIBITION
CHANGING PERCEPTIONS ABOUT THEIR LIVES
FOSTERING AN INTEGRATED COMMUNITY
Responding to the Creative Conscience Competition I developed an exhibition space which aimed to inspire people to positively change their perception towards refugees heading for a more integrated and united community in Bournemouth.
Programs used: Photoshop, InDesign, Model Making, Sketch Up
INSTALLATION (CITY GARDENS)
#2 DESIGN IS SOCIAL WHEN IT IMPLIES THE PARTICIPATION OF ITS USERS TO SOLVE PROBLEMS THAT BENEFIT SOCIETY. I AM VERY INTRIGUED BY THE IDEA OF EXPLORING HOW SOCIETY WORKS AND BELIEVE THAT THIS MECHANISM IS A DRIVING FACTOR FOR DESIGN.
RAISE AWARENESS
CHANGE MISCONCEPTIONS
CONNECT
01-02-03-04-05 | “CREATIVE CONSCIENCE” | CONCEPT STORYBOARD 1
2
There is a common negative perception about
This is a wide perception, (more than half of
refugees, especially because of the bad press
UK’s population believe UK should not foster
they receive.
more refugees).
3
4
This leads to an unfounded labelling on refugees
Tackling this exposing spatially both
that makes it difficult for them to integrate
perceptions: the negative one and the more
within society.
realistic one; cultural and professional richness they bring.
5
6
“Stepping in” their lives to know their true
Realising and connecting with refugees who
stories, making people move through the
have good professional skills, are willing to
different spaces as they should shift their
communicate, learn and integrate better in
thoughts from negative to positive.
their new lives.
#3 URBAN DESIGN: I AM VERY INTERESTED IN THE IDEA OF INTEGRATING CITIZENS IN THE CREATION AND EVOLUTION OF CITIES, SPECIALLY WITH THE AID OF TECHNOLOGY. PASSIONATE ABOUT RESEARCH ON URBAN ISSUES, AS I BELIEVE THEY GENERATE INFORMATION PLATFORMS THAT INTRODUCE STRATEGY, DIFFERENCE AND DISCUSSION TOWARDS MORE INTEGRATED AND DIVERSE SOCIETIES.
01-02-03-04-05 | 2017 | BOURNEMOUTH, UK | “RICHMOND ACTIVE” THIRD AGE RESIDENTIAL ACCOMMODATION
ACTIVE, WELCOMING, SOCIAL
INTEGRATED WITHIN OTHER COMMUNITIES
Re-development of a large-scale building into a modern third age residential accommodation. Designing a homely and welcoming environment where they could continue with their lives in an interactive atmosphere and with the daily cares and amenities old people need. This was approached integrating different social and activity spaces to improve their wellbeing and paying particular attention to barrier free conditions and standard requirements for their living environments.
Programs used: Photoshop, Revit, InDesign
THERAPY GARDEN (TERRACE)
CAFE AREA (GROUND FLOOR)
01-02-03-04-05 | “RICHMOND ACTIVE” | SITE ANALYSIS NATURE RESERVE
MAIN HIGHWAY
RESIDENTIAL AREA
VIEWS MARKET
PEDESTRIAN AREA
HISTORIC CHURCH
15
MI NU TE WA LK TO
TO WN SQ UA RE
SITE LOCATION
HISTORIC CHURCH
SITE ANALYSIS
The building, located in Richmond Hill, is situated within easy access to the town centre but still conserving the calmness that a retirement accommodation would ideally seek for. The implementation of an elderly residence in town seeks to include elderly within the wider community of Bournemouth. Potential rooftop that can be turned
Logo stands out, use it as a way to
It is located on
into terrace and
promote the accommodation seen from
high land, as the
garden area
different directions, specially from
topography slopes
the motorway
away which offers long and wide
The different
views out to the
levels of the
sea and across
building allow
the Town Center
the creation of various interrelated spaces
Not many existing interior walls which gives much more
Parking outside for visitors
freedom when refurbishing
and a unused basement with direct access to the street
01-02-03-04-05 | “RICHMOND ACTIVE” | PROGRAMMING OF SPACES Aims based on the demanding needs for elderly nowadays:
