Contents PAGE 1. Acknowledgements 2 2. Author details 3 3. Main findings 4 4. Summary 6 Part 2 5. Introduction 16 6. Methodology and Design 18 6.1 Content analysis 18 6.2 Audience reception analysis 20 7. Content analysis:Results 22 7.1 Political discussion and critiques of policy 22 7.2 Changes in the profile of disability coverage and ‘sympathetic’ portrayals 32 7.3 Changes in the profile of representations of the ‘undeserving’ disability claimant 38 8. Audience reception analysis 59 8.1 How is disability reported in the media 59 8.2 Views on disabled people 62 8.3 Views on benefits and benefit claimants 64 8.4 Views on government policy 67 9. Conclusion 69 10.References 73 Appendix 1. Coding schedule 80 Appendix 2. Detailed descriptors for coding and analysis 85
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