Kuwait University Stationery
Visual Identity Manual
May 2009
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Kuwait University Stationery
Table of Contents
Introduction
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Logo Treatment KU Primary Logo Color Clear Space Minimum Size Logo Display Printing on Color Paper Printing with Color Background Typography
8 9 10 11 12 14 15 16
Stationery Items Business Card Letterhead (Internal) Letterhead (External) Circulation Fax Cover Sheet Envelope A4 Envelope Greeting or Invitation Card
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Creative Team
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Kuwait University Stationery
Introduction
This visual identity manual has been created to preserve the value and unity of Kuwait University’s visual identity. Uniform, high-quality reproduction is critical to ensuring positive impressions.
Kuwait University logo must always appear sharp, clear, and readable. The colors must be consistent regardless of the medium, surface texture, or process.
To ensure uniformity, all reproductions must be taken from approved logo artwork and colors must be carefully matched. The following pages provide a brief set of guidelines to use the University’s identity correctly.
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Logo Treatment
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Kuwait University Stationery
KU Primary Logo
The graphic logo is the primary identifier for Kuwait University and it should appear on all University publications.
The graphic logo can be used alone to identify Kuwait University or along with the wordmark, depending on the available space.
Incorrect Usage The university’s wordmark cannot be used alone to identify Kuwait University.
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Kuwait University Stationery
Color
Full-Color Publications (CMYK Version)
C M Y K
0 0 100 0
C M Y K
100 0 0 0
C M Y K
0 0 0 100
1-Color Publications (All Black) Example: fax cover page
C M Y K
0 0 0 100
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Kuwait University Stationery
The logo must be surrounded by a clear space at least equal to 2x height.
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Clear Space
As a general rule, more clear space is always preferred.
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Kuwait University Stationery
Minimum Size
The minimum allowable reproduction size for the primary logo is (1.5 cm) in height. The minimum size for the Arabic wordmark (12.5 pt Bold). The minimum size for the English wordmark (9 pt Bold).
Incorrect Usage Reproduction below these sizes will cause the forms to blend in, thereby compromising readability.
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Kuwait University Stationery
Logo Display
The graphic logo and the wordmark should be treated as one grouped object if used together.
Incorrect Usage Do not rotate or change the proportions of the logo.
Incorrect Usage Do not change the font size of the wordmark.
Incorrect Usage Do not retype or use different font format. Do not change any justification alignment. Incorrect Usage Do not apply effects or filters on the logo.
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Kuwait University Stationery
Logo Display
Incorrect Usage Do not apply the wordmark on one line.
Incorrect Usage Do not increase or decrease the space between the graphic logo and the wordmark.
Incorrect Usage Do not add outline or change the original colors of the logo.
Incorrect Usage Do not switch places of the wordmark and the graphic logo.
Incorrect Usage Do not create a watermark of the graphic logo.
Incorrect Usage Do not change the layout of the logo.
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Kuwait University Stationery
Printing on Color Paper
When printing on a colored paper, the background color should be very light and neutral to maintain the color of the ship symbol.
Incorrect Usage Do not use a dominant background color or it will damage the ship symbol.
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Kuwait University Stationery
Printing with Color Background
The background color should be very light to maintain visibility and readability.
Incorrect Usage Do not use a dominant background color.
Incorrect Usage Do not use a 1-color logo on full color printing (CMYK). Incorrect Usage Do not invert colors of the logo.
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Kuwait University Stationery
Arial Regular ABCDEFGHIJKLLMNOPQRSTUVWXYZ
Typography
Primary Typeface (Ar/En) Used for body text
abcdefghijklmnopqrstuvwxyz 1234567890
Arial Bold ABCDEFGHIJKLLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Secondary Typefaces (Ar/En) Used for titles and headlines
1234567890
Arial Italic ABCDEFGHIJKLLMNOPQRSTUVWXYZ
Used for subheads and large pull quotes
abcdefghijklmnopqrstuvwxyz 1234567890
Arial Bold Italic ABCDEFGHIJKLLMNOPQRSTUVWXYZ
Used for letterhead sender and reciever information
abcdefghijklmnopqrstuvwxyz 1234567890
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Stationery Items
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Kuwait University Stationery
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Business Card
Size 8.5 x 5 cm
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Kuwait University Stationery
Business Card
Size 8.5 x 5 cm
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Kuwait University Stationery
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Letterhead
Size 21 x 29.7 cm
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Kuwait University Stationery
Letterhead
Size 21 x 29.7 cm
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Kuwait University Stationery
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Circulation
Size 21 x 29.7 cm
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Kuwait University Stationery
Fax Sheet
Size 21 x 29.7 cm
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Kuwait University Stationery
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Envelope
Size 8.625 x 3.625
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Kuwait University Stationery
A4 Envelope
Size 22.8 x 30.5 cm
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Kuwait University Stationery
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Greeting Card
Size 21 x 9 cm
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Kuwait University Stationery
Greeting Card
Size 21 x 9 cm
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Creative Team Sara S. Al-Falah
9996-6090
Sara W. Al-Mudhaf
5557-2526
Fatima M. Al-Qallaf
9913-8855
Muneera N. Al-Qinaie
6684-7080
Nourah N. Al-Rashed
9767-2221
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