THERAPY GARDEN WORKSHOP SOCIAL OUTDOOR
activity hubs: dynamic spaces for elderly
4
TEA TIME LOUNGE SINGLE ROOMS KITCHEN
3
CINEMA ROOM ATRIUM NURSE POINT
create a sense of community: social fun-loving atmospheres will accommodate elderly people with dementia or other types of sensory dysfunction therapeutic garden and
2
meandering paths meet specific elderly needs: wayfinding, wheelchair access,
1
wide routes... efficient use of windows and natural light to make them feel part of the outside community employ sustainable technology
0 -1
LIBRARY COMPUTER ROOM DOUBLE ROOMS STAFF ROOM RECEPTION PUBLIC LOUNGE CAFE AREA WELNESS CONSULT PLANT ROOM ACTIVITY HUB
ELEVATION VIEW
01-02-03-04-05 | “RICHMOND ACTIVE” | GROUND FLOOR PLAN + RENDERS
RECEPTION (GROUND FLOOR)
CAFE BAR (GROUND FLOOR)
LOUNGE (GROUND FLOOR) 1
6
4 2
5
3
12 7 8
10
9
11 6
1
Main entrance
4
2
Reception
3
Staff room
7
Stairs to upper floors
10 Bar Seating
5 Lounge
8
Second Entrance
11 Bar Counter
6
9 Waiting Area
Lift to Groundfloor Toilets
12 Fire Exit
01-02-03-04-05 | “RICHMOND ACTIVE” | DESIGN DEVELOPMENT OF CAFE AREA White tiles for the back wall Floor tiles Plants around the cafe area
Furniture
SAMPLEBOARD
textiles
Gold copper for the double counter Column and other walls material
For the detailed study area I chose the lounge and cafe bar as it is the main social point of this building. For precedents I looked at spaces that were homely, welcoming and comfortable. I looked into 60’s design and how furniture was arranged at that time as I was targeting the space for third agers. The two spaces are meant to be informal, relaxed spaces to encourage the users to communicate and socialise in a friendly environment.
LOUNGE AREA 2 LOUNGE AREA 1 BAR COUNTER SEATS AND TABLES CAFE AREA
AXONOMETRIC VIEW OF CAFE AREA AND LOUNGE
LONG SECTION CAFE AREA DAYLIGHT
SHORT SECTION CAFE AREA AND LOUNGE
01-02-03-04-05 | “RICHMOND ACTIVE” | RENDERS
THERAPY GARDEN (TERRACE)
WORKSHOP (TERRACE)
LIBRARY (FIRST FLOOR)
Thorughout the building the focus was to create spaces that would foster a community sense, encouraging its users to interact with each other.
REST AREA (TERRACE)
#4 ECO DESIGN: ALSO VERY CONSCIOUS ABOUT THE CONSEQUENCES OUR DAILY LIFE HAS. GROWING UP ON AN ISLAND, SURROUNDED BY NATURE, HAS AWOKEN THE URGE TO TAKE CARE OF WHAT WE HAVE FAR MORE THAN WE DO NOWADAYS. I BELIEVE THAT AS DESIGNERS, WE HAVE A GREAT OPPORTUNITY TO CONVEY A DIFFERENT MINDSET, ESPECIALLY IN THE WAY WE TREAT OUR VITAL SOURCE OF LIFE: NATURE.
01-02-03-04-05 | 2016 | BOURNEMOUTH, UK | “COLOUR CODED” OFFICE DESIGN FOR MARKET RESEARCH COMPANY
FUNCTIONAL INTERIOR RELATIONSHIPS
PORTRAY BRAND’S IMAGE AND FLOWING SPACES
The project consisted in the design and space planning for the office of a Market Research company specialised in the retail sector. I undertook a comprehensive analysis of how the company operated and its specific requirements to design the workplace according to their needs.
Programs used: Photoshop, Model-making, Laser cutter, Revit, Sketch-Up
OFFICES (FIRST FLOOR)
SOCIAL AREA (FIRST FLOOR)
01-02-03-04-05 | “COLOUR CODED” | PROGRAMMING OF SPACES For this market research company to work effectively, the different groups within it had to work together. Throughout the whole design, I analysed the brand’s interior relationships to create a space according to their needs. Managing Director
Marketing Team
Finance, HR Team
Operations Team
Research Team
Interviewing Team
I developed staff behaviour diagrams to work on the idea of movement and ensure a constant flow of information. This analysis shaped the way the space plan was later organised. MEETING OPERATIONS KITCHEN +
PHOTOCOPY
WC INTERVIEW
ROOM I
DIRECTOR
SOCIAL AREA
LIFT
MEETING RESEARCH
MARKETING
FINANCE
STAIRS
ROOM II
SPACE PLANNING FOR GROUND FLOOR AND FIRST FLOOR WORKING OUT SPACES AND FURNITURE.
CI A
W
C
L
PH
O TO TE R C PE V M IE OPY R E W AT DI ET RE IO CT N S O R O
SO
IN
1
M W
3D
EL CO
M
M EE FI T NA M N AR C RE E KE SE TI AR N G CH
EE T
E
PR OG RA MM IN G
EN
TR AN
0 CE
FL O
FL O
O
O
R
R
01-02-03-04-05 | “COLOUR CODED” | CONCEPT PHILOSOPHY Floor carpet to offer acoustic and insulation benefits Glass walls in meeting rooms to promote
SAMPLEBOARD Ground floor
transparency and
flooring and social
an open office culture, as well
White plaster wall
area room flooring
as to maximise the use of daylight as it reflects more light and brightens up the office space Use of plants in office to reduce Acrylic perspex glass
stress and improve
in different colours to
productivity
differentiate the diverse teams of the company
The main focus of the project was to analyse the brand in depth so that the space would portray the brand’s image and also allow the workspace to function efficiently. The new office had to accommodate comfortable and exciting spaces, social areas to encourage team spirit, flowing spaces, open plan desk areas and meeting rooms. The company is changing their office as their actual location is becoming too small and also to provide the staff with a working place that can bring everyone together.
T E P N C O C
C H E T S K
01-02-03-04-05 | “COLOUR CODED” | CIRCULATION It came out to be an open plan office divided into the different teams that make up the brand. The groundfloor is more of a public area and becomes more private as you move upwards. Spaces are strategically positioned along the office to strengthen internal connections and to allow the efficient flow of information within the different company’s teams. Sustainability issues are also covered within the building as in the use of solar panels, smart lighting, water conservation systems and green methods for handling air. Blackboard columns to allow workers to capture spontaneous ideas/ thoughts Each team has a differentiated space through colors, raised floors, and shapes. R FI
G
R
O
O FL
ST
U
N
D
O
O FL
R
O
R
The use of thread when designing space planning helped to design more flexible spaces, adjust spaces to preferences and needs and design a much more playful and innovative layout.
01-02-03-04-05 | “COLOUR CODED” | FLOOR PLANS + RENDERS 4
3
UP
8 5
2 UP
1
6
7
Floor plan Groundfloor Scale 1:200
4 Large meeting room (1)
1 Main entrance
2 Exhibition stand/reception 5 Disabled toilet
7 Lift 8 Fire exit
6 Stairs
3 Plant room
Portable exhibition stand made by coloured thread and information panels conveying the message of flexibility and internal connections within the brand as well as informing about the brand.
-
Application for Technology
PROJECT
www.autodesk.com/revit
de
ITABILITY DESCRIPTION
Market Research
Project Date Project Number Scale (@ A4) FLOOR) REV EXHIBITION STAND/ RECEPTION (GROUND
Status SHEET PURPOSE OF ISSUE
CLIENT
21/11/2016
Unnamed
Drawn by
Author
Checked by
Number
DRAWING NUMBER
A4
1 : 200
01-02-03-04-05 | “COLOUR CODED” | FLOOR PLANS + RENDERS 11 9
20 15 13
12
16
DN
18
21
DN
17
19
10 14
22
toexrn nv eR estim
xrn e n to stim R ve e
Floor plan First floor Scale 1:200
9 Kitchen 10 Social area 11 Toilet 12 Directors Office 13 Operations team
14 Research team 15 Meeting room 2 16 Interview desks 17 Marketing team
19 Finance team 20 Photocopy room 21 Fire exit 22 Meeting room 3
18 Interviewing pods
INTERVIEWING PODS (FIRST FLOOR)
MEETING ROOM 3 (FIRST FLOOR)
-
Application for Technology
PROJECT
www.autodesk.com/revit
ode
Status
UITABILITY DESCRIPTION
PURPOSE OF ISSUE
SHEET
CLIENT
Market Research
Date
Project Project Number
Drawn by
DRAWING NUMBER
21/11/2016
Unnamed
Author
Checked by
VIEW Checker
Number
Scale (@ A4)
1 : 200
REV
A4
FROM STAIRCASE (FIRST FLOOR) 19/12/2018 18:30:28
#5 MANIFESTO: I AM INTRIGUED BY THE ORGANIC, BY SHAPES AND WHAT IT SHAPES THEM, OR WITHOUT SHAPE BUT WITH ESSENCE. I BELIEVE IN THE TRANSFORMATION, IN A MODERN INCORPORATON OF THE CULTURAL PAST, BUT OVERALL I LOVE MESSAGES. FOR ME, DESIGNING IS A POETIC ACTION, ITS A CRAZY MENTAL STATE TO CREATE AN EXPERIENCE OR EVEN BETTER, INVENT ONE.